Really a great experience with this dealership. Everyone on the staff was helpful and professional, never once acting in a traditional "salesman". I have purchased many motorcycles over the years but this was, by far, the best experience I have had. Highly recommended. read more

After shopping around for a while in search of my dream bike I stumbled upon this gem! Great bike selection and they had the bike I wanted. A 2025 GSA. It appears all the guys in there are GS enthusiasts so we're super knowledgeable. I met Steven as I was wondering around, he wanted to know if I needed help or had any questions. Super low pressure. So took this bike for a ride and fell in love with it. I wasn't able to purchase that day so I put alittle money to hold the bike. When I was ready to buy he sent the app and by the time I got there it was all ready to go. We were able to work out a deal and the rest is history. Here is the really cool part! I felt really welcome, he talked about riding and everything in between. These guys are not salesmen they are enthusiasts! I can't stand sales people but every single guy I met in the store is happy saddle up and ride with! Knowledgeable, friendly and real. I never once got any pressure to close a deal just to find the right bike and make sure I was over informed and fully prepared! Steven kinda ruined every motorbike sales guy for me! Finance manager Cole was awesome! His big thing was making sure we left happy, if we could get a deal fantastic but again his love of the bike and brand as well as integrity for his work and company shone through. He was efficient and did his best to work the best deal he could for me. Peter a fellow Brit and Jess in the clothing and accessories department were fantastic offering lots of options for new gear and made sure I got everything I needed and it was the right product. All in all forget your salesy Harley Indian or what ever else, go check these guys out! Cannot recommend highly enough! read more

European Cycle Sports - Fresh new dream bike - Motorcycle Dealers Near Me - Plano, Texas

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Our family suffered a loss a few weeks ago as I was riding from Tennessee to Marfa and back. I had to fly out of Dallas urgently. Just before closing on Saturday I called ECS in a complete state. I told them I needed to leave my bike somewhere the next day and arrange to have it shipped home before trying to fly out to see a family member for the last time. Despite being closed on Sunday, Rich gave me his personal contact info and hooked me up with a tech that offered to be there for me to drop off the bike and connected me with a shipper. When I needed help most they went the extra mile. If I didn't live in Brooklyn they'd be my go-to shop for life. I remain in their debt. Thanks ECS. read more

Great people and service. Went for first time with my Ducati Monster recently, great experience, very friendly and knowledgeable, I would highly recommend. read more

I've used them for about 10 years now. I service my BMW GS there and source other parts from them. I keep coming back because of the Old Heads. The Old Experienced Mechanic, and the knowledge and the overly helpful folks at the Parts counter does it for me each time. read more

I have had my Triumph serviced on a regular basis and have been doing business with them for over 8 years. Great people make a Great place. read more

Well, that escalated quickly . . . It only took a couple of months riding a Suzuki SV 650 before I wanted an upgrade. Thankfully, Cole over at European Cycle Sports found me a BMW F 900 R. I never thought my first BMW would be a two-wheeler instead of four, but I have to say, I am loving it. This motorcycle was surprisingly affordable and packed with luxury features I wanted. I'm talking keyless ignition, an anti-theft system, advanced traction control and anti-lock brakes, a quickshifter that makes shifting a breeze, and even cruise control. (Now, I just need a cup holder. ) I know some motorcyclist are not concerned with these features, but it's the perfect motorcycle for me. I now look forward to every chance I can get to hit the road. If you're looking for an incredible buying journey and exceptional customer service, European Cycle Sports is the place to go! From Cole to "Zig Zag" and the friendly lady in Parts, you'll be welcomed with warmth and enthusiasm. I felt like I was talking to friends! They will guide and educate you through every step of the purchase process and even let you test ride the motorcycle. read more

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I just bought my first bike from European Cycle Sport in Plano, a BMW F750GS. The bike is great but so is the dealership. Cole is an awesome sales guy with a ton of info and a true love for what he does. He himself is a GS rider. The truth is this guy loves a lot of the bikes he sells and it's a genuine love. I love that. Cliff in finance is another cool guy. Very customer service focused. There's a reason these guys top the charts in sales, and it's their customer service and bike selection. Definitely stop by there shop even if you're just starting to think about a new or well maintained used bike. These guys will treat you right. Special shout out to service and parts as well as I have been bringing my bikes here for service long before I purchased a bike from them. Their work is what you would expect from a quality euro bike dealership. read more

