When I was visiting my mom on the East coast this Spring, she asked me to bring her Rolex home with me to get it serviced for her. The place I used to go is closed so I did a search and found Kern's. I was SO impressed by everyone in this store. The service is unmatched. Even those not assisting you will ask if they can get you a drink if you don't have one. (Three separate people asked me!) The work was done pretty quickly too (I know that's not in their control necessarily, but maybe some service centers are better than others?). My mom's watch came back looking brand new, and it looked pretty ratty when I dropped it off! I can't recommend Kern's enough and I will definitely be back. read more

Kerns Fine Jewelry‬ - Watches Near Me - San Francisco, California

Location is great very safe SF PD is mostly in the store along with outside as well very safe

What else needs to be said about Kerns? Read the other reviews and you'll notice a theme, Kerns is awesome. Exactly the kind of service you'd expect when purchasing a luxury timepiece, just without the pretentiousness one usually finds in boutiques. Spend your money here. read more

I had a great experience here, shopping for a high quality product in a beautiful downtown showroom with a friendly and professional staff. Sales Associate Daimen is very knowledgeable and helpful and was instrumental in finding the perfect product for me. I was treated with courtesy and respect each time, and I am very grateful for his patience and expertise and the kindness shown to me by all those who work in this showroom. I will return. read more

I've built a quality relationship over the years with Kerns on the peninsula and am very excited to have been treated like family at the Union Square showroom. Jeffrey has been a pleasure to deal with and has made me feel right at home. I look forward to many more great things to come. Service center is absolutely fantastic as well. Highly recommend stopping into the SF showroom. You'll be surprised just how welcoming and friendly the conversations can be with an AD that treats you with respect. You're in good hands. read more

I've been to several Rolex authorized dealers and I can't say I had the best experiences at many of them. I'm a San Francisco native born and raised but always avoided the touristy bustle of Union Square. My colleagues who also enjoy a good watch told me I had to visit Kerns. So, I did. I made an appointment and paid them a visit. Now mind you I'm going in with the preconceived bias of how other Rolex ADs treat people, and my guard was up. Well, that's not what I got here at Kerns. First of all, the area is very safe. Thank you SFPD. I was greeted kindly and met with Rachel. We sat down and I was offered a beverage as we chatted about my interests and what I was looking for. I was torn between two models but mostly dead set on one in particular. She took my information down and we parted ways. Two months later to my surprise, I was in for another visit. This time I was walking out with a new piece on my wrist. Thank you Rachel and Kerns. You guys know how to treat people with respect and kindness. I'll be back again when the time comes for that other piece. read more

