I get you are trying to sell cars, but the attitude when i say no or im not ready to purchase yet is crazy. THEN i called to see what forms of cash payment they accept, the guy was rude and said "well first off my name is Jorge, who am i speaking with". not sure why that matters when i just want to know how i can pay. then he proceeds to ask for my number so he can look up my my appointment. i told him "im okay, i don't have one and don't want to give my number. just had a question. i don't need anything else". he proceeds to be a sales man and ignore what im saying, so i hung up. he proceeded to FIND MY NUMBER IN THE CALL LOG and text me. i texted him back that i find it unprofessional and inappropriate that he would find my number and contact me after i specifically said no and it makes me uncomfortable. i also said to not contact me again. HE TEXTS ME AGAIN, so i block him... 2 HOURS LATER HE BOOKS ME AN APPOINTMENT WO MY CONSENT. who are these people hiring ??? you'd think BMW would do better. just weird, unprofessional and inappropriate. salesman or not. learn to take rejection when people say no. read more

Long Beach BMW - appointment i didn't ask for - Auto Repair Near Me - Long Beach, California

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We could not have had a better experience purchasing from Long Beach BMW! Adrian helped us SO MUCH, and made the process so smooth. They were so understanding of what I needed and really went the extra mile. Adrian and Sam made a sometimes scary experience something I felt good and confident about. Will definitely be recommending friends and family to LB BMW. read more

I purchased a vehicle at Long Beach BMW in May. I had a service light come on and took it in for service. My service advisor Albin was extremely helpful, a great attitude and was very knowledgeable. There was an issue that came up and Jose the manager, along with Albin fixed the issue and made the process seamless and fast. I've dealt with numerous BMW dealerships (DTLA BMW, South Bay BMW and Pacific BMW). This was by far the best experience I've had a far as customer service. read more

I've never had such a frustrating experience with a service department. Long Beach BMW refuses to allow drop-offs for anything other than oil changes on Saturdays, which is incredibly inconvenient for full-time professionals like myself. I had to rearrange my schedule just to drop off a car for two recalls--only to be made to wait an hour, after a scheduled appointment, just to be told they had no loaner vehicle available. They offered me a gas car instead (despite my EV) or nothing at all--on top of requiring a $500 deposit. My wife was later told she had to wait 2-3 hours for the loaner car to charge to 20%, or we had no other option. This appointment was booked a week in advance, confirmed multiple times--including the day of--when we were promised the car would be ready. When I expressed how unacceptable this was and asked for them to respect our time, especially since these were BMW recalls (not regular maintenance), I was told it was a "courtesy." I explained that it's not a courtesy when it's a manufacturer issue and BMW is being paid for the recall work. The representative hung up on me. When I called back and asked to speak with a manager, I was denied. I've had a great experience with the sales team, but the service department and loaner program are absolutely terrible. I will never do business with this dealership again. Loaner agent: Saul Becerra read more

I visited BMW of Long Beach on Spring Street a few weeks ago. The gal, Naomi, that helped me was wonderful. Khalid, another gentleman, was also very kind and helpful. So I would give the service people a 4-5 stars. Having said that, I also got in a car collision while there. The elderly gentleman who backed into me denied doing it; it was loud and messy. It was so loud and heated that the BMW director/manager (Mr. Brewster) had to come out. He assured me that it would alright because they had videos. He didn't advise me to call the police or anything and in hind sight, I should have called the police department and filed a report. I spoke to an adjuster handling the claim for the gentleman who hit me and they haven't even been able to contact their insured (he obviously is avoiding them) so they aren't accepting any liability. I am out my deductible and rental. They further advised me that I had to acquire the video footage from BMW. I tried. I emailed the director/manager of LB BMW and didn't get any response. He simply ignored me. What is the point of giving me his card if he wasn't going to respond? I am annoyed. I have been driving a BMW for over 10 years and years ago, I used to take my car to this location for service because it was close to my house and back in the day, I used to think the service was awful-unfriendly and snooty is how I would describe them. The service people seem to have improved considerably, but I won't be returning to BMW Long Beach. How is it ok to just ignore a customer's email??? Annoyed is an understatement. read more

After I test drove a car here, they gave me a quote with $1557 of hidden fees added for permaplate and anti-theft charges. They said these are "mandatory" and are already installed on all the cars they sell. This was mentioned nowhere on the listing or anywhere on their website. Why not be transparent and add $1500 to your advertised price? It would've saved me an hour's drive. read more

