This is the best spot in North PB for spirits, wine, and beer! The staff is great, including the always friendly and upbeat owner, Freddy. Parking is in the back so there's no need to hassle with the street. You probably care more about libations so here's a rundown: * A walk-in beer fridge with local craft favorites * Wide selection of red wine, sake, and dessert wine * Loads of chilled white wine and champagne * An entire wall of your favorite spirits and delicious whiskey * Cutwater, Juneshine, hard seltzer, and hard kombucha Freddy's also has snacks, mixers, and the kitchen basics you need for throwing a party. This is definitely the spot if you live in the area. read more

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I recently visited Freddy Liquor Store where Rmai the owner works there. I must say that I was thoroughly impressed with the level of service and expertise offered by Rami . As soon as I walked in, Rami immediately greeted me and offered helpful suggestions for various liquors and wines based on my preferences. Her recommendations were spot on - she truly has a wealth of knowledge about every kind of spirit and wine available in the store. What I appreciated the most about Rami's assistance was how He used his knowledge of my preferences to help me find the perfect bottle of wine for my upcoming dinner party. his level of engagement and personalization was unparalleled, making me feel like I had my very own wine expert by my side. Aside from the exceptional service provided by Rami, the overall experience of the liquor store itself was also great. The store was well organized, making it easy to find the particular type of liquor or wine I was looking for. Overall, I would highly recommend Freddy Liquor Store and, specifically, the assistance of Rami. His knowledge and expertise is unmatched, and his personalized approach made the shopping experience both enjoyable and successful. I will definitely be visiting the store again for all of my liquor and wine needs. read more

Came here right before the deli closed and so glad I did! The women behind the counter are so kind and welcoming! They have an array of sandwiches and sides. Can't wait for my next trip in :) read more

Freddy's Liquor - Tuna salad sandwich - Beer, Wine & Spirits Near Me - San Diego, California

Best liquor store in the area maybe other than Magic Mart on Cass. This place has an exceptional wine selection and has done a killer job since taking over a year or two ago. Friendly, reliable, perfect read more

Great local liquor store with friendly staff. Even better selection of craft beer and booch.

Best tuna sandwich in town. Great selection of deli meats And the best baklava ever! read more

Awesome selection of wine, beer and spirits! Freddie is a great guy, I guess he just purchased the store and refurbished, definitely top notch with great prices! read more

Hands down the best local liquor store and deli by far. Maggie stocks plenty of good beer & wine options that are constantly updated and they make delicious sandwiches with every meat, veggie and topping you can ask for. The best feature of the store is the variety of market goods you can find if you need it in a pinch. Quite literally every imaginable grocery item exists in the store. All you need to do is ask. read more

The tourquoisian (sp?) Is a great sandwich. I have been going here since I was a little girl. However, the stuff behind the counter that was given to them to promote liquor brands is all still there too..ie. 1978 Corvette. Great deli, good deviled eggs, but pretty dirty. The people who work this place are great. read more

Best liquor/deli ever! So blessed to live right next to this gem. Maggie and staff are amazing! Torquisian on a French roll toasted, side of mac and beans and you are cruising my friend. Get a beer from their amazing beer selection and get the day grooving. Cheers to you Heidis! read more

Be very specific on what you want as this place has been hit-or-miss for me. I've been here twice and while the team there is super nice, my last sandwich was a big miss. All the ingredients for their sammys seem to be spelled out clearly on the menu where you order. On my last trip, I asked for mine without lettuce or tomato, which didn't seem like a big deal and it wasn't. However, while the lettuce and tomato were left off, they included mayo along with the sauce I was already getting (honey mustard I think) and onions, neither of which were mentioned on the existing ingredient list. Beer selection is top-notch and the people behind the front check-out counter are usually nice. If you go, just be specific with what you want on your sandwich or don't be as picky as I am ;-) read more

Although they are going through a long term expansion and remodel (and I do mean long-term, going on 4 years now!) they remain very friendly and convenient with decent pricing. They just installed a huge built in cooler system on the back wall of the store with a lot better selection of local micro brews (Racer 5 IPA, Stone Ruination, Alesmith etc.) and have really increased the selection of nice chilled white wines. They are eventually going to get a GRILL up and cooking, which will be a nice addition to this neighborhood for a better variety of food like burritos etc. There is a small convenience store for munchies and ice cream and quick frozen food section for late night cravings. The sandwiches are good and I'll leave it at that. They always seem fresh, but the meat they use is not Boars Head, which is the best. Maggie the owner, is usually behind the counter and talks to everyone who comes into the store. They do have a number of regulars who live in the hood and are nice. (It seems like they know everyone who walks in the door) They are right across the street from an AM/PM which is a corporate owned conglomerate. If you're into supporting LOCAL businesses, give them a try and spend the extra 50 cents on your next six pack. You'll be glad you did. read more

