Ordered a cake at this establishment and it was great. Fresh, not too sweet and very light. I would order again. The only reason I have not given more than 4 stars is because when I went to pay by debit card, they wanted to charge me a fee as if I was using a credit card. When I informed the young lady at the establishment that charging a fee for a debit card was illegal, they agreed, but had no remedy. That tells me they know what they are doing but they don't care to fix it because it adds revenue to their bottom line. I would recommend the bakery; However, they need to update their software for debit paying customers. read more

Ordered a cake to be picked up on Mother's Day and it was not exactly what I ordered. The kid behind the counter pretty much blew me off when I question the filling. Disappointing because I have been using this bakery for a couple years now and have always been pleased. Hopefully it was just an off day for them. Cakes are fresh, bread is delicious. A little on the pricey side for some items, very clean, large selection of baked items. read more

Gencarelli’s Bakery - Bakeries Near Me - Wayne, New Jersey

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I wanted to like this bakery. The word bakery makes my mouth water and I live locally. I've been here over the years on many occasions and although all of the goods look delicious they always taste stale and flavorless. This is not one time it is every time. Went the other day as I was looking for a specific kind of pastry but the didn't have it. So, I settled for another, an apple turnover. It was much larger than those you might find in a local grocery store bakery but it was that much more expensive as well. The pastry was again flavorless other than tasting like a piece of leather, and the dough was thick and tough almost like a thick crusted French bread. The pastry did have a few pieces of sliced apple in it but hardly a drop of any apple flavoring liquid. It was dry, tasteless and expensive. I'm honestly glad others enjoy the place for their sake as I certainly do not having had zero luck with any purchase there. read more

Shocked and Disappointed. This has been my number one spot for a quick delicious dessert. I came in for some chocolate treats for Valentines Day just like the 3 men in front of me and the 4 men behind me. 2 hours until closing time. Patiently waited for my turn and with a mask on. The time comes to be served and the lady asks who next. She sees that it's me and says "oops I forgot something in the back". I think nothing of it. She comes out again and she sees that it's still my turn runs back in the back again. The customers behind me commented "wow she really doesn't want to be the one to help you!" What was the motivation? Does it even matter ? I'm a customer following the rules and being avoided rudely on purpose and obvious to other customers behind me. Being the only non Caucasian customer at the time, it's hard not to jump to conclusions. Do better Gencarelli's Wayne, NJ bakery!! Don't let one rotten apple spoil it for everyone else. The lady who did end up helping me was nice and professional. With all that said I will no longer patronizing this location. read more

DISGUSTING AND RUDE!! Found a ROACH in a cake I bought. Place has really gone downhill. Workers so rude too. I go elsewhere now. Never returning after years of shopping there. Shame. read more

I love Gencarelli's! For the last two years It's my go to for birthday cakes, cupcakes, pastries and bread. Quality and taste is yummy! Their customer service is exceptional and their prices are affordable. read more

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oh man, what can I say about this bakery??? well, I will say this... I come here for their Gianduia cake... it's like my FAVORITE cake ever!!! chocolate mousse, chocolate icing, hint of hazelnut, with a crunchy bottom... it's like a giant Ferrero rocher in a bite!!! I think I bought this cake many many times for many different occasions!!! and everyone loves it... we also tried their cannoli, and they are absolutely delicious... $2 for the big one... I should say GIANT!! so fresh and so good... :) read more

Gencarelli’s Bakery - They made a mini version of their signature cake Gianduia... a must try at this bakery!!!! - Bakeries Near Me - Wayne, New Jersey

Great service. Delicius baked goods. Love their cruchy french baguette and soft semolina bread

Last week I discovered this place and I ordered their Hazelnut Mousse Cake... I read online that it tastes exactly like the Ferrero Rocher chocolate. My husband had specifically requested it for his birthday so it was a relief that I didn't have to go to Bloomfield (their other location) for this. I called in a week in advance to make sure they'll have it and they assured me they would. The cake itself was delicious, and I loved the little crunch layer at the bottom... And yes it did taste like Ferrero Rocher. The only complaint was that the cake was $25, but only fed about 6-8 people. I didn't mind paying because it was for a special occasion. read more

