Andre was professional and knowledgeable and thoroug, it's the second vehicle I've purchased through him and he was great.

Andre is very thorough and knowledgeable about the Subaru Outback I was interested in. He asked questions about what I was looking for in a vehicle and was great at pointing out and explaining the car's safety and technology features during the test drive. He didn't rush me in the test drive and he allowed me to really test the car in different situations. Afterward, I told him I wasn't ready to buy that day because I wanted to test drive a couple of other cars. Andre asked specifically what other cars I was interested in. I told him, and he said he just happened to have those cars in the lot. We went for test drives in each of those, and that clinched the Outback for me. I really appreciated Andre's low key, no pressure approach as well as his great follow-up in the months after the sale. I also appreciate the whole Subaru team and their great follow-up, especially Gary's excellent in-person tutorial. In this mountain town we now call home, I'm glad every day that I purchased my new 2025 Outback! read more

Wouldn't recommend this place to anyone. The worst service I've ever had and expensive. Bought a used 2013 Outback from them and have had problems with it since day one. Called another Subaru service and got a much better price for the job that Hansel was quoting me with the other place doing more work. Will be telling everyone I know and meet to not go there. read more

Yes as always! Friendly staff and friendly service! I worked with Joe in service who is always THE BEST and Gary and Debbie for my courtesy car who also, as always, are super helpful and friendly! read more

Adam Lafranchi went far above and beyond everything we needed for our pre-owned vehicle purchase. He made sure we were well prepared and understood everything, and even came to our house to make sure our garage door remote controls worked perfectly. What a guy. The office environment is comfortable and everyone is friendly and helpful. With his positive attitude Adam just rocks and rules! Tim Woerner in service took my previous car and detailed it for me to sell and did a beautiful job. What ever needed to be done on the Subaru I bought was done and ready as they said. I am now part of the Subaru Family and I have to say buying my car on the day they donated 16 thousand dollars to Canine Companions made me even more proud to have purchased my vehicle there. Thank you Adam and Jim for a great car buying experience. read more

Gary had a very good knowledge base and was very helpful in explaining things. Glad that Subaru offers this help as cars have gotten very complicated since my last 2017 Subaru! read more

Debbie W has been a great support in getting me loaner cars for my service appointments. Thank you!

Gary was friendly, patient, and so helpful in explaining many of the features of my new car. I appreciate his work and how the sales person and dealership work with customers. read more

Andre Estournes is the most helpful salesman I have ever met! Even though I bought my car a couple years ago, he still calls to check in, helps out when I take it to service, and keeps me posted on new models of the Crosstrek. My brother and parents have all bought cars from him, and they are picky with salespeople! He has a great sense of humor, is down to earth, and makes the car buying and owning experience easy. He seems to spread Christmas cheer throughout the whole year! He's just one of those kinds of people! So friendly and kind! read more

Bryan and Scott in finance made the buying experience the easiest I have ever had. I love my new Crosstrek and so happy they had a warranty available to finance. read more

I met with Gary O'Bryan, a Subaru expert, to learn about my new vehicle. We customizing all the different components and navigation system. The dashboard can be overwhelming and he was able to break things down simply, making my driving experience safe and enjoyable. I can't believe all the great features that are on this vehicle. Gary is very personable, professional, and available for any further questions anytime. The customer service is quite amazing. they go farther than most with gifts you can donate to a specific cause and other gifts of appreciation. This is my third Subaru and I highly recommend Hansel Subaru! read more

Jason W. Was super helpful in the service department. He was kind and attentive and he even took my appointment early so I could get my car back that same day. Very friendly and knowledgeable, over all great guy. I'm super thankful for his help. Thank you Jason and Subaru team read more

Always a great experience at the service center with Jason! He got me in and out of there so fast this morning and they took excellent care of my forester! read more

I went in for my regular maintenance (oil change, tire rotation, etc.) and while I was there inquired about the seams in my front seats needing to be repaired & asked for a quote on my cracked windshield. Both things I was not looking forward to fixing as i knew they'd be pricey... my Service Advisor, Jason Widmer, went above and beyond to help me!!! He saw that I was only a few months past my warranty and made some phone calls about my seats and got the parts ordered and the price down to Pennies on the dollar for me!!! Also, helped me with my windshield & insurance! Usually I go to dealerships and worry about being told I need a bunch of unnecessary stuff done and don't know if it's true, Jason was very patient, answered all of my questions (I have a lot) and was AWESOME! I love Hansel Subaru! Thank you, Jason! read more

