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Great quality omakase that isn't incredibly expensive. Really liked the last two nigiri courses (chefs craft and finale), as well as the chawanmushi and salmon monaka. They had very creative flavor combinations and presentation. Try to get a counter seat if you can!
One of the reason's Hinata is popular is that relative to other omakase spots in SF, it offers more affordable prices for solid quality. For the base omakase it's $128, with the option for add-on's in the $40 range per person. The omakase includes a couple appetizers, and 12 chef's choice nigiri. For our meal, it included seafood such as scallop, toro, mackerel, and red snapper. Personally, the flavors were solid - the only hiccup in the experience was the chef forgot to serve 12 nigiri and only served 11. After being mentioned, they quickly provided an additional piece - however this was the first time in an omakase experience where this occurred so was a surprise. This was on top of the fact that the entire experience felt very rushed - with the chef serving nigiri immediately one after the other - we were done in about 45 minutes. Normally pace matters little, but when it's omakase which is suppose to focus on attention to detail, and the fact pieces of the meal were missed initially, it definitely stood out and took away from the experience. As a whole, Hinata is solid, vibes and ambiance are nice, open kitchen is spacious. The only thing I will note is even with no add-on's, once factoring in additional charges Hinata is not significantly more cost effective than other spots in SF.
Beautiful setting in a nice, quiet restaurant. Excellent food and good value for an omakase service, with excellent service and very attentive staff. Sitting at the bar is great but being at a table doesn't take away from the experience at all.
It was our anniversary so we had the perfect excuse to hit up another omakase in the city. I've had Hinata bookmarked for some time so my wife and I decided to finally give it a try. Reservation via OpenTable was a breeze and we were able to get bar seats for the 5:30pm slot. The owner, Chef Gavin, was our host for our 16-course Grand Omakase. Our evening started off with a set of delicious Zensai (appetizer) consisting of crab salad, umaki (omelet-wrapped unagi), and mozuku (seaweed) followed by a trio of sashimi slices (akami, sake, and madai). A couple of cooked items followed - Gindara (glazed black cod with truffle and uni sauce) and Sawara (smoked king mackerel). Both were superb, but the cod was the clear winner. For our nigiri, we had the following: Engawa (flounder fin) - We were off to a good start because this is one of my favorites. I prefer the chewier texture of the fin over the fleshy part of the fish. Ishidai (jaw snapper) - Another shiromi for the early win! It was firm and chewy; lightly seared to bring out the oil. Hotate - Served with a bit of miso aioli, this was the perfect contrast for the natural sweetness of the scallop. This was excellent! Kasukodai - This was our first time having a young snapper and it had a firmer texture than its older counterparts. This was dressed with dehydrated egg. Sanma (pike mackerel) - My wife does not have the same love for mackerel as my older daughter and me. This had a stronger flavor, so my wife had a small bite and decided to give me her leftover. That's OK because it meant more for me. Masaba (Pacific mackerel) - It was mackerel season so our chef decided to serve two species of mackerel back-to-back, much to the chagrin of my wife. This had a more intense and salty taste so I ended up having 2 servings again. Kamasu (barracuda) - Another favorite decided to show up that evening! We could see how the skin reacted to the flame as Chef Gavin put his torch to good use once more. Comparing this with the rest, it was on the smaller side. Zuke Chutoro - Dry-aged for 2 weeks and soy-cured, the leaner section was seared (aburi-style) to create a more complex flavor and texture. Ikura Uni Rice - Served with shredded frozen uni to provide an even richer flavor, this was my favorite of the night. So awesome! Otoro Hand Roll - A taste of otoro before the soup and dessert. This would have been a fitting finale, but I added the supplement which consisted of the Hokkaido Uni, Otoro, and A5 Wagyu. These were all fantastic and Chef Gavin made sure my DSLR got a good look of his 2-week dry-aged otoro as he laid it out in front of me. Even with the supplement, their price was "more affordable" than the other omakase restaurants we have been to. If i were being picky, I would have preferred that our chef served something in between the 2 mackerel nigiris like he did with the snappers. But overall, Chef Gavin had excellent knife and presentation skills and I enjoyed our experience here very much. The counter seats were perfect as we clearly saw how our food were prepared. The place had a pleasant vibe to it, too. Here's hoping Hinata makes the Michelin Guide someday...
