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    Immersion

    4.1 (114 reviews)
    ModerateCoffee & Tea
    Closed 8:00 am - 5:00 pm

    Immersion Photos

    Business Info

    IMMERSION ATMOSPHERE

    What's the vibe?
    Moderate noise
    Dogs allowed

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    Meagan N.

    The line was kind of crazy. Came on a Sunday morning. The orange latte was super interesting. Not super impressed by the matcha. It's a cute vibe but so busy that we had to take it to go.

    Vanilla bean flat white
    Joe C.

    Okay, to start, the customer service here is not very personable at all. The guy at the counter took my order, told me to tap or insert, and walked away. When my latte came, the girl sat it on the counter, I said thank you and she didn't even acknowledge me. I got the Roasted Sesame latte which was okay, I didn't realize it was iced. I wanted a hot one, but he didn't ask me so maybe it's only iced. I also got the chocolate noir cookie. Flavor wise it was great, but it was super dry. I shared it with my friend and she agreed. The flavor was good, but it was incredibly dry. She got the vanilla bean flat white which was actually really good. The only thing I'd probably come back here for if I came back. I would not go out of my way to come back that is for sure. Poor customer service and an incredibly dry cookie aren't worth the trip.

    strawberry matcha
    Lam B.

    Gorgeous drinks, yes. Memorable flavors, not quite. If you're in a hurry, I would not recommend stopping here. There were only a few drinks ahead of ours, yet it still took roughly 20 minutes for our two drink order to be completed. The workflow behind the counter felt inefficient and poorly suited for handling multiple orders. While the drinks were undeniably beautiful, much of the preparation seemed focused on presentation rather than efficiency. Each employee appeared responsible for a single step, often leaving others standing by and watching. Ironically, despite all the care put into the visual layering, the flavors themselves felt surprisingly muted. *Matcha Cream On Top: not overly sweet, but the vanilla bean syrup barely made an impression. The cream topping was thick, rich, and luxurious, yet the drink lacked the earthy depth that makes matcha enjoyable. The vanilla was too subtle to stand up to the heavy milk base, and the matcha flavor itself was equally faint. *Strawberry Matcha: suffered from many of the same issues. The matcha was subdued and failed to provide much character. The strawberry purée, however, was fragrant, sweet, and pleasantly tart. It blended nicely with the milk and provided most of the drink's flavor. Even so, it was difficult to distinguish this from similar offerings at competing cafés. The employees were friendly and upbeat, though the pace of service left much to be desired. Ultimately, this felt like a café built around aesthetics first and beverages second. The drinks certainly looked impressive, but as a destination for matcha, there are stronger options elsewhere. Perhaps their coffee menu fares better than their tea offerings.

    Melanie N.

    Parking is limited on the street. Luckily my ride was able to idle somewhere while I picked up the Strawberry Matcha. The Strawberry Matcha ($7.50) was perfect. Satisfied my matcha need. The strawberry tasted fresh and was gelee'd well. Limited seating inside. There are 4 seats and two are seated together.

    Black sesame seed latte
    Vina R.

    Last time I was here I tried their vanilla latte as they told me they make all their syrups inhouse. This time around I saw the seasonal items and ordered a black sesame latte. Tell me why I barely found out that they also make their own oat and almond milk(s)?! Love that they do this! Loved these black sesame (syrup? Paste?). A little too sweet for me, but still tasted delicious. Anyone doubting if this place is worth the parking hassle I highly recommend it and yes it worth the parking hassle in Little Italy.

    Black sesame latte, orange latte, black sesame snickerdoodle cookie @bubsgrubguide
    Isabel S.

    Tony store front with only one worker when we went..poor girl had to take orders and make all the drinks herself! Coffee was alright. We got the black sesame latte and the orange latte- personally preferred the orange latte more as it was somewhat refreshing. Might be a bit too sweet for some folks though. The black sesame latte was meh, wouldn't come back just for that. Black sesame snickerdoodle was a decent size, moist, and had a good chew. Not too sweet! But probably won't be craving it any time soon.

    Menu March 2026
    Tiff H.

