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    Hmong Legacy Market

    4.2 (27 reviews)
    Open 8:30 am - 7:00 pm

    Hmong Legacy Market Photos

    Business Info

    HMONG LEGACY MARKET ATMOSPHERE

    What's the vibe?
    Good for kids
    Dogs allowed

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    Sarina G.

    This market is gem - from the produce section to the traditional clothing for sale. Plus, their deli is amazing. The fresh produce section has fresh vegetables and herbs for Southeast Asian cooking that I haven't been able to find anywhere else in town. Also, I just love seeing all the beautiful clothing every time I visit. There are several things to try from the deli. First of all, the squash curry is incredible! It is so flavorful and healthy, and gets bonus points because they use coconut milk that doesn't contain sulfites. Their papaya salad is delicious too - just be sure when you order to know that when they ask you what heat level you want, that it's not on a Midwestern scale! I ordered "medium" which would probably be considered extra spicy by most Wisconsinites. Oh, and don't forget dessert! I highly recommend the Nava! Looking forward to trying the pho and I'm hopeful that it's the real deal.

    a bag of chili
    Shawna L.

    Small Asian market they sell great food there I ordered the papaya salad with mango and it's was amazing!! Also bought this new little snack and it was worth the 10.00. Sorry I ate most of my papaya before my photo

    Sign outside the store
    Suzanne X.

    Located near the Belt line in the Fitchburg area, this little Hmong Legacy Market shop has a good selection of traditional food mixed with decent selection of variety of other Asian snacks. Additionally, there's a tiny window for a deli in the back that have some traditional Hmong food ready in minutes. You can dine in or choose to take it to go at your own convenience. Since I got pho, we decided to dine in and the servers nicely bought out our food. (Only problem was I didn't want any cilantro or green onions and took a good amount of time just picking these out.) My boyfriend got some pork belly and it was chewy and delicious. Plus there's a single stall bathroom in the middle of store for you to use at your convenience. Overall, we had a pleasant time at this local family owned shop for a delicious home-cooked style meal. There were little children running around the store but that just adds to the family-oriented experience. Check it out when you get a chance, the only thing I wished would be gone is the annoying bells ringing throughout the store but I imagine they use that to track people coming into the store. Otherwise, food was great, and we're likely to go back in the future to pick up snacks and eat some more Hmong food.

    Order at the window in the back of the store
    Matt W.

    This a small, family-run Asian grocery store with a deli in back that serves a limited lunch and dinner menu. While most customers get their meals to go, there is a small dining area in the back of the store. The menu includes offerings like papaya salad, beef pho, roast pork belly, banh mi sandwiches and a stuffed chicken wing. Prices are exceptionally attractive, given the generous portions. I was disappointed by how dry my chicken leg / thigh was - they may have spent too much time under the heat lamp. I did enjoy balance of the sweet and bitter flavors in my Thai ice tea though. The parking lot in front of the store is small, but there is more parking in back.

    Jackie O.

    I love this place! I'm so glad they are staying in good business during COVID. The stuffed chicken wings are my favorite hmong dish by far, and they don't skimp on the inner yumminess! So delicious. They make their own hmong sausage and egg rolls. The spicy sauce is so freaking delicious, and can't forget the Thai tea. Love!! Very kind people as well if you have questions about any of their products. I highly recommend if you want to try!

    Shannon L.

    Decent Hmong market located right of the West Beltline. Located in a small plaza along with a laundromat. Very friendly staff. Small selection of Asian items. You will find a good amount of rice, spices, sauces, drinks, noodles, and fresh produce. Small selection of kitchen items: pans, Tiger rice cookers, motor and pestles. There is a front display with Hmong traditional wear for sale too. There is a deli in the back of the market that serves egg rolls, sticky rice, chicken, Hmong sausages. They also have Thai iced tea, Thai coffee, bubble tea, but no tapioca pearls. Portions are great! Freshness of the food depends on the time of day you go in. I had soggy egg rolls around 6pm on a Friday. Other times I've gone to eat lunch - the food was excellent. Accepts cash and card. Definitely needs an interior update. Would love to see more fresh meat in the aisles. Prices for the grocery items are great compared to other Asian markets I've been to.

    Homegrown Thai Chiles, full flavor and bite!
    Abram H.

    Ia and family run a small neighborhood grocery store and eatery with strong Hmong roots. It changed hands and was formerly named, Madison Oriental Market, and now offer a bit more variety. They offer tasty pho, papaya and cucumber salads, pork belly, stuffed chicken wings, purple sticky rice, egg rolls, and a few other specials. The family has a huge few acre garden and they sell their Thai chiles, garlic, onion, melon, greens, and root vegetables. They also sell there own homemade noodle, tofu, pickled greens, chile oil, and a fiery fish sauce spike hot sauce. Cans of curries, chile paste, teas, hosin sauce, and dried noodle are the cheapest around. Stop by and stock up on the Asian goods you need to make some masterpieces at home, grab a snack, and maybe meet, Tom, one of the owners and cutest old guys ever!

    Delicious pho :D

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    6 years ago

    Awesome food at the back of the market. Papaya salad is fresh and spicy. Friendly family owned place.

