In the shopping center on the corner of Bloomingdale Ave & Bell Shoals Road you will find First Watch. Upon entering we were immediately greeted by the loveliest hostess!! I learned from our server her name is Mahogany. Our server Abigail is also extremely sweet and very attentive. She has an assistant with her who is just as lovely. I ordered the Avocado Toast with a side of the Million DollarBacon. It was delicious as always! The coffee was HOT which was greatly appreciated! I find at every other First Watch I've been to the coffee is lukewarm at best. The only negative thing I have to say is, it was uncomfortably cold in the restaurant. I notice it's not just here but all the First Watch Restaurants seem to be on the chilly side. I would not hesitate to go back to this location. The food was delicious and the service was excellent. read more

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We sat on the patio which was wonderful with plenty of fans to keep the air moving. Vibe was much quieter outside than inside the restaurant. The food was excellent, came out hot and well seasoned. Million dollar potatoes are a must try, breakfast potatoes with parmesan cream and garnished with bacon. Cinnamon chip pancake off the seasonal menu was good as well, didn't even need syrup! They forgot our honey butter biscuit appetizer, though we had plenty of food and it was taken off our bill. Our service was a bit short with us and didn't check back very often. It is the one thing holding back the quality of our visit. Overall, service left a bit to be desired, but the food was great and the patio had nice, relaxed vibe for brunch on Saturday! read more

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We love this place and come often but today it was lacking. We joined the line on the app and had to wait only about 10 minutes for a table outside. Once we were greeted we were ready to order. We got the Cinnamon milk toast drink and a Bloody Mary. We also ordered the seasonal honey biscuits for an appetizer. As well as the seasonal pancake and the traditional. The service was slow. We got our drinks and the server didn't come back until after our entrees came out. My husband was waiting to order another drink and we had never gotten our appetizer. The server was so quick to walk away I didn't get to ask for jam for my toast (which normally automatically comes with the toast here). The turkey sausage was also very dry and tough. It appeared like they got a new brand and it wasn't as good. The server also dropped the check without checking to see if we wanted anything else. I'm not sure if we were her only table outside or not but we felt like we didn't see her enough. Outside was in the shade with fans and was very comfortable. Inside was very loud due to the echos and full restaurant. There were several one person gender neutral restrooms. read more

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First time trying our local First Watch. Several locations in our area but none seem to be crowded during the morning rush so we decided to give it a try. We found the inside clean and were seated immediately. The service was mediocre as well as the food. Potatoes only offered one way, limited selection from the menu and every dish between 13 and $15. No one from management was available in the dining area and the fountain drinks/coffee available at maximum pricing. We appreciate the sausage patties being Apple chicken but would really prefer regular pork sausage patties as an option. Otherwise it had a bait and switch appearance to it. For anyone wanting a quick breakfast under 10 bucks they would be very disappointed. We could not get out under 50 bucks as hard as we tried. It feels like these issues will continue to keep customers from repeating business at your establishment. Thank you read more

First Watch is one of my favorite places for breakfast or brunch; it's one of those places that never disappoints, especially with the rotating seasonal specials menu (my favorite). The atmosphere is pleasant, cozy, and the service is always good. Its farmhouse and elegant decor make a nice combination. I've tried almost everything on the menu, and it never disappoints; everything is always delicious and fresh. Most dishes come with a side salad, toast, fruit, or potatoes. A good tip is to get in line online because on weekends, especially holidays, it gets very crowded. read more

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We were in town to visit our son and attend a USF soccer game. Decided to drop in to this restaurant for breakfast due to its proximity to the auto shop where we had to leave our rental car for service. We were seated immediately; our server was very pleasant. The restaurant was clean and spacious; there is also outside dining available. The meals however, were "so-so". My husband ordered the farmhouse hash with pancakes, my son ordered the market hash, my daughter ordered the elevated egg sandwich with grits, and I ordered the farm stand breakfast tacos. The and the eggs on my tacos were a bit bland; the grits were surprisingly "watery" (expected creamy grits). Probably won't order breakfast items if do return; will try "lunch" items next time to see if the experience is better. read more

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While I am not really an eat out breakfast restaurant person this is one of my favorite gift cards to receive. I love their juice bar and pre order/pay on the ap makes it so easy when running errands to pick up a refreshing drink. The best. read more

First Watch - Breakfast & Brunch Near Me - Brandon, Florida

Went there yesterday to get my birthday reward. But one get one free. I decided on the Ham and Gruyère omelette. The omelette was filled with ham and cheese and the eggs were done perfectly. The potatoes were very tasty as well. The toast was a multi grain which was very hearty. read more

First Watch - Ham and Gruyère omelette - Breakfast & Brunch Near Me - Brandon, Florida

Food was fantastic. I had the ham and Gruyère cheese melt with a bowl of tomato basil soup. Delicious. Yesterday I got the Strawberry Nutella French Toast. Freaking amazing. Loved it. Service was fantastic both days. Summer and Steve are both fantastic servers. The ambiance was top notch too. Clean, modern, with a great overall feel. Will definitely be back. read more

First Watch - Breakfast & Brunch Near Me - Brandon, Florida

My wife and I love this place. The staff is wonderful and the food is so good, specially their seasonal menus.