My sister raved about Hinata's omakase and I knew I had to take my partner here because her favorite food is sushi. She is hard to impress with food and she left wanting more! It's still her favorite meal and she just drools every time she thinks about it lol. Each roll was so good! My favorite was the crispy mackerel but make sure to wait a bit because it's hot! I didn't take any photos but the one I posted since we wanted to enjoy the experience. Our chef was great and we didn't have to wait long between each piece. They give you a little plate with a towel to clean your fingers between each piece. This is optional but our waiter told us the traditional way to eat is grabbing the sushi with your fingers. If you don't want to do that, you can use the chopsticks provided. Highly recommend you try the omakase! Oh and for our anniversary they gave us glasses of sparkling rose with a note. It was a nice gesture!
Hinata is a hidden gem! I had Hinata bookmarked for the longest time and I'm glad I finally got to try their omakase. Reservations were easy to make on OpenTable. They called a few days before to check if I had any dietary restrictions. The location is convenient-- right off Van Ness. The outside is not very obvious so you have to follow Google Maps and look for the building number. The inside is not huge but doesn't feel cramped. Most of the seating is around the counter, with some smaller tables on the side. The bar height elbow chairs were actually very comfortable. My takeaway is that Hinata hits a sweet spot. I felt I received a high quality omakase experience for the price ($128 without supplements). The chef was friendly and skilled. I loved each course and it was paced well. I was stuffed without the supplements. Service was attentive and professional. The restroom was also clean (Toto toilet) and smelled really good (they had a tea light heating up some sort of puffed rice tea). Overall, I highly recommend Hinata if you're looking for a quality omakase experience at a relatively affordable price compared to other spots in SF!
Finally got to try Hinata, especially after hearing about this spot for years. 4 of us went here to treat a cousin for her birthday. Omakase, didn't need to think about what to order other than drinks and any supplement food. Easy peasy. We made a reservation for 4 for 7pm, and we were seated right away. They had a cute area to wait if needed. We got a table, where a couple of us had the view of the bar and the other a view of the fish on display. Sake flights for us all! It was great to taste a few varieties of sake, and it went rather well with the tasting menu. First bite was super refreshing- crab, jelly, veggies. Second and third bites were great as well. An edible plate cracker with tartare, and an oyster. That oyster was so good!! The tartare was really good as well, but the edible cracker kind of like a cake cone texture and flavor in some way took away from it imo. Then came the nigiri pieces. Yum!! These were brought out a few pieces at a time. 12 in total, with some being amazing stuff like rice with uni and roe, a tuna piece wrapped in seaweed, etc. so good!! They had a supplement option of uni, wagyu, o-toro. We all got that cause we couldn't resist. Delicious!! Def recommend if you aren't feeling really full. After the 3 appetizers, 15 pieces of greatness, we got our fish broth red miso soup. Yummmmm. Then dessert, which was a black sesame ice cream topped with pistachios. Would be down to dine here again! Not a cheap meal, but very good for these types of omakase and quality. Service was good too- waters refilled, dishes explained, food brought out timely, etc.
Hinata has continuously been one of my favorite omakase spots and have kept their prices reasonable in contrast to other omakase spots in the bay. Service has always been top notch and I love how they have consistently impressed every guest I have brought along to eat with me. Music is always a hit with their R&B and EDM and just sets a modern chill vibe. All the sushi chefs are fun and enjoyable to converse with which definitely makes the experience. The sushi here is always fresh and I love how each bite builds up to the next with the final pieces always being the highlight of the meal. Their extensive sake menu is impeccable and it's always a good time drinking here. Highly recommend Hinata to anyone for a date night, friends get together or even a catch up dinner!
