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    IT'SUGAR

    4.0 (113 reviews)
    Closed 10:00 am - 8:00 pm

    IT'SUGAR Photos

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    Bebés living it up
    Jazmenn B.

    Quick Notes: *kids have a lot of fun just running around and seeing the cool stuff they only get to see on videos here *this place is overpriced but it's niche items so understandable *Inside Ala Moana right outside Target across from Bdubs It'Sugar was a fun random place to take my siblings and nieces they definitely enjoyed all the little cool things around this store and got a good laugh out of some of the things like "urine candy" why that exists.. I do not know but the girls thought it was hilarious. Haha I personally wouldn't come back for myself although they had some intriguing pieces of candy and the place was decorated lively and fun I don't see myself shopping there often, candy isn't a huge part of my life though so I can understand for people that really love candy why this store would be a cool experience and sweets adventure. They also have the oreo place attached which my family enjoyed but wasn't in love with. Overall 3 star experience for me.

    Susan B.

    Super cute store! Very colorful and cool. I felt like I was a big kid here lol. The displays were stunning. They were made from jelly beans and other candies. I was mesmerized. Definitely true work of art. I didn't purchase anything but this store was definitely worth to check out. It is candy heaven for kids and adults.

    Josh M.

    Very unique shop that was huge and filled with sugar with an island vibe. I couldn't miss my opportunity to buy a blue sour patch kids plush. It's by far my all time favorite candy. Love this place and would come back (for more blue sour patch kids).

    Urine!!!
    Katherine P.

    If you are looking to satisfy your sweet tooth you can definitely do it here! This is a candy fantasyland for kids and adults too. They have everything even some retro candies. Only thing is that everything is soooo expensive but great place to just wander and trip out on what they have. Loved the candy sculptures such great art!!!

    Display made from candy
    Ter L.

    The absolute coolest IT'SUGAR location I've EVER stepped foot in!!!! Located in the Ala Moana Hawaiian Center, this particular IT'SUGAR is large in size and has no shortage of things you will "ooh" & "ahhhh" over. Above all, there are so many photo opportunities. I literally found it hard to leave!! The displays are absolutely stunning, a true work of art. Employees are kind- offering help if it is needed but also letting you do your thing, browsing freely. My purchase consisted simply of a custom bag of assorted candies to share amongst my toddler and I. There are a number of gummies, chocolates, candy belts, and jelly beans to chose from. Sweet, sour, or even spicy- pick your poison! 5/5 stars because you cannot come here and not be put in a good mood. Prices are inflated but you walk away with EXACTLY what you want, no extra bits that you have to pick around.

    Jenn G.

    The cutest candy shop in Honolulu! It's Sugar is located at the Ala Moana Shopping Center in Honolulu and it was on the list of my places to visit on my recent trip to Hawaii because......there's a giant Hello Kitty statue inside. The Hello Kitty fan girl in me definitely wanted to say aloha to this store because of that. There indeed was a giant Hello Kitty statue that welcomes folks to the store on the south side. It's not jus the Hello Kitty statue however because there are other plenty of other cute statues such as Donutella of Tokidoki. There's so much kawaii eye candy but let's not forget the actual candy in the store! No matter what kinda of sweet tooth you have; you'll be sure to find your sweet treat here! They've got chocolate, jelly beans, nerds and even a whole section on the north side of the store for Oreo treats! It's Sugar is definitely sugar heaven! Sweet treats and sweet statues everywhere! Be sure to bring a camera for pictures and also be sure to bring your sweet tooth for a trip here :).

    Brigitte L.

    Located on the 3rd floor of the Ala Moana Center near Target. This store is HUGE and has all sorts of candy options. They even have a section just for sour patch kids and Oreos. I saw HK stuff and had to snap a pic! They also had the owl from the tootsie pop commercial from when I was younger. This store is well laid out to where you aren't crowded with other shoppers. Organized by candy brand. You can either bag candy and purchase by weight or u can buy prepackaged. Cool seeing all the candy. But who the heck would want candy that is Urine!? That's just gross.

    Rose L.

    A review that echos everything else -- this It's Sugar is truely one of a kind. The candy sculptures and the Japanese snacks really elevate it to another level. Had so much fun looking around, kids were going crazy from the free samples.

    Walter H.

    It's Sugar never seems to bore me! Their displays and items offered in the stores are funny and you can always find something sweet to eat! The decorations and displays are pretty funny, and you can spend a fair amount of time readying all the silly descriptions. They have a huge section dedicated to Oreos, and even have an Oreo Cafe!

    Sandy Q.

    This was one of the stores I wanted to visit when I come to the mall. It did take us a while to locate the store but it was definitely worth the hassle. The store was clean and organized. Besides the usual American chocolate brands, I was able to find a few unique items.