Food is good, staff could be a little more attentive to when people are ready to cash out and go. Front entrance area outside is a bit dirty and I little clean up / pressure wash would go a long way. read more

Very disappointing. Arrived at 10:30am on a sunday, only a 15 min wait for a table-not bad! 50 minute wait for our food to come out from the time we sat down. Belgian waffle was burnt and cold, eggs over cooked, sausage cold, potatoes undercooked, bacon way over cooked. Pancake was huge (just like they advertise) and cooked well. Sent the waffle back since it was inedible, suffered through the rest. Have eaten at other First Watch's and they were very good. Maybe just an off day for this location... read more

I eat at First Watch all the time. I tried the Bloomingdale location for the first time on Uber eats & it was terrible. I ordered the Market Hash and not only did they forget to add most of the ingredients listed but the onions and potatoes were burnt together and extremely greasy. Usually First Watch is a safe choice for me. I know it's always going to be good ( at the Brandon location ) This experience at the Bloomingdale location was extremely disappointing - maybe I need to dine in to get a good experience? Either way - I'll never order from this location again. read more

You can't go wrong with First Watch...this location is no exception. I had my favs: kale tonic and morning meditation with the delicious double crunch tacos(ordered a second round), prime rib hash(good but not for everyone; I would prefer a different protein), and cinnamon chip pancake(cooked just right, good amount of flavor). The cup of fruit seasoned with Tajin was an odd pairing but really tasty. Service was prompt and welcoming. Kudos on the seasonal creations. read more

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Our server, Alex, was so friendly and helpful! Food & coffee were also good. Great experience overall.

This review is about their new Bloomingdale Square location. This one is on Bell Shoals and Bloomingdale. I've been to the one on Lumsden/Causeway Blvd and wrote a very nice 5 star review. I was hoping that this would be the same experience, but sadly not today. The food was about 3.5 today and the service was not so great. I'm giving them some slack because it's a new location. I also liked the atmosphere and the fact that it's the first location that has a cocktail menu. So, let me get the negative stuff out of the way. It was a long wait for the food. Yes, they were busy at 11:15am. We got our coffee right away and noticed that there was no half and half. We asked for it, and the server forgot. Mom doesn't like the flavored creamers which were already on the table. I had to remind her again about it. She did apologize. We got the half and half, as well as my order of the BLT Benedict. Just my order, which arrived lukewarm at best. My mother's French Toast hadn't arrived yet. I was half way through my brunch order when my mother's dish arrived and no maple syrup. Then we had to ask for maple syrup. Fortunately mom liked what she ordered and the syrup arrived nice and warm. She was happy but commented on how bad the service was today. Not a great first impression but hopefully it's all worked out by the next visit. On the positive side, they had a Ginger Snap coffee drink that was really unique. It has fresh ginger, cold brew coffee, and Oatley oat milk with a rim of candied ginger sugar. It was great! I also saw a signature cocktail called Cinnamon Toast Cereal Milk that contains Rum Haven Coconut Rum. I'm looking forward to trying that next time. They had many other cocktails made with fresh juice and mixed with vodka, as well as drinks with tequila and champagne. There was Kombucha on the menu too. The decor is very nice. The seating is comfortable. The hot coffee wasn't added to our bill. Maybe that was our reward for not complaining. The food is reasonably priced. I'm just hoping that the service/kitchen execution improves because it will be a very busy location. Also, there's plenty of parking which is awesome. We'll return for more. read more

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The place is clean and nice, service is good, the food is also good their drinks are soooooo good too read more

First Watch - Breakfast & Brunch Near Me - Brandon, Florida

Food is unique and tasty. Ambiance is pleasant Service is always polite and efficient read more

Food is always spot on when my husband and I come here! We are always full and feel like we ate a well cooked meal with good ingredients. On the flip side we did feel like the waitress was scatter brained a bit this morning as we had to ask multiple times for items we needed as we sat. Ie, high chair, water. But, of course that's not stopping us from coming back again! read more

Spent $50.00 for breakfast. The potatoes had way too much salt in them and when we told the waitress she said that they had been having that complaint for the last few days. The sausage were under cooked the eggs where runny. will never go back to First Watch for any meal again read more