This was our first and unforgettable Omakase experience!! We tried Hinata sushi for our 5 year anniversary and so glad we did because our standards are so high now! Every single course was carefully crafted in front of us, full entertainment while we got to taste a rich selection of fish sourced from all around the world!! Absolutely amazing service that helped us get fully immersed in the meal. An amazing experience from start to finish that I couldn't recommend enough, go try it for yourself and you will see what I mean :)
I've been wanting to try this spot for a while and now I have. Hinata at the time of me making this review serves an $128 omakase including 3 appetizers, 12 pieces of nigiri, a miso soup, and a dessert with the opportunity to add supplemental courses near the end. I opted for the addition of the A5 Wagyu. The appetizers were pretty solid. The appetizers are sunomono, the trout tartare, and oyster. The sunomono is very citrusy, the trout has a nice crunch from the monaka cracker, and oyster was packed with flavor. The nigiri part of the omakase actually went by pretty fast lol. The A5 Wagyu supplement was my favorite. The gold flakes on top and the salt were a nice touch. The dessert was a black sesame ice cream with pistachios which was good. The service here was great. The staff is very friendly. Note: The area around this restaurant is hella sketchy. The inside of the restaurant is quite nice though. You honestly wouldn't expect an omakase spot in this kind of area lol. Iykyk. Try it out if you like. :)
Came here w a reservation for 2 for the first time. Had heard great things about Hinata. The restaurant itself is pretty spacious but doesnt have too many seats. We sat at the bar for the omakase, which we appreciated since the chefs were able to explain what each piece of nigiri was as well as other dishes. The restaurant is really nice, love the woods and general feel. The omakase base price was $128 which honestly isnt bad. You can do add ons for more which quickly increase the bill, but the amount of food was solid. We did the premium sake flight which paired well with the food I really liked the Trout tartare. Super fresh, and very fatty + tasty. I thought most of the nigiri were delicious. Some highlights were the barracuda and chutoro but i enjoyed every piece. Red miso soup was also amazing, perfect level of saltiness and depth of flavor, not like how miso soup can be way too salty sometimes. I thought the oyster was a little too sweet. It masked the natural flavor of the oyster a bit too much but that would be the only dish i thought could have been better. Depends on your taste! I also wish there was just a bit more wasabi on some pieces Service was excellent. I saw some comments on pacing but i thought the chefs and staff were very attentive and each dish/nigiri didnt feel rushed or like we were waiting. Chef who served us was very nice and did an excellent job.
This place is AMAZINGGG!!! This fish was super fresh and honestly it's a very reasonably price for what you get :) I made reservation for my boyfriends bday on open table and we were seated right away at the bar and it was the perfect ambiance. The service was amazing too and the servers were very attentive & the chef was super descriptive with the food. All of the fish and food itself was amazing!! I loved all the fish especially that was torched. Also it was decently fillinggg with the black sesame dessert being the perfect way to end the meal. For my boyfriend's birthday they added a candle and little not with the dessert. Would highly recommend giving this place a try and would love to come back!
We came on a Sunday evening for an early dinner. The restaurant had an unassuming entrance and was quiet when we first sat down. More people showed up over the course of our meal and the bar seating felt progressively more claustrophobic. Interesting pop music choice for an omakase place, I definitely felt detracted from the experience. Omakase set menu $128: Pickled Cucumber, tomato and snow crab sunomono - I enjoyed the slightly tangy pickle, the snow crab didn't provide much texture or flavor, the ingredients didn't feel like it worked well together Trout tartare - tartare on a cracker, delightful crunch paired with the soft umami sashimi and bursts of salmon roe Oyster with mozuku and cavier on top - it was hard to pick up the flavor of the seaweed and cavier, all I tasted was oyster Nigiri - memorable pieces were barracuda, love the charred skin. Fresh water eel, the edges of the eel pieces were so pointy that it poked the roof of my mouth and almost triggered a gag reflex. Also quite dangerous indeed. Supplement add on $41: a spoonful of uni (uni was not as sweet or creamy and intensely flavored as hoped), otoro nigiri (can't go wrong with this), wagyu nigiri (I'd prefer it in non nigiri form) Fish broth miso - good palette cleanser, nice and mild soup Black sesame ice cream - might be the best part of the menu, very creamy It might be a small detail, but the ginger pieces were all tangled together making it hard to grab a bite without making a huge mess. It's a cute place for a date night, but the quality of omakase is not at the price point.
