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    Harry Potter Shop

    4.4 (551 reviews)
    Open • 10:00 am - 8:00 pm

    Harry Potter Shop Photos

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    HARRY POTTER SHOP ATMOSPHERE

    What's the vibe?
    Dogs allowed
    Good for kids

    Recommended Reviews - Harry Potter Shop

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    Photo Op
    Judy R.

    Recently visited this shop for the first time. 2 story shop. Does have an elevator for people with disabilities. Fun shop for Harry Potter fans. Cute merchandise and large selection of wands. Fun place for lots of photo ops. Does have a food counter to purchase Harry Potter themed food and drink items.

    Alaleh P.

    We visited Harry Potter New York and really enjoyed the experience. Located near the Flatiron Building, this is the largest Harry Potter store in the world and is packed with movie props, themed displays, exclusive merchandise, and interactive experiences inspired by the Wizarding World. Even if you're not planning to buy anything, the store itself feels like an attraction and is worth exploring for Harry Potter fans. There are themed rooms, collectible wands, house merchandise, apparel, sweets, and plenty of photo opportunities. You can also enjoy experiences such as personalized wands and interactive features available throughout the shop. One useful tip is to visit earlier in the day or on weekdays if possible, as the store can become very busy with tourists and fans.

    Butter beer
    Andrew T.

    If you're a Harry Potter fan, I would definitely recommend this place. The store had a downstairs level and was bigger than I thought. It had great theming and had some cool photos spots. I loved how they sell butterbeer here, because I thought I would only be able to try it at the Wizarding World of Harry Potter. Even though the butterbeer was expensive, it comes in a nice souvenir cup. It was pretty sweet but enjoyable. They had a cup cleaning station as well which was nice.

    Nicole S.

    This place was so cool! The art displays, the butterbeer shop, the staff and merch. As a die hard Harry potter fan I can't imagine going to New York without visiting!

    Melissa R.

    There are tons of unique Harry Potter merch. Some things were expensive as expected, but not everything. There's 2 floors animatronics, life size statues, photo opportunities, butter beer, wand walls, and more. If you're a Harry Potter fan it's a can't miss stop. The theme music playing while you shop. If you're going to see the cursed child play they give you a discount. There's also a survey posted around the store for you to take and receive a free gift at the gift shop! If you get the GoCity Pass you can get a free butter beer! This was a really fun experience! I'll be back for sure!

    Butter Beer Ice Cream
    Jennifer O.

    I could never review this store before since everytime I have gone I've been hosted. But I finally went yesterday again, I got desserts. Didn't go to the rest of the store so I'll come back & review that. My experience was yesterday was amazing. I love going to the Harry Potter store. I got ice cream, cupcake which is a must when I'm at the store.

    Vinson D.

    A fun stop for any Harry Potter fan. The store is packed with themed merchandise, interactive displays, and photo opportunities, including the impressive green-screen broomstick experience. The giant book entrance was a nice touch and made for great pictures. The Butterbeer was sweet, creamy, and worth trying at least once. Prices throughout the store are on the higher side, but the immersive atmosphere and unique displays make it a fun place to explore, even if you're just browsing.

    Cynthia L.

    All Harry Potter fans needs to put this on their list of must-sees when visiting NYC. Two levels of everything and anything HP related. You got clothing, accessories like house colored ties, socks and hair bows, wands, housewares, books, toys etc. There's also a small section for New York exclusives like t-shirts, mugs and socks. Design is black and gold with the words Harry Potter New York on it. I got a pair of socks for $8.00....not bad. For those who live near a Universal Studios, you will see some items here that they also sell in the theme parks. There's also a small cafe area for your pastries and drinks. My friend got a mini sized "happee birthdae harry" pink cake + pumpkin juice. I had a sip of the pumpkin juice and it tasted like thick consistency apple juice. It's not bad but it's not something I would personally order. When it comes to the food items, think novelty over quality. It's good for the 'gram, ya know? There's one single bathroom is located on the second level. Be sure to check out the Dark Arts/green Slytherin room. Plenty of photo ops in this store.

