This has been my go to store for party needs for well over a decade. The staff is very kind and…read moreknowledgeable, Jaymes picked out an excellent tequila for me to gift a coworker. The store is easy to shop and they carry my personal favorites in beer. The store also carries various household goods and groceries which is pretty convenient!

James at BevMo was fantastic! He went above and beyond to help me find exactly what I was looking…read morefor and made the whole experience easy and enjoyable. Super knowledgeable, friendly, and patient -- he really took the time to make sure I left happy. Employees like James are the reason I keep coming back. Highly recommend asking for him if you're in the store!

I decided to check out the taqueria based on a recommendation from an IG foodie. I ordered a fish…read moretaco & a torta. Both were ok, and they charged 3% for using credit card. I walked over to Village Produce to buy salsa because I heard the market is outrageously pricey. I'm glad I tried but I will not be returning.

2 dollars for a 16.9 oz bottle of Kirkland water is not right. If you're super rich you'll love…read morethis place. 4 dollars which is how much they wanted to charge me for 2 of them is egregious. I could get a flat of these waters for less than that at Costco.

The store appeared to be well stocked. However, the older man behind the counter would not talk to…read moreme or answer questions. He understood me but maybe doesn't speak English. He barely mumbled. I bought 2 items that he didn't bag and couldn't be ruder! Had no interest in customer service. Bad vibe.

Maybe the strongest selection of spirits in Santa Cruz that I've seen. Still, it sucks that the guy…read moreat the register is so rude. Complained that I didn't buy enough from him that day. Very unprofessional.

There's a black steel flat hand truck right in the entrance. It blends into the black carpet behind…read moreit. Today, not seeing this impediment in the way, I hit my right knee on it. Feels like its right on my ACL and can't work the rest of the day. Why would you put something someone can run into right in your entrance? You can't see the black steel, in low light, against the black carpet. Not appreciated.

Really? Just caught the cashier trying to charge me extra for a drink. And the price was literally…read moreright by the register. I come here often and usually get multiple things, so I hadn't really noticed before. But there have been several times where I purchased from here and was surprised by my total and now it makes sense, beware... not cool to overcharge customers. Will be driving further down the street from now on for my goodies =\

It was my first time trying their deli, you order at the deli counter on the right hand side when…read moreentering and pay at the main checkout. Your name is called out when ready. We tried their salami sandwich and turkey sandwich. Both were very good and would definitely go back. There is some indoor seating available, we decided to eat there and it was perfect. It started getting a bit busy after we ordered, but our sandwiches were ready pretty fast. There is plenty of parking and I would definitely recommend trying it out.

My first visit! Sandwich was very tasty! Maybe this is just my internal old person, but dang did…read moreeverything get expensive! Nearly $20 after tax for one sandwich with no additions. I was hungry and one sandwich was just a lot right to feel full. Be aware for first timers the process to get your food is a bit confusing. You'll head into the back right hand side of the store to place your order verbally with a staff member. Then, get in line at the regular register to pay. No one told me what to do after that, so I spent a long time waiting in front of the staff member I had placed my order with. This was wrong. You're actually supposed to stand in the area between the register and the liquor section and they'll call your name there. Hopefully this will save anyone reading this the same confusion I had :)

Great selection with very competitive prices especially if you sign up to become a member! The…read morestore is very well serviced and kept clean. Almost never out of stock. They carry my favorite sweet potato fries and chicken strips in pic for great prices.

Great stop within Capitola area for most goods. Beautiful location, although it seems like it's…read moreaging a bit. Helpful employees! For travel content you can find us on Instagram @sunsetourist

Favorite liquor store in Santa Cruz. They have everything you could want and more! From beach…read moreessentials to those creepy little dolls people are obsessed with, they're on top of it. I come here every single time I go to sunny cove. Amazing! Great customer service too!

Alex is awesome love always positive always a smile great man great cute neighborhood shopread more