Love this cute boutique and stop in every time I'm in Capitola. They have cute & girly clothes,…read morewhich is much appreciated from today's style that seems to be more relaxed and grunge. (There is also a selection of men's clothing.) Their clothes are also offered in sizes that actually fit and are not cut super tiny only for teenagers. I love that they carry the Lush brand. The store is a small business owned by a friendly young woman. Her mom is also there sometimes and she's very friendly as well. They're so appreciative of those supporting the store. Can't wait to go back and grab some pieces from the fall collection!

Updating my review. One of the owners did call me on Friday and refunded me for the items they…read morewere not able to get me the size in. They also gave me a couple of sweaters for the inconvinience. They should update the phone number and email of business.

Good selection and nice people. The yellow tag sale items are half price. Good quality.read more

This is a shop that must be checked out. I may not go often but when I do I always find a great…read morebargain. I notice that quality of the clothing and shoes is very good to excellent. Name brands. The volunteers are always pleasant and helpful. I highly recommend shopping here for the bargains and excellent selection and quality of women's clothing.

No longer at this location. They appear to have a store in Capitola and they sell online.read more

I love this local boutique. They do such a great job of offering trendy pieces at all different…read moreprice points. You can tell that the owner Amber has great taste and takes pride in the way she stocks her store. There's truly something for everyone. The thing that makes it five stars for me, are the ladies that work there. I've communicated with them online about restocks of products and sizing advice, as well as in person. They have always been so extremely kind and helpful. They have a great website, and Instagram presence. I'm always excited to see what cute new pieces they'll be adding to the shop. They do offer online shopping if you aren't a local!

Let's support locally owned Santa Cruz business! They have taken a beating over the years with…read moreCovid, online shopping, and prolific shoplifting. This store has somehow survived it all and manages to be a fun place to shop and a local's favorite. There are always plenty of sales associated to help, and there is a solid inventory of everyday minimalistic casual California-style quality clothing. You just CANNOT go wrong picking anything out here. Yeah, it is costly, but anything you buy will last you for years and not go out of style.

Another lady wrote about how they focused more on her coffee cup rather than helping to ring her…read moreup. Same thing happened to me...I walked in with an empty Yeti cup about to go to Gayles afterwards. The older woman says after a min of me being in there....'the coffee cups are left at the front door.' Seriously!!?? I am not 5 yrs old. I replied 'that is ok I'm leaving now.' What a way to chase customers out!! Micro managing 101. I hope the other customer who entered after me left immediately. My guess is that if they keep this up they will be out of business in a year.

Been shopping her for decades at this point. They always seem to have something I "need." They…read morealmost always have a treat for my dog, too. But I am leaving a review today because one week after I bought a necklace here it broke - so the owner took it to the original artist for repairs. It's now back to me in less than a week! Impressive service.

Dangerous. I just…read morepopped in after noticing a table of Mother Jeans. I have a few pairs, but I was hoping they had these particular jeans I haven't been able to locate in my size. They did! I purchased them, a beautiful wrap top and green beaded drop necklace. I jumped back in the next day to get another pair of jeans, and bought a gorgeous mother of pearl necklace. Service is super friendly and selection is fire!

A great Boutique with lots of selections to choose from! The service is exceptional, and they can…read morehelp you put together out that will last forever!

The quality was excellent. I loved what I bought as a matter of fact I went back the next day and…read morebought one item in another color and ordered a belt and another color in the pants I bought the day before. They were lovely!

The fashion is on trend, the price point is pocket book friendly. GREAT sales. ACCOMIDATING…read moreservice. Kind owner. My first stop for trendy clothing without breaking the bank!

Awesome service. Charlene was wonderful and very helpful. I basically bought everything she…read morerecommended. Great selection and very flattering

Great customer service, clean store, and quality products. I had a positive experience and would…read morerecommend it to others

Aaa Services's love the merchandise as soon as we walked in we were greeted by the friendly staffread more