On May 4, after discussion via email for three days with Joe Mansour, internet manager/auto exchange for North Central Ford in Richardson TX, I traveled to Richardson from my home 151 miles away for a scheduled 4:30 test drive on a Ford Escape SEL advertised online for 19,532. This price include listed discounts totaling 7,494. off MSRP. I had to leave work early that day (and lost two hours pay) to get there by 4:30 and I secured a hotel room due to having been up since 3:30 am for work that day and knowing the day would not end early enough to drive back home safely. A family member came with me, but she had been at work all day also. Upon arrival at 4:30 Joe did not offer to show me the vehicle instead he ushered me into his office and showed me a enlarged page on his computer screen advertising the exact vehicle that we had been discussing and he said, "The vehicle you are interested in is really 5,000 dollars more than we have been discussing". He commented that he had tried to get ahold of us but his email only arrived 30 minutes before our arrival in Richardson and the email simply read, "Please call me." He was aware of the time I had left my town because he asked me to let him know when I was on my way. When the family member expressed shock at this "revelation" he said, "We are not responsible for the information given on the website, see this disclaimer down here at the bottom of the page?" The family member asked if that was fraudulent advertising. He kept insisting that the disclaimer covers this type of situation. The family member asked if this was not simple dishonesty and that she was repulsed by this type of business. Joe told me that someone just hit the wrong button and the price was incorrectly listed in that manner. At some point, Joe said "I will do you a favor and add only 300. to the price we have discussed." Now the family member said, "You will do us a favor by 'raising the price' that has been discussed since May 2nd? The family member was more shocked and disgusted and left the room. The family member came back to the room in a few minutes and Joe had finally agreed to a price that I negotiated which was the original price that I offered to start with. The family member asked me if I really wanted to work with a dishonest person, who obviously represents his company so badly. I decided to leave the dealership, really disappointed that the dishonesty was so blatant and so overt. Joe's final question to me as I left his office was, "Is she going to report me on Yelp? Then he added,"...some people have treated me or talked to me worse than her." After the night at the hotel that we had to pay for I noticed by 10:00 am on Saturday morning, the dealership had changed the price on the vehicle I had gone to look at and suddenly, it was 5,000 more. I would have listed this review as a "zero star" but I did not have that option. read more

Great service! Always very helpful and accomodating. Jim Ayo is my contact person here and he makes sure that all of my car service needs are met. A colleague recommended this place a few months ago since I've had a terrible experience with AutoNation, and so far, i've not been disappointed. Will definitely continue to come here and recommend this place to friends who are Ford customers. read more

Terribly overpriced service. $120 diagnostic charge for each different issue on the car. Outrageous.

Great experience! Just purchased a 2017 Expedition from Todd Mayes and North Central Ford was the best car shopping experience I have ever had. Todd and his team truly appreciate their customers and earned my business not just on this purchase but the next. The entire crew at North Central Ford tailored the process to my needs and what is best for my family. Unlike most car buying experiences, Todd and the North Central Ford group wanted what was best for me instead of simply viewing me as another notch for the sales quota. I was presented with multiple options for my trade-in that were all focused on what was best for me instead of the hassle and haggle game most dealerships provide. I cannot recommend a better dealer and dedicated team that focuses on the needs of their customers rather than posting scores on the monthly board. Highly recommended and the best car buying experience in DFW for a New or Used car, truck or suv. read more

I tried to check in on twitter, Facebook and Yelp for a Ford cap and it says I'm too far away. Lake Worth Is Not That Far From Ft worth. I drive fords but this app sucks! read more

I went to North Central Ford to have a front head light bulb replaced on my 2011 Ford Explorer and to have my vehicle inspected. While a very nice young man helped me get my car checked-in, the overall process was time consuming, frustrating and potentially expensive. After waiting at least an hour to have my light bulb replaced and no end in sight for the wait, I finally got a service writer to figure out what was going on. The service writer proceeded to tell me that the cost to replace the front light bulb was going to be $140! I asked him if he was kidding, and he said no, the part was $40+ and the labor was going to be $80+, plus some miscellaneous fees. Being in shock and insulted, I got my car and went to NTB where I got the bulb replaced for under $30. We obviously never got to the inspection. Be cautious at this dealer for being overcharged. read more