**I want to start this by saying that i'm in the car business myself.** I wanted to trade in my BMW 330e and get an electric i3. I contacted my local store and they appraised my trade in at $26,500. I called here and they gave me $31,000! That just goes to show they weren't trying to low ball me. I got ahold of the Sales Manager Jason. I told him I myself am in the car business and I wanted to do everything over the phone. It was a no hassle, no nonsense call! He had Alan send me pics of the car and Alan even facetimed me with the car! TOP NOTCH SERVICE! THANKS JASON AND ALAN! read more

Long Beach BMW - old 330e and "new" CPO i3! - Auto Repair Near Me - Long Beach, California

I purchased a BMW X3 from Long Beach BMW in July (2024). The sales guy I had was amazing, but I don't remember his name - young, from Hawaii. Great guy. However, the finance person who worked with me (female) is terrible. I would give her name, but she "ran out" of business cards and her signature looks like chicken scratch - doesn't even look similar to the name she said. Just imagine a signature that looks like the first letters are J and P but a person tells you their name is "Sandra Locklin" (I just made that up, folks). So all I know is she was gorgeous, well-manicured, with long nails, long black hair, a beautiful engagement/promise ring, and had candles in her office. So, let's get to what she did to make me write this review. First, I wanted to finance through my bank, so I asked for a P.O. and would return with the check. They did everything they could to pressure me into not leaving and allowing them to use my bank financing directly through them. They did have direct access to my pre-approval and could complete the transaction without me leaving, this is absolutely true. However, what they did was despicable. Because they can see how much you are approved for, they manipulated the sale to include things I didn't want or need at a significantly higher cost than the bank. For instance, they added gap insurance to my purchase at a whopping $1,500! That is CRAZY!!! My bank offered the gap insurance for $495. Yep, a whole $1,005 increase to get gap insurance. But that was only one of a few items they tacked on to my purchase. In the end, I went home that night and cried. I love my vehicle, but the joy of the purchase was absolutely ruined by their greed. The next morning, I went to my bank and they advised me to return to Long Beach BMW and have all of the additions removed. The dealership has to cancel the add-ons. I went in and she had the nerve to attempt to get me to accept keeping everything and just allow her to change the cost of my gap insurance to the $495 instead of the $1,500 she had already charged me. NOPE. If she could give it to me at $495, why did she even bother to make it $1,500 in the first place? That should be illegal. Seriously! Then she tried telling me "everybody" gets the other additions. She kept talking and talking, trying to get me to change my mind, but I stuck to what my plan was and did not give in. Once she printed the cancellation paperwork, she wanted me to sign it without thoroughly reviewing it. Nope- not again! This time, I checked every single thing. Why did she attempt to only remove the gap insurance, but keep the other two? Then she acted like she didn't know why the paperwork only printed out the cancellation of the gap when she said she clicked on all three. Then she "couldn't find" the most expensive one to cancel. I had her go ask someone else for help since she couldn't figure it out. In the end, my bank received the refund for the full $5K+ and they recalculated my monthly payments, reducing them by over $140 per month. I got the $495 gap insurance and found a reliable company (Endurance) for the Mechanical Breakdown Insurance at much less. So, if you have financing and want a P.O., make certain they give you one. If I had received the P.O., I would have not only seen all of the extra stuff they were tacking on but so would my bank. If they insist on not letting you have a P.O. when you ask, there is a reason. The lot had so many cars, that they were using all of the spaces normally reserved for customers and other non-parking spaces on the lot for cars. The likelihood of someone walking in and purchasing the exact vehicle I wanted the P.O. for within 2-4 hours (which is how long it would have taken me to go get the check from my bank) was extremely slim. They were NOT looking out for me AT ALL. Trust your bank, not Long Beach BMW! I love my car, though...I absolutely do. read more

Long Beach BMW - Auto Repair Near Me - Long Beach, California

Although the staff is nice and very professional, LB BMW charging 3% fee if paying for service with a credit card is RIDICULOUS. Do Better LB BMW.. I would love to see the quarterly financial reports to just this additional service fee charge. read more

Best service from service advisor, Brian White. Brought our BMW twice for service and it was Brian that assisted us with our needs. We're very pleased for his knowledge and detailed service, like we kept on coming back to Long Beach, though we bought our car at the Beverly Hills location. He made sure our car is in best shape. His professionalism was impeccable. This is our home for our BMWs. We highly recommend this place. 3-29-2022 Julius and Joyce A. read more

