Living in the SGV means you get used to driving far if you want an authentic Persian or Middle Eastern market. Glendale, Irvine, and Westwood have the real deal, so finding Pasha Market in Covina felt like a small victory. Walking in, I was hopeful because the shelves really do carry a wide variety of the items you expect to see: spices, breads, sweets, teas, and enough pantry goods to make you think you stumbled on a hidden gem. At first glance, it looks like the kind of place where you could do a good amount of specialty shopping without leaving town.
The food selection is there but the execution is questionable. The refrigerators had so much condensation it made me stop in my tracks. I don't usually play inspector when I'm shopping, but when water is running down the inside of a fridge door I can't help but think about food safety. It gave me the impression that maybe the equipment is shut off at night or not properly maintained. That might not be true, but perception matters, especially when we're talking about meat and dairy. My Persian partner, who has been here before, summed it up perfectly when he said, "Now you know why I don't shop here."
The ambience was where things really took a turn. As closing time approached, about five people loudly announced that the store would be shutting down in ten minutes. Not a polite reminder over a speaker or a friendly heads up, but literally yelling across the store. To make it more confusing, the nut counter inside the business had already closed before eight, so even though the store was technically open, parts of it weren't. That left the whole place feeling unorganized and a little chaotic.
Then came the most shocking part. While customers were still shopping, the staff turned off the lights. Picture being in an aisle and suddenly it goes dark because they want you out. Not only does that feel rude, it's a serious safety concern. If someone has vision impairment or even if you just trip over a basket, that could go very wrong. No customer should ever feel like they're being shoved out of a store with the flip of a switch.
Service didn't redeem the situation either. Everything felt cold and purely transactional. I was chatting with my friend on the way out about how strange the lights were, and I'm pretty sure the owner or manager overheard from his car parked right in front. There was no acknowledgment, no apology, not even a raised eyebrow. Just silence, which somehow made the whole thing feel even worse. It confirmed the vibe that this is not about building relationships with customers, it's about getting the money and moving on.
So here is my take. Pasha Market has the products to lure you in once, especially if you live nearby and want to avoid a drive. But the off atmosphere, the questionable refrigerators, the yelling, and the lights-out stunt make it a place I'd rather skip. If I ever come back, it will be during the day, but honestly I'd rather just drive to Glendale or Irvine where the markets feel safer, more authentic, and actually welcoming. read more