Good service, friendly staff...they don't try to gouge you or convince you of anything you don't need. Online service appts are a plus. You are assigned (or you can pick) a service adviser that will work with you from the time you drop your vehicle off to the time you pick it up. They also wash your vehicle when they're done. Will be returning for future work/maintenance. read more

Great customer service. Was extremely easy to negotiate and get the price we wanted. Chris Marchant was very polite and professional. Highly recommend. Ask for Chris. read more

Strange. Service refused to work on a used car I had purchased elsewhere. Would normally think this was just due to uninformed phone rep, but she received the message that "they only work on cars purchased here" from the Service Manager. Worked out well since appears their charges are about 30% higher than most Ford dealerships and 50%+ higher than the local (and very professional) mechanic I took car to. read more

I went in with Bluetooth trouble and they took care of it along with battery trouble and realignment is one day! Pretty awesome!

I've been a fan of North Central for about 10 years. I've leased 4 cars from them and have used them for service. But, this time I was extremely dissatisfied. When I called for an appointment, he acted like he just didn't have time to get me in for a simple service appointment. Then, when I got there, he said it would be 1 1/2 to 2 hours for the oil change and an extra 1/2 hour for a wash. I declined the wash. I will not be going back for future oil changes!!!! read more

I had a great experience at North Central Ford. The sales manager Kevin Mays and my salesman Todd Mayes were the greatest that I've ever dealt with. Originally I was looking for a certified used vehicle. After weighing out all my options I decided to go with a new 2017 F1 50. The process was painless , easy and fast. The financing department was great! They beat my rate from my own personal bank by 1%. I was introduced to the service department that scheduled my very first oil change for free! They were very friendly and professional. The dealership is in a great location and easily accessible. It is an extremely impressive and clean facility.The evening that I purchased the vehicle, was my son's birthday. I was in and out within an hour and a half. Both Kevin and Todd have both called and checked on me since the purchase making sure that everything was fine and to my liking. North central ford , A Sonic company, should be proud to have employees like these two. Please give these two a raise, a round of golf or a nice dinner at five star restaurant. I would definitely recommend North Central Ford for your next purchase of a new or preowned vehicle! Thank you North Central ford!! Signed: Mr. Crawford read more

On Friday I set an appointment for a Mazda Miata that I bough in December. They sent me 2 coupons reminding me that my Mazda need the 50k service. I called and also told them that my engine light turn it on, so they set the appointment. Few hours later they sent me an email confirming me the appointment for Monday noon, but when I get there they told me that they don't have the filter and I had to check the engine light in any Mazda dealer!! Why did they accept the appointment? Why they didn't search for a filter? Why they sent me 2 COUPONS! Reminding me my Mazda needed the 50k service??!! First and last time I buy a car in this dealership. read more

Service Department experience: I wasn't going to give a review of my experiences but since they keep bugging me for it, here goes. I've been to this service department on three or four different occasions, solely because it's close to my work. They are *always* "backed up" and/or cannot accommodate service requests timely for one reason or another. They either do not have the part needed to do the job (airbags for Shelby recall; brake booster on '12 Edge) or they can't get at oil change completed in 3 hours. Granted, the oil change was a Saturday morning at 9:00am. Their service prices are also not in line with other dealers. The service Manager told me he would match Rockwall Ford's $29.99 "The Works" package, then they failed to do so after waiting over three hours on an oil change. I will not go back to this dealer for service. read more

Great service department. After a bad service experience at the dealer where I purchased my new truck in Frisco, I've since taken by truck for service at North Central Ford. Thanks Roy and Gary for Excellent service. I feel like a valued customer each time I visit the service department at North Central Ford in Richardson. read more