    This place ticks a lot of boxes! Prime location. Beautiful and delicious seasonal and classic drinks. Little bites to complement your drink. Great interior vibe/design. Good friendly service (when I went to visit). Only drawback here is the size of the establishment and the chance you may not get parking near by. But if you do decide to come grab a drink you won't be disappointed! I got the seasonal roasted black sesame seed latte with oat milk. It's was beautiful and tasty! Not overwhelming in the flavor but the right balance of sweet and nutty sesame. I'm pleased and plan to come back for their strawberry matcha, as it seems to be a fan favorite. It may be small but there is an indoor area right next to it that you can go sit at and enjoy your goodies. I think they're doing the best with the space they're given. Will come back when I'm in the area for sure!

    Michelle F.

    Tried Immersion Coffee in Little Italy and honestly... I'd go back. I got the strawberry matcha and for someone that's not a matcha girly, I'd recommend. The strawberry puree really balanced it out and made it way more drinkable -- not too earthy, not too sweet. The spot itself is small, but cute. Definitely gives aesthetic coffee shop vibes, just not somewhere you're gonna sit for hours. They had cookies on display that looked sooo good -- I didn't get one this time, but they were tempting. Service was okay. Not super friendly or anything, but not rude either. There were only two people working, so it seemed like they were just trying to keep things moving. If you're in Little Italy and want a cute coffee spot (especially if you're visiting and not worried about parking), I'd recommend.

    Christa R.

    Cute little spot in Little Italy. Parking is very limited and staff is super friendly. I ordered the black sesame latte, orange latte, and mocha latte. All were amazing, but I think my favorite is the black sesame.

    Mocha & Triple C
    Marianna L.

    The triple c was very delicious if you like a sweeter drink. The iced mocha unfortunately was grainy and bitter which was disappointing. So be careful what you order but I can definitely recommend the triple c.

    Sesame latte with shot of matcha and strawberry matcha latte
    Sarah L.

    I ordered the black sesame latte with matcha instead of espresso and loved it! The drink is creamy and smooth with a perfect amount of sweetness. It was perfect on a sunny and warm morning. The place is small with only a few window seats and a small outdoor table. Staff are all very friendly.

    Cold Brew and Strawberry Mocha
    Tyra S.

    This is a cute little coffee shop! It's simple, but had such a cool modern vibe to it. Parking can be rough, but once you grab a coffee...you can hang out for a bit or take a nice walk around Little Italy. Now let's get to the coffee... That Strawberry Mocha was so yummy. It was well balanced and the dried strawberries were a great addition for taste plus added uniqueness to the look. I also got a Cold Brew because I am a sucker for those types of coffees. Surprisingly that was tasty as well. It was bitter or bland like some cold brews tend to be. It gave me the pep I needed for the day. The ladies that were serving up these delicious coffees were super sweet and friendly. Great customer service is always a plus. I definitely recommend trying this coffee shop for the variety of unique coffees that they have.

    Strawberry Matcha, Hojicha butterscotch cookie
    Sarah N.

    The strawberry Matcha was OK. I thought that it was a little bit too milky personally for my taste and needed a little bit more Matcha and strawberry to balance it out but overall it was better than a lot of other coffee shops that happened to sell Matcha. The Hojicha butterscotch cookie was surprisingly really good. Honestly, the Hojicha flavor was on point and I don't really like butterscotch, but the butterscotch flavor really melded well with the Hojicha. It was a really nice touch that the cookie was really warm and perfectly crisp on the outside while being warm and gooey on the inside. The barista was super friendly and very enthusiastic even with the long line going out of the door. The ambience was nice and modern looking even though it looks exactly like the massage parlor next-door, but there's not much room for sitting.

    Orange late

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    Selva Coffee House - Monkey See

    Selva Coffee House

    4.3(925 reviews)
    2.8 mi
    $$

    This matcha was so good! Loved the strawberry cloud cream, it tasted like strawberry nesquik and…read morewasn't too sweet so you could still taste the matcha. The ambiance was really cool too! They had a DJ playing music, a bunch of plants to shop around for and it was very lively. They also offer online ordering so if you want your order quicker you can order ahead. Definitely recommend 10/10!

