Splurgy but WORTH it! Great quality and selection, super helpful staff. I've been back a few…read moretimes. Really great service and so knowledgeable.

I buy all my pork, beef and fish from the Point Butcher shop. There meats are well trimmed and…read morevery flavorful. The store gives great customer service and advise.

A real Italian deli in Boca! authentic all the way, and so many delicious dishes to choose from…read moreI will be back and try many different items on the menu Expertly done and a true treasure

If you ever imagined what a friendly urban NY do-it-all local market with deli, butcher, coffee…read morestation, and ethnic selection would look like, then AJ's Market at the Chevron gas station in Soquel will completely change how you think about convenience stores. Yes, they have gas and a car wash, but that is just the beginning. Inside, there is a gourmet kitchen serving up locally harvested seafood and Harris Ranch meats. The burger here is hands down one of the best in the county. It is technically fast food, but nothing like what you would expect from that term. AJ's goes way beyond typical gas station fare. You will find organic produce and treats from around the world like English biscuits, real maple syrup, and a Southeast Asian spice rack. They also offer an impressive selection of local wines, baked goods, ice creams, and coffees. Owner Akhtar Javed, originally from Pakistan, opened the market in 1987 after falling in love with Santa Cruz. He became a local legend after the 1989 Loma Prieta Earthquake when he let customers take what they needed and pay later during the power outage. AJ's Market is a true gem and worth the stop whether you need gas or not. P.S. AJ also carries dried cuttlefish so you don't have to travel to San Jose or find a Ranch 99. P.P.S. In addition to the coffee station, they also had a full cooler of Marianne's Ice Cream!

This was my first time ever had this particular sandwich spot. I've seen a handful of people sit…read moreoutside or walk along this corner pressure point. I wanted to check out the other stores since they had a little market outside. I ended up ordering the Firebird sandwich with an Izzy and I was surprised on how many different styles of drinks, wine and so does they have inside there? Sandwich shop. They also had deli meat you could buy and stuff you could take home with you. The lady that helped me was incredibly friendly impatient since I had no idea what I wanted to eat. She gave some options since I wanted a hot sandwich and I liked cheese that melts. Lol when I got my fire sandwich, I neglected to ask if there was any condiments or vegetables inside besides the bell peppers. I always like lettuce or something with a crunch. Sandwich was pretty basic, but I think it needed something extra like a spicy aïoli sauce or something added to take it up to a different level of flavor. I usually like different flavors within sandwiches so perhaps I'm just picky. Overall, I thought the sandwich shop itself was incredibly cute and I liked all the drink drinks and glasses or even bottle of wine you could purchase and then walk down the way to the beach! That's exactly what I did after I ate my sandwich.

We got the smoked tritip chimichuri; it was good, the meat was camper smokey, but we thought the…read morebread should be toasted and the meat hot. (the the panini side of the menu probably does that...)

Great selection with very competitive prices especially if you sign up to become a member! The…read morestore is very well serviced and kept clean. Almost never out of stock. They carry my favorite sweet potato fries and chicken strips in pic for great prices.

Great stop within Capitola area for most goods. Beautiful location, although it seems like it's…read moreaging a bit. Helpful employees! For travel content you can find us on Instagram @sunsetourist

IMHO Such a…read morebeautiful produce market! We had just finished having breakfast at The Cook House and my friend needed to buy a bunch of green onions, so across the street we go! The first thing I noticed before entering the market, was the freezer compartment chock full of Marianne's Ice Cream! Unfortunately, we didn't have a cooler in our trunk to keep any frozen goods cold, so we had to forgo buying Marianne's. The market is bright, clean, and full of beautiful produce and other staples. Cashier was friendly.

I've been to Sunnyside Produce many times over the years and honestly I would've been happy to…read moreleave a positive review in the past, but it never felt necessary until now. This recent visit was disappointing enough that I feel it needs to be shared. Customer service was noticeably lacking. When we got to the front of the line and realized we forgot something, the woman at the register rolled her eyes and let out an audible sigh, even though no one else was in line. It felt unnecessarily rude. Throughout the store, employees were unhelpful and unapproachable. We tried to ask a question to a young tall man who clearly worked there, but he completely ignored us and just kept walking. Later, we asked a Hispanic man working in the back for help, and instead of answering, he gave us an annoyed look and walked away. It was uncomfortable and made us feel like we were a bother just for asking. To top it off, one of the two avocados we bought was completely rotten inside. The store itself didn't feel clean. Shelves had layers of dust, and we wandered around without a single person offering to help. Prices were shockingly high, especially considering the poor experience. Nob Hill is just down the road and offers better service, better prices, and a cleaner environment. I usually don't leave reviews unless something is exceptionally good or clearly disappointing. Unfortunately, this was the latter. I hope they get their act together, because this used to be a decent spot. But right now, I can't recommend it to anyone.

This store kinda reminds me of nuggets with beautiful display of different foods. They had a lot…read moreof choices as far as the salad bar, sushi, and some deli options. I got the california sushi roll. It was tasty but a bit dry. I probably won't order their sushi again unless I see them make it fresh. The produce were pretty good and I was amazed by their parmesan reggiano display. Customer service was great. Our cashier was friendly and professional. Parking lot was a little busy but didn't have a problem looking for a spot. IT's a shared parking with other businesses.

DO NOT BUY NEW LEAF GIFT CARDS THEY DO NOT WORK!!…read more This is a known problem at New Leaf and will require a manager to use your gift card. Unless you enjoy a line of pissed off customers waiting on you to use your gift card - Avoid buying these until they get it fixed.

Highly recommend Taking Pure Joy for anyone who wants delicious, no-hassle meals delivered to their…read morehome. Teddy was very accommodating to all of our dietary restrictions and other requests, and communication throughout was impeccable.