The food here this time was not amazing like it has been before. Appetizer set and the fish are great. The wagyu cracker was bland and the dessert this time wasn't great. Would not recommend for a larger party than 2. I would recommend sitting at the bar and calling to make sure you are. Service is just not as good at the tables and they forgot after I mentioned 2 times that night and in the reservation it was for 2 birthdays. No cake cutting fee! read more
4 months ago
Loved my experience at Hinata! Went here for our fifth anniversary and they presented us with a cute congratulations card. The food was amazing, fresh, and filled us to the perfect satisfaction. Service was beyond amazing and attentive. I loved sitting with the chef working in view. We did not bother the chef with any small talk, and his presence did not feel awkward at all despite not interacting outside of serving our courses. The restaurant is beautiful inside. Easy to miss as it's just a door entrance on a very busy street. We took a waymo here so not sure about parking situation. 5/5 recommend this omakase experience! read more
Cozy and modern interior with a large bar table sitting directly in front of the chefs. Several smaller dining tables and also a larger private area for slightly bigger gatherings. On a weekday night, you probably don't need to make a reservation but they can pre-set the table for you if you make one. The service was impeccable. They were attentive and swiftly removed plates and brought over your next course of food so that wait in between courses were very short. We told them that we were celebrating a birthday and they surprised us with a little birthday card, a candle, and a complimentary sparkling alcohol drink at the end. The food itself was delicious. Very fresh fish and delicious appetizers and hojicha soft serve. The omakase course will leave you at a comfortable level of fullness but don't expect to be stuffed. There's also an ala carte menu and other additional add ons that you can order. read more
2 years ago
We booked the 5;30 reservation because I couldn't WAIT to try them out, we were seated in front of the chef. It was SO exciting to watch the chefs prepare your dishes with such efficiency and finesse! The presentation, taste, quality of the fish was the best I've ever had. I do suggest adding on the supplementary, the otoro and wagyu were phenomenal. I'd pass on the caviar as the flavor blended in with the fish. Anyways, I definitely recommend y'all stop by when you're in the area! read more
Been here a few times already a few years ago and the experience has gotten even better. The menu has gone through changes as usual with a lot of omakase places as the season changes and they've added more additions to their set course menu! For $125 the experience is a steal in San Francisco. You'll for sure leave satisfied. In total it was 15 items and opted for the additional supplement($41) which I highly recommend. That supplement of uni, otoro, and A5 wagyu alone is like a dessert alone. Each course of the menu was amazing and the unique textures and flavors of each cut of fish come out very well. Chef does a very good job of explaining each piece to you! Would highly also recommend to book a resy at an earlier time if you want to have a closer experience with the chef as the bar seats fill in by time slots. Took the 6:30 resy and was 1 of 2 groups in there which made for a nicer atmosphere as it wasn't as busy. read more
4 months ago
2 years ago
Been wanting to check this place out since trying their sister restaurant, Sasa in Japantown, which we loved. Partner and I celebrated our anniversary here and I will say the ambiance definitely felt more intimate and special compared to Sasa. The omakase was about 6 courses. We opted out of the supplements this time, since they seemed to be the same as Sasa, but we did order a couple pieces of otoro to try. Compared to Sasa's omakase, we got to sit at the counter and have each piece handed to us. Our chef was fun and attentive, up until a group of his friends came for dinner and started drinking with him lol. Fish tasted fresh, and there was a good variety served. Presentation of dishes was great. Each course came out timely and we were left decently full at the end. They gave us a cute card and free glasses of champagne in celebration of our anni. Loved the experience. Saving this as a place to go for any special occasion! read more
I do consider myself as someone experienced in Sushi (at least when it comes to eating them). I been to Michelin starred sushi restaurants. I been to famous Gold, Silver and Bronze Tabelog starred sushi establishments in Japan. Im not easily impressed nowadays. Hinata impressed me. Every course was delicious. It is absolutely on par with the finer sushi omakase restaurants in Tokyo. Be aware that you are not guaranteed a bar seat if you dont specify that you want var seating when you book your reservation online. The chef was entertaining, and the service was top tier. The ambiance is a match to Omakase restaurants in Japan, with exception of having a few regular table seating which you would never find in Japan. Highly recommended. Worth the cost to admission. Contain food that would pleasantly surprise your palate. read more
1 year ago
One of the best omakase experiences in San Francisco. Although it's tucked away in the Tenderloin, the moment you step inside, the warm hospitality and beautifully designed interior instantly transport you elsewhere. My family and I came to celebrate my cousin's graduation, and the staff made us feel genuinely welcome. At $95 per person for 18 pieces of nigiri (plus palate cleansers), the experience was not only exceptional but also one of the more affordable omakase offerings in the city. We skipped the deluxe upgrade--20+ pieces and dessert were more than enough. We also tried the $40 sake sampler, which I'd probably pass on next time. Each piece of sushi was delicate, fresh, and full of flavor--melting in your mouth and leaving you excited for the next. An easy 5/5. read more
