I've been a customer for twenty years or more. I've bought all my bikes here and come here for…read moreservicing. Always get treated well. Bikes last and hold together. Repairs are accomplished while consulting and advising me so I get the best equipment I can afford. Also I get informed about what to expect in the near and long term so I can do preventive maintenance. In particular I have to mention Derek, a person in the service department of machinery row bicycles in Madison Wi. A great diagnostician, advisor and technician. The best in the business as far as I'm concerned.

Great bikes and location! $50 each for a two-hour rental is a ripoff! Maybe a half day rate?read more

TL;DR packed my wife's bike in under two hours for the cheapest quote in 10 miles…read more Longer unnecessarily detailed review: My wife has been talking about her childhood bike for almost half a decade. It was the one thing she ever had that was hers alone. It came from a local manufacturer in Florida and she cherished that bike. I have spent the last two years trying to con my wife into letting me just get her a similar bike. We live in an incredibly bike friendly city (for the US) in California and we downsized to one car a few years back. We really like to ride for transportation on weekends. For a number of reasons, primarily the bike has sat for literally 30 years in a Wisconsin shed, and it would cost more to ship then it was worth, and I would spend thousands to spend a week restoring an ancient bike. I don't know if you ever had experience with a person with autism who has a fixation but if you do then you know. She could not be reasoned with, cajoled or bribed. I called wheel and sprocket Middleton first. The guy who answered the phone (my apologies I forgot every name the moment I heard it bad habit) explained he could pack it in a box but didn't recommend shipping if I was flying back. He told me I could check it as luggage instead. He told me this would take a couple days as they are busy with the back to school crowd. I thanked him for his time and hung up. I spent the next 20 minutes calling the airline, a shipping company and two competitors. Everything he told me on the phone is true. It is miles cheaper to get it packed and put on luggage than shipping. It does fit within standard luggage dimensions. He was also 50$ cheaper than the other place which didn't suggest it be luggage and instead told me it could be shipped by them. I went with the smart choice and brought it to Wheels and Sprocket. Once there a different guy was super helpful backed everything down to the quote on price and didn't bat an eye at the shape of the bike. I mean when I saw the bolts myself I decided the restoration went from a weekend job to a week job. I told him when we were leaving next week and that we would have to drive back from Milwaukee to get the bike for the airplane. He talked to his mechanic and he said he could have it back today. When I came back to get it a young woman helped me load it in to my car and was super helpful and made it quick and easy. I mean I just got a bike broken down and boxed but it made the person I love the most literally cry when her dream came true. It's just a bike, it's just a bike shop but goddamn sometimes a bunch of people really go out of there way to help it means something. So telling it here is the best I can do. Thank you guys.

Every W&S employee (service, sales, managerial) has been kind, encouraging, and helpful. They have…read morepatiently and thoughtfully answered all my questions about repairs and equipment.

This bike shop was great. Helped my mom take her cycle in for new shifting cables and shift levers…read more They finished the work 3 days early and did the work at a reasonable cost. Great work

These Guys are great. We used Slow Roll for bicycle service recently. It quickly became clear they…read moreare "subject matter experts". When service was completed we left satisfied and now can add Slow Roll to our "trusted advisor" list.

After enjoying a coffee and a few tacos at neighboring Bandit Coffee & Tacos, we wandered through…read morethe connecting doors into the biker's paradise known as Motorless Motion. The store is located in the historic Madison Train Depot, which sits at the corner of Washington Ave...and you guessed it, the train tracks! Space is gorgeous and has a lot of the original and historic charm left. The main space is a large sprawling open room with floor to ceiling windows flanked by multiple rows of bicycles. There is a smaller space through a step down that features more bikes lining the walls. In addition to the actual bicycles, they offer a wide variety of accessories, tools, kits, tires, tubes, etc...and even a few other outdoor sports for those who go beyond bikes. Service was super friendly. While we were not after a bicycle that day, the staff was very welcoming, helpful and enjoyed chatting up about bicycles...as we had questions! Overall, solid spot in a beautiful location! My pal, which lives in Madison, has since purchased a bicycle from here, so our trip in was well worth it!

My favorite bike shop in Madison because the staff are so awesome. They are very knowledgeable and…read morealways help you make the best decision for your bike. I've never felt like they will up-charge me or recommend unnecessary work. They also have really wonderful female mechanics and sales staff, I always feel super comfortable when I come to look for help. This time I just took my bike in to get a new handlebar wrap, it was $25, I think they did a great job and offered a few different wrapping options that met my needs . In the past, I've taken my bikes here, just for advice and they didn't charge which I really appreciated. Work is usually done within a few days and they are very communicative about prices / timelines!

Excellent customer service! Kate spent nearly an hour with us getting our son set up with a bike…read morefor college. She was knowledgeable not just about bikes but specifically the needs and concerns of Madison students. We're customers for life!

Ordered a new frame with an integrated seat mast that needed to be cut to size. Went to multiple…read morebike shops around town that all said they couldn't do it or would need to charge astronomical amounts. Took it to trek and they sized me up and had it done in a day for pocket change. Great customer service and they really know their stuff. Would recommend coming here no matter what kind of bike you own.

Awesome store and team. I felt staff members gave their full attention and answered all of my…read morequestions. Thank you Jake!

I found a used bike I liked on the website, called this store to see if I could test ride before…read moreordering, and was told to come right in! I was able to ride a path behind the shop to get a feel and the workers here were very helpful and offered honest advice. Once I had the bike and put it together, I rode over and got it checked out to make sure I put it together correctly and they immediately were able to help me true the wheels and changed out a squeaky brake pad for me - free of cost. I'll definitely keep coming here and it's one of the reasons I bought a Trek!

Love this Eriks. Unfortunately I forgot the guys name who was so hopeful but I'm sure you'd see him…read morein there with a smile and willing to help you or talk about any cycling experiences. This is my go to place after feeling a little out of place at other Erik's locations.

These guys suck so bad. Pretentious losers seem insulted that you would want to buy your first…read moredecent bike here. Maybe if you're looking to spend a few grand on one they talk to you like a normal person?