Long Beach BMW - Auto Repair Near Me - Long Beach, California

I'm usually never to write a negative review but its better to let people know and warn them of the type of service this dealership provides to their customers. I recently purchased a new BMW X5 from this dealership and been happy with the car so far, but the issue is with the Long Beach BMW finance department. Make sure to do your research before purchasing their warranty. The finance manager Gina sold me an extended warranty that was overpriced for the deal. I didn't know it at the time, but after doing extensive research on the warranty after I purchased it, I realized I was conned in buying an expensive warranty. The reason I give this dealership a one star is that it's almost impossible to talk to someone about the warranty. I attempted to reach their finance department for almost two weeks now and it seems no one is at the finance office. Whenever I call the dealership, Marie (receptionist) directs my call to the finance department but I'm on the phone for 3 minutes with no answer until it hangs up. When I try to call back to reach the finance department again, Marie ignores my calls and automatically sends my call to an automated ring tone. This has been happening for the past two weeks and I can't reach anyone from the finance department to cancel my warranty. Long Beach BMW dealership makes it impossible for you to talk to anyone from their finance department. They say I will get a call back, but I never hear back from them. I'm still trying to reach them, and they're still ignoring my call. read more

I had a great experience. May Villalobos was my Service Advisor and she made the visit very smooth and pleasant. She greeted me warmly when I arrived and kept me informed during the duration of the service. I even got an excellent multi-point inspection video from Grant the technician that worked on my car. read more

Terrible service department lane manager (Fred) needs huge educational training. Extremely rude and has no courtesy. I would NEVER suggest to use such a poor dealership, where major focus is only money and commissions in their pockets for services and sales. Try using dealerships that are larger in size. DTLA BMW and Irvine BMW I heard are extremely respectable. read more

I love going to Long Beach BMW I bought 2 cars from them, the last time I went Marie directed me to the Manager to resolve some paperwork, Marie is a really helpful receptionist, I always feel welcomed when I go in! Thank You read more

Terrible experience! Dishonest salesman & finance department! I was scammed and I do not recommend this dealership! Hidden FEES!!! I have owned 5 BMW's (first time buying from Long Beach) and this was by far the WORST dealership experience ever! ZERO stars! read more

Friends, this BMW service center is one of the best around. The customer service is TOP NOTCH. They greet you when you arrive, offer you coffee and a place to sit, they offer water and Uber service as well. The agents at the customer service stalls know you and they come over to say hello when they see you. Prices are standard, there is no haggling, but they are fair and will offer a free something if you request. The service center is very nice, not too big. Some BMW centers are MASSIVE!!! THEY TREAT YOU VERY WELL HERE AND I APPRECIATE GREAT CUSTOMER SERVICE read more

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Andy my Sales consultant had great communication and made the process really easy and pressure free! Special thanks to the Sales Manager Javier Hernandez that was super responsive and made the deal possible by going above and beyond. I started the initial process online and Javier was more than willing to help and make it super easy. It's hard to find dealerships like this one that offer excellent service and transparency. Loved the experience in the finance office as well where there was no pressure and they explained everything clearly and ethically. Thank you Long Beach BMW! read more

Long Beach BMW - Auto Repair Near Me - Long Beach, California

One of the best experiences I've had in buying a car, I've bought many brand new cars... staff are great, no haggling and made it happen in the shortest amount of time. Thanks to our good friend Bassem for insisting I come see this one of a kind gem and introducing us to this great team : AJ, Tony, Jason, Sandy and Ricky they were all extremely experienced, pleasant and made my visit above exceptional. Thanks to them, I've become a lifetime customer to this dealership, so worth the hour and half drive from my home! Love my NEW X6 Competition, My green beast as everyone calls it! read more

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Experience was great. Tim, Kam, Javier and Sam helped me throughout the entire process. Everyone was super friendly and professional. I went in pre-approved and they somewhat matched what I had. It makes it easier going in knowing what you want so do your homework. Both parties worked together to meet in the middle and both are satisfied. read more

Great service. I was helped instantly and ended up purchasing a white X5. I am In love with my new car and loved that they worked directly with my credit union for financing. The process was simple and easy and I would not hesitate going back or referring someone. read more

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False advertisement on cars listed online. You get there and they up the price 4k and say the online price is wrong. Trying to rip people off!!! read more