My boyfriend and I went here for a date night to try the Omakase tasting, and it was the best I've ever had. I loved that I tried several different kinds of fish I've never even tried before. The chef was so precise and thoughtful with every dish he prepared for us, and knew everything about what he was serving. Highly recommend going here! Not only was the food delicious, the staff so friendly, but the place itself was very nice and intimate. read more
We had a reservation for their grand omakase, so we were seated at the counter. Overall experience was pretty great. Ambiance of the place was quiet since it's a small restaurant. I noticed that the chef tend to hand the items to the ladies (there were two of us, sitting pretty far from each other) first before handing it to the guys in our group. My favorite from the omakase was their nigiri (especially the scallop and toro - it's so soft!). They do allow you the choice of picking more a la carte nigiri before clearing the space for the broth and the dessert. I kept the origami paper that came with the first dish & managed to complete making a butterfly by the time the 3rd dish was ready. read more
We made a reservation for 5 on a Thursday afternoon at 5:30pm. It wasn't too busy and there was street parking right in front. We were welcomed by the friendly staff and we opted to sit at a table and not at the bar. They knew we were there celebrating a birthday and were really accommodating. We wanted to drink sake so we first got both flights (6) to taste test them and we ended up going with Diaginjo Kinka. We enjoyed our meal and it flowed well especially while our group was chatty, I personally like the fatty tuna and salmon nigiri's and all of the extra different type of portions. They do the traditional hand and finger towel or you can use your chopsticks. We added on the supplemental plate and amaebi (sweet shrimp). We were so full and they were so nice they let us cut our cake there! There wasn't a menu for the omakase so I didn't know how many pieces we had but the servers were good at explaining along the way. There is bar seating, a small private area and tables, but definitely traditional Japanese style, lighting, and feel. read more
Came here for a Valentine's Day dinner early and what a cool omakase experience! We got the grand experience. Good: - We got seated right in front of the chef so got to talk to him as he made the sushi in front of us - Good amount of food - there was some appetizers and dessert and a lot of nigiri - Super nice service and the fish was all so so fresh and tasty - Romantic ambiance inside, its dim and quiet for catchups Bad: - expensive! Overall it was a great date spot and a really nice vibe. read more
2 years ago
Came here for my birthday and Father's Day! I was excited to try Hinata because my friends enjoyed their omakase experience. The outside is low-key and hidden, making it initially confusing to find the door. The staff was friendly and attentive! The ambiance was slightly upscale, with a large bar seating area and tables. We ordered the $125 omakase experience and were seated at the bar. We also got the $41 supplements of Hokkaido Sea Urchin, Otoro, and A5 BMS12 Wagyu. We had multiple courses of premium sashimi, nigiri (10 pieces), and seasonal ingredients. Every nigiri piece was fresh, but Otoro, Chu-toro, Snapper, and Trout Belly were my personal favorites. We ended dinner with their homemade hojicha soft serve and a little birthday card. Overall, it was a great special occasion spot, and I would come back again. read more
Came here for a friend's bday. There were 6 of us and it was nice that they had a table so that we could all have easier conversations with one another. Food was ok at best, unfortunately. I've had many omakase-- from Michelin star restaurants in CA and NYC to ones in Japan. Unfortunately, the fish did not taste as fresh to me. Everything came out plated with two and I'm just not use to an omakase this way, as that makes each bite less fresh as well. Price per person was decent, just disappointed in the quality. Parking is difficult so would highly suggest ubering or finding other means of transportation to avoid looking for parking. Easy to miss too so definitely find an outside view of the restaurant before heading there. read more
1 year ago
Hands-down the best omakase experience I've ever had. The quality and preparation are amazing, the chefs are experienced and helpful, and the price is unbeatable. The space is very nice and much larger than pre-pandemic. I've had the omakase twice (once in 2018 and once in 2025), and it's been consistently incredible. I can't wait to come back next time I'm in SF. read more
3 months ago
I had high expectations but my experience was just okay. Plenty of street parking and we were seated promptly when we arrived for our reservation. We had chosen petite omakase when we made the reservation online but we were given a menu and asked to choose between the two omakases... We ended up upgrading to grand omakase ($125 pp) though since we were both hungry. Ambiance: 5/10 It was okay. Oddly felt like sitting in an empty space although the restaurant was full. Bar seatings were full so we were given a table instead. Food: 5/10 For $125, it was underwhelming and disappointing. Some fish in this set were dry, tasted AND smelled VERY fishy. Some nigiris also had VERY thin slices of fish and come on... hotate?! Hotate in this $125 omakase?! Absurd. Owan (fish broth + miso soup) also tasted VERY fishy... I know it's not fair to compare this place to Omakase in mission bay but this dinner's quality and quantity weren't worth anywhere near $125. read more