European Cycle Sports - BMW F750GS - Motorcycle Dealers Near Me - Plano, Texas

The place is awesome. Everyone is friendly and dedicated to make you feel comfortable. I bought two motorcycles there (BMW), sold one (Ducati) and got a ton of parts and accessories. Eric together with Jessica helped me with my NineT where I replaced basically everything in it, and now Eric is in sales and when I was changing tires for one of my bikes he convinced me to get a R1250GS, which I drove home the same day. They are easy to deal with and very knowledgeable. I recommend it a lot! read more

Ducati tech getting aggressive with customer and yelling at customer. I was recently at European Cycle Sports, talking with some of the guys about my BMWs and their's and witnessed the Ducati tech getting aggressive and shouting at a customer, over having to pay $3,000 to replace the customer's wheel that was damaged by the tech during a tire install. The bike was apparently returned to the customer, after the tech had gouged the Marchesini rim down to the metal, in the hopes of the customer not seeing it soon enough to hold the tech accountable. The shouting and aggression coming from the tech toward the customer was an overt display of highly lacking customer service provided by this Ducati dealer, and the tech did not feel that he should have had to replace the wheel the tech damaged . The tech apparently thought it was OK to treat the paying customer in this fashion. Along with other customers present, we were completely taken aback by this accepted and presented behavior of the careless Ducati technician. The damaged bikes coming out of this service department, coupled with the tech trying to cover up any wrongdoing, is the reason my Ducatis are not serviced there any longer. What prompted this review was, I actually ran into the customer shortly after this situation, at another store. I asked him what happened and why the tech was so aggressive. He told me that he had showed up to clear up a misunderstanding - apparently the Ducati tech did not agree with the high standards this customer has for how the customer keeps his Ducatis, so the customer was going in to see if they could get on the same page and clear up any misunderstanding. The customer stated he couldn't get even one word in. When the tech saw him, the tech just began to yell at him and get extremely aggressive over the tech having to pay $3k to replace a rim the tech had damaged, and the tech was also upset the customer asked to not have the bike wiped down after servicing, due to an expensive paint protection film covering all the fairings. The customer said he didn't want the tech to accidentally pull up an edge; due to not being able to see the edges and corners. The tech apparently found that request to be insulting and added that into his tyrannical shouting at this customer. I shared my experiences with the customer, and oddly enough my experiences of how this same Ducati tech would return my Ducatis were very similar. Our bikes would come back missing parts, hardware, and many of the fairing screws would be missing washers. This customer also told me about how this tech had his bike for servicing and after multiple weeks had "accidentally" connected the hot to the ground in the wiring harness and gave it back to the customer. The result was no power, the bike would shut off on the highway while in traffic, the heat burned a fairing, bubbled the paint protection film, charred the customer's jeans, and burned the customer's leg. European Cycle Sports had to tow the bike to their dealership to avoid the possibility of any further damage. This customer also shared with me that his bike had been returned to him with some of the carbon fiber broken where the fairings are held on; henceforth the fairings would not secure to the carbon but the tech did not mention anything about this to the customer. After going through all of this with having a "seasoned" tech mess up a premium brand such as a Ducati motorcycle, I think the wrong person was yelling in this interaction. I have to say I'm on the customer's side on this one. If a tech was to damage anything on any of my bikes, I'd expect them to replace it as well, and most have taken ownership and made it right with me. Unfortunately, there is a serious lack of ownership on this Ducati technician's part. I can't say I would have been as calm and professional as this customer was, in the midst of a paid tech completely disrespecting me and shouting at me due to the errors of the technician. I was appalled at the lacking, non-existent, level of customer service coming out of this Service department. Hopefully this review will help others when choosing where to have their bikes serviced and draw attention to what can happen once your bike is taken out of your sight. read more

I recently visited European Cycle Sports to have my Ducati Scrambler repaired. I had already tried two other places closer to my home with no success. I had never been to this shop and it took me six hours on the road to get there, kind of my last ditch effort to get it fixed. Anyway, I was greeted right away by friendly people who seemed to be very professional. Jake in particular and the Ducati tech whose name I didn't catch. While waiting I was checking out the store and the great selection of motorcycles. A salesman named Cole was very helpful and even let me ride a couple of bikes. I ended up buying a bike from him and leaving my Ducati there to be purchased by them. He was instrumental in making the deal go through and even helped me get the new bike secured in the trailer for the trip home. I would totally recommend this store to anyone wanting to buy a quality motorcycle or anyone needing expert motorcycle service. Ask for Cole in sales, Jake or Derek in service. read more

These guys are detail oriented and focused on quality. Always a good experience. Thank you!