In my career field, the word standard gets thrown around a lot - physical standards, performance standards, equipment standards, to name a few. When I think of Rolex Authorized Dealers and the word standard, one place comes to mind: Kern's SF. From start to finish, my experience at Kern's was the standard. And this is coming from a guy who's been to multiple Rolex Authorized Dealers around the world: San Jose, London, Paris, Ibiza, Prague, Barcelona, Florence, and Rome. Long story short, I was searching for a Submariner (ref. 124060) to celebrate a personal milestone and my upcoming 30th birthday. I had visited ADs during my travels, but the experience of the "Rolex allocation game" left me discouraged. Some stores were cold; others tried to sell me pieces I didn't want. To say I was frustrated is an understatement. I was close to giving up on my Submariner dream, but I decided to shoot my shot one final time: Kern's SF. I told myself, "If this doesn't work out, maybe I'm just not meant to have a Sub." I sent out an email, and a sales advisor named Bryce Jones responded in a genuinely warm and welcoming way. Fast forward to the following Tuesday, I'm meeting Bryce in person at Kern's. He greets me, welcomes me into the store, and I soon find myself chatting with him and Daimen about which pieces I wanted to try on. Bryce brings out a tray with all the watches I was interested in and gives me a deep dive into the history and functions of each piece: the Submariner line and the GMT-Master II. We got to talking about my work and personal milestones, and out of the dozen or so sales advisors I'd spoken with before, Bryce was the only one who truly understood where I was coming from. It felt like catching up with an old friend. Bryce asked where I was in my Rolex journey, and I told him about my frustrations with other ADs. He and Daimen told me they'd be right back to grab some paperwork to get my info down. At that point, I thought, "Cool, another waitlist. Pretty standard. I wonder how long this will take." Both of them left, taking the tray of watches with them. About ten minutes later, Bryce and Daimen returned with the same tray. Bryce asked Daimen if he grabbed the paperwork, to which Daimen replied no. They looked at each other for a couple of seconds before Bryce turned to me and said, "Just kidding! There's no need for paperwork. Anthony, what if I told you you could be walking home with this watch today?" He revealed the Submariner (ref. 124060) on the tray. I was completely stunned. I shot up from my seat with pure joy and shook both their hands. It really happened; my dream of owning a Submariner came true. The whole moment felt theatrical, from start to finish. That random Tuesday will forever be etched in my memory as one of the happiest days of my life. Afterward, I asked Bryce all my newbie questions about the Submariner (it was my first mechanical watch and my first Rolex), and he answered every single one without ever making me feel out of place. It's been almost a month since that day, and I still can't believe I own my dream watch. I feel nothing but awe and gratitude every time I put it on. To Bryce and Daimen: thank you, bros. You helped make my dream come true, and the word standard comes to mind when I think of the customer service you provided me. To anyone in the market for a Rolex, do yourself a favor and go to Kern's SF. Ask for Bryce Jones. He's a good dude and will take great care of you. And to anyone who's about to give up on owning their dream piece, don't. Your dream is a lot closer than you think. read more

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Jeff at Kerns has always made my visits truly special. He's knowledgeable, personable and consistently seems to find a way to go above and beyond. Ashly and Bryce, along with the rest of the team, are equally as wonderful and caring. read more

I recently had the absolute pleasure of working with Bryce at the Kerns Rolex Boutique in SF. I had previously inquired and tried working with other authorized dealers over the years, but to no avail. They were all eager to tell me what they didn't have in stock and never actually tried to sell me a watch or follow up when things did come available. That being said, I walked into Kerns with one watch in mind, but through talking with Bryce, left with something else that I feel was even more special and unique. I had spent years researching Rolexes online, but by working in person with an expert salesperson who took the time to get to know me and understand my style was guided to a watch I hadn't really even considered. My advice to prospective buyers is that photos online do not do any of these watches justice. Take the time, go see Bryce at Kerns, try some things on, and figure out what works best for you. You will not be disappointed in the experience. read more

Kerns Fine Jewelry‬ - Watches Near Me - San Francisco, California

I had a really good experience at Kerns. I came in looking to purchase a watch as a birthday gift for my dad. Jeff was very professional and perceptive. He quickly picked up on what I was looking for, and the conversation flowed naturally from there. The whole process felt smooth and worthwhile. I also felt that everyone in the store was welcoming and friendly. Even though this location is in San Francisco, I personally felt safe during my visit. I was able to find the right watch for my father, and he was very happy with the gift. Being able to take care of that before his birthday made the experience meaningful to me. read more

I've lived in Walnut Creek for 15 years, raising my son and building a life deeply rooted in this community. This year marked a major milestone: I retired after 35 successful years in corporate life. With my son now a senior in high school, I wanted to commemorate this moment by purchasing a Rolex watch--something personally meaningful, and something I hope he will one day cherish as a symbol of his father's journey. While there are several jewelry stores in Walnut Creek, Kerns Fine Jewelry stood out for their exceptional attention and genuine respect for my story. They listened--truly listened--to the significance behind the purchase, and offered me the opportunity to buy the watch that very day. That moment became a deeply positive and emotional experience, and I told the salesperson they had earned a lifelong customer from Walnut Creek. Thank you, Kerns Fine Jewelry. read more

