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    Hilo Hattie

    3.5 (71 reviews)
    Open 10:00 am - 8:00 pm

    Hilo Hattie Photos

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    100% cotton Hawaiian Shirt
    K K.

    A day before I visited the store to check whether it carried a 100% cotton Hawaiian shirt. Indeed it did! Store person was very helpful in purchasing a specific Hawaiian shirt & size for gift.

    3/23/23 Exterior, entrance
    Lee D.

    Quality/Quantity - This brand was the HIT when I was a "kid;" sadly it has dropped and has not been able to keep up or change with the times/competition. Really caters to tourists, not in a bad way. Free shuttles to and from Hilo Hattie, this is how they usually get you. I had no schedule today, so it worked out for us and we hopped on. And almost bought some very expensive local peanut butter for my daughter, $17 a jar. Her favorite local peanut butter. Not sure if I posted a picture. Atmosphere - Tiny location, at/in the bottom of the mall. What a far fall from their original huge warehouse locations in the past. Free wifi. Plenty of mall parking, but with a free shuttle, NA. Clearance items at very reasonable prices. Service - Excellent, great friendly service. Free shuttles, don't forget to tip. Local and military discounts. Price - Free + generous tip. Owner Comment - Wishing you the best, thanks for the free shuttles to one of the most popular malls on this island.

    Julie W.

    Hilo Hattie in the Ala Moana Mall is clean and not very crowded. They have a big collection of Men's Hawaiian shirts that are different from the ABC stores. My kids love Hawaiian Shirts. But there's so many, it's hard to pick one. I found someone nice enough to help me with my pictures. The price ranges from just over $100 to $34 and very few are 50% off of higher prices. The style and materials used makes a difference. They also have a selection of souvenirs too.

    Feb W.

    4.5 stars! Our hula girl dash was broken! When you are in Hawaii you ain't driving without it or else, your driver will be bored! We've passed this store a hundred times and finally we were able to pay a visit & check on what's inside they offer. And of course, we are in hunt for our hula girl for the dashboard. Just like other local gift shops they offer tons of souvenirs & some local delicacies. And lots of turtle stuffs in here too. So kawaii! As usual, my heart is filled with delightedness as I scan most of the items they offer in here. Their garments are on sale & some other stuffs. Customer service is by far great. The staffs greeted us the moment we entered the store. They were friendly & helpful at the same time. And since pandemic, hand sanitizer is available at the front door & at the counter. Face mask must be strictly worn. Lucky us coz they got no other customers except us! That is why we both have each of our time to check the souvenirs in almost every rack. End up buying a ceramic bowl, Hula girl, sweets, earrings & a wooden ladle. And of course, they offer Kama'aina discount and that's a plus for us. Upon exiting the store we notice this necklace that made out from tiny seashells. My bandit loves it so he got one & the moment he was about to heads up back to the counter, this saleswoman stop him telling us that it is free & that we can pick one. Cha-ching!!!! And we leave the store happily satisfied. We will surely consider this local store to pick some souvenirs when we decided to send care package for my family to the Philippines. Pretty good finds & deals! Mahalo for reading & happy juandering fellow Yeeps!

    Located on street level, near Ala Moana Center Stage
    Lyla D.

    During our recent visit to Ala Moana Center in search of a traditional Hawaiian or Hawaiian-inspired baby shower gift, we strolled into Hilo Hattie. This visit was shortly AFTER we had purchased a traditional Hawaiian quilt and we thought of adding a little cute "something" before sending the gift off. As a local, this was the first time I've ever stepped foot into this store as I've always regarded this business as a store for inexpensive Hawaiian apparel, souvenirs or inexpensive trinkets but, I figured why not take a look? As we walked in, there were several tourists shopping and the sales women took the time to greet us with smiles and Aloha. I felt that this store was bulging at its seams with racks and shelves of Hawaiian wear and souvenirs. So rather than weave our way through, I just asked to see what they offer in the way of infants. Sorry, I didn't get the saleswoman's name but she was super patient and friendly. She brought out several outfit styles and suggested dress sizes for this yet unborn baby girl for whom we were shopping. My dread of shopping was starting to materialize as she brought out more colors and patterns of the cute infant outfits. Good grief...my mind was spinning with so many choices (although, having many choices can be a good thing). I had to distract myself from looking at infant outfits and looked at HH's selection of totes or diaper bags. Um, that distraction sort of helped me to refocus on the task at hand. Well, I finally made a decision and even got a Kamaāina discount after presenting my local ID. Thanks to the very patient and friendly saleswomen of Hilo Hattie, we're sure the baby girl will appreciate the gifts of Aloha.