1 year ago
The food was absolutely delicious. Amazing. Incredible. 10/10 for the price, it was amazing. the service was spectacular. I can never eat a sushi roll again! This is the best sushi restaurant in San Francisco. read more
Just left enthralled by this place since it was my first Omakase. I left with no complaints. Every piece of fish was beautifully attended to: nice cuts, no foul smell, no bad after taste, and executed perfectly. I have made a list below of all the fish they used. Nothing missed. The best four were the toro, barracuda, trout belly, and pacific mackerel. My least favorite happened to be the scallop, which I normally love. - [x] Striped jackal - [x] Flounder - [ ] Scallop - [x] Red snapper - [x] Trout belly - [x] Pacific mackerel - [x] Knifejaw snapper - [x] Baby barracuda - Yuju - [x] Medium tuna belly - [x] Chopped tuba belly The outside is low key so you may missed it (like us), but when you enter the restaurant, the aesthetic is simple and refined. The waiters take you through every step of the menu and cater to your preferences. As always, it's dope to see the chefs work their crafts and curate each piece like art. MUST GO! read more
2 years ago
Great food and service Ate here for Valentine's Day. My only small quip is that my partner and I were not full after but every bite was delicious read more
2 years ago
I've had Hinata 2 times now, one about three year ago, and again recently. Overall, I think it's a great beginner omakase place and pretty well worth the price for the most part. In this, I will compare and contrast the two experiences I've had at Hinata. Quality: I think the quality of the food is great, many of the dishes well thought out. Both times, you can really taste the quality of the fish. However, I think in this omakase, they played around with the fish a bit more than your standard Omakases that just really rides the coattails of quality fish. Or props to the restaurant for that. This time around, I think my favorite was the trout that they marinated in soy sauce and mirin for 4 hours. I loved how simple and unique it tasted from the other dishes, it tasted like fish, but it also had a lot more body since it was marinated. Quantity: The first time I went and this time was with my girlfriend and this time I brought my parents here for my Mom's birthday. As older asian people, they tend to not eat a lot anymore. With that in mind, I think the quantity of food is kind of lacking. I wasn't expecting to be full by any means, but the 12 course dinner over a 2hr slot left my family still hungry so we actually stopped by In-and-out on the way home (this also happened my first time) I think when I left it, I was just barely content and was hungry shortly after. Service: Like most omakase experiences, it was top notch. They were very friendly and my drinks were always full. They were very observant about things we needed (like when we were low on ginger or water) and were friendly all the way. They served my mom a personal note with her ice cream (with a candle). The host saw that we were taking family photos and offered to take our family photo for us. Experience: When I went 3 years ago, the chef at the time was much more lively and interactive. He spoke loudly and helped us understand each dish, maybe some history/inspiration, and was very interactive with the food. This time, the chef who served our food was much more quiet. He spoke softly (sometimes hard to hear him) and only said facts (like this is 'blank' and it was made with this, this, this). There's nothing wrong with this approach, as it's subjective to what each dinner would want. Personally I prefer a more interactive experience. Overall, although Hinata will always have a place in my heart, I don't think I would come back since there are so many other great omakase places. However, like I said, I think it's a wonderful beginner omakase place if you're just learning to appreciate it. It's not as expensive as some other places and they have some interesting combinations with great quality. read more
2 years ago
Came here during my birthday in November 2020. We had reservations and the service and quality of assortments and fish was excellently. I had no complaints. They take their time with their prepping each dish, very precisely. They are also very thoughtful and made a birthday dessert for me at the end of our omakase experience. The icing on the cake was the Waygu beef! Literally melts in your mouth. This was an add on though. I will come back definitely to treat my parents to Omakase! read more
Came here for my partners birthday. The restaurant was filled with other couples, work colleagues, and families. There are both bar and table seating, but I would recommend bar. Starter: 7/10 bit disappointing start. The pieces are just straight up cucumber and tomato and carrot. The unagi tamago was the best of everything in the starter but even that isn't very difficult to make. The monaka cracker is typically with dessert and paired with something strongly sweet flavored; not a fan of pairing with fish paste, especially since it wasn't too strong flavored so the dryness of the cracker mostly took over. Fish: 7/10 good portions and decent ratio of fish to rice. Favorite was the uni cup. Added ankimo at the end - this is what true liver paste should taste like!! (compared to the one on monaka, but even this I would not enjoy with monaka). The flavoring choices were alright. Value: 7/10 enjoyed other omakase compared to this experience for about half the cost. Would not return but not bad to try once. Service: 10/10 the day that the reservations became available, I stayed up to book one month in advance. Or so I thought. I had opened the page, it had refreshed, and I actually booked for that day (today) instead. Hinata was very accommodating in changing our reservation and reachable over phone as well as OpenTable app. On the day of the traffic was terrible due to heavy rains and we ended up being an hour late but was still able to seat at bar. Super grateful for the understanding! Bathroom is very clean and of course they have a bidet. read more
