WOWWWWWW I've tried nearly 20 different matcha brands around SF and this place truly has one of the best matchas I've ever had. The ice cream was fantastic as well! The Hokkaido cheese tart was delicate, soft, and absolutely delicious. Everything was so good, definitely coming back soon. read more

this drink was really bland unfortunately, there was absolutely no matcha taste the peach was good tho! read more

Maruwu Seicha - Shizuoka peach matcha latte - Coffee & Tea Near Me - San Francisco, California

Service was fast but it gets extremely busy since it is in Japantown. Really crowded depending on the day you go and it gets quite hot in there. I got the ube matcha which was $8.50. As a Filipino from the mainland, I don't think it tasted like ube at all and it was quite sweet. It was still pretty good although the matcha itself was lacking. I would've liked it if it was much stronger to balance the sweetness of the ube. read more

Maruwu Seicha - Ube Matcha latte - Coffee & Tea Near Me - San Francisco, California

Can me to SF to get my hubby his favorite Japanese cheese tart and soft serve he raved about on his trip to Japan- can't find either in Denver but Japantown had all the goods and this spot does it the best! Super creamy Hokkaido Icecream and great service. Ambiance is in the mall with lots of great people watching! read more

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Stopped by for a matcha and sweet treat, and everything was delicious. Matcha and brown sugar boba matched each other well without being overpoweringly sweet. Fun flavors for tarts, including cheese, matcha, and ube. Employees were friendly and plenty of seating nearby. read more

Maruwu Seicha - matcha brown sugar boba - Coffee & Tea Near Me - San Francisco, California

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Just wanted to try their soft serve. They didn't have non-dairy options available. The soft serve was really good except the waffle cone (it was too sweet for my taste). This is an outlet in the japantown mall, with a self service kiosk and a manned counter. read more

Maruwu Seicha - Hokkaido Milk + Matcha Swirl - Coffee & Tea Near Me - San Francisco, California

The line was very long, I was intrigued to try the matcha here as I heard from friends that it's really good. Service was fast and efficient even with the long line. I got the strawberry matcha with oat milk. I thought it was good, the taste was more on the thick and creamy side. It also tasted a bit grainy to me, overall not my favorite matcha I've tried in the Bay Area. read more

Maruwu Seicha - Strawberry Matcha Latte with oat milk - Coffee & Tea Near Me - San Francisco, California

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Was in Japan town and needed matcha. Was in the mall and saw this place decided to try it out. I saw they had an ube Matcha so we ordered two of them. One with the snow top and max ube. Both came out to around $9 each. These were both so delicious! Perfectly sweet and great Ube flavor. Matcha was strong and well balanced. Definitely one of the best Matchas in the area! read more

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A thoughtful and generous friend introduced me to here. Running an errand to the main office of my banker's branch, I often bring things to my customer care person. You know, mainly fun things like beverages, snacks, or fruits, when I am delivering documents or my bank deposits. Said friend recently reciprocated by handing me a bag (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=Rmk-7xJHWs7RKbGP2U1zdQ) with a few items to take home. Having a drink in hand already, I refrigerated one of the gifted items before putting the other two there too. Watching my sugar intake these days, I waited until the next morning to start on the strawberry matcha latte, medium ice, half sweet (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&select=0O5eaeZuKxCM2GU2ur3cEA); this is a take on a flavor combination that is a signature one for a local boba tea company. I enjoyed this as the tea flavor was more distinct and the sweetness was dialed down. I would get this again. The other gifted items were the Hokkaido cheese tart and fresh sweet potato cheese tart (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&select=aVbAWdTtlPx0iEdMyWkNFg). I reheated them in my toaster oven a few days later as snacks. The cheese one was okay and didn't really stand out but the sweet potato one shines if you're a big fan of sweet potato. By appearance, I thought it was taro or ube but was pleasantly surprised. Whenever I dine in J Town, I often walk by this store that across from the former Isobune sushi spot in the mall. Now I know what they have and I will try other menu items next time. Thank you for my generous and thoughtful friend for giving my this 1st experience. read more