Bryce has been amazing to work with. Over time he's gotten to know me and my family, and it feels more like catching up with a friend whenever I visit. He helped my daughter celebrate a big milestone, and recently he surprised me with the piece I'd been hoping for, much sooner than I ever expected. There's always a warm and genuine atmosphere in the boutique, but Bryce is the one who makes the experience special, always finding a way to surprise and delight! read more

=== = === === = === My 8-month-old Bruce Wayne, Rolex GMT Master II 50-Year Anniversary Grey-&-Black With Green 24-Hour Hand And Oyster Bracelet, was running faster than the plus/minus-2-seconds-per-day Rolex specification. I searched for and contacted my local, San Francisco, Official Rolex Jeweler --- Kerns Fine Jewelry, Rolex Showroom San Francisco. I telephoned Kerns, explained my out-of-specification Rolex concern, and, within 4 minutes, had an in-person appointment scheduled for later that same afternoon with Joseph. Kerns is conveniently located just off Union Square, a 10-minute bike-ride from The CalTrains Terminus Station. I was initially greeted by Security, then welcomed by a Greeter, offered a bottle of water, and escorted to the beautiful Showroom where I was promptly introduced to Joseph. Joseph acoustically tested my Rolex and confirmed that it was running fast. Since it was a relatively new Rolex, Kerns offered to pay for the shipping to the Rolex Repair Facility in Dallas, Texas, and noted that there would be no Repair/Service Fees. Even though the under-warranty movement-inspection/adjustment was scheduled to require 5 weeks, Joseph contacted me in 2 weeks and 2 days to notify me that my Rolex had been sent out to Dallas, adjusted, returned to San Francisco, and was ready for pick-up! I thank Joseph and Team Kerns for swiftly getting my now-within-specification Rolex back-on-my-wrist AND for making me feel special and welcomed during my 2 brief visits. I truly look forward to returning to Kerns and experiencing That Kerns Hospitality & Service that made my first 2 visits oh-so special. === = === === = === read more

Right from the beginning, we had an excellent experience. Rachel was the perfect host for us and she answered every question imaginable. I was able to try many different watches in a relaxed environment, and ultimately she assisted with deciding which time piece was best for me. Walked out of there very happy with an amazing piece. If you're more of a straight shooter and don't really like much fluff from sales people when purchasing, definitely ask for Rachel. She was very knowledgeable, but didn't oversell and really just allowed us to sit back, enjoy and think. read more

I had the best experience with Kerns at their San Francisco location. My advisor Jeff is very welcoming, kind, and knowledgeable. He treated me with nothing but respect. I placed my name on a waitlist for a stainless steal piece and didn't wait more than a few weeks before receiving a call from Jeff. The entire staff at the boutique is very kind and attentive. They even offered me a beverage of my choosing. The location is in a safe enough location. I would prefer to visit the Kern's in Burlingame because it is a much safer location, but there were plenty of SF Police officers on every corner of my walk from the Union Square parking garage to the boutique. I hope management at Kern's continues to request or fund a police officer to stage outside their location for safety precautions. I will definitely be returning to Kern's SF for my next timepiece purchase. Thanks Kern's staff! read more

Great customer service from Jeffrey. Store ambience is luxurious with nice and responsive doorman. Outside feels safe with constant police presence. No need to bring your watch out on a brown bag. We used to get our Rolex fix from Bucherer in Market. Too bad they closed. We felt bad for our SA and also we need to begin a new relationship with a new AD. So after doing some shopping in the city we decided to try our luck at Kerns. We waited because we do not have an appointment. Doorman let you know if it's ok to wait. When our time came Jeffrey greeted us with a smile and we felt easy right away. No pressure, nothing. We told him about our relationship with our previous and he showed great empathy. He took our info and wishlist. Jeffrey let us try a watch that was in our wishlist. It was great fit and advised me on some other things. When I asked if the watch I tried is available, his answer was congratulations, it's available. Closing the transaction was easy, with celebratory glass of champagne. We will definitely go back at Kerns store. Try them out and even if you don't get anything, at least it will be a good experience. read more