I bought my first motorcycle here 6 months ago, and it still continues to be as great as my salesman said. It's become my daily commute to work due to increasing gas prices. If you go here, I highly encourage you speak with Wade Cole since he is very detailed about different bikes, enjoys getting to know what you are looking for specifically, not going to grill you into making a purchase and responds to messages quickly even after purchase. Only reason this is not a 5-star review is because of the triple rebuttal pressure for all the warranty products that are specific to the store making more money. Different rep was responsible for that, nevertheless Mr. Cole really impressed me during the experience overall. read more

A few months back, I had an excellent experience purchasing a new RR from Jon and Cliff. Honestly, the easiest vehicle purchase I've ever made. We discussed over the phone, figured out a fair deal and the bike was ready when I arrived. Could not recommend them enough - my 600 mile experience was just as good. Everyone throughout was welcoming and kind. read more

We have a great experience at European Cycle Sports. Cole, Zig Zag were so helpful and knowledable. All the staff were friendly and willing to answer any questions of our salesman was busy helping other customers. For better than buying from a car dealership any day. High recommend buying from them. read more

Another dealer , who loves you long time if you are the right color. I currently own 1 Ducati and have owned several Ducati's and modern Triumphs in my live time. I would have continued the trend from this place, guess me and my money are not welcomed. read more

Purchased my first BMW here in 1999. My experience yesterday was amazing. Fair pricing, no add on tactics. They did a complete annual service plus two new tires on a used bike for me and didn't try to add that to the price. Zero complaints on this purchase and transaction. Great guys just selling motorcycles to motorcyclists!! read more

European Cycle Sports - Motorcycle Dealers Near Me - Plano, Texas

I just want to say that I walked into the dealer and left with a new Triumph motorcycle and it was one of the best vehicle purchase experiences I have ever had. Cole made the process smooth and easy and both Cole and the dealership were able to work with me to find a fair deal to meet my needs. Thanks again! read more

European Cycle Sports was the furthest BMW dealer from my home in Keller. They were also, by far, the best to do business with. Ryan worked with me on my terms, shot straight with me, and got me setup with a beautiful BMW R nine T. He also showed my wife respect (where many other shops largely ignored her). Everyone had great attitudes and made us feel valued. I will eagerly continue to do business here and encourage anyone reading this to do the same. You'll be glad you did! Also - this shop has about 73 reviews on Facebook, so you may want to check their FB page if you aren't already familiar with them. I wasn't and the lack of Yelp reviews had me a bit wary at first. read more

European Cycle Sports - Motorcycle Dealers Near Me - Plano, Texas

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Came in July to look at a S1000rr stop deciding if I was going to buy. Kevin worked with me knowing I wasn't for sure buying the bike and provided me all the information for my questions and was even available when I called him multiple times in the 3 months after it took me to decide if I was going to get it. When it finally came in after ordering it, I worked with Zig Zag who was very personable and professional throughout the paperwork process. I'm happy to have came to this dealership as they always take care of me all the times I have come in after purchasing. Lastly, the parts and service department have been nothing but helpful and patient with all of my questions! read more

This dealership has impressed me so many times I lost count. I purchased a used BMW R nine T from Jon and a Arai Helmet from Jessica. I can vouch that both the sales and the parts/merchandise crew are outstanding. Their communication is stellar. They are all very quick to get back to me in email, text, or calling. The bike buying process was very smooth. I walked in and found Jon and told him I was ready to buy but needed to test drive some models to figure out what I wanted, he was very cool with it and I rode at least 3 different bikes before I found the one that made me grin the most. After that the paper work went as fast as it could when dealing with banks and insurance companies. Every time I've gone back they remember me and are very friendly. I never get the "salesman" vibe from any of them. I feel they are genuinely just happy to put people on motorcycles. I can't review the service dept yet, but I can't imagine I would have any problem given the level of attention and care I get from the sales and parts staff. read more

Last year (2020) I decided to take a step outside my normal comfort level and purchase a European bike. I went with the 2020 Rocket III GT. Initially, I was happy with my purchase - happy with the surrounding team that seemed enthusiastic and offered endless support if/when needed regarding my newly purchased bike. On May 29th 2021 - and first time riding bike since my scheduled maintenance - my girlfriend and I were moving along the highway when simultaneously; the engine light and the oil light displayed, shutting down the bike locking up the rear tire and putting us in the middle of near death trap on highway 380. We were very lucky and able to escape a disaster and pulled off the road and into a parking lot where we called a tow-truck and the bike was taken to BMW Motorcycles of North Dallas (where I purchased the motorcycle). I waited nearly 3 days (expecting a call from a member of the dealership team). When I finally called they acted as if they had no idea who's bike was setting outside their facility (even though I called and left a message). When I did call, I asked to speak to the manager Brien, he was unavailable and did not return my call that day. The following day I called again, was told Brien would call me back asap. After waiting for a call back for nearly 4 hrs, I posted a negative google review. In no time Brien called me back; his concern was not what happened to me nor did he apologize for his teams negligence associated with the lack of oil in my engine - but it was to ask me to remove the negative review. Brien then went on to tell me he would be personally involved in getting me back on the road. This morning, Thursday, June 10th - Brien passed me on to a maintenance team member - explaining that I no longer email him (Brien; Store Manager). So here I am posting the review again - I don't take well to promises not being met, especially when my life and the life of another were almost at stake due to negligence of the BMW Motorcycles of North Texas team. I would highly advise to stay away from this place. Or at the minimum - buy the bike and take it a reliable place for maintenance. Now two days without a word - and from what I understand Triumph is not making the process any easier. Should of went with a Harley. read more