My daughter ordered a Christening cake for over $100. Im in shock at what she got. This is Gencarelli's Bakery a well know bakery thats been around for years. I have never ever received a cake that was sooooo sloppily decorated. All she wanted on cake was a cross and a few flowers. Cross looked awful and was crooked the flowers had white petals which blended into the background they were unrecognizable the border sloppy. Babys name was spelled wrong they had to fix. I went in next day to show pics of cake, workers agreed with me that this wasnt good. I was told to email pic. of cake to store manager. I got a response with her apologies and she said i could pic up a $25 gift card... I thought that was a insult not that i expected to be compensated for the full amount but come on. It was a total embarrassment. Gencarelli's has beautiful cakes what we received was garbage. They should be ashamed of themselves. I also spoke to the owner he said he didnt know what happened i showed him pictures. He agreed called out the cake decorater who said " she was suppose to pick up cake saturday and she came sunday @ 7 am oh i had to do the whole cake over". Now we all know that was a dam lie. So sorry for them. I will never order a cake from them ever. Everyone at the party wont either.Gencarelli's you certainly could of done way better. read more

Gencarelli’s Bakery - i did block out the babys name, but look at this slop. - Bakeries Near Me - Wayne, New Jersey

Thank you Gencarellis Bakery in Wayne for outstanding customer service from both Wendy & Vinny. As well as creating delicious cakes for my parents 50th wedding anniversary. Your black & white with chocolate mousse cake made the non sweets loving couple believers in delicious cake, the ate the entire thing. You also made 2 cakes yesterday, a cannoli & chocolate ganache cake for family & framily. They also have received 5 stars. Your Italian bread has made my Bronx born father in law a huge fan of your bread. I will continue to support your business driving from Valley Cottage, NY. read more

Gencarelli’s Bakery - Bakeries Near Me - Wayne, New Jersey

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I bought these for close to three dollars each ....the person I gave these to opened the box and this is what she saw . Why were these so poorly packaged ? The prices for everything have gone up & for close to 3 dollars each I expected it to be wrapped up nicer so the cupcake does not get ruined . What a waste of my money read more

Gencarelli’s Bakery - Bakeries Near Me - Wayne, New Jersey

We always stop here when visiting family in NJ. Assortment of baked goods is unbelievable, and the craftsmanship is evident everywhere. My only nit to pick is the bagel selection, but not enough to ding. read more

Don't order a rum cake unless you want a rum cake without rum. Called after Christmas to inform them that they forgot to put any rum flavor in the cake and was rudely told how they don't use real rum. No customer service at all . Last time I go there and spend well over $100.00 . Just rude people. read more

This morning I was very disappointed in this bakery. Nothing worked the way it should. I wanted to buy 3 loaves of bread but the slicer machine did not work. It was not the first time. Last time, I just turned around and left, but today, I did not have time to go elsewhere, so I bought one loaf. Then, my favorite cheese croissant was not made at all, so I bought another kind for about the price of a loaf of bread! A fly was hovering over the pasty as usual (even in the middle of winter!). I also wanted to get a small cup of coffee but the small cups were gone. Moreover, out of the two coffee pots, the one that had the regular coffee was empty, so my only "choice" was the flavored one, which I don't like. I paid close to $13 without getting what I wanted and being satisfied with anything. The manager was not there in the morning, I was told she would come for 10 AM. This bakery used to be a good one. Now, they sell a lot of other items that do not belong to a bakery, but rather a deli. But it does not make up the loss of customers if the selection, the service, the increasing price and lack of care about details prevent people from returning. read more

I bought their carrot cake for my daughter's birthday. It was basically a box cake mix overloaded with cream cheese with a $28 price tag. Everyone took a bite and threw the rest away. It was such a disappointment. I will be returning to Baking Grace in Hawthorne for all my cakes. read more