I would go back just because of the staff. They were all so friendly. But the food was pretty incredible. I ordered the carnitas burrito (recommended by our server). I was definitely not disappointed. My overall experience was great. Restroom was clean. Even checking out was a pleasant experience. No wait to be seated. Not a long wait for food. It actually came out pretty quickly!! read more

First Watch - Chicken chimichanga - Breakfast & Brunch Near Me - Brandon, Florida

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Ordered mobile order and a entree was missing from my order. Had to call and drive back and told had to wait additional 30 minutes for the order they messed up on. Not the best experience. read more

great service ! great peeps! great shrimpsThe owner is awonderful person. The restaurant is clean in the kitchen! read more

First Watch - Breakfast & Brunch Near Me - Brandon, Florida

First of all, we love the fact you can get on the waitlist online! We knew it was going to be super packed because it was Father's Day! It was slammed. The French toast was absolutely amazing! It was definitely worth the wait. Service was a tad slow, but completely expected today!!!! read more

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The food was healthy, fresh, and delicious! It's seldom that I'll finish my entire meal when I go out to eat , but I didn't leave a morsel behind. This was my first time having this particular dish and I'd order again. I also had the new Sunrise drink from the fresh juice bar menu and I'd give that two thumbs up. read more

First Watch - Bacolada Omettw - Breakfast & Brunch Near Me - Brandon, Florida

Not sure why the average diner would be interested with menu offering few items I would order. Eggs Benedict okay but no Canadian bacon offered. read more

Horrible service. Period. My guest arrived before me and was served with coffee. I arrived and no one came back to our table. We flagged down a server and asked her to send our server over since we were now ready to order. Five minutes pass. No server. I go inside to the hostesses stand. She sends someone out to take our order. Minutes later a different server arrives to bring our drinks and apologize. We receive our food. Some requests were met. Some were not. As we go inside to pay our bill, we notice our server not wearing a mask. He's waiting tables. He even checked us out with no mask. However, every time he came to our OUTSIDE table he wore a mask. Odd, right? The food was mediocre. Portions were small. Service was shitty. Location is ok. The best thing going for them is plenty of inside and outside seating. I patronize First Watch frequently. However, this is my first AND last time at this location. read more

My first time here. Having yummy breakfast tacos. We are sitting outside, enjoying the lovely weather. It's nice outside here because they don't allow smoking in their outside patio area! read more

First Watch - My first time here. Having yummy breakfast tacos. - Breakfast & Brunch Near Me - Brandon, Florida

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This restaurant does not accommodate substitutions. I ordered "The traditional" breakfast. I told the waitress that I could not have the bread or potatoes. Could I get avocado instead. This is the brown, not edible avocado I got. She didn't take it back and try to replace it. She charged me full price for the breakfast. I told her I was not going to pay full price for the breakfast. She then adjusted it and discounted me $1.00. I then asked to speak with the manager who tried to convince me that my bill was correct because she gave me a discount for the bread and potatoes and I was not charged for the " brown" avocado. This was my FIRST and LAST time going to this place. So if you are on a restricted diet, DO NOT GO HERE. This avocado belongs in the TRASH, not on a paying customers plate. read more

First Watch - Rotten avocado was the replacement for potatoes and toast for my "Traditional Breakfast". - Breakfast & Brunch Near Me - Brandon, Florida

Borrowing the nautical term for the first shift of the day, the restaurant chain opens for breakfast, the first meal of the day. Back when the chain first opened in the 1980's there were few restaurants focused on breakfast dining. Now there are hundreds of First Watch restaurants, and a strong contender, I enjoy, called KeKe's. We didn't try the Bloody Mary (alcohol cocktails are served here), but did try the Frittata Rustica, a classic style omelet with Kale, roasted Crimini mushrooms, onion, tomatoes topped with Mozzarella and Parmesan cheeses. The omelet was smaller and thinner than I had imagined, but I was pretty hungry at 10 am. The goodies bunched up a bit at one end, leaving a thinner two-thirds. I feel like I was a victim of management portion control. The hefty third was excellent, though. The included fruit dish was served with sweet ripe fruit. Coffee served was a premium blend. Ciabatta toast was a nice touch. The attractive convenient location is new and clean, but very noisy. We opted for the covered breezeway on a cooler day for Tampa -- a perfect option during Covid-19. The App offers VIP check in on busy days and BOGO's on birthdays. read more

