H-E-B is always fun to visit, and this location is much closer to me, so I end up coming here pretty often. The last few visits, I finally decided to try their bbq and wow... it was SO good. I literally finished an entire stack of ribs by myself that should say enough. Their bakery section is also dangerous in the best way possible. My favorites are definitely the cheese danish and the almond croissant. So fresh and really good every time. The store itself is always clean, well-stocked, and there's always someone around to help if needed. Great variety of meats, cheese, fresh produce, a solid protein bar selection, and honestly one of my favorite chocolate sections too. Love this location. read more

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One of the things that I appreciate about H-E-B is that they usually have sales on produce and goods in general. Some of my favorite finds are their dried eucalyptus in the floral section, prepackaged meals (steak and asparagus) and their cage free brown eggs. The prices continue to be affordable and they are good about have multiple lanes available for checking out your groceries. There are plenty of places to park as well. I'll probably come here during the weekday mornings since true crowd is significantly smaller. read more

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What can I say other than HEB has the freshest produce, meats, breads, well everything that you could possibly want that puts them above the rest. read more

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I absolutely love H-E-B. I'd say of the DFW metroplex, this location is the best. I came on a weekend night before Thanksgiving and shockingly I could find parking! Even though some of the shelves were getting bare, you could see staff busily restocking the shelves and helping people with any questions. It's well organized here and very neat despite the large volume. This is the place to get excellent seasoning/lard whether it's for bbq, tacos, or tamales. Get the pies here. Whether it's for a Thanksgiving meal or just a fatty time for yourself, you're in for a delightful treat. read more

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I was on this side of town for dinner at Sicilian Butcher and ran over to H‑E‑B before closing time to grab my coffee creamer! They had a coupon for Califia Farms Horchata flavor, I haven't even seen that flavor at Kroger! I'm going to use it for my Cinnamon Dolce blend coffee, and lately I've been adding a scoop of mushroom coffee to it (I dislike the mushroom coffee by itself). At ten o'clock at night there was hardly anyone compared to what it normally is. So I was able to walk in, grab my item and checkout. Also, they DO take Apple Pay which is wonderful since I got out of my truck without grabbing a card, oops! read more

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Ok I have never given a grocery store review but at the deli section selecting the best meats and cheese my man Ian took my taste buds down a journey of deli love. He is a master of cheese with heat and savory he made the best choice introducing me to HEB 4 Pepper Colby Jack cheese. Not only did Oan have my tummy happy his sense of humor is top notch. read more

H-E-B - The cheese for the sammich - Grocery Near Me - Fort Worth, Texas

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Braved this store on a crowded weekend-big mistake. I felt like I was in a grocery-themed obstacle course. Sure, there were good deals and yummy samples, but Trader Joe's looked peaceful in comparison. Furthermore, coupons weren't scanning properly and clerks seemed to be auditioning for, "How Not to Bag Groceries Correctly." I will return on a weekday for their produce and seafood. read more

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The only Texas Company expanding faster and printing as much money as Buc-ees Is HEB. Talk about perfecting your business plan and knowing your market,these guys have it figured out. In need of a chocolate cake in an unknown land,I spotted what appeared to be a new HEB on the Horizon. Typical of all their rubber stamped new stores,I walked right in and up to the bakery counter. There, I spotted a nice looking Chocolate Fudge Cake. Sold! Just another example of why everyone is loving HEB. Go! read more

H-E-B - I was never fond of grocery store bakeries till I met HEB - Grocery Near Me - Fort Worth, Texas

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OMG as much as I love HEB this place is a literal s**t show in the afternoon and all day on the weekends. I understand busy but the isles and products blocked by the store's "personal shoppers" carts is ridiculous. Those employees are rude and when you ask them where a product is they have no clue or simply don't acknowledge you and look away. Come on HEB we know you can do better don't be W*M. read more

H-E-B - "Personal shoppers" blocking almost every isle - Grocery Near Me - Fort Worth, Texas

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I always do pick up orders here and they are so nice and always do great with picking produce! You can get very crowded at times, but I love shopping here for my family read more