    The interior environment was so cute! I love the greenery and the cozy table settings. They have…read morefun trinkets lining the way to the register and strategically-placed menus with thorough descriptions of the drinks. I also got nice customer service, which is a plus! Unfortunately, this was the highlight. I ordered the "To die for" matcha with almond milk and no pumpkin cloud cream. My sister ordered the "To die for" latte with 2% milk, no pumpkin cloud cream, less milk, and more ice. We both ordered without modifications to the sweetness, under the assumption that the sweetness level wouldn't be particularly high. However, both drinks were entirely way too sweet and left a sharp aftertaste. We then ordered an additional shot of matcha and an additional shot of espresso, in hopes of remedying the taste. Unfortunately, the taste wasn't improved and we left. If you're a customer who is accustomed to a more matcha-forward taste, I would pass on this place. The matcha is pre-batched and tasted oxidized. If you're someone who likes a present espresso taste, I would recommend ordering with a quarter sweetness, although I'm not sure how that would affect the pumpkin flavor. On that note, the pumpkin flavor was difficult to place due to the sweetness, which also resulted in an inconsistent blend of flavors in both drinks. Maybe I'd come back to explore the trinkets.

    Photos
    Selva Coffee House - Perfect storm

    Perfect storm

    Selva Coffee House - Beautiful coffee sleeve

    Beautiful coffee sleeve

    Selva Coffee House - Strawberry matcha

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    Spill the Beans Coffee and Bagels

    Spill the Beans Coffee and Bagels

    4.3(1.2k reviews)
    1.2 miGaslamp
    $$

    Super cool ambiance with the coffee shop sharing the space with the bar next door. Country music…read moreand football is viewable through the mini divider between the spots The cold brew is solid and there's plenty of seating. Fun "pot head" themed merch available as well. There's a couple locations around San Diego but this is one of the better ones

    ‼ DISCRIMINATION! RACISM! ‼ I had an extremely uncomfortable…read moreand upsetting experience here while picking up a large coffee order for a wedding. When I arrived, there was a very long line, but because my order had already been placed, I went to the designated pickup area. While waiting, I watched the employee behind the counter speak politely and normally to other customers. When it was my turn, I turned my phone around and politely said, "Hi, I'm here to pick up for" Before I could even finish my sentence, the employee looked at my phone, rolled his eyes, turned away from me, and went to retrieve the order. There was no greeting, no acknowledgment, and no basic courtesy. He handed me the order while staring at me, rolled his eyes again, and immediately returned to the register. The interaction was so noticeably hostile that I looked back at him and asked, "What's your problem?" He immediately turned away and began helping someone else. I then asked another employee whether there was a manager available and explained what had just happened. Her response was essentially that there was "a lot going on" and that they were busy. Being busy does not excuse treating a customer disrespectfully especially when I had just watched other customers receive normal, courteous service. What made this experience particularly concerning was what happened next. While I was still making sure my large order was complete, another customer approached the pickup area. The same employee who would not even allow me to finish my sentence immediately greeted this man with, "Hello, how can I help you?" and proceeded to speak to him politely and professionally. That was the exact basic courtesy I had been denied only moments earlier. As a Black woman, I cannot ignore that difference in treatment. I watched this employee demonstrate that he was perfectly capable of greeting customers, communicating professionally, and being courteous. He simply chose not to extend that same treatment to me. Based on what I personally witnessed, the disparity felt prejudicial and discriminatory. I then walked to the neighboring sister establishment to ask how I could contact management because I had not been provided helpful management information inside the coffee shop. Ironically, the employee I spoke with there was also Latino, and he treated me with complete respect. He listened, offered to get a manager, asked whether I was okay, and apologized that I had experienced something uncomfortable. That interaction is important because my complaint is not about anyone's ethnicity it is about the specific behavior of the employees who dealt with me at the coffee shop. What was also strange was that the coffee shop employees who had just explained that everything was so hectic suddenly had plenty of time to stand at the counter and watch me while I spoke with the neighboring business. They continued watching me until I got into my car. There had been an enormous line of customers, yet somehow the "too busy" explanation disappeared when it came time to watch what I was doing after I asked about management. That made an already uncomfortable situation feel even more hostile. The Smoking Gun needs to seriously evaluate who it places in customer-facing positions. Customers should not have to wonder whether their race affected the basic level of dignity and courtesy they received. If an employee is overwhelmed or having a bad day, take a break, ask for help, or work away from the front counter. What you do not do is selectively discard basic manners with one customer and then immediately demonstrate those same manners to the next. I came in to pick up coffee for a wedding. I was polite. I was there to collect an order and leave. There was absolutely no reason for me to be treated with hostility. I will be filing a formal complaint with management regarding this incident. I hope management takes it seriously, reviews what occurred, and provides its staff with appropriate customer-service and anti-discrimination training. No paying customer should be treated as though basic respect is optional. And yes, they can run the cameras back it'll be in there ! Then to ice the cake, they literally got the order wrong and didn't give me all the items for the party that I was taking it to! Could look me up and down but not look the orders up and down !