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hokkaido milk is a fantastic flavor, creamy and rich. had hokkaido milk in hokkaido japan and i was blown away by how different it tastes from american milk! Who knew! that something can be so good order at the kiosk then stand by to wait for your name to be called. he didnt make my soft serve till i came back and stood in front of him, because it has got to be made and swirled right in front of you before it melts of course there are egg tarts too read more

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This is the only matcha I've ever tried that I actually like! It's strong but not bitter. Smooth and creamy. The Hokkaido milk is so good! Great little shopping area. I'll def be back. Please open one in San Jose read more

Maruwu Seicha - Strawberry matcha - Coffee & Tea Near Me - San Francisco, California

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That Ube and Matcha was not it!! The Matcha and coffee was good but it could have used more Matcha for my taste. The ambiance was good for it to be a small little inside the mall pop up. They have two separate lines 1) for walk up service for paying customers and 2) for self-service. I thought that was pretty awesome. The service was not special and its starting to become the norm which is disappointing. read more

I got the dirty matcha (coffee+matcha) and really enjoyed it. It's unsweetened except for the natural sweetness of the milk. The coffee and matcha flavor worked well together. I was initially scared the coffee would overpower the matcha but not at all. Great beverage to sip on while walking around the mall. Service was friendly and drinks were out quickly. read more

Japantown in San Francisco has many good places to grab a drink. There are bars ( not sushi bars) to grab a drink like the Bar at Hotel Kabuki or MacGuffins Bar inside the AMC Kabuki theater. When I am looking for a nonalcoholic drink in Japantown I gravitate to my favorite type of beverage. Don Juan de la matcha is always in search of matcha especially in Japantown. Walking through the West Mall in Japan Center Mall I landed at Maruwu Seicha. On a Spring sunny stroll in San Francisco in Japantown I ended up planted in line at Maruwu Seicha for some premium matcha. You will see different varieties of matcha like the pistachio matcha latte along with their strawberry matcha latte . They also serve matcha gelato and classic matcha latte with soft serve. You can order the matcha soft serve on a flakey cone like some in SF. I decided to try their purple yam drink also known as the Hawaiian Ube Matcha latte Max. It was refreshing and not too sweet and it had a smooth taste. I then ordered the cheese tart. It was a little cheesy but a bit flakey like some in SF ( It's national cheese day). It was also savory and tasty. I then had to try their Ube tart. The purple tart was a bit sweet and a was deliciousness and a bit creamy and flakey. Overall a great place to enjoy some authentic matcha. On a Spring stroll in the sun with Don Juan de la matcha in San Francisco walking on Post street past "Mount Zion" a few blocks over in the Japan Center is matcha worth "tryin "and it got good authentic matcha I ain't "lying "and it has Ube flavor that's "Hawaiian" The atmosphere at the Japan Center is "magnetic" come get the the real matcha which is premium and "authentic" and not med like in mediocre which is "generic"a few sips of the Maruwu Seicha matcha you will start feeling "energetic " read more

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Perfect matcha consistency, color, and flavor! I loved my yuzu matcha and of course had to try one of their cheese tarts, which I was pleasantly surprised by. In a mall with a lot of options to choose from, I do think I would revisit for the same items again. read more

There are plenty of tea shops in and around the San Francisco area, and for that matter in Japan town. Maruwu Seicha is located in Japan town and is just a little extra special. Their drinks are consistently delicious, which absolutely explains the lines anytime and every time I've tried to grab a Matcha, and once you taste one, you will be sold also! The Matcha is is everything you want it to be, and possibly even more. Perfectly blended, and it has that smooth flavor that not many tea bars can make consistently well. There are numerous different ways to order the teas, and the drinks they offer. You can count on the fact that, however, you decide to order, it's going to be great! read more