    Google maps walking will not get you here.
    Rohan D.

    A sad small echo of what was once the best and only place to shop for Local work and dress up clothes, i.e. Aloha Shirts. Last I was here, the main shop was a part of the factory where the best Hawai'ian clothing was made by Americans. The current fashionable patterns were full price, last year's shirts were on sale, all were made and sold with pride by Locals. Dressing up here, Local Style, means men wear a nice newer Aloha shirt (rayon, puka shell buttons) with dark color dress slacks and good shoes. Not shorts, not flip flops, not unbuttoned (even if you do have great abdominal muscles and fancy tattoos). This little shop in Ala Moana shopping center is all that remains of this great tradition, but still a must stop for the quintessential Hawai'i visit, your souvenir Aloha shirt. Don't buy one of those cheap Chinese tourist shirts, they are low quality. You can still find the Local pride in this shop, and these remain the best Aloha shirts. Don't forget to get a little Hula Girl for your dashboard.

    K

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    1 month ago

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    2 months ago

    Nice selection and reasonable prices. Found two nice dresses and some gifts for others.

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    10 months ago

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    8 years ago

    Looking for a hawaiian shirt in the luxury mall hellscape of Ala Moana? This is your place!

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    Page 1 of 2

    Hilo Hattie Reviews in Other Languages

    Ask the Community - Hilo Hattie

    What stores is Hilo Hattie located by?

    It's in the Ala Moana mall by AT&T & across from 1st level parking structure

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    Review Highlights - Hilo Hattie

    I must admit I was hoping to find someplace like this because I wanted a Hawaiian shirt to take home and I found a great one.

    Mentioned in 6 reviews

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    Fighting Eel - Don't forget to pickup your Babyeel a onesie for your next family photos!

    Fighting Eel

    3.8(94 reviews)
    1.8 miDowntown
    $$$

    Here at this location has the worst customer service here. No aloha in the care they give to…read morepeople. You are spending top dollar here in comparative pricing. They are on Manaola pricing level and feel like making clients spend money on the only bag option they have.. then don't want to help with anything outside of that. Their asb policies are inconsistent as well. Makes me not want to support this brand at all. They aren't willing to work or help even if it's no sweat to them.

    I've never been a Fighting Eel girl, but then you get one item as a gift, you decide to check out…read morethe store, and all of a sudden you're waiting for their next drop and constantly checking their store. I got a FE diaperbag as a gift but had NO IDEA how to use it - it's an older version with the bassinet attachment. It was from an aunty, NWOT, and I don't mind it didn't have tags, or that it's an older version. I've always been the kind of girlie to thrift shop because I'm not a fan of what the clothing industry has done to our planet. This is why we went to FE-Kapolei in the first place: for someone to help us figure out how to use this thing. Read my review for the Kapolei location to know what happens next. Anyways, since that first visit, I visited FE a bunch of times because of their baby clothes. One reason I'm also not a FE person is the prints are too much for me. Put it this way, the only print I would kind of consider wearing is the simple fish print in black, no other colors! And then next thing you know, there's also a baby section as well for my son! Having a baby changes you, I'll still thrift for my clothes, but I wouldn't mind getting my son the newest clothes from a locally owned, woman ran business. Also, I LOVE being able to text the store and reserve items, no driving all the way to find out it's not there! And the quality of the clothes is definitely there. Decided to buy a baby onesie for our family photos and another baby onesie for our friends who are pregnant. I know baby clothes don't last long, but I just couldn't help myself! Overall, I may only like a couple things from FE, but the fact that it's supporting local is a big plus for me! Also, the quality of the clothing is so great considering the price.

    Photos
    Fighting Eel
    Fighting Eel - Store Front. Located on corner of Bethel & Pauahi St.

    Store Front. Located on corner of Bethel & Pauahi St.

    Fighting Eel

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    The Kealopiko Shop

    The Kealopiko Shop

    3.1(26 reviews)
    2.5 miDiamond Head
    $$$

    I first fell in love with Kealopiko years ago at the Merrie Monarch craft fair, and ever since,…read morethis Molokaʻi-born brand has held a special place in my heart. Their online drops are legendary--beautiful, meaningful designs rooted in Hawaiian culture--but blink and you'll miss them. I've lost out more times than I can count, so stepping into their charming little yellow cottages on Monsarrat Avenue felt like a dream come true. The shop is small but thoughtfully curated, with just one of each size available--so every piece feels extra special. There are a few parking spots right out front (a gift in itself on Monsarrat!), and the whole experience feels intimate and intentional. From the hand-printed fabrics to the cultural storytelling woven into every design, Kealopiko is more than a clothing brand--it's a celebration of place, language, and identity. Super adorbs and totally worth the visit.