Certified preowned is not worth the paper it's written on got my certified preowned 250 King Ranch home could not get the back up lines on the camera to work call dealer about fixing it wouldn't do it but I could bring it in and pay Discounted price for them to work in it and if it was covered under the certified program it would still cost me $100 way to stand behind your product north-central ford read more

Don't give your business to North Central Ford (NCF) if integrity and honesty are important to you. When I bought my 2004 SportTrac from NCF, it came with lifetime, $9.95 oil and filter changes. I enjoyed this benefit for many years. It was clear a few years ago they were trying to back out of their agreement when they said a condition of this promotional price was that I have all my scheduled maintenance performed by them. That wasn't the agreement, but since NCF was the only shop to perform ALL my maintenance, scheduled and otherwise, I didn't balk. Then they said ALL service performed on my car had to be by them. Tires, Brakes, etc...not Just scheduled maintenance. It was clear they were trying to cancel the $9.95 deal. Recently, when I called to schedule an oil change, RC informed me they are no longer honoring the agreement. They unilaterally backed out of a long-standing price commitment. I took my car to another Ford dealership for that oil change. My SportTrac is 17 years old and I'm due for another vehicle. My eyes are on the Ford Ranger. However, I will not be purchasing it from North Central Ford! They have no integrity and do not honor their commitments! read more

Took delivery of 2019 F150 12/26/18 on 2/25/19 still no tags and this dealer is a joke , just one lie after another BEWARE !!!!!!

My husband and I got a pre-owned 2012 Ford Edge from the wonderful people at North Central Ford. We had a great experience! Our salesman, Muhammad was very patient as we test drove the car and weighed our pros and cons. He was very helpful in the many questions my husband asked as my husband knows his cars! There was no haggling as the price was already the lowest we could find in comparing the car, the miles and other available in the area. All of the sales associates were very friendly and helpful throughout the entire process. I definitely recommend them! read more

Had a great car buying experience here last week. Found a used mustang on the lot and had a deal done quickly and hassle free. Our salesman Tony had the car ready for us when we drove up. read more

They sold me a used car with bad breaks. The salesman promised me and my husband the car was perfect. I never heard any squealing from the brakes. A few months later I go for an oil change at the dealership. I'm there with my 1 year old. I called the day before to make an appointment and now they tell me they don't see any appointment but it's no big deal. I waited for almost 3 hours for this oil change! They knew I had my baby there and didn't bother to tell me it would be that long of a wait. Next time I'll ask. After an hour I went to check on my car and was told that people with appointments get priority. I thought I did have an appointment, remember! I was told they would try to hurry. An hour later I was told it was almost ready. After 2 1/2 hours someone told me it was about to come around. 15 minutes after that my car showed up. When I got home I looked at the paperwork and it stated that my brakes were worn and needed to be replaced. It's a good thing I bothered to read the paperwork. Unprofessional and horrible customer service. I will not be buying another car there. I got my brakes fixed somewhere else too. North Central Ford took total advantage of me. Next time I buy a used car I'll make sure to check the brakes. read more

Its just always a struggle when i arrive for service. The work is fine, but it is just always something. I feel like they attempt to take advantage of me with the billing. I completed the surveys both times. No responses. I think i need to find a nee service place. Also, the sales folks called my wife about a car we looked at to see what our position was on the car we drove and they didnt know what we actually drove. Disappointed. read more

Brought my F150 in for a recall, Master Brake. Service coordinator, Ronnie was great and the work was done on time!