My experience at Kerns, especially with Jeff Avina, was excellent. The SF staff were respectful and helped me find the ideal watch. Jeff exceeded my expectations by securing the exact model I wanted. I'll shop only at Kerns from now on and highly recommend Jeff, who is just an outstanding guy. read more

My experiences at this showroom are wonderful to say the least! Not too long ago, I made an appointment to inquire about a certain timepiece. Jeff was my advisor. He was friendly, welcoming, and knowledgeable. All of my questions and concerns were addressed. The watch I wanted was not available at the time, so I did not make a purchase during my first visit. However, I left with optimism based off of Jeff's sincerity. Fast forward to the present.... I receive a call back from Jeff! He tells me my watch is available! I'm on cloud-nine to say the least! From the phone call to the face-to-face appointment, Jeff definitely shared my enthusiasm! From the moment I arrived back to the showroom, Jeff mentioned a few things regarding our first meeting. I think that's amazing that he remembered our conversation from our initial encounter! The customer service experience here is second-to none! I'm definitely referring Jeff, and all of the nice people at Kern's, to all of my family and friends alike. read more

I had the best shopping experience at Kerns Rolex, with Joseph assisting me. I have visited many Rolex dealers across the United States, and the most common phrases I've heard are: "You need to have a buying history," "Are you local?"--and the worst one, "You are ambitious." Needless to say, I shied away from visiting Rolex dealers because I often felt intimidated. But then, through my friend--who also had an amazing experience at Kerns Rolex with Joseph--I met Joseph. When I visited, I tried on a few watches, except for one that I didn't even dare to ask about because it seemed impossible to get without a purchase history: However, Joseph was incredibly kind and let me try it on. Then, he simply asked, "Which one do you like?" I was hesitant to say the one that i like because I thought it was out of reach, so I mentioned somthing different instead, thinking it was more realistic. After all, I had never heard of anyone getting the watch that they want at first try. Three weeks later, I received a message from Joseph. I was excited just to hear from him, but during my appointment, to my absolute surprise... I got my dream watch!!!! I was literally in tears. I cannot thank Joseph enough for the best experience I've ever had. I felt so welcomed in this store, all because of him. The intimidation I once felt was completely gone, replaced with gratitude. read more

Came in just for fun as I'm visiting San Fran for my bachelor party. Went in just to see one of the watches I've wanted for over 2 years. And started talking to Jeff and had a great conversation. And he was able to make it happen for me on this special trip. Thanks so much for everything. Staff was extremely friendly and helpful and polite. Everyone in the store had a great attitude. Thanks so much for such an amazing story I'll be able to carry forever. read more

KERN's IS MY AUTHORIZED DEALER FOR LIFE! - Given the entire staff treated me like a VIP (I'm just a regular watch enthusiast with milestones to celebrate), Jeff A. is the Man! I have bought 2 Rolexes from Jeff (to celebrate my 30th Anniversary from UCSD Engineering and 20th Anniversary from USC MBA) and I am beyond grateful he helped me commemorate my milestones in a timely matter. He is my AD for Life and I will continue to buy from him and Kern's indefinitely. HIGHLY RECOMMEND! read more

A wonderful experience. Professional and attentive. These are products with incredible following - and yet I felt taken care of. What a beautiful new space. Very special read more

Bought my 2nd timepiece from Kerns in SF ( first one from Burlingame). Eric is a warm host and along with his team, made the entire buying experience very special for me - he likes to get to know people and take care of them. I got the (difficult) piece I was looking for. This new store in sf is beautiful and the team is trained well to make you feel welcome - which is typically hit or miss experience at other ADs. read more