Just purchased a used Outback from Hansel and wanted to recognize their exceptional sales person, ADAM who stuck with me throughout my almost 3 month ordeal selling my then current vehicle before purchasing the Outback. Adam stayed in contact, bringing me up to date on available inventory without being intrusive. All in all, very positive experience, and am looking forward to the same experience with their service department. Dan Santa Rosa read more

Hansel Subaru - Car Dealers Near Me - Santa Rosa, California

We were dreading buying a new car, well, really, stepping onto a car dealership was what we dreaded. But we ended up having a great experience with a sweet salesperson, TIM KAIN! He was so easy and personable, I'm singing his praises to anyone looking for a Subaru. read more

Worst experience EVER with a car dealership. I met my friend "Sue" at Hansel. She was leaving her 2019 Outback there to be serviced under a warranty claim. We live 40 minutes away from this dealer, so we were going to do errands while we waited to hear what they found. The warranty covered a "known issue" -- premature battery drain problems in various 2015-2020 Subaru models. The company had settled a class action lawsuit over this issue and agreed to fix it. Alexis, a Hansel "service advisor," said she would call within two hours with a progress report. No call. After three hours my friend called but didn't get through. After four hours of doing errands we drove back to the dealership and were told THEY WERE WORKING ON THE CAR NOW and it should be ready soon. So I left Sue at Hansel to wait for her car and I drove the 40 minutes home. Sue waited another hour and a different "service technician" notified her that in fact the car hadn't actually been looked at yet. WTF???? They offered her a loaner and said the car would be ready the following Monday. She drove the loaner home and then received a call stating that the warranty wouldn't be honored after all because the car had an "after market" sound system. This is the kind of dealership that gives car salesmen a bad name. From demonstrable incompetence to apparent dishonesty, everything Hansel said and did seemed shady, shifty and untrustworthy. They did eventually (and reluctantly) fix the problem, after days of inconveniencing Sue and threatening not to honor the claim. If you're going to buy a car from them, make sure everything is in writing and record your conversations. Better yet, don't buy from them. read more

The best service experience! Staff is friendly and very competent. Clean comfortable waiting area too

This is my first time I own a Subaru totally love my Forrester touring my husband surprised me with it. Best car I've ever had service in Santa Rosa. That's where I got. My car was awesome. read more

Had a few outstanding repairs that needed to be taken care of after paying $2,600 for repairs at Hansel, and took my Crosstrek to another mechanic. The new mechanic informed me that I had been charged for work that had not been done. Will not be going back, obvs, and also telling everyone I know with a Subaru to avoid this place like their wallet depends on it. Staff were friendly enough but seemed more interested in buying my car than addressing the issues I had brought it in for. What a racket. read more

Terrible sales tactics. The worst stereotypes of car salesmen. Buy from another dealership. Hansel will try to confuse and upsell the customer, stay away. It would be hard for me to imagine a worse buying experience. Email several dealerships asking about a specific car and ask for the best price. You will be able to avoid much pain. read more

Fantastic customer service. Came to Subaru just to compare prices from a used Subaru to a new. As soon as I got there which was I should say 10 minutes to closing I was greeted by this young friendly man that didn't care that I was there at the end of the business day and took the time to show me the inventory at hand. I fell in love and had to come back the next day for the new addition to my family and became part of the Subaru Family and bought me these baby. Nick was amazing with Customer service and guided me through my way to the Subaru Family. Did not make me feel pressure at all and respected my decisions as far commitment decisions and worked with me for a smooth purchase. Hands down I recommend Santa Rosa Subaru, Ask for Nick and he will take care of you every step of the way. Thank you Subaru and thank you Nick Rescina & John D Bruno I am loving my Subaru Forrester. I would gladly give you ten stars but I can only give you five:) highly recommend these place for your future car needs. read more

