The store does have great ice cream and a very wide selection of candy. It's a place anyone, child or adult, would find a treat. However, the low rating doesn't come from that- if it were on the selection and quality of the food it would be 5 stars. But unfortunately, it rather comes from the girls behind the counters. When you walk in, you have a half and half shot of being greeted, the exception to that being a girl with somewhat colorful hair. She is always polite and attentive. Instead you'll see them texting away, ignoring customers. And when you finally do get their attention, they seem beyond annoyed. The speak as little as possible with a frown on their face and it overall is not a welcoming environment especially for a candy shop. read more

I love this place. My kids love this place. My husband loves this place. This is a all-around score for our family. This is such a cute old-time candy shop with throwback candy from when I was a child. It always brings back good memories of my childhood. I love the ice cream here it's so delicious my favorite is the chocolate cookies and cream. This place has a large selection of chocolates, sour candy any kind of candy really. They have all sorts of fun sodas, popcorn and too many other treats to list. Someone who's having a bad day just needs to go here. There is basically something for everyone at this candy shop. Last week my mom and I bought a really pretty gumballs for my sisters baby shower favors. The girls that worked there were super helpful and went above and beyond for us. I highly recommend stopping by this Candy shop you will not be disappointed!!! read more

I love this place. Super cute, but gets very crowded very fast. The ice cream is fantastic with nifty flavors. Large selection of bulk and retro candies. Popcorn. Chocolates. Fudge. They have it all. read more

A lot of old candy and weird candy. I bought some odd things to bring home to my kids. It was a little pricey. Walked out spending about $40 - more than I planned.' read more

You walk in here and it's like getting hit by a sugar attack. It's like there's actual sugar particles in the air, it's so sweet. They have an enormous amount of candy in the store, it's overwhelming! I swear we walked in and just stopped in the middle of the doorway bc we didn't know where to go. They have all types of candy, fudge, their own ice cream, popcorn, mixes, and novelty candy items, even candied critters. Cute place but a tight squeeze read more

Great candy selection, shakes so-so $6.74. SIXLETS, swedish fish, toffee #candygetinmybellynow read more

My girls and I was in there. The atmosphere was warm welcoming and nice. The stuff was helpful and nice. This is a great place to talks out of town visitors. We will be back. :) read more

Super fun old fashioned candy shop. They have all kinds of candy, ice cream, sodas and fudge. They have an outdoor area in the back. You can have a birthday party here, but I never have. read more

Visited from Oklahoma and was amazed at the atmosphere and choices! The prices are about average, but they go above and beyond in the service and options in treats. It's not just a candy store but also an ice cream parlor, soda shop, and other treats and novelties. Additionally, they have a couple of little seating areas to enjoy your purchases. read more

This place is any candy lovers dream come true!! I went into candy overload shock and had to stand still for a moment and just look around in delight. Tart, gummy, chocolate, you name it and you'll find it here. If you have a serious sweet tooth like I do, you will Love this place! read more

Super cute! We love coming in for dessert or with my kiddo. Neat nostalgic gifts and candy you can't find elsewhere. Love the ice cream too! Staff is always very friendly and helpful. read more

This is definitely my all time favorite candy store it's has every candy you can imagine. The service was amazing, Autumn and Kanon were my favorite servers they kept the conversations flowing and had great attitudes making the already perfect atmosphere, even better! read more

Very very cute and full of nostalgia! Cotton candy, ice cream and all sorts of old time soda pops!

So cute!!!! Brought my son here he loved it! And I love all the unique ice cream flavors! And old school stuff

Retro candy, old fashioned soda fountain, gourmet ice cream, handmade chocolates, flavored popcorn, dozens and dozens of rare root beers and sodas.... *sigh*. read more

Holy cow! You'll feel like you found the golden ticket when you walk in this place. If you've ever seen it or dreamed it, they have it. It is expensive but you're paying for them finding it and providing the selection. I can justify my new habit by not drinking or doing drugs. Way cheaper and not as bad for you! read more

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Candy store! Who doesn't like sweets? I usually go here to get my sweets when I crave for them. They have a variety of different sweets to choose from and I'm a regular with their taffy candy. They also have really interesting candy too and even candy that reminded me of my childhood! They even have ice cream if you feel like eating something cold. I feel like I'm a little kid again when I walk into this store because of the excitement haha. read more

Awesome little candy store! Vintage soda fridge. Great hand dipped chocolates. Ice cream with fresh waffle cones. Flavored popcorn.