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    Gino's Italian Deli

    Gino's Italian Deli

    4.1
    (120 reviews)
    2.7 mi
    $

    There is very little that makes me happier than a perfectly constructed sandwich. I was downright…read moregiddy eating this pastrami sandwich (which was beautiful, too, and sadly I did not snap a picture because I was too excited to eat it! It did not disappoint). Love this no-frills deli with the focus on what's important- amazing bread in perfectly balanced sandwich (and yes, for me that means not a TON of meat but it was satisfying and not meat-heavy. I thought the ratio of bread/cheese/meat was just right). Gino's also has a lot of pasta salad options (I've heard good things about both the Cajun chicken pasta salad and the pesto chicken salad but literally just made two pasta salads for this weekend so I'll have to try those next time). They also have ingredients for pizza in the fridge and pre-made lasagnas, pizzas, and desserts (Tiramisu!!!). It also sounds like they sometimes sell cannoli fresh, made-to-order. Great hidden gem, definitely check it out. I will say, I also got the Italian sub and I was less impressed with the meat/bread/cheese ratio (not enough meat, too much cheese) but that pestrami was chef's kiss. Also we saw a worker on break when we arrived and he was eating the meatball sub-looked incredible but we didn't try it this time (we were eating on the go and that can be tricky with meatballs!)

    Only a few options in Madison for a deli so I have to show Gino's some love. Their take and bake…read morelasagna is worthy of 5 stars (both small and large pan) but I find their pasta salads to be just ok. The store is small with a refrigerated section, a deli counter and some shelves that house a selection of dried goods, olive oils, seasonings, etc. It is not a deli that you would find in a larger city but you gotta take what you can get.

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    Gino's Italian Deli
    Italian beef
    Italian beef
    Gino's Italian Deli

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    Gotham Bagels

    Gotham Bagels

    3.3
    (379 reviews)
    2.6 mi
    $

    Came with a friend on a Tuesday around 10 am. I heard it gets crowded so we ordered ahead on the…read moreToast app, but when we got there the place was fairly empty. They have a pickup counter that's separate from the regular ordering area, so it was very easy to pick up our order without having to wait in the main line. I got a toasted Calabrian chili mozzarella parmesan bagel with honey tart cherry cream cheese. It was the perfectttt combination of sweet and savory. Bagel was soft on the inside, with a good amount of Calabrian chili and cheese. There was a ton of cream cheese, which had a nice whipped texture and tart cherry flavor without tasting artificial. I like a lot of cream cheese on my bagels so this was perfect for me. My friend got the Super Tuscan with a pumpernickel bagel. She liked the toppings but said the bagel was only ok / not as flavorful as other pumpernickel bagels she's had. There was seating inside but the interior of the place is fairly small. We were able to eat comfortably since it wasn't too crowded, but I'd still order ahead next time just in case. Definitely recommend going for the honey tart cherry cream cheese at least, since I haven't seen it elsewhere.

    Bagel: 4.0 Toppings etc: -0.7…read morePrice: -0.8 Wait: -0.8 Founder's story: 0.5 Total Score: 2.2 I've seen alot of hype about this place on social media so randomly decided to give it a try while in Madison. The whole experience reminds me of the 1980s movie "The Experts" (the flick where John Travolta met his late wife). Basically this cold war era movie has a couple of dudes trying to run clubs in NYC get kidnaped by the KGB and sent to Russia where they have a whole town of KGB agents living like Americans - but it wasn't quite right..it was like 30 years earlier in a random town in the Midwest (much like Madison, Wisconsin). That's the best way to describe it. Some of the vibe was there, but there was just something off about it. First thing that was a shock - the price! egg & cheese bagel: $9.00 . For reference, Bagel Boss on Long Island is just over $5.00. I get it - bagels are a scarcity in Madison Wisconsin (as is any decent food, but that's a different conversation) while it's a commodity in NYC metro area. I asked the woman why the sign for the menu shows $8.75 and she said they raised the prices. Well, any self-respecting yankee knows a bagel place should either have: 1) prices in different colors written on a black board, or 2) prices with the numbers and letters that can be changed on a board. Next, I was baffled by how long it took and how long i had to wait for bagels. That doesn't fly on the east coast. Look, I get alot of the university is kids from NYC metro area so you have to cater to them so a bagel shop is important. As for the bagels - looked okay at first, but the egg and cheese was really weird...it was mostly white with like an overcooked almost hard boiled yolk and i think they butter the bagels beforehand. Secondly for a scallion cream cheese bagel it showed the true shortcoming of the bagel where the exterior had a good crunch but the interior wasnt chewy it was too hard so when you try to separate the bagel it kinda of breaks. the taste isn't quite right. Anyway they deserve credit since the founder mentions Hot Bagels in Fairlawn in his story and met with Jaques Pepin who is awesome. I'll probably pass on returning as I kinda really dig Bagels Forever in Madison.

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    Gotham Bagels
    Gotham Bagels
    Menu from 04/08/2025

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    Menu from 04/08/2025

    Hmong Legacy Market - delis - Updated August 2026

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