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Trying to find a vehicle in this market right now had been super difficult and a long hunt. I was in the market to find a small suv with awd. Hansel Subaru had a huge selection of used vehicles in my price range. I had looked online at their inventory and found two vehicles I wanted to test drive. I called first thing at 9am and was able to make an appointment that morning at 10:30. John Groth and his team went down to Petaluma and brought up the two vehicles and had them ready for me at the dealership when I arrived. John was not a pushy sales guy and understood my needs and wants for my future car. I had always envisioned buying my first car from the dealership with my dad. Unfortunately he was unable to be with me that day. However John talked to my dad over the phone and made the process very easy. I ended up driving off the lot that day with my used 2022 Hyundai Tucson SEL that afternoon. Very happy with everyone at the dealership. Everyone checked on me every step of the way. Definitely recommend John Groth for your salesman if you want someone to help you find exactly what your looking for. I would have given a 5 star yelp review however I didn't get a full tank of gas when leaving the dealership. read more

Hansel Subaru - 2022 Hyundai Tucson AWD - Car Dealers Near Me - Santa Rosa, California

Came to look at cars, specifically a used Subaru. Didn't end up finding what we wanted here, but so much liked the "brand ambassador" who worked with us that I wanted to leave him specifically a 5 star review - Andre Estournes. I would definitely shop at Hansel again. Its been a lot of years since I looked for a car there, and the experience was night and day. They do have a large inventory of used cars, and good information about them. read more

The first and only time I've enjoyed a car dealership. Andre answered my questions without pulling punches, and gave real information and helped me make the right choice for my situation. I will definitely be back. read more

After being a Yelp user for 7 years, sadly, I feel compelled to leave my very first 1-star review, based on our recent experience. My wife and I leased a 2022 Subaru Ascent from Hansel in December of 2021, and we both felt that the process was a "breath of fresh air" from the typical dealership experience. We drove off the lot with our new vehicle feeling like we had found a dealership we could trust and send our friends and family to. Unfortunately, we now feel differently and would not do business with them again. As part of our lease agreement, we opted to sign up for the "Basic" plan, which included "Three for One Protection" (see photo). The salesman assured us that the package "covered tires and wheels," and that during the course of our lease, included the "repair and replacement" of damage to tires and wheels. Although more expensive than the "Economy" plan, we felt more comfortable knowing that the tires and wheels would be covered, should anything happen. I should also note that it was never disclosed to us that the actual maintenance program is not fulfilled by Subaru or the dealership - an important piece of information which comes into play later. Sure enough, something did happen to our tires. The TPMS (tire pressure monitoring system) went off a couple of weeks ago, and would not go away. Since we live in San Rafael, we took our Ascent into Subaru Marin for service. After some diagnostics, they determined that the rear passenger wheel had a nail in it, and needed to be replaced. Based off of the mileage and wear & tear of the other three tires (23,000), they recommend replacing all four tires for $1,521.99 We agreed to the service under the pretense that our "Three for One Protection" covered the cost of the service (clearly stated in the original lease agreement.) When my wife went to pick up the vehicle after repairs, she brought up the fact that we had a lease agreement which stated that tires and wheels were covered. The Marin Subaru service advisor, although friendly, told her that, "We have no record of the service agreement - you will need to take that up with Hansel Subaru (where we leased the vehicle from, and made the service agreement with.) Upon reaching out to Hansel Subaru to reference the terms of our lease agreement, she was informed that they [Hansel Subaru] actually do not handle the service agreement. A third-party company named "Assurant" handles their service agreement claims. Hansel told her that she would need to reach out to Assurant for approval on the repairs. My wife was understandably irritated by this, not only because our initial salesman never disclosed the fact that Hansel doesn't take responsibility for a service agreement they made with us directly, but also because we felt like we were being given the runaround. Regardless, my wife contacted Assurant, and was instructed to fill out a lengthy request for reimbursement for the tire damage. Reimbursement, mind you, for something which was clearly stated as covered, not only in writing (see salesman's hand writing on our lease agreement), but also verbally, by Hansel Subaru. Needless to say, the entire claim was DENIED (see photo) and now we're out $1,521.99. At the end of the day, it's not just about the money. It's about the fact that during the initial sale, we felt heard, respected, and taken care of. We no longer feel that way towards Hansel Subaru. We now feel like we were taken advantage of, and that Hansel wasn't completely transparent with us. This is something we expected from most dealerships, but our initial experience at Hansel made us think we had found a "good" one. After this experience, our feelings have changed, and we can no longer say that we trust Hansel, and we would not recommend purchasing or leasing a vehicle from this location, or if you must, do not agree to any type of service agreement, because it won't be honored. read more