One star is way too much! Keep away and go to a different BMW. They totally had me signed a different contract. I've bought or leased many cars but my experience with this dealer was like being in a twilight zone. They also had taken the charger extension for the car. read more

Adrian went above and beyond for me and helped me with the car I've always wanted. He was understanding, very helpful, and great at explaining everything. Definitely would recommend coming here. Cool guy. read more

Long Beach BMW - Auto Repair Near Me - Long Beach, California

I've never had a more unprofessional experience in decades of dealing with dealerships (which speaks volumes). This BMW dealership's service people are ridiculously unscrupulous - I was quoted one price then charged a price three times the quote. Don't ever, ever go here unless you enjoy being ripped off read more

The advisor Joshua is great! He is friendly, knowledgeable, and professional! I would definitely ask for him first your BMW or MINI service. Also, John at the loaner department is very helpful and understanding as well. I would recommend working with them and this is one of the best BMW dealerships in the Los Angeles area. Thank you Joshua and John for your dedication! read more

**UPDATE ON 1/30/23** It has now been 4 weeks since I gave Long Beach BMW my Mini Cooper to repair... My insurance has confirmed that my Mini Cooper has been totaled while in the hands of the dealership and I will not be paid out until Long Beach BMW releases my car. I sent Paul Brewer an email on 1/25/23 and have still not been contacted back. I have had to contact the Bureau of Automotive Repair Complaint Dept. in order to get this resolved. Long Beach BMW totaled my car and now wants to profit off of my loss. read more

another classic car dealership that only cares about selling and not customer service. I bought a used car here and it had issues after a month and after calling a couple times a week for four weeks in a row they will not do anything they pretend like they're going to help me, and then they never get back to me about it. these guys are dishonest and they will sell you a car with problems. read more

With 34 years of experience in the automotive industry, I have had the privilege of training many general managers and sales professionals for ultra-luxury dealerships. My experience at Long Beach BMW was outstanding! Jorge Solis was an exceptional professional who made us feel like we belonged to the Long Beach BMW family, always maintaining a friendly and approachable demeanor without being pushy or overbearing. The entire experience was seamless and effortless; he guided us through the entire custom build process and made sure every detail was addressed. He secured an incredible deal that brought back a customer after 24 years, and we truly appreciate all his assistance! If you're seeking an exceptional experience, Jorge Solis is the one to choose! Thank you Jorge! read more

Horrible condescending service and passing the buck! LB BMW has lost all of my future car buys and maintenance business. I purchased a 2022 X7 for my wife and recently a 2025 M3 for myself. Both times they hard sell us on permaplate exterior paint warranty and how fabulous it is. My wife recently used permaplate for damage on her X7 hood (different terrible experience DO NOT BUY PERMAPLATE!!!) and then got error code/warning about the restraint system malfunctioning so she brought into LB BMW. LB BMW says it's not their problem since permaplate had to remove bumper to fix hood and that it would cost us $700 just for LB bmw to take the bumper off to diagnose the issue despite also having purchased the 7 year extended bumper to bumper warranty. Tried explaining to service advisor May Villalobos that it should be covered then she says "well where did buy permaplate from"...WE BOUGHT IT FROM YOUR DEALERSHIP!!!!. Then when asking why it's $700 dollars to remove the bumper before we even get a diagnosis May Villalobos says "we don't work for free". Unbelievable. DO NOT BUY PERMAPLATE AND DO NOT TAKE YOUR CAR TO LB BMW FOR SERVICE. read more

Huge fan of this place. Couldn't have been happier with my service from Robert Behr. He made the whole experience. And we ultimately bought a vehicle we are very happy with. Thank you Long Beach BMW!! read more

Long Beach BMW - BMW - Auto Repair Near Me - Long Beach, California

On Tuesday 7/9/24, I received second rate service from the parts department when I went to purchase a new center cap for one of my wheels. The person who "helped" me (don't remember his name, had a very low haircut), sold me an ill-fitting wheel cap and when I brought it right back, minutes later, he stated he couldn't help any further without my wheel being removed to get the serial number from one of the other center caps. He went back and forth with me then rudely suggested I ask the service department if they could remove my wheel. I went out to service and happened to encounter the sales manager Tony, who walked to my car and took pictures of the center cap (something parts should've done) and assisted in getting me a refund on the center cap the guy sold me. I was told I would get a follow up call but didn't. Fast forward to yesterday 7/10/24, I went to Beverly Hills BMW, received excellent service, and got a new wheel cap in under 15 minutes. They did not give me any run around about serial numbers or any other made up nonsense. I am very disappointed with Long Beach BMW's customer service. read more

