We love this place! Literally the best late nights back without leaving you feel guilty or heavy!…read moreAlways fresh and delicious!!!!

Always have great service. Definitely hits the spot on a hot day. Açaí bowl is delicious with my…read morefavorite toppings.

Best employees ever great service and amazing food. 10/10 and the ambiance is unmatchableread more

Great experience at Tru Bowl! The protein shakes are fresh, delicious, and made with quality…read moreingredients. You can tell there's a lot of care behind both the food and the business. The owner was incredibly welcoming and took the time to connect with me, which made the experience even better. I always enjoy supporting great local businesses, and Tru Bowl is definitely one I'd recommend checking out!

I love this place. The smoothies are incredibly delicious and you can tell they are genuinely good…read morefor your body. Some of the best smoothies I've ever had. I also love their acai so much. I especially loved the one with the dates. It was rich, naturally sweet, and super satisfying. The avocado toasts are also really good. The heirloom tomato one is my favorite, and adding pesto on top made it even better. I also really liked the protein whey cold foam on the matcha. It tasted just like whipped cream. I really appreciate that they create drinks tailored for different needs, including options that support women postpartum & pregnancy and with men's hormone health in mind. It's clear they put intention behind both the ingredients and the overall concept. also the service is incredible. the place is adorable. and there's cute outside seating.

Erewhon style açaí bowls - but not exactly Erewhon prices…read more When I first went in - I was sort of expecting to get a sad açaí bowl just to satisfy a craving we had. After ordering a PB & Chocolate bowl and seeing it come out - was def surprised. It was loaded to the brim with goodies. It sort of ruined my dinner - but I guess that's a good thing. Wouldn't mind coming back if I'm around the area!

Best place to go when it's hot outside, or literally anytime! Siri is the owner and her and her…read morestaff are amazing! She's always so personable and friendly and always has the best suggestions for smoothies and bowls! (Highly recommend the protein Berry smoothie!)

We went here on a whim while we were driving through the area. The service was absolutely…read morefantastic; above and beyond. We called because we got lost. The phone rang and no one answered so I hung up. Two minutes later, they were calling me back because they saw they had missed a call. They talked us through how to find them inside the mall, and viola! And the acai bowls themselves were terrific!

I had come to this Ubatuba a couple years before Covid or so and had a bad experience then. When I…read morecame recently with my mom for my first time since, it was great! We parked in the lot next to it and walked in where there was no line, but a couple of people who already ordered and were waiting for their bowls and such. I was unsure of what to order, what the differences were, and if their açaí had any dairy in it. The guy behind the counter was confident and was able to tell me that they're dairy free and that the build your own bowls are the same price as the pre-made selected ones that were also on the menu. He was incredibly helpful and made the experience not feel awkward. Everyone there just seemed so happy to be there and it had a good vibe. After ordering, we sat down and waited 5-10 minutes or so for our 2 medium sized açaí bowls. The mediums are about 24oz. of product, which sounded like a lot to me, but I was able to finish in one sitting. The açaí was so authentic tasting vs. a sugary smoothie tasting one. The honey on top was a free option as well which was nice. Overall, a bowl is around $15-$16 plus tax, but for a medium bowl was around $18/$19 plus tax. It's definitely a little on the pricier side, especially when a meal on average is $15 or so. With the surrounding area also being families and students, I feel like I would go there more if they were just a couple dollars cheaper, but I don't mind paying it if it's every once in a while.

I've been to Ubatuba many times and have visited several of your locations without issue…read more Unfortunately, I recently had a disappointing experience that I feel should be addressed. When I arrived, I was greeted and waited to place my order. An employee suggested that I use one of the kiosks instead. I noticed several customers waiting to order, so I decided to place my order directly through the Ubatuba website on my phone while inside the restaurant. After ordering, I waited quite a while. During that time, I noticed customers who had arrived after me receiving their orders first. Eventually, I heard my name called, went to pick up the order, and returned to my car. Once I got to my car, I realized the bowl I had received was not my order. I immediately returned to the restaurant to let the staff know. The employee took the bowl, threw it away, and said, "Yeah, I know you took her order. Next time listen for your name." I found that comment both unfair and unprofessional. This was clearly an honest mistake. I genuinely believed I had heard my name called. If I had intentionally taken someone else's order, I certainly would not have returned to correct the mistake. The employee then told me that I had placed my order through DoorDash and that my order was separated from the others. This was confusing because I did not place my order through DoorDash; I ordered directly through the Ubatuba website. If the company uses a third-party system behind the scenes, that is not something customers are made aware of during the ordering process. Mistakes happen, and I understand that. What was disappointing was not the mix-up itself, but the way the situation was handled. A simple explanation or a courteous response would have gone a long way. Instead, I was made to feel as though I had done something wrong when I was trying to correct an honest mistake. I have always enjoyed Ubatuba and have had positive experiences in the past, which is why this interaction stood out. I hope situations like this are handled so future customers are treated with more professionalism and respect.

Picked up a GF banana bread and a chocolate hazelnut mini cake. Both were excellent!…read moreService was very friendly and place was clean. The barista took time to explain the effects of the fermentation they do with their breads and baked goods. Overall I'm very satisfied. This is a keeper for sure

Tipping is out of control. You order at the counter here and clear your own dishes. The tip amount…read morefor my order suggested an ~ 100%, 50% and least amount was an ~ 20%. They leave a yellow tray piled high with filthy dishes for you to look at while you eat.

Loved my bowl!! Super fresh ingredients and tasted great. Not from the area but will come back in…read morethe future. :)

Great service! Great acai, smoothies and empanadas! We enjoyed the create your own acai and their…read moremost popular smoothie.

Fruit was very little the presentation was awful pay $17 for this. No thank you not coming back.read more

I finally had the most authentic Açaí bowl, the fruit were fresh, the honey fresh from the actual…read morebeehive that they have at the store. I'm definitely coming back.

I love that this place is like Chipotle for acai bowls! They have a huge selection of toppings and…read moreI was excited that it was unlimited! The frozen acai was a little sweeter than expected, but that's just my personal preference. Still very tasty and refreshing and the small size was perfect! Very nice accommodating staff and a good amount of seating inside and outside!

Went in thinking I was going to get açaí... came out with overnight oats and got chia pudding. Did…read moreI mention there is toppings galore! I ordered at the kiosk but was greeted and edited my order with the guy at counter. The employee was helpful and very accommodating. The business was clean with music but not too loud . It's a hot day and it was perfect temperature inside. Everything was clean and welcoming.

do I have enough time to go here? I don't know because I have to go to the train and I don't know…read moreif I have the time.

Some places serve drinks... & some places serve moments…read moreyou want to stay inside a little longer. This was honestly the best boba spot I've ever been to. From the second we walked in, the space felt alive, warm, welcoming, & effortlessly cool. The people were super rad, the kind of energy that makes you feel like you belong there even on your first visit. Customer service? Genuine. Food? Delicious. Ambiance? Pure good vibes. We ordered the bubblegum boba, got the big one, and shared it, which somehow made it taste even sweeter. Every sip felt nostalgic and playful, like childhood joy dressed up in a cup of happiness. The price was moderate, but completely worth it. You're not just paying for boba... you're paying for an experience, a mood, a little pocket of joy in the day. If you're looking for a spot where flavor meets heart -- this is it.