European Cycle Sports - Motorcycle Dealers Near Me - Plano, Texas

I came in here last week motivated to buy a new or slightly used 1200GS. The salesman was at his desk pecking at his computer, never so much as looked at me. I had to interrupt him to ask him questions about some bikes I was looking at. He'd give me a short answer, then went back to his computer. Then he picked up the phone and started making calls. I sat on a few more bikes, checked some out and had more questions. He finally put the phone down and I approached him. He saw me, but chose to get up and walk to the other side of the store, came back to his desk and made another call. He could have easily sold me a bike that day as I have been doing a lot of research and wanted a GS. I left. Two days later I bought a nice, used 1200GS from another dealership. read more

I gree with the gentleman that said he was basically blown off for fear he didn't have money to spend. In my case it wasn't a purchase but rather a repair. I bought a rare BMW K1, and although I am an excellent mechanic myself after nearly 40 yrs turning a wrench, I decided to take this one in. I didn't have time to make the repairs and since I bought it without riding it due to not starting I figured I'd let the "pros" do it. I told them my plans for the bike and unfortunately mentioned my budget to get the work done and that I had about six weeks before I was really going to want it back. Both confessions turned out to be a big mistake! Instead of treating me with respect and taking my bike on good faith that what I was saying was true, or even just turning down the job because they weren't interested, they agreed and took the bike. In the next several weeks I got verbal estimated ranging from nearly my full budget of $2000 to a more reasonable $656 at one point. I gave them a $400 deposit so another $656 might be justifiable. Next time I called I was told that was just to getr it to run and the brakes hadn't even been looked at yet; the other main reason for taking it there to begin with. When I got that news I asked for an estimate to be sent over which I never received so I went by the shop. At this point my bike was still in parts and very little if any work had been done. I looked over the estimate and noticed there were 3, yes 3, fuel filters listed each a little over $40. When I commented on it, Kevin the counter boy, looked at the computer very intently and looked me right straight in the eye and said yes that bike takes 3 fuel filter. Okay, so I smell a rat! Remember although I don't typically work on bikes it doesn't mean I can't. So shocked as I was that they now wanted $1100+ to replace a fuel pump I took the estimate home and did a little research. Turns out that there are many options of fuel pumps that will work but the OEM part lists on the internet for the exact amount they were charging; however, without giving me the option of choice in which to go with. Now here's where it gets interesting. When I hit the exploded view the exact complete list of parts, priced to the cent and listed in the exact same order just like all they did was cop[y down the longest and most expensive list they could find!!!! BTW, the 3 fuel filters are really one and a strainer that fits on the end of the pump. Still no work on the brakes and it's the week to PU my bike. I tell Kevin Monday I'm coming Friday to PU my bike and now I'm being told the b4rake lines for the bike they have now had for five weeks have to be ordered because they have to custom make them. SAY WHAT???? Okay, so now they have had my bike for 5 weeks want to charge me $100+ and other than the most expensive fuel pump on the planet the bike is still exactly as it was when I dropped it off. BTW, I forgot to say that when I was told there were 3 fuel filter I told Kevin to be sure they kept all the parts replaced because I wanted to see them to fully understand what was replaced. So now it's Friday, PU day, and I call Kevin to find out the brakes cannot be finished for at least another week; week 7! So, I told him I was coming to get my bike and to please have the old parts for me and to please reassemble the bike to be ready for PU. Kevin tells me his mechanics are all too busy with other customers and finally after reminding him they have had 6 weeks and nothing has changed with the PU date, he says he will do it himself? THE FINAL OUTCOME, I call around three to tell them I am still coming if I have to bring my trailer, how disappointing, and I give them until right before they close so he has as much time as possible to put it together; you know side panels etc. and to have those old parts there for me to PU as well. I get ther about 5:45, Kevin has left early, the bike is still in pieces, there are no used parts because no one can find them and now the bill is FOURTEEN HUNDRED PLUS DOLLARS, which I have to pay to PU my bike dirty and still in pieces. CONCLUSION, they lie, they cheat, and they did a horse s*** job if they did anything at all. I was as nice and upfront as I could possibly be only to be treated like a dumbass and over charged for work I'm still not sure they did, but I did PU a hand full of brake lines that looked new so I could put them on myself. Does anyone know a good lawyer? I wouldn't recommend them to my enemies!!!! read more

