$13.99 for soju is rough, when you can get it at total wine for $5.99. But if you're in a pinch, I…read moreguess convenience is the reason for a 250% markup.

It's really rare I write a review but I've never been to a more patronizing, rude, nasty liquor…read morestore in my life. Save yourself and walk two blocks up the street where the people have some decency (and a bigger selection). If this saves one person from having to deal with the worst vendors in NYC, it will have been worth it. 0 stars.

Super friendly local liquor store. I highly recommend!…read more I've been coming her for ten years to pick up wine and liquor. The store is in a very convenient location across from the movie theater, near the M34A bus stop, and close to a few restaurants that let you BYOB. I dropped by in April as Covid was winding down, and the guys at the register were super friendly.

Always fast delivery and good prices. Just call and give your address and credit card and a tip…read morefor the delivery person and no problems. Faster and cheaper than any app.

Lovely array of wines and liquors here. So many choices , categorized perfectly. As soon as I…read morewalked in I was asked if I needed assistance , the employees are very friendly! I had found a specific wine bottle I was looking for here via a GOOGLE search. The wine wasn't as expensive as I had seen in other stores. Great location between Herald Square and Times Square. Clean and great open space.

I work by this wine shop and I've definitely bought many last minute bottles of wine from this…read morestore. It's over priced as you would expect from the proximity to Times Square. For a bottle of wine $20 or under it's fine. Once I had a last minute birthday request from my husband for "a little bottle of Johnny Walker Blue". I definitely paid the sucker price for the last minute request, and I know where to get is in Brooklyn for a lot cheaper. But since I was in that predicament, I opted to get the special Chinese New Year, Year of the Dragon bottle for $20 extra... which is a work of art and absolutely made my husband's night and he will be talking about for years and years. They do have some special and rare bottles that make for great gifts, but if you have more time to do your research even the rare bottles can be found elsewhere where for significantly cheaper. Oh well, it is what it is. Say, that bottle did not last through the night but at least it was genuinely appreciated with good friends. This liquor store is better than others in the neighborhood, I am glad that they exist.

The most affordable wine shop in Midtown. I've been going here for years and I'm sure the average…read morerating for this store is lower than it deserves because there are no signs or rewards anywhere asking for reviews. Every other wine/liquor store I've been to in Manhattan that has a higher rating, deserves a lower one than this shop. The inventory is well-displayed, there is a price for everything and I appreciate how the store owner/manager/designer sectioned their inventory. I know nothing about wine but I walk into this store and suddenly feel like I know what I'm looking for. The design is great. There is always the same sweet lady working the register/store. I assume she's the owner. Every time I've gone in, I've asked for a recommendation from her and have never been let down. I ask for a tasty yet inexpensive recommendation, she leads me right to what I'm looking for (they have a huge inexpensive (?) wine stock). Such efficient customer service is rare in midtown, which is really all I want when I buy a bottle of wine. And I really appreciate how she speaks to me, like a local. It's a true neighborhood wine shop.

FABU store !! Had a lovely (super chic) woman helping us stay in a budget friendly range for gifts…read morewe were looking for - she also wrapped it beautifully ! Prices felt fair for this area and we'll be back !

Came in to buy a bottle of wine and loved the layout of this liquor store. It was very clean and…read morewell-organized. The woman behind the register was very polite pointing me in the direction of the chilled wine and champagne and there was a great selection. The gentleman who assisted me was also polite and even gave me pizza recommendations. The unfortunate part that I realized is that as other reviewers said, there was an upcharge. The bottle of XXL wine I see online goes from $10-$15 and I ended up paying around $21. I would assume it would be due to location.

Huge selection of wines in a huge store. $8.99 for a small bottle of soju, I've seen worse. Man at…read morethe counter was nice and friendly.

Although I didn't actually buy anything here, I walked in to take a look, and for a store this…read moresmall they have an excellent, large, and orderly selection of mid-range ($20-$60 per bottle) mostly American wines. You don't actually need a large square footage to have a lot of wine variety, it's all how you arrange it, and this is floor to high ceiling. Prices, though no bargain, are fair. The staff, three of whom asked if I needed any help, were uniformly courteous, friendly, and professional. As I left, the man behind the register said "thank you sir" even though I didn't buy anything. It's like, hello, am I in New York? My phone says New York. Am I in Japan? Note to self, if in Chelsea and in need of a good cabernet, go here.

Went in here to get something to bring to a gathering... picked up a 4 pack of cutwater that I was…read morecharged $32 for. I said "Whoa, $30? Is that really the right price?" Never paid more than $18 for this pack anywhere else in the entire city. The cashier literally *grunted* at me and said nothing. It was such an awkward interaction. This place is half a block from my office and I'll never come back! It seems like they also don't store their wine properly which should've been a warning sign.

this wine store is the best. The customer service is fabulous. You cannot beat the price point…read more This is the only place we ordered from in New York City for delivery.

Hands down the best liquor store in Hell's kitchen / Midtown. Huge selection. Prices are amazing…read more Staff is always so friendly. Go!

Great local liquor store with a really welcoming atmosphere. They're always bringing in new wines…read moreand interesting products, so there's usually something fun to discover whenever I stop by. The owner, Kelly, is super knowledgeable and really good at giving recommendations based on your taste instead of just trying to sell you something random. They also host tasting events from time to time, which makes the place feel very community-oriented and fun. Overall just a really friendly spot whether you already know a lot about wine or are still figuring out what you like.

super friendly and helpful. They did not have the wine I was looking for but find a 10 year old…read moreMichter's. Both the owner and cashier we engaging and polite.