19.26 for 3 sandwiches that were really quite small, nothing exciting, took about 25 minutes to make. What really irked me was that there is a sign that says Debit: 10.00 minimum 50 cent charge Well, why not just one or the other? Already really expensive, teeny portions, nickel and dime on things means I won't be back. read more

Very unfortunate. For the third time, I bought an expired product at this place. Enough is enough. While it bothered me the first time with a bag of cookies, I gave them a second chance and bought a pint of ice cream that didn't taste right. Looked at the date, and sure enough, expired by months. Fool me thrice... So this last time, same deal, but with different ice cream. Didn't taste right and had one of those ***PAUSE*** "Can I really be this dumb?" ***UNPAUSE*** moments. Looked at the date, and it was expired by three months. I just wanted to let it go and not go here anymore, but it has since happened to my co-worker, and she actually got sick. She bought a soup there that, more or less, upset her stomach, and when she looked, it was expired by about one year. That's ridiculous. read more

Great selection at reasonable prices, ESPECIALLY for the area!! Excellent whiskey/bourbon selection too! Ohh, stunning sandwiches!!! The staff is wonderful; pleasant and helpful!!! OAN, every time I've been in Heidi's, the customers have been so nice! The last time we were there, we had a conversation across the aisles, with an (adorable) couple who were also there for the great selection. I don't think we ever saw each other. It was great, we talked about yelping, and that we both yelp'd for positives as much or more, than we yelp'd for bad service. We hated that most people just yelp'd for bad service. Anyway, they paid and left before we got to the counter. HOWEVER, they left us $10 towards our wine!!!!!!! So freakin' awesome!!!! We paid it forward to the next customer.... and so it goes.... Such a great little liquor store, with awesome sandwiches, an eclectic selection of craft beers and liquor, PLUS amazing people, behind the counter and in the aisles... Go to Heidi's if you're in the area... Head in, and say hello!! read more

I love the owner.. And the lady who makes All the yummy sandwiches.. This place is an old school bomb deli.. The tuna is off the hook.. The pastrami too.. I work down the street and always roll up here for a quick sandwich:) read more

Had their sandwiches once and loved it. Tried it again and quality seemed to go way down. Meat was slimy and poor quality. Such a bummer.

I have stopped by Heidi's for several different items. It is a very convenient store. First, they have a wine selection that allows me to purchase something decent for dinner without having to hassle with the Grocery store. Prices are a few dollars more for wine, but that is the cost of convenience. Second, when I needed a sandwich to take on a trip with me, Heidi's had me covered. The sandwich was fresh, tasty and prepared exactly to my specifications. Third, the staff is really friendly and helpful. Thank you! read more

Came here once cuz my friend wanted to pick up something. The lady in there (Heidi?) was very nice. My friend was a little short for what he wanted so some random patron in the store threw in a dollar and the lady let him slide on the rest. I thought that was really cool! I guess since it's a small mom n pops shop, their prices are a little higher than the Albertson's on the corner. Have yet to try out the deli but next time... read more

I found this little gem of a deli by accident when I was parking to go to another shop on Turquoise St. this deli is near Froggy's and The French Gourmet and serves homemade Greek treats. Mustardy deviled eggs and flaky baklava, the sandwiches and salads are made fresh in front of you. This is a great deli for a quick lunch stop and reasonable prices-sandwiches and salads under 5 dollars! - Tamara Cross Attorney read more

My review is only for the deli. I didn't hit up the liquor store, but it looked very clean, stocked and orderly. It seems like they have been remodeling this store for years and they have spent a fortune on the space and it looks great (Heidi are you a front for the cartels?). I was biking by one day and decided to try out a sandwich to go. There was nobody else inside. Here's my rub and the 3 star. The lady behind the counter of the deli was so snarky. She acted like I was interrupting her union break...a seriously frosty reception and there was nobody else to service. On the plus the lady at the cash register (who I am gonna assume is Heidi) was super nice. Now let's talk food. The sandwich was good, but overall not memorable. I also thought their menu selections were limited and pretty basic - I don't remember seeing anything that really got the motor revving. For my money in PB, I'd rather go to Crest Liquor for what I think is a better sandwich served by a friendlier staff. read more

This is a great convenient place for the locals of this neighborhood. They have a great selection of wine and beer, but I have no actually tried the deli sandwiches. Pros: Clean inside Wine is reasonably priced Open late Very nice that they have parking right outside Very friendly Great selection Cons: Charge $.50 credit card fee but do not tell you Beats going to the grocery store or far away for a late night beer/wine/champagne run read more