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I got my car here about four months ago. It was a process dealing with the employees here lying and completely going against there own words to the point of having to talk to the manager and threaten to report them to the Better Business Bureau for them to honor there sales tactics. So here I am doing my scheduled maintenance and every time I come here I am passed from employee to employee. Ignored and treated as if I'm a problem coming into their business following my maintenance plan. I definitely would skip coming to this location take the drive down the 101. read more

I got my car here 2 years ago. My partner is just purchasing a car here right now. Super grateful towards this place. It has been nothing but great customer service. Everyone is so helpful and down to earth. Having a Subaru saved my life in a car accident. I will probably have a Subaru for the rest of my life. I'm glad my partner is getting one right now. I'm putting 4 stars cause there's always rooms for improvement especially car dealerships. However the people have been nothing but amazing. I feel completely comfortable. read more

The longer I own my car the more and more angry I become with this dealership! When I was a struggling student I purchased a used Honda Civic from this Subaru dealership. They had a car I wanted and could afford. Looking back I was probably prey to the salesman, an easy target for an unfair sale. Well whateve, I needed a car so I bought one. The car had odd aftermarket parts which added to the "cool factor" but was a total pain in the ass. A day after I drove it off the lot one of the trendy blue halogen headlights quit working so I took it back to have the headlight replaced. While it was in service I asked to have an odd security part removed. The team took a week to return my car and when it was returned it magically had warm yellow lights. The odd security part was still attached. When I mentioned It, I was dismissed and pushed out the door. Whatever, I had lights that worked and was assured the security peice was deactivated. Weird issues such as this persisted but I figured whatever, I have a car to get me to school and work. I forgot about the experience and decided I'd never go back to a Hansel dealership ever. While a few years down the road we replace the battery in the car and the car starts doing all kids of weird things. The car won't start but everything seems to be fine. We ended up realizing the odd security part required a restart. After further investigation it was wired to a communication cable for power. We removed it and the car started right up. The salesmen and the maintenance crew at this dealership are totally shady and WILL take advantage of anyone they can. Don't trust them, bring your mechanic if buying used, and don't let them push you around. The issues identified up front are still coming back to bite us. And yes I now have career and a new car but keep the Honda because it SHOULD run for a long time. read more

Buying a car can mean signing up for an undesirable experience. If you want to avoid that all you have to do is go here and ask for Nick. He is a 10/10. Knowledgeable, not pushy at all, friendly, helpful, a total pleasure to work with. He also has a crazy sixth sense for what car will work best for you. I can't recommend him highly enough. Hansel is lucky to have him and he should get a big raise so that you never lose him. This dealership is better because of Nick. Thank you. read more

Best car buying experience I have ever had (and I've had my share) If you are looking for a new or used car go see Hansel Subaru! We walked in at closing, Edgar (in sales) approached us, I thought for sure he was going to say we'd have to come back another day ... nope! He said let's go for a ride. He was friendly, NOT pushy at all, willing to help, answered all of our questions, and stayed very late so we could get the deal done. He did not "low ball" my trade in value. The finance manager, Bryan, was easy to work with. He did not rush us through the signing process even though it was getting very very late. We had been to 3 other car dealerships that same day. Hansel Subaru was the only dealership that gave us "that special feeling" from the moment we pulled up to the moment we drove away (in a new to us Subaru Outback). read more

Hansel Subaru does a fabulous job hiring and training their staff! They are always so professional and courteous! Paul Young exemplifies GREAT customer service! He is always so kind and helpful! read more

I had my oil changed today in San Rafael on my Subaru Outback. It was smelling like burning oil. When I got home the oil was leaking on the floor. Called Subaru in Santa Rosa - Debbie the receptionist got me in right away. The service manager Thanh Lim came out to the car and knew something was wrong. Took pictures of the leaking oil and had a mechanic immediately take the car and diagnose the problem. The issue was found and repaired immediately. Thank you Santa Rosa Subaru. You now have a lifetime customer... read more