Got matcha ice cream after dinner because we wanted a sweet treat. Unfortunately it was disappointing because the ice cream was not full, it was hollow on the inside after I took a bite. Definitely not worth the $7 for half an ice cream. Although, the quality is great. I just wished my ice cream filled the cone. I probably would not come again if I'm only going to get half my money worth. Service was friendly and quick. Some tables in front. This shop is located in Japan town. Parking is parking garage paid or street parking. Parking can be tough. read more

Maruwu Seicha - Matcha soft serve - Coffee & Tea Near Me - San Francisco, California

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I visited on a Saturday in the early morning There wasn't a wait when I arrived but there was a wait soon after. There is a kiosk to order - I ordered the strawberry matcha with 0% sweet The matcha was strong and good quality, strawberry was delicious and complimented the matcha well, since it was sweet. This was probably the best matcha I've had so far in the Bay Area There are tables outside the store to sit and enjoy your drink. Overall a good find! Definitely recommend going here for good quality matcha read more

Maruwu Seicha - Strawberry Matcha Latte(Ice) / ストロベリー抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

Summery matcha drinks in Japantown! :-) I came here to try the matcha peach latte and my boyfriend tried the matcha latte! I thought the peach matcha didn't taste as peachy and was lacking in flavor! However, the matcha latte was delicious! I enjoy how strong their matcha is and also the option of having Hokkaido milk in my drink! Overall, pretty good but I would opt for a higher sweetness next time for anything with fruits! read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

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I got the matcha pistachio latte. The matcha was strong, one of the strongest I've tasted before. It was rich and heavy, with a savory, grassy taste to it. The pistachio also added a very nutty and earthy taste to it. I quite like this but I can see it not being for those who like a sweeter and lighter matcha drink. read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

- Menu: tons of options, drinks/baked goods/soft serve - Drink adjustability: can adjust any drink - Seating: open food hall style seating in Japan Center Mall - Crowd: pretty empty at 10a on a Monday - Parking: parking garage, metered - Water is scarce in the Mall, but restrooms are widely available (albeit old) My Bay Area friend swore Maruwu Seicha is THE place to go for quality matcha. Turns out she was right. I had a matcha latte half sweet, and it was delicious- high quality matcha, not too strong or sweet. We did wait about 10min for our order, service is kind but busy. This is a stand nestled in the middle of the Japan Center Mall, so recommend grabbing a sip here and wandering around. Just heads up that many stores don't allow outside drink. read more

Maruwu Seicha - Matcha Latte / 抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

After lunch, my mom and I stopped by for dessert since it's conveniently located right across from the shops. I got a matcha soft serve in a cone, and she got the same in a cup. The matcha soft serve was lightly sweet and very creamy. It had a vibrant green color, but the matcha flavor was on the milder side, you don't really get that signature bitterness. My mom loved it. Customer service was amazing. They also seem to have expanded their menu, offering matcha and latte drinks, soft serve with various toppings, and even cheese tarts. There's a seating area right in front, which makes it a nice spot to hang out and enjoy your dessert. Overall, a great place for a casual treat! :) read more

Maruwu Seicha - Menu 4/10/26 - Coffee & Tea Near Me - San Francisco, California

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This place got me hooked on Hokkaido milk! How delicious is it? I got the matcha with 0 sweet since I was informed that Hokkaido milk is naturally on the sweeter side. Tbh... I just wanted a cup of milk! The lines move fast and your order comes out pretty quickly also. Don't be intimated! read more

Maruwu Seicha - Matcha Latte / 抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