    Allen L.

    I'm not as big of a Harry Potter fan as I use to be but still loved the vibes of this place. The setting is immersive and makes you feel as if you're part of the realm. Many fun themed rooms to explore across two levels. They even have a newspaper that you can use to go on a scavenger type hunt throughout the store with a prize if you complete it. Lots of merch for purchase if you are a die hard fan. Overall a fun experience!

    London phone booth
    Melinda H.

    If you have read the book or even watched the movies this store will captivate your inner child with Hogwarts inspired decorations, adorable products, wands for purchase and so much more! The butterbeer was a hit with our kids! Yes it's pricy, but it's butterbeer from Harry Potter Land; pony up and get some! Basically cream soda with butterscotch cold foam on top or there is a frozen slushy version. Both are amazing!

    Cindy M.

    My bestie wanted to visit this place for "butterbeer". Never heard of it but she is a Harry Potter fan She enjoyed her drink along with the take home cup. She also got some pastries. Nice spot to sit and drink/eat We picked up some cool stuff including a nice big umbrella. Staff was friendly and gave my nice a treat for her birthday. I'll be back

    Kathy T.

    This Harry Potter New York store is a large, multi-level flagship store located in the Manhattan area, offering a wide range of merchandise, interactive experiences like a broomstick photo opportunity, and a Butterbeer Bar with drinks, ice cream, and snacks. It features many themed areas, exclusive products, and authentic props from the films, making it a popular destination for fans of all ages. We had to come to the store after seeing the Broadway play "Harry Potter and the Cursed Child ". Store was packed, only problem was trying to find help with buying merchandise. No one able to check if the size you're looking for wasn't on the floor. So they did lose a sale on a few items.

    Shanina S.

    The Harry Potter Shop is situated in the vibrant heart of New York City, adjacent to the historic and architecturally renowned Flatiron Building at 935 Broadway. This flagship store offers a variety of themed attractions including a shopping area with exclusive merchandise, a Butterbeer Bar where visitors can enjoy the iconic and frothy Butterbeer, a Wand Shop featuring a wide selection of authentic wands, a broomstick riding experience that simulates flying through magical landscapes, and it is the only flagship Harry Potter store in New York City. My desire to visit the Harry Potter Shop stemmed from my deep love for the series. The experience was enchantingly magical, featuring floating books that shimmered and moved through the air, and the iconic stone bird statue that transported students to Professor Dumbledore's headquarters. The store showcased numerous items such as authentic Hogwarts house clothing, collectible wands, and magical accessories. Although I had the opportunity to try the famous Butterbeer, I declined after a staff member informed me it tastes like butterscotch candy, which I do not enjoy. The shop also features an interactive, green-screen simulation that allows visitors to virtually "fly" over the London skyline and the Hogwarts castle, chase the elusive Golden Snitch during Quidditch matches, and ride alongside the whimsical Knight Bus. This immersive experience is complemented by a professional photo and video package, and often concludes with a visit to the Butterbeer Bar for a refreshing drink. Overall, visiting the Harry Potter Shop was a memorable experience. The staff were exceptionally friendly and knowledgeable, creating an inviting atmosphere. I definitely look forward to returning to explore more wonders of the magical world.

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    Page 1 of 14

    Harry Potter Shop Reviews in Other Languages

    Ask the Community - Harry Potter Shop

    How do I enter ? Do they still require like a sign-in or reservation? Do I still need to scan QR…

    No reservation or check in required.

    We driving there from VA, is there parking near by?

    Depending on the day you go you could get lucky, but it's street parking so you may have to drive around a bit until you get a spot.

    I am going to the store on my last day at New York after checking out of my Airbnb. I have a backpack in which I have my belongings. Will I have any issues coming in with it?

    No, if it's a backpack, shouldn't have any issues...it gets very crowded in there, but you should be ok.