First time and last time. The customer service is good. The store is a nice size like a major grocery store layout. But was sold moldy fruit on my cake which is major no for me. This should have been checked prior to being displayed and/or checked prior bring sold to me & wrapped up in the box which I can't see myself due to the high counter displays. The photo may have you think it's frosting but it's not. clearly mold on the strawberry. Unfortunately this left a bad taste for me and I can't see myself patronizing there again as a result. read more

Gencarelli’s Bakery - Mini Strawberry Shortcake (topped with Molding strawberry) - Bakeries Near Me - Wayne, New Jersey

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I ordered a cake for my friend's bachelorette dinner and it was not exactly what I ordered. I wanted a plain yellow cake with chocolate mousse filling. I asked for buttercream icing with blue writing "Last Sail Before the Veil" written in blue with a red Anchor below and no flowers. When I got there to pick up the cake not only was the writing sloppy as can be but "sail" was spelled wrong. When I pointed it out they took the cake to the bake and it looked like someone took their finger and wiped it away and tried to fix it. Looked awful. There was no attempt to make the presentation better. I learned my lesson and I will stick to the Gencarellis in Bloomfield. read more

Gencarelli’s Bakery - Bakeries Near Me - Wayne, New Jersey

My husband spent over $30 for brownies, cupcakes and some chocolate mouse thing with chocolate covered strawberry. Everything was awful brownies so dense and hard as well as cake on cupcakes. Tasted like pre baked and frozen with the taste of freezer burn. read more

Wayne is a great place to live for a number of reasons, and not so great for some other reasons. One of the cons would be the lack of a vibrant food culture. Thank heaven for Gencarelli's, a real silver lining in the dark cloud that is local gastronomy. The Apple strudel here is great, as are the cannolis, any of the other pastry types filled with cannoli cream, cheesecake, and the individual serving size dessert pastries. Pies, especially fruit pies, are ok. Breads and rolls are delicious, but go early in the day as they tend to run out. Birthday cakes are fresh, delicious and custom decorated while you wait. The staff are friendly and efficient. read more

One of the better bakeries in town. Everything is always fresh and they have a large selection of cookies, cakes, brownies, pies, and pastries. They even make bread daily and fill cannoli on the spot. I've special ordered some cakes and they came out great as well. If you're around, stop by, grab a pastry, and have a coffee at their coffee bar. You won't regret it. read more

Large variety of breads,pastries,cookies and specialty cakes. Place is clean and in a convenient location. Prices are fair and I recommend the Canolli cake. Check it out always have plates and special arrangements of items read more

Gencarelli’s Bakery - Oreo cupcake and peanut butter brownie! - Bakeries Near Me - Wayne, New Jersey

Good selection of fresh breads plus an enormous selection of pastries, cookies and cakes. OK maybe not enormous but a good selection. A number of Italian specialties. The original store is at 446 Broad Street in Bloomfield. This is their second location. read more

This bakery is very good but a little expensive. My biggest issue with them is that I just paid $48 for a 10 inch cake and they managed to spell my daughters name wrong for the second year in a row even though It was correct on the paperwork. Obviously their cake decorator does not bother looking. When you have someone else pick the cake up for you and they had to wait on a long line to do that, there is no time for them to wait and have the cake fixed. They should have a special line for order pick ups that are paid for. I will probably be hesitate to use them again for any birthday cake. read more

Oh no! They changed the pie!! They changed the chocolate cream pie!!! None of us could really even eat it.. How could such a good item change so much? :( read more

Great coffee Excellent Customer service Everything I purchased was enjoyed at my office meeting. I will make this a frequent stop on my way to work. read more

Started going here about a year and half ago. This is the best bakery in the Wayne area. They have a decent variety of cakes, pies, and cookies. The pastries are very fresh, and the coffee is very good. They also offer a large selection of bread, bagels. read more

Whenever it's a special occasion, I always check Gencarelli's to see if they have the hazelnut cake available. It's best to call ahead of time because there were a couple of instances where I was ready to drive to the bakery, but they were out of the hazelnut cakes. read more

I love the apple tart. One of the best. I was totally blown away by their sugar-free 7layer Italian cookies. Heaven and ecstasy in a single bite. Delicious!! read more