    Jennifer H.

    I didn't take enough photos... we were doing a bit of school shopping and ducked into It'sugar for a cheat treat! I usually hesitate going in here because oh my gosh it's sooooooo tempting to not just fill my basket with everything in the store! Lol I'm happy to say I showed restraint. I walked out with just 2 bags! Hahaha yeah I couldn't help it. They have a whole section dedicated to just Oreos which is like my middle name just about. And sour patch kids may as well be hubs' middle name... yup, they had their own section too! It's truly a sweet tooth heaven. Oh and they have a refrigerator full of specialty Jones and the like sodas. The sour ones are sooo tart and delicious! Really glad they carry them because our fam is obsessed with them!

    7-9-22
    Gail U.

    If candy or sweets in every form and size is your thing you'll enjoy visiting this store. Very peppy music is played inside this very colorful and bright shop. When I saw the sign $17+ a pound for candy I thought... dentists must be rejoicing for an onslaught of business once the sugar bugs create cavities. There were rock candy on sticks for $1.99, Skittles for $9 and even bubble gum machines for sale. The line for Oreo Cafe housed in the left portion of the shop is still visible. I saw Kit Kat, Tootsie Pops and Tootsie rolls but didn't come across truffles or Horlicks or Flicks . Maybe I didn't look hard enough. Fun novelty store across from the now playing Search for Snoopy Peanuts Adventure.

    Lily F.

    This place is located on Target wing of the mall. The ambiance is a store full of candy, Oreos, and other goodies. You are a kid in a candy store and you don't know what you want to buy. Employees are friendly when they ring up your purchase. There is Oreo snack shop where you can buy drinks and shaved ice.

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    3 years ago

    The staff here is absolutely awesome. Really good customer service and knowledgeable about candy.

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    4 years ago

    First time in this store, rude and creepy cashier. He constantly smirked and needs to fix his tone.

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    Page 3 of 3

    Ask the Community - IT'SUGAR

    Is there any non dairy options here, or vegan for the Oreo spot?

    I did not see anything vegan or non-dairy on the limited menu.

    View All 2 Questions

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    Fujiya Hawaii - Mochi Graduation $6

    Fujiya Hawaii

    4.7(369 reviews)
    0.8 mi
    $$
    Grab-and-go
    Locally owned & operated

    I had no idea Fujiya Hawaii is still open for business. I was gifted these Pure Peanut Butter Mochi…read morefrom one of my students during Teachers appreciation week. It was sooo delicious! Soft, fresh mochi filled with crunchy peanut butter. Yum! I remember when they were on Waikamilo Road in Kalihi. If you didn't know, like me. They've relocated to the McCully area. Where mochi is continued to be made fresh and a window to see the making of it. The bright and colorful painted wall caught my attention. Great for taking selfies or pictures your purchases. There's three benches outside decorated with stickers that's available for purchase. Too cute! Fujiya Hawaii offers much more than delicious mochi. Such as iced cold drinks, locally made snacks, mochi leis, T-Shirts and the cutest stickers, to name a few things available for purchase. I asked a few questions and the pleasant lady that answered my questions was very helpful and offered me samples of the different flavors of Senbei & Japanese Okoshi- crispy puffed brown rice with macadamia nuts. That was really yummy! I had to add a bag to my order. By Supporting a locally and family owned business, that's been in business since in 1953. Fujiya Hawaii is one of the many locally owned businesses that's teamed up with American savings bank. When using your debit card, you'll save $5 off $35 and $10 off $70 purchase. Definitely stop by & you'll be happy that you did.

    This charming little shop is very clean and offers a variety of mochi to choose from…read more We were greeted as soon as we walked in and was assisted right away. There was one employee working at the register and another in the back. The service was attentive and efficient although there was only one person on the floor. They carry a great assortment of mochi and manju, including some varieties that need to be refrigerated. In addition, they offer local favorites like li-hing gummy bears and assorted flavored sembei, giving you plenty of sweet and savory options to choose from. The employee at the register was incredibly friendly and knowledgeable, happily sharing information about the different mochi flavors and offerings. Most importantly, the mochi here is absolutely delicious. During this visit, we ordered a Girls' Day pack and tried the chocolate ganache Oreo flavor which was amazing. The mochi was perfectly soft and paired beautifully with the rich chocolate ganache filling. My friend loved it so much that she went back the very next day to order more! If you love mochi, you really need to stop by. I highly recommended this shop.

    Photos
    Fujiya Hawaii - Peanut Butter Mochi

    Peanut Butter Mochi

    Fujiya Hawaii - Manju and mochi varieties

    Manju and mochi varieties

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    IT'SUGAR - candy - Updated June 2026

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