This place is a hidden gem! They have a great selection of drinks, snacks, alcohol, and pretty much anything you need... They also have the best Deli around! One of my regular places to eat during the week. read more

Location looks clean and fresh after the nice remodel. The owner is always friendly and is willing to suggest something new and what she has deals on. Love that its close to my house and can pick up beer, booze, or a sandwhich. read more

I had been buying their deli sandwiches since the late 90's, up until about 4 years ago, when I moved out of the area. A couple of weekends ago, a couple friends and I stopped by Heidi's for sandwiches before heading to the beach for the day, and, I have to say, they still have a great thing going! I got the California on a french roll and it was delicious! The lady behind the counter was super friendly, and really knows how to put together a sandwich. Every bite had a bit of everything involved. They also have a really great selection of craft beers. Keep up the good work! You have a customer for life. read more

Delicious sandwiches & great prices on alcohol! Maggie is fantastic, highly recommended

What a great and friendly place. Good selection of beer and alch. Lots of 'oh crap' I don't have this condiment let me run to Heidi's to grab some. Great place if you live close by! read more

I've never had a grandma, but if I had one, I imagine she'd make me sandwiches like the ones they serve here. Comforting goodness.

Best sandwiches and the manager is very friendly- good wine selection as well

Heidi's has one of the best selections of beer in Pacific Beach or La Jolla. They're always getting in new varieties, so it never gets old. Their liquor selection is also very extensive. I've had the deli sandwiches a few times - good sized portions and a fair price. Maggie is great (she seems to be working 24/7) and always has a good recommendation. read more

Heidi's is da bomb. I work down the street and regularly get sandwiches from their deli and they're always delish. They also have a pretty legit alcohol selection, although I've never bought any because that would be kind of inappropriate to do while working, I guess. :) The ladies who work here are super friendly, nice people. Just a great neighborhood store all-around. read more

I had a chicken shawarma today, and it was DELICIOUS! Great flavor, a little spicy (although they asked if I wanted it spicy - but it was not overbearingly spicy), and very filling. They seemed to have a good selection of snacks and wine as well. I didn't really look around much though since I just came to grab lunch at work. It took about 10-15 minutes to order, have my food cook, and pay... So not that long, but not super fast either if you have a short lunch break. It was just under $9. There was a sign that said $10 minimum for credit, $5 minimum for debit with an additional 50 cent charge... But... They didn't charge me extra! So that was cool. I'll definitely be back to grab a quick lunch again soon. They also have 3 small tables outside if you have time to eat your lunch there. read more

What a great place to get a delicious sandwich. Not sure if I was speaking with the owner but the lovely lady helping me out was so kind and sweet. What a great conversation we were having, I definitely will be back for another yummy sandwich and great conversation . read more

I live right down the street and come here all the time. LOVE it. Very reasonable prices on all of their alcohol. They are very friendly and their food is amazing. They even have deviled eggs! I highly recommend it if you are in the area! read more

This place is GREAT! The folks who run the store are super friendly, we always end up chit-chatting while I'm paying for my yummy microbrews. Great selection of really good beer, and they have some fun random liquor bottles I've never seen before. The deli is awesome - I have to recommend the baklava! MMMMMM! :) read more

I stop by Heidi's to chat with Maggie and Stella often. I LOVE this store, filled with happy staff, customers, food, and drrinks. Everything is reasonably priced and the selection is great. Stella makes the best falafel sandwiches. Everyone knows your name at Heidi's! read more

Great place for solid sandwich and a delightful conversation with Maggie. I recommend the Char broil it's on the menu under bombs and believe you me it's bomb! I get it with the works but hey it's a jersey thing. Awesome selection of European candy that is so hard to find in the states. Just ask Maggie and she will point u in the right direction. Only reason why it didn't get the 5 star as that I do believe it's a little on the pricey side. All and al great place . read more

Everytime I go into Heidi's liquor I get a friendly response...and they have great beer and even better food!!!!

The Sandwiches are amazing!! After completing a recent extended renovation this place now is stocked with just about every beer you will ever need, local, organic, and a new website http://heidisliquor.com/ which is coming online soon (i think) which has details and review of all there beer, liquor, wine, and food along with recommendations for newbies. Be sure to ask questions as the staff is very knowledgeable and always looking to help! read more

Maggie is the sweetest and they'll help you find whatever you need. We often go when we are to lazy to go to the grocery store also. Tons of nic nac snacks too read more

Man I love Heidi's! The owners are really friendly and a lot of fun to talk to. Their sandwiches are delicious, I'd recommend the "New Yorker" if it's your first time visiting them. While they're making you sandwich walk around store and checkout all the other delicious treats that they sell. read more

They have decent selection of beers, wines and liquors. They have parking. And Heidi is very friendly:) They have random snacks there too and sandwiches as well - I didn't try those. Good local place. read more

A Solid neighborhood deli and liquor store. They are a few blocks from my house and they serve the purpose of having most of what you need for an impromptu party or getting some brewskis on the way home from the office. They do close early, so going here for your late night mad dog 20/20 run is not possible. They have pretty good sandwiches and a decent selection of liquor and beer. The old couple that owns it and works it seemingly all the time are nice and helpful most of the time. My biggest complaint here is that they run out of stuff a lot. They will have advertised beer or liquor specials in the window, but when you go inside you find out that the beer advertised is sold out. They also run out of some of the deli stuff on occasion. I think it is due to the small size of the place. The owners will sometimes just look at you confused when you ask if they have more in the back or if there is something else that you can have as a substitute. They never really seem concerned with trying to answer that question, and fail to realize that they will lose business if they can't substitute a special, even MGD for Miller Lite that is on sale. They are just about finishing up a remodel and adding outdoor tables, so I will be going back and updating this review soon. As far as North PB liquor stores, I would put them behind Jug Liquor and Magic Market. read more

Nice local place. Sandwiches are pretty good, devil eggs are delish and very convenient. The owner is the sweetest lady ever. Ill def be back read more

This place has been remodeling for years, but seem to have finished fairly recently... I remember it years ago being remodeled for outdoor seating and for awhile, would drive from my downtown office to have lunch here... now their remodel is done, and the outdoor seating is gone, but the fresh sandwiches, burgers and gyros are still da bomb... and reasonably priced. Friendly staff, great food prepared to order. I don't buy much in liquor or beer, but they have a huge selection... even some tequila in a clear skull bottle (I wanted to buy it just for the glass skull bottle, but stopped short of that).. the store is packed to the rims with various grocery and convenience items... It feels a little crowded and cluttered, but only because of the tremendous selection of everything.. I'm a fan... read more

What a great and friendly place. Good selection of beer, nice deli for a small place they look like they have pretty much everything, Maggie runs the place most of the day and she has the best smile ever always cheery and very helpful. whenever I am in area i stop by and amazing she greet me with my name. read more