Their cookies tasted good until the customer service/manager was nasty. I don't get how an ignorant/incompetent worker like Wendy is a manager. I swiped my card for $5.40 and the machine says approved. She then says that it didn't go through if their stupid register didn't open. Someone has no common sense that if the machine says approved, it's done! I didn't want to argue so I just swiped it again. She says I can call her if I get charged twice. I get charged twice and had to waste time to go back to let her know and I show her the statement and she has nerves to make me wait and says she has to check on her end. She comes out with a receipt of a donut purchase for $5.90 and says 'see! It was charged once!' Disgusting attitude and customer service. The ignorance is beyond belief. I just showed her the amount of $5.40 and I had bought cookies. She then says I need to call her boss. She gives me a number. I argue that she is the one that is supposed to handle this and resolve it. And she dares to say she doesn't want to bother. Lazy and incompetent. How do u survive? I had to call the boss during my work hours where I don't even get an apology until I mention that I will write a nice review. read more

First time at this place. I ordered a Bunch of different items, like donuts and pastry. Just wanted to try it out. The staff was very helpful and I was asked for help many times as I looked and decided what I wanted. It was a good overall experience. I have to try a cake at some point. read more

All the cakes and pastries looked lovely, but there are no prices anywhere. I prefer to know the cost before I make a choice.

I wish I read other reviews about custom cake orders before I placed mine. Never again. I have high expectations to this bakery cause they makes such delicious cakes. But custom cakes forget about it. We had a put the order with pictures attached on emails, called at the store to check, and Wendy even repeats the order. Time to pick it up the cupcake cake, OMG I never see a school bus colored light brown, peach. Are they color blind? Or they run out of yellow food coloring? Even my son who is two years old knows what school bus color is, YELLOW!!! Baker comes out when I told them how frustrated I am how it come out, and his depend was that whats on the picture! Really!!! People beware!!! Cupcake was dry and nothing special to it, such embarrasment to display a light brown peach kinda looking school bus on my son's bday! read more

5 stars simply because they have the best hazelnut chocolate mousse cake there is with a hazelnut crunch crust. Any excuse I can get to order this cake, I will. I haven't tried much of anything else, but get that hazelnut cake. You won't regret it. read more

Great Bakery. Had an issue where a friend ordered accidentally at a different Gencarelli's Bakery and I had to pick up. They accommodated me and my friend I was able to get my order with no issues. Great service from Wendy and Nick who has helped me the whole time. They also had great recommendations of things to try on a first time. Actual bakery is very well kept in clean. Bought items are very decorated and nicely packaged. They keep a very nice presentation. read more

Stopped here Easter Sunday for a box of assorted cookies and it was so busy! I've come here before for cookies and they definitely do a nice job keeping the bakery looking clean, presentable, and smelling even better than ever! Their m&m cookies are my favorite. If you come here you MUST try the glazed and/or chocolate frosted donut. It's DD's donut on a good day +50000...seriously scrumptious! read more

This has got to be one of the best bakeries. It never disappoints. I highly recommend it. Everything is always fresh, it's always my go to stop whenever I'm going somewhere. I make sure to stop and pick up either pastries or cake and it's always a hit, definitely check them out. read more

When it comes to ordering a cake for a special occasion they always fall short, and offer the worst customer service you can ever expect. They are rude and unprofessional. Although, I've been a customer for few years now, I will not order from them again. read more

Best bakery around! My custom cakes always exceed my expectations. Would definitely recommend. The baker, Michael, was super sweet and informative and gave me exactly what I wanted. The cake was super moist and delicious. Doesn't get any better than Gencarelli's Bakery. Staff is super attentive especially Wendy & Christine. Thank you! read more

This bakery has very stale pastries and is so overrated and over priced. Today, being Sunday you would think the pastries would be fresh, but no they couldn't be more stale. This is probably the last time I go there. It's just not worth the HIGH PRICES. The pasticotti were beyond stale, they were totally inedible. I had a coupon so I purchase 6-7 pastries and we all had issues with them. I just don't understand it. They should just make smaller batches. The doughnuts are good, but they are smaller than most other bakeries. read more