Barbara was wonderful-- from start to finish. She was able to take a family heirloom that had some…read moredamage and salvage enough to incorporate into an engagement ring that my fiancé loves.

Barb and her staff are experts in their field. They are caring, professional, and knowledgeable…read more Their prices beat any other jeweler and they only have the highest quality products. She is honest and just a pleasure to do business with. She is there for you in the years after the sale as well. I go back every few months for a free cleaning and to chat. She caught a loose diamond and promptly had it repaired. Her associates are just as pleasant to talk to and are nothing but helpful. Plus her dog is there too!

Had such an enjoyable experience getting a ring resized. The large, chain jewelers told me…read moreresizing would take over 2 weeks because of the holidays. Imagine my surprise when Gem Design told me they could have it finished in 2 hours!!! Only a couple days before Christmas AND on a very delicate ring with multiple diamonds. True to their word, I received a call as soon as it was done only 1.5 hours after I dropped it off. The customer service experience was also wonderful. Extremely friendly staff (including an adorable Newfoundland lazing about behind the counter, ready for a friendly scratch on the head). I highly recommend this jeweler for purchases and repairs.

Just okay. Not bad, not outstanding. I had to sell some jewelry and this was a local place. I…read moredidn't want to go to a chain. The woman that waited on me was ... not unfriendly but a bit impersonal. I miss Craig's and Hofert's back in the day.

Hands down the best place for purchasing an engagement ring in WNY. I proposed to my fiancé on…read morevacation earlier this spring and we had discussed the ring selection process. She is an artist and wanted to be involved in developing/designing the ring instead of simply picking something out of a display case. We found Brian Michaels Jewelers based on the positive online reviews. After sharing our ideas with the sales associate, she reached out to the owner for a consultation and before I knew it, my fiancé was deeply engaged in a conversation with the owner about every facet of her design concept. We were impressed by the level of engagement and customization available and I was impressed with the affordability. In a few days we were looking at a 3D model of that very ring and in a few weeks my Fiancé was wearing her dream. We were both ecstatic with the ring and interaction with the staff. For me it made what would otherwise be a stressful and awkward process, a delight that we will both cherish for the rest of our lives.

Best jewelry store in Buffalo and I've been to a few. Went…read morein to purchase a gold chain and was treated so well, my current jewelry was cleaned free of charge and the sales woman Amanda was AMAZING! She wasn't pushy, super real and down to earth, gave honest opinions, and helped me feel good about my choice even though it was more than I wanted to spend. (My choice, wasn't pressured) Lots of fantastic, high end products, prices are reasonable and service of off the charts. Would definitely recommend, and if you have any control, have Amanda help you.

They did a free estimate to constructor ring for me from scratch as well as pick stones for me for…read morethe ring. Excellent service.

I wasn't here at all in 2020. But now I've been in twice. They continue to have fantastic options…read moreand know a lot about current jewelry trends and past jewelry. They do make jewelry as well, so bring that older piece in and have it remade into something you want to wear today. Still family owned and operated. Update 90 2021

I've been coming to this location for a few years now purely to replace the batteries of my…read morewatches. It is a great local find and the employees are super nice and helpful as well. The battery replacement only took a few minutes and there were no problems with my watches either.

I've shopped here for several years... jewelry, watch batteries, charms, and more!…read moreAlways attentive staff who listen to your needs, let you browse at your leisure and offer helpful suggestions. I have not gone anywhere else in my 20+ years in the Tonawanda's, and don't expect I ever will!

Mr. Paul is phenomenal! There is no comparison in craftsmanship, in customer service, and in the…read moreprice. He went above and beyond in making our rings super special. The wedding band was my grandpa's and he sized it and took the excess gold and made the trinity knot. He made both rings exactly what I had pictured in my head and I'm extremely picky. Thank you kindly Mr. Paul for everything. We couldn't be any happier. I keep grinning like a possum eating saw briars and staring at my beautiful ring!!!

Super easy and quick service here with reasonable prices. We did have to ask for the plain rings…read moresince they were not on display with the fancier ones, but this was easy since you could look at all of the rings online before you went and just show him the photo of what you want. He thought to match the colors of the rings to the engagement ring and offered to have us bring the engagement and wedding rings back before the ceremony to have them cleaned one more time to make sure they were photo ready.

I was so impressed by the kindness and fantastic service! Even though I didn't end up getting any…read morework done, I'll definitely be recommending them to others based on what I experienced.

I bought a beautifully designed 14K gold ring from Aurum. Paul designed and made the ring himself…read more I bought "on faith" since I live in California and had to trust my instincts, research on this jeweler, and on-line reviews. Before placing the order, I requested that the ring be sized down a 1/2 size - and Paul didn't hesitate to offer this service. The ring fits perfectly, is very high quality and appraised slightly above what I paid for it - so, Aurum's pricing is very fair and reasonable. I wouldn't hesitate to purchase another piece from Paul and his team.