I'm a huge fan of this place! The Gyros are a must-try... Over and over again... All the potato salads are amazing, as is anything that Maggie makes really... Consider yourself warned :) read more

Heidi's is my go-to liquor store - they have a wide variety of alcohol for cheaper prices then other liquor stores, delicious deli sandwiches, and the best owners! read more

This review is only for the liquor selection. My boyfriend and loves this place. Great selection, reasonable prices. We're happy to come here and support our neighborhood. read more

I've made my way a number of times to Heidi's, living in the neighborhood, it's been rather convenient having a reasonably-priced liquor store when I need to grab a quick bottle of vino for dinner or board game night. And though I'm normally in-and-out within minutes, I've appreciated the friendly atmosphere I've consistently encountered. I ordered an amazing roast beef sandwich from them tonight (Maggie's recommendation) and had to make sure to leave a review - was so good! read more

The best convenience/liquor store! Maggie is always so nice and helpful and since I live only a block away I visit a lot! She's always down to small talk while giving me wine/beer recommendations. My boyfriend swears the deviled eggs are the best he's ever had. Whether you're hungry for a deli sandwich, need some alcohol, or just some snacks... she literally has it all. Sometimes I run out of toilet paper and don't feel like driving to the grocery store so Heidi's is always my first stop. So glad it's just a quick walk down the block! read more

We've been going to heidis since I moved here 5 years ago and it's the best. They always have everything you need and more! Recently just had a sandwich for the first time (not sure why it took so long) and it was delicious! Not to mention the deviled eggs are the best around. I highly recommend! read more

Great sandwiches and an extensive selection of side dishes and drinks makes this my go to place for lunch on the run. read more

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BOMB sandwiches and great selection of canned/jarred goods. The convenience store side has everything you could possibly want. The lady at the deli is super gorgeous and friendly. The lady at the cash register asks strange questions when she's not being standoffish or smilingly condescending. Anyway, the food is good so if you're looking for a good deli in West San Diego you've come to the right place! read more

The liquor store has any and everything you could possibly need! The sandwiches were great and the owner was the sweetest man. Definitely coming back! read more

Freddy's Liquor - Really good toasted Italian sub, bread was perfect - Beer, Wine & Spirits Near Me - San Diego, California

YOU HAVENT BEEN TO HEIDI'S!!?? This place is the bees knees. Maggy and co. are the nicest people known to man. They have some of the best deli sandos in town, along with a great selection of micro and domestic brews. Great whiskey, tequila or whatever is your thing but they have it! Make sure you ask Tony if you have any questions on beer or wine. GO HERE NOW! GREAT FOOD, GREAT WINE AND GREAT PEOPLE!!! read more

Such fresh and tasty sandwiches. Very affordable as well! I live in the neighborhood and I recently stumbled in try the food. read more

Freddy's Liquor - Beer, Wine & Spirits Near Me - San Diego, California

Just had the best sandwich! Got the vegi on a fresh French roll. The sandwich was loaded with lettuce tomato onion mayo mustard, and I added cheese. It was spot on and exactly how I like my sandwiches. It was pretty massive but I managed to eat the whole thing in one sitting. Delicious! read more

Such good people running the place. They always make a nice ham sandwich with provolone and American cheese just the way I like it. Lettuce tomato mustard mayo no onion on sourdough lightly toasted. This isn't your fancy sandwich boutique. This a small joint doing things well for over 30 years. The only day they closed is when their momma passed away. Other then that they are open 365 days a year. Love them. Love this place. read more

I try to like this place but they have consistently gotten my order wrong. Normally I find out too late when I'm at the beach ready to dive into a sandwich in the sun. Not to mention they've always forgotten the pickle that is supposedly included. 2 stars because they have parking and a a huge assortment of canned goods, whiskey and craft beer. read more

Great neighborhood deli with delicious sandwiches, large selection of craft beer and great wine selection. Prices are good. Service is friendly. read more

I've been going to Heidi's for 10 years, wonderful people and a great selection of beverages. If you are hungry, hit up the deli. Always a satisfying meal at a good price. Love the folks at Heidi's. read more

BEST SANDWICH IN SAN DIEGO! ESPECIALLY LA JOLLA / PB. the women who works there and i think also owns it is so sweet and helpful. They were also really kind to my dog that I walked there with! this place is awesome. highly recommend read more

My favorite local liquor store and deli. Love the ladies over at Heidi's! They always give great recommendations, the selection is always very diverse and their food is fresh. Plus, they always give my dogs treats whenever we come in. read more