First Watch is normally our go to brunch spot. However, if I were to base it off of this meal, I would never return. The potatoes I had with my meal were inedible. They were hard & the seasoning was gross. The server came over & knew right away. He said they had been having problems with them. He offered to take them back & have them cooked more (but mentioned how they haven't been able to cook them enough). It took forever. I finished my meal, which also consisted of some pieces of hard avocado & was overly salted. The potatoes finally came out and were a little better but the bigger ones were still hard in the middle. I asked if these were the new potatoes they were serving. Our server said No, they were just being served while waiting for there regular potatoes & that they had had a lot of them sent back & complaints. He said they were sub par. So my question is why keep serving this sub par mess to your customers! Hoping I wouldn't complain?! That shows your respect for your customers. To top it off on the way out, when asked how the meal was I mentioned how disgusting the potatoes were & the cashier just stared at me! I got charged full price for this wonderful experience. If this had been my first meal here I would have never returned. Not sure if I will now. read more

First Watch - Under done Breakfast Potatoes - Breakfast & Brunch Near Me - Brandon, Florida

Service and good really good prices high. My husband always gets the same thing "The Works" , I on the other hand try different pancakes. Tried the Cnnamon Chip pancake on the supplemental menu and loved them, even my husband may get it next time. Please put it on the regular menu. Also, thank you for having chicken sausage. The staff where friendly and seemed happy to be there. read more

Waited a while for water or our drinks to be brought out and what seems like an eternity for our food. Forgot my husbands bacon for Bloody Mary and even when he mentioned it it took like 15 minutes to arrive. The million dollar bacon we ordered never came despite mentioning it was missing to two different people. When our server handed us our check she said she could put it in for us if we wanted. Like WTF she should have put it in with our other food. Food was pretty tasty but the service was severely lacking. read more

This place was so delicious! We were on vacation and after eating out the first few days, this place was refreshing and like we ate healthy. The pick 2 is what each of us got with mimosas and it was only $38 and was an amazing brunch spot! Would recommend read more

This first watch in particular is immaculate. I go there all the time and the servers and service is always phenomenal. Highly recommend it to anyone. I've never been to a place that's so welcoming like this location and I will always go there. read more

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Tbh.. I was going to "The Egg & I" which lasted I found out First Watch replaced it. I was taken back and surprised but super happy because the last time i had first watch was maybe a year again in Knoxville TN. I had no idea we had first watch down here! They completely renovated the interior out and it looks so comfortable and relaxing. The place was packed but the way they designed the floor plan there is a ton of space so you don't feel mashed up with others. On to the food. As soon I was seated outside my waitress had coffee and water with in seconds! She gave me ample time to choose from there well created menu. As far as I saw they have everything for the "try it alls" for the "picky eaters" and kids. I ordered the "Eggs Bennedict with smoked salmon and hollandaise drizzled over" a side of seasoned potatoes black coffee and water. Black coffee - Perfectly roasted and served. For you black coffee drinkers out there... this one is for you! Eggs Benedict with smoked salmon - the bread was a bit soft.. I know I know people usually like softer breads however with salmon, over easy eggs and Hollandaise sauce the bread gets very very mushy and a bit gross to eat so my opinion is they should of baked the bread longer to compensate but that's just me! HOWEVER. Do not let my opinion deter you from this fish because BOY WAS IT GOOD. salmon was prepared perfectly, Hollandaise sauce can be really bad and there's is amazing and balanced. Eggs... easy to make so they're always good. All In all I give this dish 9/10. Side dish of potatoes - a little on the burnt side so I didn't eat them and they were a little under seasoned for my liking. I would order something else perhaps. All in all. GREAT service! The server and waiters/waitresses here are on point. They are very friendly and informative. The food was also great and the coffee... their coffee is amazing. I gave four stars due to the bread and potatoes (easy fixes and some people may even like these items served this way!) other than that. A definite go to breakfast place that I will be visiting every weekend! read more

I have been to this First Watch a few times and each time I'm disappointed. Most recently I had a day off and decided to take my son for breakfast. We were seated outside and after receiving our drinks and placing our order, an hour went by. Meanwhile people who came in after us were receiving and enjoying their food. The waitress finally decided to bring our food and it was cold. When I asked her why we waited for so long she gave the excuse that that had many online orders. When I pointed out that the table next to us came after us and had their food she had nothing to say. We decided to leave, and I paid for our drinks. When I said we were cancelled our order she said she would have the manager come to speak with us - he never did. This was so disappointing as I love First Watch, and this is the closest to my home. Never again. I will not spend my time or money in a place that does not treat me well, and respect my time and dollars. read more

We had a group of seven after church, waited over an hour while multiple families were set ahead of us. Went in several times to check on our table. The last time we went in they all looked at each other and said I thought you guys had already been seated so we laughed. read more

First time. Location was convenient. The staff was middle of the road friendly. The place was clean. This is why they earn 2 stars. The food was extremely bland and earthy. The portions are small and not filling. It's clear this place is focused on HEALTHY options /ingredients, but sadly, taste and flavor are not as important. read more

Friendly staff, amazing food . Watched my food be cooked fresh. Milkshake was delicious. The Burger was well made the team moved in harmony with each other. read more