1. Fritzy's Roller Skate Shop

    1. Fritzy's Roller Skate Shop

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    San Diego, CA

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    Fritzy's Roller Skate Shop

    4.5 (69 reviews)
    Closed 12:00 pm - 7:00 PM
    Updated 3 weeks ago

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    Sarah V.

    Really amazing shop! Channel was so sweet! Come visit if you're in the area!! It was my birthday so I made way down it was nice.

    Rollerskates
    Lisa G.

    SKIP DOWN TO REVIEW START if you like - this is just the backstory of how I pushed myself to drive down. I had wanted to get roller-skates since last year but been SUPER lazy to like drive after I end work to go get them. But I was determined (don't remember why I was inspirationally motivated - may have been my girlfriend planting the idea of our group rollerskating tomorrow. You know who you are M!). I decided to go down to PB, once I ended work to do it. Mind you it's been forever since I last drove one way for 20ish minutes. I first arrived in the wrong plaza. If you find yourself in a plaza with the back of Beachworks, a liquor store, Oceans Pizzeria - you're close, but not where Fritzy's is. You're in the right place if you see a Shock fitness on the 2nd floor. REVIEW START - IN PERSON SHOPPING Upon arriving, I took in the the views and everything. Roller-skates and rollerblades decorated the aisles and walls. Protection equipment (I call them battle armor) was placed all around. The store associates were definitely busy at work, but I got helped after 5 minutes/less. I let the store associate know I was trying to decide on which one I wanted - roller-skates or rollerblades - and she gave me two options to try on. I first tried on the rollerblade which very much reminded me of when I had to put on snow-boots for snowboarding. I was thinking - okay, this could work. It just seems like my feet and ankles are bundled up. Then I tried on roller-skates and the feeling was SUPER different. It was like comfortable. By the way, I was trying these on a velvet surface. I ended up going for the midnight blue glitter as another patron recommended it so if you scratch the surface, not super evident. Got the front cover per store associate suggestion and she also helped me put it on. I also got the battle armor as I knew by default I am going to fall. I waited maybe like 10 minutes while she was helping me put it on. Starter skates go for around $99 or $199+ while blades are ~$130+. From what I asked and found out, skates are usually good for about a year before either being upgraded to another shoe or wheels. They can install them for you at the shop. Very seamless shopping experience. I was originally worrying about parking but they let me know I was good if I parked in the plaza where their store was located. Prior to coming online, I read you're good to be in the lot for 5/15 minutes, and apparently there's also a downstairs garage that you can parking for longer if you're renting skates. Believe I was there for 20-30 minutes for the trying on, seeing options, paying and then waiting for my front toe protector to be put on. In store associates were super knowledgeable and helpful. Should be returning again once I have gained a better understanding of balance on my skates - and that it's time for me to 'level up'. Would recommend any new skater to first watch videos if you're not taking class to learn the gist of the right habits. On youtube, Dirty School of Skate, Nicole Fiore, there's plenty to check out! Thank you for starting me on my journey Fritzy and store associates! Good luck fellow yelp skaters. Have fun out there - and don't be afraid to fall (with battle armor if possible)

    Riedell skates. I switched the pink wheels to green (free) and bought pink laces to replace the white laces it came with.
    Briana C.

    Shoutout to Chalice who helped me pick out my first pair of roller skates. I came in as soon as they opened on Saturday and it got pretty busy while I searched around. Chalice was attentive and helped me find the best fit that was comfortable for me. I came in with the expectation on spending $100-200 and ended up buying Riedell (they offer to change the wheels to a different color for free). They already feel much more comfortable than any other pair I have used. I will definitely be back for gear and any upgrades. The shop had a cute vibe as well!

    Dana S.

    They are really helpful and got me and my daughter fitted and on our way in no time. Even though we stopped in before closing time, we didn't feel rushed, were able to properly browse and inquire (later try on and purchase roller skates). My daughter got adjustable size ones she can grown into and I was able to snag limited edition impalas. They have so many skates/blades along with with accessories and gear. Free sticker at check out! Price range wise you're looking at about $80-???? For roller skates.

