So my wife was just closing on a business sale her very first in Real Estate and decided to reward…read moreherself with a new used car. She researched the car for weeks and found the car in the color she wanted in a two seater convertible here at Aloha Motors in Santa Cruz so we drove down from Pacific Grove. They had the car so we test drove it and she had to have it and I did too! The sales staff was very friendly, quick and addressed all of the finance questions we could ever ask. We panicked the car up a few days later and it was cleaned and detailed and looked amazing. I can't say enough about these guys. If they had the same car in stock for me I would have purchased it from them as well. The car is a Mercedes-Benz CLK 550

You cannot trust these people! But could improve? Their responsibility, responsiveness,…read morefriendliness, simply doing the right thing, when something was missed selling the car. Avoid dealing with those people especially the current sales person. The owner appears to be trying, but just not available.

Go ask for David!! Wow. Never had someone put so much…read morethought and care into my vehicle. He was so extremely thorough for everything he looked for and worked on, he was communicative and kind- fixed all my problems and really went the extra mile to help me. Highly recommend this shop, and please ask for David in the service department. 10 stars if I could!! Seriously give this guy a raise! Also big shoutout to the general manager Alex for all his help as well. David- thank you so much!

I wanna make a buyer‑beware alert about Subaru Solterra (same platform as the Toyota bZ4X)…read more In a little over a year and under 13,000 miles, my Solterra has repeatedly failed to start because of a dead 12‑volt battery, even when the main traction battery was mostly full. Each time the 12 V drops, the car lights up with "system stopped," brake and ABS errors, parking brake unavailable, and other random faults, and then simply refuses to go into drive. I've now been stranded at least 7 times in a year. I've followed Subaru's instructions after jump‑starting: leave the car on for an hour to let it recharge the 12 V. Despite that, the problem keeps coming back. I don't leave high‑draw accessories plugged in, and this started very early in the car's life. At around 10,000 miles I reported the problem to Subaru during scheduled service, so there is a documented history. I've since learned that this is not an isolated fluke: Law firms and owners are pursuing class‑action cases alleging that Subaru Solterra and Toyota bZ4X models have a defective 12‑volt system that lets the small auxiliary battery drain and die prematurely, leaving drivers stranded even with plenty of charge in the main pack. The lawsuits claim Subaru and Toyota knew about these issues but failed to warn buyers or provide a lasting fix, and that some owners have gone through multiple dead 12 V batteries in just a few thousand miles. forums and groups are full of similar stories: brand‑new Solterras and bZ4Xs with repeated 12‑volt failures, dealers blaming accessories or user behavior, and people being told to just keep jump‑starting and driving I bought this car specifically to have a reliable, winter‑capable vehicle in the Tahoe area, and instead I'm carrying a jump pack and now a solar battery tender just to feel semi‑confident it will wake up. Meanwhile, my 2012 Mitsubishi Eclipse with almost 90,000 miles has been more dependable than this brand‑new EV. If you're considering a Subaru Solterra or Toyota bZ4X, Stop. please research the 12‑volt battery issue and the ongoing lawsuits before you sign anything. If you already own one and are having similar problems, I'm actively looking for other owners, forums, and legal efforts to join so we can push Subaru and Toyota to take this seriously and provide a real fix or buyback. If you want details on what I've seen, what codes and errors show up, or how to document incidents for lemon‑law purposes in California, feel free to message me.

The service department continues to set the bar for excellence. It starts with one amazing human of…read morea service manager, and that trickles down to all the service advisors. I've never had a bad experience and the Team always takes very good care of me. I actually look forward to bringing in my Truck so I can hang out with the crew and say hi. Thank you once again to the entire Service team and all the technicians.

0 stars. They towed my car here costing $230-$240…read more At first they said they didn't have my tire. Then they "found one" and replaced the tire for $351. They replaced the popped tire with the wrong size. I called and they said they'd refund the tire and not the towing. I told them they'd endangered myself and my mother and sister. Jules said "it's not dangerous to drive with one mismatched tire." She also said "We wouldn't have sent you out knowing it was unsafe." Which means they didn't know the tire was wrong, or they knew it was wrong and thought it was dafe." I asked her if it would be cheaper to refund the whole experience or to go to court. She took my address to ship me a refund for JUST the tire.

I bought a used MINI Cooper Clubman from AutoOne. I was treated with kindness and respect. There…read morewas friendly service and the paperwork was done quickly and accurately. Mark and Aly are good people.

Purchased a 2014 Prius Two in early November 2024 with ~52k miles. It was priced decently for the…read morecondition of the car (basically brand new condition) -- car was as described but even better seeing it in person. Thanks Mark for the assist and the patience through the whole process! It's been about 3 months now and the car is still running great with no issues; I waited a bit to write this review. Great dealership to work with; quick and easy process with all questions answered. I definitely recommend this spot for anyone looking for their new ride. It will be worth it!

Had a great experience. Morgan was super helpful, and made the whole experience great. Financing…read morewas also very nice. This was one of my best car buying experiences.

They were specifically asked to communicate via email. Additionally they were not given my phone…read morenumber. Since then they looked it up elsewhere and I have been getting nonstop calls from them even after they acknowledged that I requested email communications only. At this point they are on my phone spam list and periodically checking shows they are still constantly calling from their sales department. I've moved on to another dealership that is willing to work with me, not force me into their schedule. I've also attempted to get servicing on my vehicle there but was then quoted all these diagnostic costs and upsells. Eventually I stopped working with them and am now doing all my truck servicing at another dealership. I've been in the SC area for an over 20 years and every time I give them a "second chance" they do the same crap. I'm suspecting it's a management directive for this particular dealership to basically screw over the customer for as much money as they can as I get significantly better interactions and service at two other dealerships I've worked with elsewhere.

They were overall nice people. But I was lied to twice, and 2 months later the car need serious…read moreservice work. The sales associate told me he would knock off a grand during the process, then we started some paper work and he marked off 200. I said I would come back because the car was for my wife. Came back with my wife and he said he would knock of the thousand. Then we started doing paper work and he knocked off an additional 200. I called him out and he said that he couldn't, there was no money in the vehicle. Why even tell me that you can do something you can't do? Now the service light went on and I took it to a trusted shop, it needs a full service; Transmission and Engine. When buying the car they told me it was in perfect condition. I hear good things about Mike, but the other associate is garbage and I will never go back here or recommend them.

Brought my deceased dad's truck in for them to sell. I had not had luck selling it myself. They…read moredid the inspection and found many things that need to be fixed so it would be sold as a reliable truck. I agreed to the costs, which seemed a reasonable price. After the repairs were completed, the truck was sold quickly. The communication with the dealership was good and I am very happy with this business. I would definitely recommend Santa Cruz Motors.

We couldn't be happier with our experience at Branciforte! They went above and beyond to address…read moreall of our concerns, and their pricing is very fair. Highly recommend!

Just read my 2014 review. Well it's 10 years later and they still rock (of course). This update is…read morejust because. I mean, when I read reviews, I sort them "newest first" because regardless of the number of stars, once 2-3 years or more go by, review reliability (in most cases) gets moldy.

Disappointed with our experience here. They failed us on the visual inspection but still ran the…read morefull smog test and charged us for the whole thing, which felt like a total money grab. When we tried to get answers about what the issue was, they were dismissive and gave us no real explanation. Way overpriced for the lack of service and communication.

Smog services are drastically overpriced. It's a common courtesy for a failed smog to have a free…read moreretest. $120 for a pass or fail and no free retest. I could not recommend going to another place more...