Hey Sugar is a family favorite! My son loves this place. They have old fashioned candy, every soda imaginable, ice cream, handmade chocolates, toys, and more! It's a great place when it isn't crowded. Honestly, we like to go in the morning! It's a great candy shop with a touch of nostalgia! read more

This place is the best. Not only do they have everything you can ever imagine in a candy store, but they have the best movies showing, and the best ice cream. We are from Chicago and all my husband dreams about is the Jack and Coke Ice cream. I personally wish they had some sugar free ice creams options as I cannot have sugar. My family still loves this place! read more

Really neat store. It had a huge selection of bulk candies...I kept thinking of all the neat cupcake decorations you could do with the options. Hand dipped honeycomb got thumbs up from the husband. read more

Went in with my friend about a week ago. Their selection is huge, in a wonderful way! Took forever to decide what we wanted. I'm a sucker for popcorn and vanilla salt water taffy, so I was quite happy. They have ice cream/milkshakes, I believe snowcones or at least the fixens for you to make your own at home, and even a gourmet chocolate case!!! What will get me to go back, was they had an issue and the owner literally just let us go without paying because of the wait. Wonderful. Plus everything was delicious :) I sugguest at least going and looking around. You'll probably find a childhood candy you used to love - my friend did. Sixlits? I believe they were. read more

Ice cream on a hot afternoon sounded really good so we ventured down to Roanoke and stopped by Hey Sugar. I don't know how we have never been here until today; the place is awesome! The young lady working behind the counter was super nice, I wish I had gotten her name. She explained the flavors and had us sample some that we've never heard of before. We all loved our choices: hubby had banana cream pie in a waffle cone; daughter had black forest, while I opted for half black forest and half texas big rig (I think that was the name of the latter). What I liked about the ice cream was that it was not overly sweet. They also had plenty of seating and had trees in the front and back that offer shade along with a porch with fans. The exterior is so cute and whimsical and the inside is candy wonderland. I think we may have found our favorite local ice cream shop! read more

Best candy store I've ever been to! Great service really nice workers and good inviroment!

This is my kids FAVORITE place to go on "dates" with us. It has an old fashioned fun feel. Wish their "car" and "horse" (those electronic ride things) were more dependable, my kids love them. read more

Large selection of candy and root beer. They also have ice cream. Prices are ok.

This is a fun candy and treat shop. The decor is so cheerful. Also, they serve Beth Marie's ice cream, which is the most amazing ice cream I've ever eaten. The original Beth Marie's is in Denton, and it's amazing. I love getting great ice cream so close to home! read more

Very cool place. Neat Selection of candies and Gummy anything you want... Gummy pigs, gummy cows, gummy sea turtles etc etc! I love the pickle flavored popcorn too read more

Great selection of novelty drinks, candies, ice cream treats, and snacks. A very enjoyable place for an after-dinner treat or a fun evening out for the family! read more

I just love this place! They have all kinds of candy, sodas, ice cream, and just everything you could want. The locale is beautiful. I love the vintage sign! I got an oreo, peanut butter cup dipped in chocolate. I'm telling you, it was pure awesomeness! The staff is very friendly. This store is a great addition to our town! I will definitely be returning! read more

This little gem is a pretty amazing little place. A little bit of everything for anyone from candy to ice cream. Walking up to the store you could smell the sugar and once the door opened I could only imagine it smelt like what Willy Wonkas Chocolate factory would be like. It really is a cute place and seems to always be playing Wizard of Oz(Willy Wonka would suit it better)which is pretty fun. I ended up getting a scoop of ice cream which the girl that served me was sweet enough to offer me a sample of 3 when I could not choose. The choices were hard but I went with the Jack and Coke which I have to say tasted like a really good jack and coke. If I am downtown eating most Def would I skip the desserts from another place to head on over here. read more

We bought an assortment of bulk chocolates and bulk gummies and three fancy chocolates from the glass case by the registers. All of the fancy chocolates were stale and old tasting. Most of the bulk chocolates were stale and old tasting. Some of the gummies were questionably hard but they all tasted fine. $25 worth of candy and half of it was gross and old. Disappointed because this place is so awesome. Will definitely give it another shot! read more

Staff is very friendly and extremely helpful! I had the honey whiskey ice cream and my boyfriend the jack and coke ice cream; both were delicious! read more

I walked in and apparently I was invisible because they looked me in the face and didn't say anything. No goodmorning, welcome, nothing. So I walked back out and took my business elsewhere. read more

The store itself is really cute and a kids dream come true. However, as a mom, the sanitation needs major improvement. The jars which house the candy have fingerprints inside and out, there is smudged oil from the candy (lubricant) or melted sugar from the candy all over the inside of the jars as well. I start to immediately think that when restocking, they are adding new candy to old and that the candy towards the bottom is OLD. There's some candy in there that looks ancient but for the most part this store has the nostalgia and feel good of a fun and yummy candy place. The ice cream, has tons of ice crystals and I was pretty bummed I spent over 3$ on a scoop. I let the ice cream melt and mixed in the ice crystals, the ice cream was very tasty after that. We will def be back, with our children and we hope it's cleaned up a bit. I'll update my review when we return, and if conditions improved. read more

This place is amazing! My family and I stopped by here on the way to Babe's and bought some stuff, we ate at babes, and returned about 3 minutes before they closed. They still welcomed us with a smile on their face, and assisted with anything we needed. My husbands family is from Montana, so he asked if they had huckleberry soda (since they had a variety of other sodas) they didn't have it on hand, but a very nice lady (not sure if she was the manager or not) took my mother in laws phone number, said she was going to order some, and call her when it arrives! A+ customer service! We will definitely be making Hey Sugar a frequent stop for treats! :) read more