    Me'Kayla R.

    I'm so sad to give this place 3 stars. Fritzy's has been my go to since I started my skate journey a year ago. Often times when I got there is a taller gentlemen working in the back fixing skates and the cashiers are always different ( totally fine by me). Well Sunday I walk in with my Beach Boardwalk Moxi in hand looking for new wheels to take out on the boardwalk. Upon entering the young lady was assisting a man with his purchase, cool FINE. However, she wrapped up and sent him on his way I approached the cashier where the wheels are located and can you believe she didn't even acknowledge me. So I just stood there just to see at that point, I came in ready to spend money! Truthfully I didn't want to leave without wheels. So finally I ask " are these all your wheels?' She says there is a shortage only one 4 pack of the wheels I wanted. However, they had luminous wheels as well which I was open to. Sadly, she didn't offer and I wasn't going to ask at that point becaus it's her job to up sell me not mine! Anyways, at this point I'm in there like I love this place maybe someone else came come assist. Finally a lady walks out and ask if I need help but I saw she was chewing food so I assumed she was at lunch and didn't want to take up too much of her time. Moral of the story, I don't wanna stop coming here and go to sin city. The gentlemen is by far my favorite employee he is always so nice and willing to help. I hope someone reads this review and you work with staff to provide amazing service! I just wanted some darn new wheels. Now I gotta cheat on yal and go to sin city Do better peeps !!!

    Impala
    Kara P.

    After painful back & forth on Offer Up, I was totally ripped off on my skates on Amazon. When I decided to get skates for my kids, I came here after reading reviews. Parking by the beach is challenging, so I avoided the drama & parked at Ralph's across the street & got some drinks in the plaza & walked across here. Staff is super friendly & some are zipping by on skates. Tips to note : 1. You have to try on only at the carpet 2. You can only try 1 skate (you can not start skating around the shop) 3. Tons of padding, accessories, & socks are available. 4. We came on a Sunday & there was a long line for the bar next door, but it looks like...whoa....that's a long line for skates. They are priced right & cheaper than the shop in Coronado. My friend paid $20 more for the same skates. Better than Amazon Better than offer up We bought 3 impala skates. We all sized up our regular shoe size to allow for thick socks. The staff really knows how to consult you on beginner or step up skates. They also put put toe covers on for us. Oh, your kids will think the staff has the coolest job in the world.

    Impala Flossy Fairy In-line Skates
    Katy L.

    Living on Maui, it's next to impossible to find any sporting equipment locally, and when looking into purchasing skates every place wanted to charge me over $100 for shipping or would take weeks to get here. That's when I found Fritzys. Ordered my skates on a Sunday night, they shipped Monday morning and were on my doorstep by Wednesday! My order also came with a care booklet and free stickers. If you're local to San Diego, check out this store and support small business!

    Alexandra S.

    SUPER worth coming into the store and checking the deals on skates out. Got mine on an in store sale for only $99! The ladies working were super patient with me and gave me plenty of time and attention to choosing the right boot and lace color. TY!

    Sandy A.

    This is a happy place. Excellent staff- big thanks to Lindsay who helped me with my skates. It's October 2020 so limited stock with the pandemic but I got lucky in that the pair I saw online was available! Big store, fun, and they have great accessories too. Highly recommend!

    Autumn Lee's Roller skates

    Such an awesome place. So helpful. Got a needed tune up and roller skate bearings replacement and some new wrist guard. Awesome experience.

    jackson mystique viper skates! they are super comfortable :)
    Micah E.

    i drove all the way from orange county to san diego to go to fritzy's! i ordered a pair of skates online that did not fit, and i wanted to try on skates in person to make sure i got the correct size of skates! Cat (or Kat, sorry if I misspell it! ) was super helpful in helping me find the correct sizes for everything. i definitely would not mind coming back even with the long drive! :)

    Free stickers!
    Sajah M.