    Are Sunday's usually really crowded? I bought 1 VR ticket to guarantee entry around opening time but there are 2 of us. Will they let us both in? I understand only 1 of us can do the VR but would they let my friend in with me?

    You definitely will need 2 tickets

    If I am in queue when you guys close and I'm number 200 does the line start over the next morning or does my spot hold?

    Line starts over but if you scan the code you will be able to enter the store.

    Are dogs in carriers allowed?

    No pets allowed unless it's a dog for disabled

    It's going to be my first time visiting the store and I'm reading something about scanning a QR code? Can someone please give me the run down? and tell me how accurate that is

    They're trying to limit the amount of people in the store at once, so they put out a QR code outside the store each day, a couple hrs before the store opens. You scan the QR code and enter a "virtual queue", and you can see how many guests are ahead… 

    Does anyone know the store phone number?

    Hi, thanks for reaching out! We do not have a public store number at this time. Please contact our Customer Service team for assistance: https://harrypottershop.com/pages/contact-us

    How much are your wands?

    They vary in price, anywhere from 35-50 dollars.

    Do they usually have a good stock of the exclusive hoodies?

    Yes

    It is my daughters birthday on Sept 12 and we would like to visit. What is the best time to come there and are there any nearby breakfast places that serve breakfast outside?

    Maybe go around 10am and the wait is about an hour. There's a cute place a few blocks over "Hole in the Wall" (really isn't) and they have outside dining.

    Are the wands available for online purchase?

    Hi Michelle, You can shop from a range of items, including wands, at www.harrypottershop.com.

    What time do they start allowing customers to scan QR code for entry to the store?

    When I went a few weeks ago, they put out the QR code at 7AM however I was told people start queuing up for the QR code well before 7AM. It's better if you go on a weekday. I scanned the QR code at 9AM on a Saturday and didn't not get in until… 

    Is it permanently closed because that's what it said on maps?

    No it's not closed. Opens at 10am eastern. Call em

    How long have the wait times been?

    We waited in the virtual line for about 7hrs on the opening weekend. Joined the virtual line at 9:30am and got inside the store close to 4:30pm.

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    Review Highlights - Harry Potter Shop

    “It was my first time trying them (I didn't even know Butterbeer was a thing before), but I'm really glad I did.”

    Mentioned in 131 reviews

    Read more highlights

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    NYC's first tiramisu café?!…read more This tiramisu specialized cafe has a whole lineup of tiramisu flavors, from classic to creative, all looking way too good to pick just one. And yes... they also have a few savory dishes like spaghetti & fried rice if you're looking for something more than dessert. Follow me @foodie.elite on IG, Tiktok and RedNote for more great finds!

    Tldr: prices are wayy too high. It was like $40 gone in 5 minutes. If the portion sizes were a bit…read morebigger it'd make sense but a small tiramisu square for $15 just feel like highway robbery. It also didn't have any wow factor in terms of flavor. It just tasted okayish. Would not come back Seeing this on social media made my girlfriend want to come here. We got a matcha tiramisu, a peach lychee tiramisu, and a matcha yuzu drink The peach lychee was not very good. The natural fruit tanginess doesn't mix too well with cream IMO. But my girlfriend does like the peach lychee more than the matcha tiramisu so maybe it's just a preference of taste. The lady fingers in it also don't feel as soft as the one in the matcha. The Matcha tiramisu taste like there's also coconut or pistachio in it. Just some type of nuttiness. Overall it tasted pretty decent but didn't wow me. Both the tiramisus were very very light and fluffy. The texture is also super soft. It was like biting into a whipped cream cloud. For the drink the matcha yuzu is a bit strong on the yuzu which overpowers the matcha a bit. It also tastes more like citron than yuzu. The decor is nice. Even the kitchen is behind a door that doesn't detract from the ambulance

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    Interior

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    Taro Mochi

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    Harry Potter Shop - media - Updated September 2026

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