Update to previous review. When we bought a used Ford Explorer the transmission light came on after I had been told it was fixed. Angrily I posted a review and left a nasty voicemail the same day. To my surprise I got a polite phone call from North Central Ford where they apologized for the inconvenience, agreed to fix the vehicle and provided us with a rental vehicle. Satisfied the situation is being taken care of professionally. This is the 4th vehicle I have purchased through them and I will continue to bring my business here. read more

***UPDATE: A few days after my initial and problematic visit, I received a call from the General Manager of North Central Ford. He apologized for the poor service, made no excuses, and assured me that is not their standard of service. I believed his honesty and sincerity and gave them another shot. The second visit was a very different story. The staff was extremely courteous, attentive, and professional. I don't believe you should be treated like a king just because you're buying a car, but with expensive transactions I do have expectations of integrity and professionalism. In that, they exceeded my expectations and were superior to the other Ford, and non-Ford dealerships I've recently visited. Their pricing was extremely competitive and negotiations were straightforward, hassle free, and I feel other costumers were receiving the same level of service. I also went out of my way to speak to the initial salesmen I met. He also apologized for not being able to help me more at that visit. And I can't fault him for that; he did all he could do for me at the time and was very approachable, honest in his knowledge, and tried to get me the right salesperson. Maybe I just fell through the cracks on that day. Either way, they recognized that I had a poor experience and showed integrity in making things right. All of the staff, from sales to financing, were better than other dealerships and they'll be the first dealership I go to in the future. read more

If you're in the market for a new vehicle, stop by and see Shannon, in Fleet Sales. I've dealt with Shannon a few times over the last 11 or so years, and he does a great job of making the buying experience as painless as possible. I just bought my wife a 2015 F150, and he of course took great care of us. He even took care of the first service and put my wife through a course on all of the features of the truck and how everything works, at a later date since she wasn't able to go when I picked it up. Thanks, Shannon! read more

4 stars because I was pleased with the outcome. My account was blowing hot and I was sure it was going to cost a mint to repair. They got it done in a day and it was only $500 which is still a lot but less than I expected. I am also having catalytic converter issues, they quoted a mint to repair but gave me the name of a muffler shop that would do the work much cheaper. read more

I took my new F150 Limited in for its first oil change and checkup. I did not have an appointment, but they completed the job in about an hour including a car wash. Nice job! read more

There online service appointment system is a joke and service department. I scheduled to have my Escape serviced due to engine light being on. I called this am to double check the appointment time (3:00pm) and I'm told if I bring it in I will have to leave it so they can look at it. Then why in the world on the website you have the option of scheduling a late day appointment but no one can look at the vehicle till the next day? Plus, they may not be able look at the first day but it may not be to the second day because they are so backed dup. Then hire more trained mechanics! read more

Had a good deal and signed for it. Couldn't put a deposit down because was going out of town for something that came up. When I came back a few days later I found the truck was sold and I had just talked to the manager the day before and he never mentioned that the truck was sold. I found another truck that fit what I was looking for but had to restart the negotiation process all over again and the numbers didn't make sense. Do you research before going to any dealership for pricing. read more

there prices are much higher than other Ford dealerships. I have a message in my car saying that Ford needs to take a look at the touch screen and computer of the vehicle,and to my knowledge Ford should cover it since it is "recall" but in order to do that I have to pay for them to check it???? Which to me was stupid. read more

Electronic throttle body went out and my car was left in a low speed mode. I didn't even call before I came in and they were extremely helpful in all aspects. Russell asked me what happened and I told him. I also asked if I could have an oil change and a tire rotation. This last minute request when everyone else is making reservations was completed on the same day! The shuttle driver (forgot his name) was extremely personable and was great company as he drove me to work that day. All around wonderful experience! I will be back for sure! read more