I took my 2013 328i in for a low oil pressure light and temperature warning. Steve Smithson was my my Advisor he also is a M Specialist unfortunately my guider broke and timing chain was loose the work was needed and expensive. I asked Steve was there anything BMW could do to help with the cost. BMW would not due to age of vehicl. But Steve escalated it within the dealership and they helped me out a bit. Thanks to BMW team and Steve in Long Beach. read more

Long Beach BMW - Auto Repair Near Me - Long Beach, California

Our salesman Mo was great! Gave us the best deal and we will definitely come back to purchase from him again!

Outstanding customer service by Jose Larios at Long Beach BMW! Had to drive an hour and a half to bringing my car in for a trade-in appraisal. It was worth all the efforts! Jose Larios kept to his words on how much he would pay for my car and on top of that, he really worked hard towards getting us the car that we want while keeping to our budget as best as he could. What I like most is: he neither pressured us towards certain sales goals nor used condescending tactics to close the deal. Oh did I mention that Jose was willing to come in on his day off to meet my availability? Totally love his above-and-beyond work ethics! Highly recommend engaging his service to get you your car deals... Recommend this dealer? Yes Purchased a vehicle from this dealer? Yes Did the dealer honor all commitments made? Yes read more

Long Beach BMW - Auto Repair Near Me - Long Beach, California

BELOW AVERAGE for any dealership standard. Sales person was somewhat nice. AFTER the sale of the car: -Ivan (sales person) stated that the car would be DETAILED but car was still dirty. -The WHEELS WERE FILTHY. Ivan stated all cars have brake dust. -At least 5 yellow POLLEN SPOTS still on the car. -There was glitter still on the seats, pearl bracelet on the floor, and even a SPIDER EGG in the door jam that was a funny observation I mentioned to Ivan before I test drove the car. -Front grill had stained water spots. -Windshield and rear had stained water spots (took a few washes to get that mostly removed). -Forgot to provide copy of carfax as promised. -Key fobs needed new batteries (not a big deal - I changed them myself). -Engine AIR FILTER WAS FILTHY so I had to change it - looks like it was never changed. Other: -Ivan (sales rep) promised to correct paint on the front and rear bumper. Never followed up with a date to come back after multiple calls and texts. Not a big deal, but seems odd to leave me hanging. -Ivan started working with another customer during the end of my deal, making me wait longer and no explanation. -He brought my girlfriend and I waters before the test drive, which was nice. Overall, I'm happy with the car after I cleaned it myself. I'm pretty easy going (also an enthusiast with 2 other BMWs), but I think BMW corporate would be embarrassed by this dealership. read more

Long Beach BMW - Dirty engine air filter - Auto Repair Near Me - Long Beach, California

After having a poor experience with South Bay and Beverly Hills BMW, I was referred to Long Beach BMW from a friend that highly recommended their sales and service. Thankfully, that recommendation did NOT disappoint. Quinton Smith was my Client Advisor and he was extremely patient, helpful and thorough in guiding me through the process of custom ordering my 2023 BMW X3. Since Long Beach BMW is a high volume and high quality dealer, I was able to get an allocation and my car was delivered in 6 weeks!! Communication was kind, consistent and detailed. Pricing was straightforward and fair. Sam Eltawil was amazing to work with, kind, and answered all my questions,. Both gentleman helped to take the stress out of everything and made me feel comfortable about the whole process. Being new to LA and the first time buying a BMW, I am elated with my experience. When it's time for service and a new BMW, Long Beach BMW is going to be my first and only phone call. read more

Long Beach BMW - Auto Repair Near Me - Long Beach, California

I recently purchased a used 2023 BMW i4 and had the most easiest, comfortable, buying experience EVER. Upon arriving to the lot, I wasn't immediately pressured by any salesperson (which I thought was great) and I was able to freely walk around the lot and look at cars without being pressured or haggled. Jorge Solis (Sales Associate) was EXTREMELY patient and helpful and didn't haggle me with the sticker price or add-ons. PLUS, he was able to get me into my car within my budget (THANK YOU SO MUCH)! Gina, the Finance Manager was absolutely amazing. She was VERY thorough and explained everything. The sales manager was also super nice. Overall, I had an amazing buying experience with Long Beach BMW and I would 100% recommend purchasing from this dealership. Please ask for Jorge! He's absolutely amazing! read more

Great service I didn't even get the car here but they are very helpful. Service is awesome and also parts. They carry great BMW apparel.