I took my BMW in for service and they dropped it on it's side and then tried to blame it on me. They said that the side stand was bent and that I knew it. I told them "IF" it was bent then why would they keep putting it on the side stand instead of the center stand? They had no answer except they were not going to pay for the bent side stand. They then went on to tell me that the parts were at the shop being readied for paint and the bike would be ready soon. Another 2 weeks later and one of their few honest employees told me that they never sent the bike or panels anywhere. They told me that the panels were removed and it was primered for repair. They are so dishonest! Stay away from them and try another place for honest work. read more

Brought my Ducati MultiStrada in for a trade-in appraisal. Took nearly 40 minutes. They said because my instruments were set to metric, they were concerned that there was a problem with the chip (I've not seen evidence of this issue). Then the valuation came in at approximately 30% below Blue Book trade, on a low-mileage, extremely clean motorcycle. They could have offered this number "sight-unseen". read more

Great Triumph and Ducati dealer. I'm waiting on them to hold a new Ducati Supersport S for me with the Akra racing exhaust. Go see John or Jason for good sales advice. George and Chuck in service are amazing. Always do great work on my beat up old Triumph. read more

Went there looking for a Speed Triple R model as they are close to my Plano office. Don't know if they were not in the mood to talk or care to ask, if I was looking or interested in buying. Layback attitude, that said to me, when you are ready and serious, then look me up to deal. Maybe they are so tired of the: "I am a wanna be, but don't have money, so I will be kicking tires and wasting peoples time", and this attitude has settled in with the sales staff. I hate that, because it makes any good potential serious buyer, guilty by association. My story repeats others, no interest in a possible sale, so I left for the further distance dealership on Hwy 35S. The Plano Dealer was very cramped and poorly lit. Not up to par of any other dealership brands. These are upscale motorcycles and deserves the proper display and presentation. In marketing a product, you put out a nice display with colors, lighting, accessories staged to make you want to ride the bike home. Totally lacking. Asked about when 2017 S3R would arrive, no clue. Internet search says sometime in March. Oh well, I never got to talk to anyone seriously, so can't judge their skills and knowledge. The only friendly one was the female English Bull Dog, that got up immediately to greet me, even though she is almost blind by old age. Went to RPM Cycles after and what a difference compared to all that the above that is lacking. Will purchase here in the Spring when the 2017 models arrive. read more

I want to give a big thanks to Jon Dominguez in sales. He helped me with my purchase of my BMW. I purchased the bike from out of state. He answered all my questions, got me the specs sheet,took extra pictures of the bike and sent them to me. All this gave me the comfort to know that these guys are honest and so I gave a deposit over the phone. Jon then got Sean in finance to set up all the paperwork for me, Fed ex it to me and I completed it and purchased the bike. The point I want to make is that they did all of this hard work and great service for someone they never met. I can only imagine that they are top notch to their walk in customers as well. I shipped the bike home and they gave me such a good deal I am telling everyone I know about European cycle sports! Even though I am out of state, I will be looking for my next bike from these guys next year and you bet I'm going to call Jon and Sean. Once again! Thank you Jon and Sean for helping me find the bike I wanted and the best service! You guys rock! read more

Bought a motorcycle there and I could not have been treated any nicer. Dealt with a gentleman named Jon who was on top of every phase of the transaction. The parts manager , the sales manager , and the lead mechanic all introduced themselves and were just as nice as Jon. I have been a motorcyclist for 50 years and was extremely impressed with the entire organization. I will do business with European Cycle from now on. Thank you ECS , it was a pleasure ! read more

These guys don't care about making a sale. We walked it and looked at bikes for 20 min before anyone asked us if we were doing ok. They were walking around talking to each other or on their computers but I guess it wasn't important to them to try and make a sale. I don't know about you but customer service is important to me and whether I'm going to give anyone my money. No wonder their show floor was packed because they don't care about selling bikes, and I'm not giving commission to lazy people who don't earn it. I'll gladly purchase somewhere else. Was not impressed. read more