I'd been hearing about Maruwu Seicha for a while, so I was really excited to finally try it in SF! The shop is located inside the Japan Center Malls in Japantown, with plenty of food court seating nearby. I ordered the strawberry matcha latte ($7.90). Unfortunately, I wasn't super impressed with it. The strawberry puree tasted really fresh, and I loved the natural creaminess from the Hokkaido milk, but the drink was quite milky overall. While it was still enjoyable, I was disappointed that I couldn't taste much matcha. I'm hoping I just caught them on an off day, since I've heard the Palo Alto location is more consistent. I might give Maruwu another chance there! Overall, the strawberry matcha was okay, but it didn't quite live up to the hype for me. read more

Maruwu Seicha - strawberry matcha latte, guava peach matcha latte - Coffee & Tea Near Me - San Francisco, California

If you go visit Japantown in San Francisco, must go to eat a matcha ice cream cone. It is the matcha ice cream in my life. It is worth the price. The service is great and ambiance is cute. read more

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We came here on Labor Day weekend, as expected the lines were long! Definitely worth the 15-20 minute wait for 2 drinks, quality matcha and they are fast! read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

First time trying their Hokkaido Matcha swirl soft serve and went to Japanese milky heaven! THIS is the taste of Hokkaido ice cream. read more

Maruwu Seicha - Super creamy - Coffee & Tea Near Me - San Francisco, California

I came here today with my 90-year-old grandfather for some matcha ice cream. The ice cream itself was excellent, rich, creamy, and full of matcha flavor. The quality of the food is why I'm still giving this place 3 stars. Unfortunately, the service continues to be disappointing. This isn't the first time I've felt this way whenever I visit. We were helped by a female staff member around 2 PM, and she seemed very unfriendly. When I politely asked for a cup, she just stared at me for a moment without saying anything, then turned around to grab one. A simple smile or "of course" would have made a big difference. As a young person, I can easily brush off that kind of attitude. But it made me feel sad for my 90-year-old grandfather, who deserves to be treated with warmth and kindness. Customer service isn't just about getting the order right, it's about making people feel welcome, especially elderly customers. The food is consistently great, but I hope the customer service can improve to match the quality of what they serve. read more

Bar none, the best Matcha in the city. The level of intention and efficiency at Maruwa Seicha is unparalleled to any other matcha cafe, coffee spot or boba shop. They are one high functioning, well-oiled matching cranking machine! There's two separate lines when you enter, one for a self-serve kiosk and one to order at the counter. We chose to have a little human interaction and ordered at the counter. Ordered the matcha latte w/okinawa brown sugar boba and the wife got her favorite the strawberry matcha latte. Even though the place was packed (during the cherry blossom festival), we received our drinks within 5 minutes. The drinks were spectacular. Perfect level of sweetness and the quality of the matcha is just remarkable. pricey? Yes, but the quality is there for what you pay for. We will be back every single time we are in Japan town, trust. read more

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Solid matcha latte in Japan town! Vibrant, smooth, creamy, and great milk quality. I prefer my matcha lattes unsweetened, but this one was on the sweeter end which my fiancée prefers. read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

Maruwu is located inside the Japantown Center. It seemed like a popular spot as there was a line both to order and for those waiting for their drinks. Seating is available all around the food court area. It was very busy. There is a kiosk or you can order at with the cashier. First off customer service wasn't the best. Cashier seemed annoyed the entire time and i saw it as she interacted with other customers. I ordered the hojicha black sesame latte. I have had this drink at other places and it's one of my go-to's so i was excited to try it from here. I waited a few minutes for my name to be called. The drink looked good. First sip was not good then I mixed it a little and it was worse. It tasted so bitter and just had a bad taste overall. I had to throw it away. Within minutes i got a stomach ache which lasted the rest of the evening. Definitely won't be going back. read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

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I've wanted to try maruwu seicha for years and it was so unfortunate that the day I went I was too full to try any of their drinks. I did get a cheese tart to eat the next day and even though I had a cold and couldn't fully taste things, the cheese tart was perfect. Light and flaky and slightly sweet. The shop is located inside the Japantown food court so it doesn't have its own dedicated seating you just find your own seat in the food court. It's nice to be able to try other food in the food court but it was pretty loud and crowded. There was also a line but it moved fast. Hopefully I'm able to come back and try the drinks! read more

