So new HEB location in Alliance. Getting in and out, finding parking, etc. is a hot mess, so minus one star for that. The place is massive and if you can't find what you need, then that would be a surprise. I can't say enough about the fresh produce, and deli areas they have a ton of amazing seafood, a great bakery and many other things. The other stuff is just like anywhere else for the most part, but if you want fresh vegetables, fruit, bread, seafood, meat, sushi, cheeses, pastries, etc. then this would be the place to stop. Prices seem higher on some items and lower on others, so if you have the time you might want to compare to other places before making it a "one stop" grocery (and more) store. read more

I always usually have a pleasant experience here at H-E-B, but today the person Dynisha H who was checking me out was very rude and making comments how "people need to learn how to put the stickers on the vegetables" i guess we labeled something wrong. But after a long day at work and trying to finish this chore, it really rubbed me the wrong way, along with her huffing and puffing probably due to me having a lot of groceries, maybe she would be better suited at an express checkout or doing something else, cause after 2 hours of grocery shopping no one wants to deal with an attitude in the checkout line!!! Annoying and I'm going to make sure i avoid her checkout line next time! read more

Got a lemon filled glazed donut. The cake was good. It was really light on glaze and super light on lemon. It was still a buck not worth it , cheap read more

I love this store!! It's same company as central market I like no wonder the HEB is even better. They are not like Tom-tom Kroger's or Safeway. If you see on the weekly adds you do not have to use app or Coupons to get cheaper price like chasing other grocery stores clerks hey this was not the price I thought that I would be. Also the customer service at this store is amazing. Even the price is so cheap they have full grocery bag service. You don't have to bag your own groceries. As far as I've been here all the staff members were so super nice. Also the varieties of food is amazing. Also I love going to the gardening section. They are much cheaper than Home Depot's or lowes. I will enjoy going to H-E-B store. It's very clean and their seafood selections are the best in town. I have nothing to complain. Their produce always have great deals. I got pineapples for $.77. Strawberries for $.87. Unbeatable!! I see so many people going there so be careful when you go there on the weekends. You can't find closer parking space. Hope H-E-B stores keep growing so I don't have to go all the way to Fort Worth. read more

Really enjoy H-E-B, the selection and employees are top notch. It's a bit closer to me now, so I shop there more consistently. read more

I visited this store recently, one month after its grand opening and much like the Plano location it is packed. The parking lot was full. However, I did not have to stand in line and wait to enter like at the Plano store. It's a grocery store...there's not that much else to say except that it has a very wide variety, the food looked fresh, there's a BBQ place but I didn't try it, and there are a lot of store branded items. This store is great if you like to cook or even if you don't like to cook. They have plenty of options for making your meals from scratch or ready to cook meals that they've prepped for you. I'm taking away one star because of the brioche hamburger and hot dog buns that were cold and frozen on the shelf. I have bought frozen brioche from the shelf at other stores before but at least it was made in France. This brioche was made in San Antonio...so why was it frozen? They may have had fresh brioche somewhere but the fresh brioche I got from Central Market a week ago smelled strange and was too thick so I didn't want to try another bakery fresh brioche from H-E-B since they're related to Central Market. Also the tortillas were cold and hard. Now back to the crowds. I would suggest doing curbside pickup if you know what you want. The store is crowded with not only workers stocking the shelves and shopping for curbside and delivery, but also people that park their carts and themselves in the middle of the aisles, people parking their carts and walking away, people standing at the entrance of the aisle to take a peek at what's on the shelves, and groups of people standing in the aisles catching up with long-lost friends and neighbors that they ran into. Some don't eagerly move when they see other people coming through or asking to be excused and I do not experience this at other stores. I get it, it's exciting and new, but that doesn't mean to forget to your manners and not be considerate of other shoppers. I can't wait until the H-E-B in Euless/Bedford opens so I can block the aisles with my own neighbors....just kidding. read more

I was sooo excited to see HEB come to North Fort Worth! I was there opening weekend along with everyone else in town and HEB did not disappoint. They have such a great variety of food, they keep everything stocked even though they are ALWAYS busy. My favorite thing is the pre made meals they keep in the front. Makes my life so much easier. Also the sushi, very good! I would prefer to buy my meat and produce here even if I have to drive a bit further! read more

H-E-B - Grocery Near Me - Fort Worth, Texas

Very excited about this new heb store! Great selection, pricing, friendly staff, can find anything that I need for making food. Parking on Saturdays can be rough because everyone and their mother seems to be at this heb. read more

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Wow! This is store is wonderful from the walked in I was in heaven. I saw all the fruits and vegetables smelled so fresh, and those prices, WOW, you cannot beat that. The sushi spectacular! The smell of the bakery made me SO happy! This whole store is a serotonin boost! Everything in it top-notch. I'm so glad y'all have ApplePay on the self-checkout machine, since I forgot my wallet. I will gladly be visiting a gain. And to top this experience off I had this wonderful, kind cart boy, Jacob, in the parking lot push in my carts with a smile on his face. he was so kind and respectful. I can't wait for my next visit to my local HEB. read more