    This cute little Monserrat shop is kind of hard to spot if you're speeding down Monserrat, but if…read moreyou go a little slow, you'll spot the yellow house looking shop with a couple parking spots in front. I saw the reviews of others saying that the service isn't super friendly. I get it. I live with some pretty angry Hawaiians and I get that it's hard to be happy all the time living here and working in an area filled with tourists. The few times I've been here, service has been a mixed bag. But they all get the job done. They'll usually try to give you a new item (instead of the display items) if they have any in stock. I think they are card only. Ofc the most difficult thing about kealopiko is how exclusive it is. They make their clothes in small batches and hand print the material. It's good quality items and honestly less expensive than some other locally owned stores, so I like shopping here. It's just sometimes hard to get your hands on things. I'll definitely be back. I try to follow them on Instagram so that I can head to the store when they do a drop. It was definitely easier when I lived in town.

    Photos
    The Kealopiko Shop
    The Kealopiko Shop
    The Kealopiko Shop

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    Stussy Honolulu - He was so so happy.

    Stussy Honolulu

    4.0(141 reviews)
    1.2 miWaikiki
    $$

    Stüssy Honolulu is extremely popular, so plan ahead if you're hoping to shop the newest releases. I…read morevisited four times during my trip and picked up a few useful tips. Pro tips: 1. Arrive very early. The line starts well before sunrise. On Tuesday, the first person arrived at 4:50 AM; I got there at 6:00 AM and was already in the third section of the line. Another day I arrived at 3:45 AM thinking I would be first, but someone had been there since 3:30 AM. Small sizes are especially difficult to get. If you line up before 8:00 AM, you'll generally have a better chance at Medium through XXL. 2. They may open before the posted time. Although the store lists a 10:00 AM opening, it has opened around 9:15 AM. 3. Use the next-day exchange option. If your preferred size is unavailable, buy an available size and return around 9:00 AM the following day to exchange it. Keep in mind that exchanges are only for swapping sizes. You cannot purchase additional items during that visit. And since Small sells out quickly, it may still be difficult to exchange into one. Overall, the staff is friendly and professional, especially considering they manage huge crowds all day and answer the same questions repeatedly. Great store, but treat it like an early-morning event rather than a casual shopping stop. Value - get ready to pay for an arm & leg: - T-shirts: $45 - Hoodies: $130 - Zipper Hoodies: $140 - Jackets: $200+

    We actually waited three hours for the shopping experience. The lines started 5am on a Saturday…read more They also announced the sizes they had available. It was large only. The guy who was helping us with the lines, he was super professional and was very helpful. Once we made it inside we were helped right away. Shopping experience was definitely worth the wait. They were very helpful. My son was very happy. It is bit pricy so we stayed within our budget. The selection is limited but they keep you well aware.

    Photos
    Stussy Honolulu - We made It to the store on our last day.

    We made It to the store on our last day.

    Stussy Honolulu - Group 10, 1st in that group

    Group 10, 1st in that group

    Stussy Honolulu - Hoodies

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    Hoodies

    JQ Store Hawaii - Opened again on June 30, 2023 on the upper level of International Marketplace

    JQ Store Hawaii

    4.3(32 reviews)
    1.4 miWaikiki

    There are few Anime/Japanese Stationary stores on the island and JQ is one of them. It's one of my…read morego-to spots when I'm in town to buy collectibles or gifts for friends who love anime. Located inside a small plaza near Ala Moana (Piikoi st.) They share a private parking area with Cho Dangs Honolulu and Nijiya Market. They have a wide variety of items that changes constantly and something new available at the shop. Once you set your eyes on something rare, I recommend buying it instead of waiting because I guarantee you it will not be there the next time you visit. I also advise that the store can get really expensive because these are mostly imported goods from Japan. So spend wisely! Sales and discounts are also provided, but on rare occasions. The employees are also very helpful and nice. They will support your purchase just not your wallet (lol).

    They have a lot of cool imported stuff here. I especially like the blind boxes! The prices here…read moretend to be a bit excessive but what can you expect since they are in Waikiki. I got an Evangelion Room Blind Box from here and I was just examining all the different selections that they had. Definitely a very good variety and I always like to stop by to take a look at what they bring in. If you're an anime fan then this place is definitely for you. Customer service is just average. I think I remember they called me out to not take pictures in the store one time. lol

    Photos
    JQ Store Hawaii - Inside

    Inside

    JQ Store Hawaii - Outside

    Outside

    JQ Store Hawaii

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    Hilo Hattie - fashion - Updated August 2026

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