If "overpromise and underdeliver" were a place, this dealership would be it. I'm not naming the specific sales associate involved, because I believe this is a systemic, organizational issue. That said, employees should feel empowered to push back and provide constructive feedback to management when service standards fall short. As a proactive and responsible vehicle owner, I regularly service my 2012 Mini Cooper to keep it in excellent condition. I often receive compliments on how well-maintained it is, which is a result of my diligence. Even though I know dealerships tend to charge a premium--often 35% more than independent shops--I choose to bring my car here in hopes of receiving top-tier service. Unfortunately, that expectation was not met. Here are the key areas where the service failed: * Loaner Car Miscommunication: Before bringing my car in, I called ahead to confirm if a loaner vehicle would be available since I had multiple medical appointments that week. I was told yes. However, no one disclosed the number of hoops I'd have to jump through to actually secure one. In the end, I wasn't provided with a loaner, and while part of that was due to an insurance issue, the lack of transparency and support was frustrating. I did receive a complimentary Uber home--this detail becomes relevant later. * Service Promises Not Delivered: I had extensive work done--brakes, struts, an oil change, a recall issue, and an airbag light diagnostic--totaling around $2,600. I asked my service advisor if a car wash could be added while my vehicle was already in for service. He told me it was complimentary. When I picked up the car, it was visibly dirty: exterior stains, trash still inside, and unclean tires. If it couldn't be done, just say so. Don't promise services you can't deliver. * Lack of Communication: I was told on Friday that my car would be ready by Monday. No time was specified, and I didn't think to ask--lesson learned. What was more troubling is that my advisor failed to mention he would be off on Monday and left no alternate contact. I spent that day scrambling to get a status update. When I finally got through to someone, I was told the car wouldn't be ready until Tuesday. It wasn't available until late Tuesday afternoon--five full days. * Unexpected Diagnostic Fees: When my advisor finally called with an update on the airbag light, I asked what it would cost to repair. He told me a diagnostic was required and would cost about $250. I approved it. The actual charge was closer to $270--not a huge difference, but the lack of accuracy and transparency was frustrating. Then, after the diagnostic, I was told the airbag repair would cost an additional $2,000. I declined. * Broken Uber Promise: When I was finally told the car was ready, I called the dealership to request an Uber ride back--just like they had provided initially. I was told their Uber partnership "wasn't working," which made no sense since it had worked five days prior. I had to arrange and pay for my own ride, which was not reimbursed. I will not be returning to this dealership for service again. I understand times are tough, but it's clear that quality has significantly declined. Cutting corners and misleading customers is not the way to adapt to economic pressures. Overpromising and underdelivering only leads to lost trust--and lost business. read more

Not What It Used To Be. Unfortunately this Dealership is not what it once was. Had several negative experiences recently here, at our local BMW dealer. It's a shame because the business is so convenient. It used to be great. Back in the day they offered free car washers to BMW customers a couple times a week. This perk was 86-ed with Covid and never brought back. Back in the day, the people that worked there genuinely seemed happy, it was a welcoming atmosphere, dare I say, it was a very pleasant experience. But that was several years ago, and this is now. Talking about issues. First it was technical issues last year with our vehicle and communication problems with the Service department, where we had an issue with our Backup Camera that took a month, and several visits bringing the car in and our of Service, to ultimately get fixed. The struggle of trying to get a loaner / rental vehicle, and even just simple communication from the dealership was a daily / weekly struggle. Not the best. It was a very negative interaction last week that finally prompted an actual review and assessment. The short story is, long standing BMW customer, and the saleswoman treated us very disrespectfully. Even more so, like there was no such thing as customer loyalty (this is our 4th BMW). The "deal" she offered was basically new X5 money for an older model X3 vehicle. No bueno. It was icky and unpleasant, to the point where I told my wife maybe it's time we take a break from BMW, it was that bad. Just felt predatory and gross. BUT the Story has a happy ending (just not at Long Beach BMW). We were able to get an awesome deal at a different BMW Dealership not far away. I'm glad that we looked beyond Long Beach BMW (as you all should as well, smart shoppers). One additional star because they still have a nice coffee machine in the lounge (but really I think even BMW dealership in the area does, but still). Try the mocha! Make sure to shop around. I really hope that one day this Dealership returns to it's former glory. read more