1 year ago
I came with a group of friends an on evening. The bar was reserved for us and the reservation requires that everyone gets omakase, so make sure everyone is on the same page! The lighting in the bar is pretty good. Feels cozy and intimate, and the chefs prepare all sushi right in front of you. We even got to see fish getting deboned, fresh. There were many courses for the omakase, which is what all of us ordered. It's a bit hard to describe each and every piece, so the pictures can do the talking, but my 2 cents is they were delicious, and yuzu was a very prominent flavor added to each fish. It's very likely you will leave full from all of the fish, so I would not worry about that. For the price ($125 at the time of review) it is a decent amount of quality food and definitely an experience we all cherished! read more
When in SF... you must get omakase. I had high expectations of Hinata given the stellar reviews, but I don't think the experience is worth the price tag. Firstly, I love the interior and vibe of the restaurant. I'll start off with the positive. I prefer a more traditional omakase feel where it's quieter and more intimate. We had a reservation, but we had to wait a long time to actually be seated. That was a downside. The sushi itself was...just okay. My friends and I liked the dessert and palate cleanser more than the sushi itself, which should speak volumes. Another reviewer said some of the fish tasted very fishy, and I completely agree. My friends and I would glance at each other for each other's reactions after every piece, and most of the time, we quickly looked away and stayed silent. I love miso soup, but their miso soup was very generic and fishy as well. My favorite part of the meal was the 3-piece uni addition, but for $39 or whatever it was, it's a no brainer that I should've liked it. This was by far the most expensive restaurant we went to, but I liked it less than some of the $20-30 meals we had. I am confident there are better omakase places in the area, and I truly do not think the experience was worth the cost. We spoke with the sushi chef and he said he didn't really have much training prior, and...I'll just let you have that takeaway. read more
Really excellent meal! We had the grand omakase and I definitely think it's worth it. Many beautiful bites. The nigiri felt quite special as they were presented two at a time, and each with something a bit special (yuzu, sakura leaf...) so we could really savor each piece. The fish was all absolutely delicious and the tableware is really beautiful as well. Servers took great care of us and I would be happy to return anytime! read more
Made a reservation for their 5:30pm seating on a Saturday and got to sit at the bar to watch the chefs prepare the omakase (definitely recommend). We got the petite omakase ($85 per person). I also got a hojicha tea ($6) and they give you a pot that they refill. It was cute because everyone who orders tea got their own individual pot that was slightly different. My boyfriend got a beer that was $14, which he said was good, but seemed a bit pricey to me. The omakase was amazing. It came with 12 pieces of nigiri (split into 2 courses), as well as a couple other small dishes and dessert. Standout items for me was the saizuke starter- snow crab & yuzu jelly- this was so delicious and refreshing. I also liked the Mizumono- seaweed and octopus. For the nigiri, my favorite was the pacific mackerel- it was so fatty and flavorful. Other highlights included the fatty tuna (nori had the perfect crunch) and bluefin tuna. Dessert was ok, nothing special, but nice to have a sweet bite at the end. Overall, service was good and quality of fish was so good. Definitely was still a bit hungry after- so next time I should have went for the full omakase ($125 pp). Perfect weekend treat! read more
Made a Grand Omakase ($125pp) reservation for four on OpenTable for a celebration dinner. Location: The restaurant is on South Van Ness--the entrance is pretty nondescript other than a wooden sign. We took the 49 bus which takes you right to the door, or I would suggest ride share. Ambiance: The decor is modern and minimalist with wooden furnishings. We sat in a curtained off section to the right of the entrance and it made the space feel both intimate and elevated. Food: The menu is well curated and showcases the expertise of the chefs at Hinata. My personal favorite was the glazed black cod with truffle and uni--the fish was delicate and flaky and the sauce was light and savory. The smoked king mackerel was also a standout in my opinion because of how unique it was. The fish in the nigiri was very fresh and carefully prepared--the bluefin tuna was an unbelievably pillowy soft chew. Service: Service was exceptional. Each member of the staff was attentive and knowledgeable, and it made for a seamless and highly enjoyable dining experience. read more
Everything here was incredible. It was a reasonably priced omakase, with a gorgeous restaurant and amazing service. The chef truly outdid himself with everything that evening, and we enjoyed every minute of it. Highly recommend coming to Hinata. read more
Very nice place for special occasions or just a fancy night out. Our meal was minimalistic but elevated. Fish was well prepared and each item was so unique. Our chef was attentive and welcoming, especially to customers who had any food aversions. read more