Great service always great coupons and people to guide me around. I love their barbecue in fact sometimes I come and get barbecue and cheat and tell everyone it's fine. read more

H-E-B - Rainbow tonight - Grocery Near Me - Fort Worth, Texas

HEB is great! I'm not in this area often, but will make a special trip for HEB. I love wandering the aisles here, but their curbside service is pretty great when I'm short on time. They are friendly and efficient here, so I can get in and out quickly if I need to. It is always crowded inside, but I find that the lines move quickly and I can usually find what I need in stock. I love that HEB also invests in the community. They are a great example of servant leaders in Texas! Every time I visit, I know I'll have a good experience and I'm happy to support a company that does so much to give back. read more

So excited to have the new Alliance store! My most recent experience with the bakery was exceptional. The cake was absolutely delicious and my son loved the Minecraft theme! I will definitely be placing more bakery orders for the other members of my family. read more

H-E-B - Grocery Near Me - Fort Worth, Texas

By far the best source of quality meat here in DFW; Considerably better selection of Grass Fed AND Finished beef (Midwest source). Produce is cheaper than competition and typically of better quality. HEB same owners as Central Market without the markup - Highly recommended to hit up for Meal prep day. read more

My husband ordered the day before a whole Mango passion fruit cake and paid over $30 dollars for. We go to pick up at curbside and they bring us 2 slices of lemon cake and tell us they didn't have the whole cake so they substituted with what they had!!!! WHAT? This was a birthday cake. What are we going to do with 2 slices. We gave back the slices and left. I am beyond upset. This is where it really gets interesting. I still decide to go inside and just grab a cake, and lo and behold what is sitting in the display case 2 whole mango passion fruit cakes. Like really!!! If it were not that this was for a birthday I wouldn't have taken the cake. I am beyond disappointed with H-E-B read more

HEB is a great store I know it is just a grocery store but I like them. This location is the standard large HEB with a great produce and meat departments. The bakery is good as will. I like looking at the ads and getting the specials. You can get some good deals on meat. Walk around the isles they have yellow tags on a lot of items and you get a buy something and get something else free. The HEB round top bread is the best bread. HEB is very busy with people everywhere. But I enjoy the crowd. For a grocery store it has some good deals and it is fun to shop in. read more

This HEB is new and is located in Alliance in Fort Worth. It's huge. The store is clean and well laid out. They set out tons of coupons near the products. I'm horrible with coupons, so this was exceptionally nice. There was an available coupon for almost everything I bought. Their prepared foods are out of this world....lost of specials and coupons there also. The dog food prices were lower than Kroger's. They have their own brand, so their paper products are lower cost also. They had a lot of USA products (USA veggies, dog treats too). Friendly checkout people! read more

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Got to love heb espeically with the new ice cream releases. Showed up for ice cream and left with some new carne as well. Oh well stuff happens and I'm not mad at it read more

Always busy but you get everything you want. One stop grocery store with fresh produce.

The much anticipated opening of the Alliance HEB is here! Located a few blocks from our home, this store has created a buzz above and beyond what one might expect for a grocery store. Sort of Costco-light, just short of cult level, but passionate. What justifies it? Texas-grower-sourced produce, Texas-made store brand products, warm tortillas, an in-store BBQ restaurant, and a Kerrville-based brand that's closely associated with community. Pre-made meals are nicely priced. And they have a pretty large craft beer section with more than the Kroger market across the street, but less than the Total Wine across the street. The staff were all very helpful and friendly. It's a bit like central market with better prices and not as specialized, slightly better than Kroger Market. Opening day has a marching band inside. Looking forward to exploring it more! read more

I bought a cake for my friends birthday and the cake was fine, however I did order over the phone and the workers must have been in a rush or bad mood because I had to call three time because they hung up on me and didn't tell me the price. Anywho I'm sitting in my bed eating leftovers of the cake and I'm not sure what the fuck I found in the cake but it's either rubber or plastic but it's something that should not be in a cake. Disgusting. read more

H-E-B - This was in the cake and I had to take it out of my mouth. - Grocery Near Me - Fort Worth, Texas

