Great selection of mid-tier Italian brands at this cozy little shop! I absolutely loved the colors…read morethat they put together for their spring/summer collection. Will be back in fall to check out the men's fall/winter collections which are generally more suited to my personal palette preferences. I bought a fun pair of houndstooth patterned socks with a HOT PINK toe! Highly recommend swinging on by and seeing if there's anything that suits your fancy.

Great and unique clothing options and superb help by Rich and team to find just the right fit.read more

A friend and I came here and he got gold lamé and I got some great shades. They have a great…read moreassortment of unique items that you never find anywhere else. #shoplocal

I had friends visiting from across the country to view Haight street and we stopped by to do some…read moreshopping. a older blonde woman working here snapped at us and ripped a coat off my friend after taking an innocent photo, and did the same to my other friend who wanted to try on an item from the coat selection. While doing so she grabbed my friend's hand, not even asking if she needed help taking her coat off. As colored women it gave a really bad impression, and made us feel we didn't deserve to wear or even try on nice clothes. I usually go around reviewing small businesses, and showing the store selection so we could advertise small businesses. We left right after. The value was pretty high, the other worker there was really kind and made us feel welcome

Wow, finally a Sanrio in the Haight/Ashbury. Been waiting forever. Thought it was another women…read moreboutique store but they added a section for Sanrio products. Not bad.

I finally had the chance to stop by here today. What attracted me the most was all of the hello…read morekitty merchandise looking at me through the doorway! Anyways this is a cute boutique. While the boutique has an emphasis on Hello Kitty products (including clothes, undies, and the usual store you'd see at a Sanrio store), they also carry a variety of young women's clothing. I saw alot of tops that I thought were very cute as well as some nice dresses. I wasn't too familar with many of the clothing brands but I imagine its similar to the brands sold at other Haight St stores like XGeneration. The prices are also not too pricey. I also got to chat briefly with Sarah (who Im assuming is the owner) who is very cute and friendly! We we talking about Hello Kitty most of the time but she definitely has love for her boutique. While leaving the store I also noticed that they carry a small collection of Harajuku lovers up at the register. I will definitely make Ruru one of my regular boutiques I visit when I visit Haight St in the near future.

The store was pretty cool very cute. Has a lot of very interesting gift items if you're coming to…read moreSan Francisco and you visit the Embarcadero this would be a great place to visit because they have so many cool little things that you can buy the service. I didn't see much service here at all there was nobody walking around to attend any of the guests that come into the store, but their items are very cool and variable which I really enjoyed very artsy. I wish I bought their hats that they have but I made the unfortunate decision not to I promise to come back and buy their custom hats.

Very nice service. I went to buy an item and on that one day it was 30% to my surprise. People were…read morevery nice. it wasn't an advertised sale and it was worth $80.

I could give 0 star if I can't! I bought the skort online and found it defective and unclean when I…read morereceived the product! The client experience team even pretended that they didn't see the big stain and the dusts from my pics! I literally just received it and contacted them right away! Can't believe I paid usd$66 included shipping fee for a defective and probably used product and the seller refused to even let me return with no charge. Worst online shopping experience ever!! Avoid this shop!

I overheard one of the employees, someone who claims that "they're the store manager", I think…read moretheir name is Olivie? make an extremely racist comment about a specific group of people and how they "smell." Completely unacceptable. She was also incredibly pushy, pressuring me into buying something and making the whole experience very uncomfortable. Do not shop here if you're against racism, overpriced fast fashion, or being harassed while trying to shop. This store is not worth your money or your values.

Good shopping experience! I came in looking for some wide leg black pants. Unfortunately, the sizes…read morewere very picked over. I ended up finding a casual shirt that was a decent price. Store was fairly tidy; second floor seemed a little haphazard in its layout. Ability to text receipts; nice green concept. 2025: 62/100

Staff is very cold and rude. Makes for an uncomfortable shopping experience which is a bummer as I…read morework a block away

I order online all the time, and packaging can really be hit or miss depending on who's packing it…read more That said, I was truly impressed with how my order arrived. I initially ordered the gray sweatfleece set (top and bottom), and the packaging was beautiful, neat, and thoughtful. I had to return it because it was too big, but when I reordered, the second package was just as nicely done. Five stars for consistency and care. As for the sweatfleece itself, I love it. The material is thick, warm, and absolutely worth the price. It feels well made and durable, and I can already tell this is something I'll be wearing for years. I know quality when I see it, and this definitely delivers.

Long time customer. A few of us were met with a very disgruntled cashier today. Heavier set with a…read morehead scarf that worked downstairs. It was disappointing to experience this at an Aritzia store, which usually employs the most upbeat, positive sales people. I don't know how she made it through the interview process but it was clear she did not enjoy her job and was taking it out on a few customers during a holiday week. I hope Aritzia management sees this as she was very rude and condescending to an old lady and to another young couple in front of us. So disappointed to witness, especially at one of the best clothing stores in Sf.

Sorry for the long review…read more Been living in the sunset district for 3 years. After Nordstrom closed, I found myself shopping at a local boutique in the sunset, routinely. I found a couple of items I can't wait to wear. the pajama sets they have are top quality. They are very similar to the sets I've found in high end bed/linen company's in town.I've also purchased a cute top that gets me many compliments and a leather purse that transforms into a backpack. They have many items including jewelry and beach items. I'm telling you, come and find your next item you can't live without.

Cutest shop with a ton of stock and everything is cute and reasonably priced but well made. Lots of…read morelocal stuff that isn't specifically a souvenir but can be a gift for people visiting. Love their jewelry selection. Lots of hand made things.