My truck sat in their lot for a week. No one called to notify me of its status. It just sat there. I know the diesel department gets backed up, that's why I schedule to drop it off when I'm going to be out of town. The supervisor would not help with a similar size rental so that I could do the things I needed to do while they finally fixed my truck. There is a reason I have a truck. There was zero customer service. I will not be back to this dealership. This was the second time this had happened, but the first time the service rep lied about needing a part. He finally told the truth when he couldn't answer my question. And had the same issue with the rental. read more

if i could give this place a negative star i would i went to north central ford to buy a radiator cap $21.00 for my f250 .when i got to counter this girl i wont call her a lady she ask me slide my card in then she turns around goes to key box an employee needed some keys she comes come back says remove your card try again OK no big deal it was interlink pay couldn't see the amount i did that my card declined! i knew i had money in my account so went ahead used my other card and paid for the cap so i walking to my truck and i get text from my bank she charged me on my debt it card the first card $ 1656.18 * i went back in to her she charged me over $1600 for that cap that cost $21.00 she said she void it i ask to speak with general manager they directed me to someone else mr. brian weiss he said he was sorry it should be refunded gave me his cell phone number i felt i just paid $1600 for a cell number i went back out side sat in my truck in shock for hour wondering what to do how to tell my wife well i called my bank my bank said its posted not pending! so they called there merchant north central ford . and they told me it was pending it will drop off midnight maybe ? Friday night it didn't .could be next week so all my charges i had pending and doing my thing with my bank card are not going through and i still need to do Christmas i cant do ! they did all they could except give me my $1600 back it cause a chain reaction on my bank account bad ! real bad! the counter girl should told me im srry i just charged you 1600.00 then i void it . let me get somebody help before we go any further? but she didn't ! she didn't say anything she knew she charged me 1600 so dishonest !!!! she represents north star ford so my bank says wait till Monday if moneys not in your account file a claim with my bank so be careful when you shop there! Merry Christmas ! everyone UPDATE ! MONEY BACK IN ACCOUNT FIX! read more

Needed new hinges for my hatchback. They gave me what I needed and even suggested some pieces i did not know i would need - which as it turned out i needed them and i appreciate the expertise they have. great service and good prices. read more

Our car buying experience started out phenomenal! We drove from Oklahoma City to North Central Ford because of the amazing deal we had found. The car buying process went flawlessly until after we left the dealership. We have now had the truck 2 1/2 weeks and have received over a dozen phone calls from different staff members trying to collect more money from us. Our bank has explained to them they need to sign over the title and send it to the bank in order to get paid. In Oklahoma you tag the vehicle yourself and maintain the title. The dealership refuses to do this. They have even told us our Bank told them to collect money from us which is not true. We have a great truck that we bought at a great price with a wonderful salesman (Brad) and we have a loan we are paying on a truck that we still don't have the title paperwork on to be able to tag it. Started out great...ended horribly. read more

I bought a used car here, and had an interesting experience. While I was waiting on my financing approval, the salesman was trying to figure out if I'd be a sugar baby. Yeah, it was extremely creepy. When I started having problems with the car, I called the pre-owned sales manager with my list of complaints, and brought the car back. Well, they fixed the most minor one out of four, and when I got back they had messed something else up that was important (weatherstripping). I'm so dissatisfied that I wish I could undo the deal, even though I like the car, so I could spend my money at a dealership that isn't so shady. I'm still not happy with the car, but I'm even more dissatisfied with this place. Learn from my experiences, and run away. read more

Don't waste your time going to this dealership. They wasted mine by telling me the day before my appointment that they had the truck I was interested in buying. In fact, they said it was getting detailed so it would be ready for my appointment. I get there a half hour early only to find out they don't have the vehicle. It probably never existed. No honesty means no deal. I walked out. read more

I purchased a Ford Fusion from North Central last year, and the purchase process was great. They had the car I had described picked out, washed, and with a full tank of gas. I took it for the weekend, and the car was awesome!!! Since buying the car, I've used the free oil changes, and it feels like I'm pulling into a Country club when I drop it off in the service drive. The waiting room is brand new with huge TV's and free wifi. I always get offered something to drink while I wait. Overall top notch. read more

Just bought my husband a new truck at North Central Ford. As you all know it can be a very trying experience buying a new vehicle. Our salesman Jay and the finance manager really helped make the whole experience much less painful than usual. They were truly great read more