Maruwu Seicha - Menu 8/2026 - Coffee & Tea Near Me - San Francisco, California

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The matcha drink was just so-so. I was expecting a stronger matcha flavor, but it was very mild and hard to taste. The drink also had a noticeable bitterness that wasn't balanced well. Service was fine, but overall the matcha didn't live up to the hype. Probably wouldn't go out of my way to come back. read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

Maruwu Seicha is definitely worth the stop if you're in Japantown! I got the pistachio matcha, and it actually tasted like real pistachios--not artificial at all. It was thick, creamy, and a little rich, but so satisfying. Don't skip the cheese tarts! The original and ube flavors are my favorites. They're super creamy, cheesy, and practically melt in your mouth. The line was pretty long when I went, but it moved surprisingly fast. It's located in the Japantown West Mall, and there are plenty of places to sit around the mall while you enjoy your treats. I'll definitely be back! read more

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It was strangely difficult to find a matcha spot in Japantown, so it was understandable that Maruwu Seicha (the only spot we could find) had a substantial line when we arrived after lunchtime on a Sunday. There was an option to place your order at kiosk or at the counter, although both lines seemed to be moving at the same pace. I kept my order simple with a matcha latte with whole milk. There were limited sweetness options (0%, 50%, or 100%) so I selected 50% sweetness. Despite the long queue of drinks ahead of me, mine was miraculously prepared in under 10 minutes. The matcha latte was smooth and silky, although very sweet (25% sweetness would have been perfect). I saw many other customers walking around with matcha soft serve cones, which I'll have to try on my next visit. There was seating near the cafe inside the mall, but it was very crowded and noisy so my friends and I took our drinks to go. read more

Maruwu Seicha - Matcha Latte / 抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

Just came back. This time it doesn't have ube. What a let down. Still popular and quick service. Matcha soft serve and Hokaido milk soft serve and matcha latte still flying off the shelves. Just sitting out and enjoy the passer by read more

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The Good: Very smooth matcha here. Hokkaido milk was delicious as well! Once you made it to the front, service was fast and efficient. The Not so Good: Guava Peach purée was too sweet. The Bad: Super long lines to place your order via kiosk or an employee. Over 40 minutes to get to the front and place your order. This is on a Sunday! I'd order here again if there was no line or a short line. Ambiance was mall vibe. Crowded, loud and chaotic. read more

Maruwu Seicha - Crowded! Long Lines! - Coffee & Tea Near Me - San Francisco, California

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Maruwu Seicha added a soy series to their menu! They now serve soy gelato and soy drinks. I got the velvet matcha soy matcha + soy top and the drink comes with soy/tofu pudding in it. The sweetness of drinks as always can be adjusted here (I got no sweet). This drink is perfect for those who are lactose intolerant or those who just love soy pudding!! The soy top tastes like a regular cream foam top and the soy pudding is the perfect amount of silkiness. You won't be missing out by getting this soy/dairy free option for your drink. I came here on a weekday during lunch and there was no line but be prepared for lines on the weekend. There are two lines to pay: one for the self service checkout and one for the regular register with the employee. The staff here are always quick with your order and can answer all your questions. read more

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This place is in Japantown Mall. Super crowded but like goes on fast as they have two lines one for self serve and the other is a cashiers line. Also parking is super difficult but if you put Japan town mall parking then they take you to Gerry lane where you can get in mall parking which is 3$ per hour from 3-6pm. Hojicha latte with boba is really good. We also got matcha pistachio latte and it was ok not wow. There is sitting place there but since place is crowded doesn't make sense. Overall I liked the drinks but missed trying the matcha gelato icecream. Next time though read more

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Terrible service. Bad attitude with the cashier. Won't go back or give them any money. read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California