The only reason they are getting 3 stars is because of the rude employees. This is only my second time coming here and I enjoy it usually everyone is nice. This time around when I was heading to check out a team member in blue redirected me to a different line . I didn't know I went into the wrong lane which was apparently and express lane (again I didn't see the sign) . Since I had my kid with me and a good amount of items I didn't want to use self check out. This lane didn't have a bagger (not an issue) my wife was gonna bag it but before she could another team member came to help. But she started making comments like "we could go faster if you'd help us bag". And we usually don't take more than 15 items. I apologized and said I'm sorry I didn't know . She then said "there's signs right there" again I said I'm sorry I didn't see it . The lady then proceeded to look at my wife and said again if you'd help us we'd go to quicker in a rude tone. I then told her I can bag it myself just give me a second to pay. I get it's busy we love the store and it was just a bad experience but customers shouldn't be talked to that way especially when I apologized for the mistake. read more

We love this location for its cleanliness, accessibility and fresh produce. There is ample parking and it's located near a lot of other stores so it makes running errands easy. The brisket sandwiches in their attached restaurant are delicious and I'm so glad HEB decided to open up a restaurant! They give you generous portions of okra and the potato fries/wedges are uniquely shaped! I appreciate the curves for that extra crunch. read more

H-E-B - Brisket sandwich - Grocery Near Me - Fort Worth, Texas

HEB: get some eyes on your curbside. Sent my son to pick up my curbside order. He texted in his information, and after waiting for an hour, he called. They still didn't come out. 30 minutes later I called. Still didn't come out. 10 minutes later I called again. Nothing. 10 minutes later my son called and said that numerous cars have come and gone and they haven't acknowledged him. After nearly two hours of this, I called again and canceled the order. Your curbside team didn't seem bothered by this at all and immediately canceled the order. I won't be back. The team's lack of empathy here when they were clearly in the wrong did not go unnoticed. And this was not the first time. Paying off your credit card, canceling it and not coming back. Just so you know: I ordered the same stuff at Walmart who is delivering for free and am saving $20. I didn't have to sort through time-draining coupons to get a better price. read more

The store itself is great. Lots of parking, big beautiful new store with great selection and helpful staff. However it seems they are experiencing a problem with unhoused people aggressively asking for food/ money in the store. read more

It's about time !!! H-E-B has made it to North Fort Worth. It's still only a week old, and the 1st timers are tripping over their selves to join in on the fun. Lots of specials love the old time feel of having plenty of cashiers & lanes open to accommodate the customers, good friendly service from the associates unlike the robot stores that force you to do your own checking & rarely have more than 2-3 lanes working. Parking can be tricky, especially if you're a person who prefers to get as close as possible. Do yourself a favor a park away and enjoy the walk much easier in & out. read more

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Some of the best choices I have ever seen in a grocery store for any meal and pre made meals and most stores have very helpful staff.

Grocery shopping here during its grand opening week in April 2024 is like Christmas shopping on Black Friday- highly crowded, insane, and slightly stressful. And that's just in finding a parking space! Like others around Texas, H-E-B is truly a grocery shopping experience. Low prices for quality items and brands, barbecue, fish, and friendly customer service. And on this side of Heritage Trace, you'll get your coffee fix with Black Rifle Coffee & Cava as opposed to the two Starbucks across the street for Kroger shoppers. Best advice when shopping here? Have patience with others, wear comfortable walking shoes, along with an appetite for pretty decent barbecue. And don't forget to pick up those yellow coupons on items all throughout the store! read more

Well, I'm going to need to give the new H‑E‑B time to settle. I will admit, I've only been to an HEB twice before this visit. I didn't intend on going on opening day, but they had a couple items on sale that are favorites in my house, and I happened to need to come over this way anyway so I went to check it out and grab those couple of items. For opening day, at the time I went, I found parking easily. They had a ton of staff available all over the store. It was super crowded in certain areas of the store, but others I had plenty of space to browse. Unfortunately at check out it didn't apply one of my coupons correctly, but they had a customer service table that took care of everyone with similar issues quickly. I was there early enough to where the bbq (restaurant?) area wasn't open yet. I also didn't get to explore every area, to get a good idea of unique items they carry that other stores may not. I do plan on going back to do a better job exploring the area that I didn't get to due to crowd levels. Though this location is just far enough away that H‑E‑B isn't going to make it into my once a week grocery run, but I could see stopping for a good deal if I'm over here anyway like I did on opening day. read more

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this is a huge heb. there is a lot of room to walk around and lots of larger sized departments. great selection and variety.