The staff at this H-E-B is some of the kindest, most helpful I have ever had the pleasure of talking to. They are very knowledgeable about everything in the store, and despite the place being constantly busy, they never seem to lose their cool, and manage to be amazing and do helpful! If for no other reason, go for the staff! Their deli is incredible. Their bakery section, even more so. Once the craze dies down (if it ever does) this place will be a much more regular place for me to be sure! That said, the selection in this store is amazing! From locally sourced products, to name brand items. H-E-B has it all! read more

First time there and I'm not impressed. Prices aren't any better than Albertsons or Kroger. I don't know what the fascination is for people. And way too many rude people at Heritage and I35W. I think they hate where they live so they're assholes in the store. read more

Drove to this location since it was quicker with less traffic than going all the way to the nightmare Preston location that took 7 hours round trip from Irving and I must admit...this is quite possibly the very worst shopping experience of my adult life which is 4 decades. I'm not sure what all the fuss is since Tom Thumb has better quality with the same prices. I went to shop for an entire week but left after selecting a mere 12 items....impossible to navigate anywhere in the store...mostly due to the fat cottage cheese women pushing a cart with their grande companions...I saw more "artwork" on the legs of these women that surpasses the Kimball art museum....I'm finished for good with HEB and their overpriced Central Market stores can take a hike too. read more

My first time at the store, it was a great experience. The cleaning crew is amazing. I was kind of hard to find a couple things and it kind of hard but overall. read more

anyone who has been to an HEB knows of the stores quality and a pleasure to shop there

Not worth the drive down 35 from Roanoke, always crazy busy because we can only go on the weekends. I'll keep it in the family and go to central market. H‑E‑B is just not for me. read more

H-E-B - Grocery Near Me - Fort Worth, Texas

Brand new store in a very busy area of town. SO BUSY! The parking lot was absolutely packed, took a while to find a place to park, no only for the limited space but driving and waiting on folks to walk by. Place is big, new, and super clean. They have a large garden area just out front in between the entry doors. This is what we came for today, as they have a special potting soil that is hard to find, and today they had if for cheap! So happy about that. read more

Gabby who works in curbside is amazing! We had an issue with our curbside order and Gabby went above and beyond to fix it. Will definitely continue to use this service! read more

For such a busy and massive store and great selections throughout , the MEAT Dept is definitely lacking in selection of some everyday items. For example, the hamburger selection of fresh ground is poor. Whether you go early or especially evening hours , there is little to none available. This is of course is a staple item. Also, the shelf space allocated is critically small. This operation needs to be better for their customers. read more

HEB BBQ I finally got into this new location in north Fort Worth. I had been longing to try their barbecue. Inside the store it smells grand. I opted to try the drive through just because I am the lazy sort and wanted to see how well it worked. Unfortunately the menu board was on the fritz. I decided to play it safe, so I ordered a half pound of lean sliced brisket. It was $12 and change. When Ingot home and looked in the bag to discover 4 slices of white bread, plasticware, sweet and spicy BBQ sauce as well as the wrapped brisket. When I unwrapped the brisket. There were three thick slices of brisket with some fat on the edge. The meat was very wet looking. I got out a real fork and knife and cut off a bitesized piece of the aromatic beef. I was so disappointed. The flavor was a bit too salty. When chewing, the texture was all wrong. It had a rubbery texture that is very off putting. I managed to swallow that first bite. I opened the spicy BBQ sauce an dipped the second bite to see if sauce would improve this disappointing brisket. It didn't help. I gathered up all the HEB BBQ stuff and put it in the trash. The meat reminded me of food that has been cooked in a steam oven. It was way to wet and as I said the texture was unnatural. Hopefully, this was a fluke. I will hope to see a review that indicates that HEB's BBQ is palatable, maybe even good. I will wait, hopefully on the sidelines. read more

Since my first post regarding HEB and the incident that occurred there, they have contacted me and we resolved the issue. Because other than that I love that store so much! And I wish there was a closer one to me. But I will go to that store as often as I can when I'm in the area. read more

Really disappointed in the meat recently. I bought ground beef last week and took it home to cook dinner that night and it had gone very bad even though it still had another week on the date marked. Then today I bought chicken thighs, went home to marinate them for dinner and again, had a horrid smell and they had gone bad a week before the posted date as well. read more

Lots of parking lots of space in between isle even when busy. Lots of product. Pretty much got everything I need.

i love HEB but they better start giving a clock in card if the cashier is just gonna stare at me til i start bagging my own stuff on a sunday during rush hour too?? i'm not about to be stressed for free read more

My first visit to HEB at Alliance today. I got a parking space fairly easy. The grocery pickup on the east side of the building, next to the Pharmacy Drive thru, is the closest you will get to a personal parking space. The whole experience was pretty overwhelming to say the least. Lots of great choices for meals to go and some with lower calorie options. (Can't wait to try). Missed the Bar B Que section but will be my first stop next time. The Pharmacy was beautiful and the staff Laura RPh and Hayden were a great help! If you have any issues with your current Pharmacy, the HEB Pharmacy crew are waiting for your prescription transfer and can fill while you shop! There was no wait at the Pharmacy! Extra bonus having the drive through on the east side of the building by N Riverside for a quick in and out of the traffic during busy hours! Was asked if I needed assistance by several employees and they helped tremendously even though the place was packed. Will definitely come back and transfer my prescriptions to HEB ALliance! read more