    Drove out 40-+ minutes to find skates my size. Shanon was awesome and helped me pick the perfect skates while also fixing the wheels before I left. The store is very clean, the staff is friendly and professional. They have lots of options for protective gear, wheels, skates & other accessories. They also have cute free stickers. Thank you!!

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    Out of stock of the size we wanted, but the people were really nice and helpful, great customer service.

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    I am in love and they are really helpful! Made me feel very welcomed and not so nervous!!!

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    Page 1 of 2

    Ask the Community - Fritzy's Roller Skate Shop

    Review Highlights - Fritzy's Roller Skate Shop

    They were such sweetheart to her and gave her everything she needed for protective gear and perfect fitting skates.

    Mentioned in 5 reviews

    Read more highlights

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    I had a really disappointing experience at Arts-Rec in Barrio Logan on the evening of 6/26. I came…read morein looking for a pair of shoes in a different size, but no one greeted me when I walked in. After waiting for a while, I had to approach an employee myself and ask if they could grab my size. The employee said they would, but then never came back. I waited, looked around the store for several minutes, and was completely ignored. Eventually, I just walked out without buying anything. Unfortunately, this isn't the first time I've had poor customer service here. The staff often come across as rude, unwelcoming, and uninterested in helping customers. It's frustrating because I like supporting local businesses, but experiences like this make it hard to want to come back. I won't be returning.

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    This skateshop is hands down one of the best hidden gems in the PQ and Oceanside area. From the…read moremoment you step in, you can feel the genuine love for skateboarding and the culture. The owner is the real deal, deeply rooted in the community, well-connected in the industry, and always down to share stories about legendary skaters he knows personally. He's built a space that's more than just a shop, it's a hub for skaters to chill, hang out, and talk all things skateboarding. What really sets this place apart is how much the owner truly cares. The positive vibes are unmatched and he's constantly creating opportunities for the community. He's always available to talk, whether it's about skating, life, or just kicking it and sharing stories. If you ever have a slight issue or feel some type of way, just reach out to him--he's a super open and genuine dude who actually listens and wants to make things right. Thanks to him, I had the chance to meet Sean Cliver and the Strangelove crew at an in-house event. Such a sick experience. Even got my wife's Strangelove Dunk SB signed. If you're into skating, culture, and good people, this is the spot. Support local, stop by, and see for yourself.

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    Super racist workers who work here. The owner also does nothing either. I've witnessed multiple…read moretimes where the people in this business spewed horrible attitudes and disrespect to certain customers who come in and don't fit into the stereotypical look of a skater, and because of this, they are ignored and not helped at all. They also like to take advantage of customers who are new to skateboarding and otherwise wouldn't know the actual prices of things, so they overcharge them. I've come into this shop multiple times with my children and nephews and have witnessed multiple times people of other races or those who don't fit the stereotypical look of a 'skater' who are treated completely different to my children and myself, in that they are completely ignored, not helped at all, or given a horrible attitude and judge mental looks towards. This is completely unacceptable and should not be tolerated. I will not be coming into this business any longer and will not be recommending it to anyone, and neither will my husband who works in the skateboarding industry. Avoid this place and don't support this business. They have no respect for anyone and have no business running a lemonade stand, let alone a skateboarding shop.

    Went in to check on a couple of things for my kids. Was given some crap attitude just because dude…read morenamed Michael wanted to not be disturbed while playing skate on the TV. I grew up skating and coming here. But unfortunately, the shop has taken a drop in its service. Owner is chill and he is usually helpful and polite. But it's a bummer to see the terrible customer service and it being a huge turn off to other people including myself. Especially if someone may be coming in for their for time. Hope the dudes day gets better if he is having a bad day, but he is obviously grown enough and been at the shop long enough to know how he should be treating anyone new, young or old coming into the shop. Stay Blessed Pacific Drive, and hopefully this is seen as a message to be able to grow and learn from and taken as constructive criticism.

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    Pac Drive has been holding it down for 28yrs
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    Fritzy's Roller Skate Shop - skateshops - Updated July 2026

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