Don't get me wrong. I love H-E-B. I mean, can you even Texas without shopping at H-E-B? But this particular location parking.... The design and planning of the parking lot HA. Those people must've been high because it's horrible. I think my three-year-old daughter could design the parking lot better on her Melissa and Doug train set. read more

Love my HEB!! So excited for this location. It is not a HEB plus like the one in Burleson but it's still got so much to offer. Even on the evening of their opening day I was able to go in and get a few items and make it through the 15 items or less line. I also am very excited about their bbq! My husband and I had it at a wedding once and it is some of the better bbq I've had, even being from central Texas. So many of my friends have asked us "What's the big deal with HEB? What so special about it?" And I just know it's better. That really is the shortest way to say it.. I'm excited to say at even at the new Alliance location starting on opening day, Here Everything's Better. read more

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I love HEB! And this location is my favorite. It is so convenient, and they have everything for my cooking needs. It does get busy midday and weekends. Always friendly staff and plenty of parking. read more

I LOVE HEB. I got hooked while living in San Antonio. They have the BEST options. Fresh fruit and vegetables. I just wish the shoppers didn't shop like it's Black Friday every time I'm there! lol read more

Great market can't think of anything they don't have, great quality. We bought plants and a pork butt, where else can you do that?

As a weekly shopper twice a week this store has gone down hill in a hurry. The meat they advertise is ALWAYS priced wrong. Hill country meat is nasty Produce is often wilted not fresh And between DSD vendors and personal shoppers the aisle's are impossible to navigate through. What a huge disappointment from the opening. It's always a 3 week rotation on meat, Never anything affordable Ground beef is terrible, Steaks are often too fatty or gritty And HILL COUNTRY is absolutely meat cheeses and other basics are INFERIOR. HEB ..... get with it! I understand inflation however does that give you the right to sell INFERIOR products at full price? Again I can go on and on And seriously look at your deli department where a person can be ignored for 10 minutes while your staff has heads down ignoring customers and talking to each other and from even other departments ignoring PAYING Customers. What a HUGE disappointment I'd appreciate a reply read more

So new HEB location in Alliance. Getting in and out, finding parking, etc. is a hot mess, so minus one star for that. The place is massive and if you can't find what you need, then that would be a surprise. I can't say enough about the fresh produce, and deli areas they have a ton of amazing seafood, a great bakery and many other things. The other stuff is just like anywhere else for the most part, but if you want fresh vegetables, fruit, bread, seafood, meat, sushi, cheeses, pastries, etc. then this would be the place to stop. Prices seem higher on some items and lower on others, so if you have the time you might want to compare to other places before making it a "one stop" grocery (and more) store. read more

Ok, everyone loves HEB, i get it, but i can still find what i want at Wally World and cheaper. Yes, HEB has some good sales on certain items, but u have to want those items. The hype is there and the newness is thereunder it will wear off when people realize that they're just as costly as Kroger, but with better deals. I didn't find everything i needed, so now i have to make a 2nd stop to get all my groceries. I will be back, but i'll remember that they my not have what i'm looking for. 4 stars cause the employees were very helpful and checkout went quick. read more

Got a lemon filled glazed donut. The cake was good. It was really light on glaze and super light on lemon. It was still a buck not worth it , cheap read more

I always usually have a pleasant experience here at H-E-B, but today the person Dynisha H who was checking me out was very rude and making comments how "people need to learn how to put the stickers on the vegetables" i guess we labeled something wrong. But after a long day at work and trying to finish this chore, it really rubbed me the wrong way, along with her huffing and puffing probably due to me having a lot of groceries, maybe she would be better suited at an express checkout or doing something else, cause after 2 hours of grocery shopping no one wants to deal with an attitude in the checkout line!!! Annoying and I'm going to make sure i avoid her checkout line next time! read more