    Photos
    Spill the Beans Coffee and Bagels - Inside--love the cleanliness and cool retro feel.

    Inside--love the cleanliness and cool retro feel.

    Spill the Beans Coffee and Bagels - Lox, stock and bagel

    Lox, stock and bagel

    Spill the Beans Coffee and Bagels - Chagaccino

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    Chagaccino

    Hatsuzakura - Salmon Onigiri

    Hatsuzakura

    4.4(608 reviews)
    3.0 miUniversity Heights
    $$

    Decent service food was smaller than expected but overall very delicious would come againread more

    WOW!! This place is legit! Happened to be in this area and was looking for great place to get some…read moreomurice and stumbled into this little gem of a place!! First, street parking only but don't let that deter you from coming coz every inch or foot that you spend walking to this place is all worth it. Secondly, love the ambiance. Reminds me a lot of those ikazaya pubs in Japan but a little more chic and modern. They have bar seating of about 10 and 6-8 tables inside. But they also have outdoor seating. So I came at exactly 11 am and I was the second guest and they sat me at the bar. By 11:30 am, the entire resto was full, not granting it was a Saturday morning but people prolly got smart to come here early before the lunch crowd gets bigger. So for the food, I had to order their Hayachi Omurice and Chef Soichi's Chicken karage and both were BOMB! 11/10 each! Love the flavor of the rice and nice touch of thin slices of meat and the egg was perfectly made. I just wished there were heapings of those egg. The sauce was slightly tangy but love the flavor. The other star of my meal was the karage. Prolly the Top 2 karage I've had. I liked how they sliced in lengthwise and there not too much coating. And it wasn't oily and very juicy inside. Well seasoned and it came with lemon wedges and kewpie mayo. All I did was sprinkle some Nanami Togarashi for an added umami flavor. Overall, this should be on your top 10 restos in San Diego. Service was excellent, the servers were all friendly and always smiles!! Kudos to you guys!! I'll be back for sure!!

    Photos
    Hatsuzakura - Interior view from front to back

    Interior view from front to back

    Hatsuzakura - Hayashi Omurice

    Hayashi Omurice

    Hatsuzakura - Ichigo Daifuku - Original and Matcha flavored

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    Ichigo Daifuku - Original and Matcha flavored

    Spill the Beans - Basic Sitch

    Spill the Beans

    3.9(455 reviews)
    1.2 mi
    $$

    The bagels TOP NOTCH…read more The location cute and quaint, but I do like the Mission Valley location more. This location seems to have a limited menu whereas their other location has more options. It was a busy morning, so they doing their best to keep up with orders while people were asking if their bagels were ready. The workers were being so patient and communicating with customers that they were on it. The coffee TASTES like coffee! Silly to say, but it's soooo delicious and I love when coffee doesn't taste like a complete sugary drink. We had two iced coffees (basic sitch and blondie mocha) and their drip coffee. Would definitely order again. They were out of some ingredients, but they advertised it, so customers were not lead astray. Easily, their bagels make this the place to go!

    Scheduled my day to make sure I could stop by their anniversary celebration before heading to the…read moreairport. Left, extremely disappointed... When I arrived a few minutes before opening the lights were off, turned the corner to find things still being unloaded. Waited, until 6, nothing, waited 5 more minutes, some movement but still not open. Finally ask what the situation is and they said they were running behind and needed maybe 15 more minutes. I didn't have confidence that would actually happen, and left hungry to fend for food at the airport. Not worth waking up early and planning for.

    Photos
    Spill the Beans - Fendi and the Ube Bagel w/ Ube cream cheese

    Fendi and the Ube Bagel w/ Ube cream cheese

    Spill the Beans - Spill The Beans Seaport Village is beneath that lookout tower

    Spill The Beans Seaport Village is beneath that lookout tower

    Spill the Beans - Hot Blondie Latte and Sugar-free Vanilla decaf latte were great! More people need to talk about their quality roast!

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    Hot Blondie Latte and Sugar-free Vanilla decaf latte were great! More people need to talk about their quality roast!

    Immersion - coffee - Updated September 2026

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