Another shady car dealer but this one doesn't even try to hide it. I've gotten 2 cars from them before my opinion has finalized. First was a lease, second was a purchase. In that deal they wouldn't let me walk out with the car without paying a fake $500 export fee. The manager himself even admitted it's supposedly so the sales guy can get his commission.. The car came with a scratch on the roof and they said i can come by the next day (it was getting late) to buff it out for free, i should be in and out quick they said. When I did so, service department lady was rude, saying i must have an appointment and i'd have to wait after everyone in this case, despite what i was told. She said i can ask the salesguy to 'do it himself' if he's here.. and she was considering it a 'used' car because it's a day after purchase. Since then, I have paid off the car and they now owe me back money for the innitial GAP waiver i paid for that wasn't used and they purposely dodge me on this. Their customer support is trained to always tell people the sales manager is busy and will call me back. And you bet, he never does. read more

I have gone there twice for service of my 2020 Forrester. The facility is very nice, the staff is friendly. I waited for my car both times and the service was prompt. The waiting area is very comfortable. I purchased my car in Oakland and there is no comparison - Hansel shines. So glad I moved to Sonoma County. read more

Hansel Subaru advertised a great buy on a previously owned Subaru for $6998. we went to look at the car and we're told that was a Black Friday car. the advertisement didn't indicate it was a Black Friday car and the advertisement didn't have the Black Friday banner across the corner like the other cars advertised. I told them that they advertised the car and they needed to honor the advertisement. they said their desktop indicated it was a Black Friday deal. My response was the advertisement to the consumer doesn't indicate it's a Black Friday deal. They wouldn't honor their advertisement. I told them I was going to file a consumer complaint with the State of California Attorney General. Several hours later they had updated their site with the Black Friday banner in the left hand corner of the advertised vehicles. They made a huge error and didn't honor their advertised price. read more

Recently, had my car serviced, I choose to wait for my car, a nice waiting area, comfy chairs, free wi-if, etc. When I was driving home, I noticed that "they" had fixed my clock, something I had been meaning to do, but only ever thought about it, when driving. They fixed my clock, w/o my request....gotta love it!! read more

I took my car there to get serviced, and received great customer service! Jay Emery was super knowledgeable and helpful with my questions and concerns. Also, the Service Manager Thanh Lam went above and beyond! I highly recommend this dealership, and service department. read more

A few months ago, we bought a certified used Subaru Forester and I had the best car sales experience ever. Now mind you, I've been dealing with car dealers both in a business world and personally for many years. Our salesman Adam, showed himself as top-notch right at the beginning when we were calling all the Subaru dealerships looking for a 2020 to test drive. Not only was he Johnny on the spot with information, but he sent personalized videos explaining everything he was telling us. He was so far above the level of, salesmanship compared to any other person at any other dealer in the Bay Area that I've come across. He proved to be extremely effective when we had service issues dealing with things like a seat bottom that had a repair that needed to be replaced and also fought for us to get the windshield replaced due to a crack that showed up, there was ambiguity in the service contract and he went to bed to make sure we got what we needed. I can say that if you have any trepidations about dealing with car dealers, if you go to this dealership and A. especially deal with Adam in sales, you will not be disappointed with the level of attention and after the sale commitment to service. Adam himself gets five stars. read more

Hansel Subaru - This is Adam on the left and his favorite service manager Brian on the right - Car Dealers Near Me - Santa Rosa, California

I can recommend Hansel in general for buying a car from and liked the folks we worked with on the floor, but I have to give such a low rating for their finance and back office team that sold me a "three for one" service contract. It was sold to us in that second step when we are finalizing everything after confirming the price negotiated on the car. This is that classic car sales thing that truly needs to go away. It was explained to us that if we ever had an issue with our tires that was "irreparable", since Subaru cars are an AWD vehicle, we would need to replace ALL the tires at the same time. This plan cost $400, which is about half the cost of replacing all four tires. We figured it was a long shot that we would need it, but that's what these insurance/service plans are for. Lo and behold the day comes when we actually need to replace the tires and the tire is irreparable. We call the service/insurance company to look into it and they will only cover the one tire. So now I realized I bought an insurance plan that I would need to use two times to come out even. Three times if it really works out for me. What are the chances of that happening within a 60month time frame from purchase? Statistically extremely low. This is an absolute scam of an upsell and I wouldn't have purchased it if they were honest at the point of purchase. Shame on this team for selling it this way. I even checked with my gf to confirm she remembered the same thing. Absolute scam. read more