3 years ago
An incredible dining experience! Hinata has been my only omakase experience in SF thus far, but I don't think I'd be mad if it was my last. My whole experience here was so wonderful. At $125+ per person, you're paying for high quality fresh fish and top-notch service. They have limited seatings at a time, since it's a very small restaurant. The minimalist decor and lack of crowd gives it a very intimate feel. They can accommodate large groups though! I went with a group of around 8 and they were very considerate and flexible with the seating, even accommodating one last minute add-on. The tasting menu was varied and had really delicious ingredients. Our menu had 3 small appetizers, 11 pieces of fish, 1 uni dish, 1 soup, and a dessert. I absolutely loved the butterfish, scallop, and barracuda. We chose to order A5 wagyu off of the a la carte menu, and it was phenomenal. Highly recommend. Dessert was very light and refreshing. Overall flavor profile here is muted and not in-your-face, but rather subtle so that the freshness of the ingredients really stand out. Service here is phenomenal. One of my courses was brought out and a sushi piece was knocked over in the process of being set down on the table, and they very nicely offered to fix it for me. Really knowledgeable and friendly workers who explain each course before it's served, which gives even more meaning to the menu. This restaurant is located in the Tenderloin, so the surrounding area is not the best, so just be aware of your surroundings exiting and entering here at night! Definitely recommend this place if you're looking for a great omakase experience! read more
1 year ago
I made a reservation at Hinata on the same day of our visit, and the meal was absolutely amazing especially for such a reasonable price. However, there's one area that could be improved to avoid customer confusion. To be honest, when I book something labeled as omakase, I expect to sit at the counter, watch the chef craft each piece, and enjoy the sushi bite by bite. Unfortunately, when we arrived, we were seated at a table, which was quite disappointing. I've been to many omakase restaurants, and while they may offer both bar and table seating, they usually allow customers to choose their preference during the booking process not just mention it as a "special request." That said, we will definitely return next time to sit at the counter and enjoy more of their incredible sushi experience. read more
Came here for a birthday celebration and got all the supplements (caviar + otoro, uni, and wagyu). For a base price point of $125 I would definitely say that this experience was worth it, however when factoring in the price of the supplements ($35 for caviar and $41 for the uni toro and wagyu) I think the value gets a little lost. Service was excellent and we shared some sake shots with our chef, who was attentive and good at explaining what each dish was. The ambiance is pleasant and sitting at the counter definitely makes your experience even better. If I were to come again I think I would just stick to the base omakase menu as the price point is great for the quality of fish that you get, but I'll probably pass on the add-ons as they weren't that worth it to me. read more
More info about Hinata
810 Van Ness Ave
San Francisco, CA 94109
Tenderloin
Directions
(415) 829-8291
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Visit Website
http://hinatasf.com
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Ask the Community - Hinata
Does the restaurant require to show a vaccination card?
Hi, not sure about now but we did have to show in April 2022. Maybe when calling for reservation you might want to ask. Thanks.
Is parking available?
Street parking is difficult. I suggest public transportation or Uber/Lyft.
Is Hinata open at the moment for take out? Nobody answers the phone; seems like voicemail is full.
yes, you can order takeout through trycaviar.com
Does everyone in the party have to get omakase or can one person just opt out and order a la carte?
What they told us is that the ONLY option is the Omakase. In the middle of the meal, you can add-on additional pieces, but everyone is required to get the standard Omakase first.
Is tip included or not? I've been to many omakase places that tip was included or they didn't accept any.
I didn't see them include tip but we added it to the final bill ourselves.
Is the entire restaurant bar seating or are there private tables?
There are about 5 private tables as well as bar seating.
How long would you set aside for the full omakase menu? And do they have their first seating at 5:30 or 6:00?
I think a couple of hours for dinner. I don't know their hours.
Would this place be ok for an anniversary dinner?
Absolutely! Be sure to sit at the counter for a more engaging experience. Or at the tables from more privacy.
Where is the closest parking and is the neighborhood safe?
The neighborhood can be a hit or miss. I turned right in the next street after the restaurant, found street parking, but saw glass on the street. I decided to found park across the restaurant on a side street, that was well lit and looked busy.…
Is it a vegetarian friendly restaurant?
This is an omakase place for sushi. If you can't eat fish, why would you want to go to a place that is known for its raw fish and rice experience?
What is the price range for the omakase?
Their omakase starts at $78, you can supplemental or a la carte after if you're still hungry.
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43 reviews that are not currently recommended
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Hinata - sushi - Updated September 2026
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