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    First Watch

    4.1 (213 reviews)
    Open 7:00 am - 2:30 pm

    Order First Watch Takeout or Delivery

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Moderate noise
    Outdoor seating

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    Recommended Reviews - First Watch

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    Market veggie sandwich and Cobb salad. Don't forget the kale drink
    Sherry B.

    Always excellent. FW never disappoints. Birthday brunch. Market veggie sandwich and a Cobb salad. Super yummy

    Classic Eggs Benedict (definitely wasn't expecting a mixed green salad on the side of breakfast and would swap next time)
    Lydia H.

    Went in for a brunch on a Sunday morning, and would definitely recommend getting there before about 10-1030. Service was wonderful, and it very quickly packed out but everyone still seemed to get their food quickly. Variety of choices on the menu and nothing was a disappointment at our table.

    Mixed Berries Acia
    John M.

    Absolutely a great find in Johnson City TN. Across from East Tennessee State University just up from the Carnegie Hotel. This is strictly a breakfast, lunch and brunch place. We were greeted on entry and shown to our table by our server. I had the Mixed Berries Acia and my wife had the Classic Eggs Benedict. We both really enjoyed our choices and the samples provided each other. Our server checked on us and sure the food was good and our drinks were refilled. We discovered that there are multiple locations and that one is only 20 minutes from us. We'll definitely be checking out that one soon.

    Veggie omelet with toast and grits
    Barry B.

    Fantastic omelettes, and a killer lemon ricotta pancake. The pancake is so light and fluffy they must use merengue. Great service and cute interior.

    Chikichanga, potatoes, and fresh fruit.
    Steve C.

    Came in for brunch on Saturday and like always, left with a big smile on my face. Joined the waitlist conveniently from my phone before leaving home, checked in upon arrival and was seated within 10-15 minutes. Exceptional customer service is the norm and the food never disappoints. Offering both indoor and outdoor dining, along with a variety of menu options for breakfast or lunch, this is a "must visit" location for really good food in Johnson City. Our absolute favorite is the chikichanga - it's simply AMAZING! Enjoy and Go BUCS!

    New breakfast sandwich!!!
    Nicholaus K.

    Love this place. Checkout new fall menu the choices are amazing. I love how everything tastes so fresh. 10 out of 10 if I could. Waitress's are very well mannered and prompt.

    Chickilanga
    Saiteja G.

    This place is a perfect spot for brunch. They have a wide variety of vegetarian options too. It is usually crowded Saturday morning so call ahead to find a place. The prices are decent and would definitely love to go back.

    Lemon ricotta pancakes
    Anisha D.

    Got the lemon ricotta pancakes! It was great!! The ricotta was not a topping but rather baked into the pancakes. The pancakes were huge. The lemon topping was perfect being not too sweet but a great flavor overall! Will be going back to try other things!!

    Fresh squeezed juice, decent hot coffee

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    8 years ago

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    8 years ago

    Food was really good. Nice environment. Hospitable staff. I'd recommend checking this place out.

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    8 years ago

    This place is awesome! Great atmosphere, friendly staff, amazing food and fresh. No microwaved food! FRESH!!!

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    9 years ago

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    6 years ago

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    7 years ago

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    9 years ago

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    8 years ago

    One of the best breakfast/brunch places in town. Even though it's a chain, the restaurant being new makes it even better.

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    7 years ago

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    7 years ago

    $12 for avocado toast and juice. Never want to go there again. Better food from my own kitchen

    Business owner information

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    Patty M.

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    7 years ago

    Awesome breakfast! We had a pancake with fruit and two different kind of omelettes. The bacdo and the chil chorizo omelettes.

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    9 years ago

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    9 years ago

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    9 years ago

    This place was a new one for me.I ever heard of first watch before the service was just good at best but the food was amazing

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    9 years ago

    Holy cow - First Watch is coming to Johnson City!!! I can't wait to eat a chickichanga!

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    7 years ago

    Great organic menu. Not ordinary. Great wait staff. They will customize your order. Download app to lessen wait time.

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    5 years ago

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    7 years ago

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    Page 5 of 6

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    Label Restaurant - Extremely thin (about 1/4") boneless fried chicken

    Label Restaurant

    4.1(401 reviews)
    1.0 mi
    $$

    We just moved to the area and visited Label for the second time last night, and it has quickly…read morebecome one of our favorite restaurants in Johnson City. I'm honestly surprised it doesn't have a full five-star rating. The food is excellent--creative, high-quality gastropub fare that's easily some of the best we've had in the area. As newcomers, one of the biggest adjustments has been finding great restaurants, and Label has definitely filled that gap. We had a large group, and the service was outstanding from start to finish. Everyone's meal came out great, and not a single person left disappointed. To top it all off, the desserts were phenomenal and the perfect ending to a great meal. If you're looking for one of the best dining experiences in Johnson City, Label is absolutely worth a visit. We'll definitely be back!

    I ordered the Dragon Roll and was honestly pretty shocked when I saw how tiny it was. I'm used to…read moresushi rolls being 2-3 times this size for what we're paying here, so the portion was very disappointing. Then there was an issue when I went to pay. The lady told me she didn't have change, and when I pulled out some coins, I assumed she meant she didn't have change in coins. I ended up giving her cash and change, and she said thank you. I then asked, "Can I get my change back?" because I was supposed to receive about $5 back. Apparently, she had assumed I was giving her a $5 tip on a $15 takeout order. To be clear, I was not. I understand tipping when someone is providing a service, but this was a takeout order--I walked in, picked up my food, and left. There was no table service or anything beyond handing me my order. She did have to go to the back to get my change and brought it back to me in $1 bills. The whole situation was just awkward and frustrating. Between the extremely small portion and the confusion over my change, I honestly wasn't impressed with the experience.

    Photos
    Label Restaurant - Bar Area

    Bar Area

    Label Restaurant
    Label Restaurant

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    First Watch - breakfast_brunch - Updated September 2026

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