Some restaurants serve great food -- others create a sense of place. Prima Pizza Cucina does both effortlessly. Nestled right into the charm of Canal Street, this small, quaint pizza tavern feels like a natural extension of New Smyrna Beach itself: inviting, authentic, and quietly confident in what it delivers. The garlic knots are non-negotiable. Perfectly crunchy on the outside with a soft, pillowy center, they hit the table with an immediate wave of buttery garlic aroma that tells you you're in the right place. One bite confirms it -- bold flavor, ideal texture, and executed with precision. Easily among the best garlic knots you'll find anywhere. Prima separates itself through craftsmanship. Homemade hot honey, house-pickled onions, and carefully selected toppings show a kitchen that cares about the details. Nothing feels mass-produced; every component tastes intentional. I've long been a fan of their pizza, but after trying the Sicilian, there's a new leader in the clubhouse. Thick yet remarkably airy, with a beautiful structure and deep flavor, it balances comfort and sophistication in a way that keeps you reaching for "just one more" slice. Equally memorable is the staff -- outstanding across the board. Attentive without hovering, friendly without being scripted, and genuinely knowledgeable about the menu. The kind of team that elevates the entire experience and makes you want to return. Prima Pizza Cucina isn't chasing trends; it's quietly perfecting the fundamentals while adding thoughtful, creative touches. In a town known for local character, this is exactly the type of place that defines a dining scene. read more

I visited this place in November. WOW.... I am so glad this kind of pizza is now available in NSB. This place is like a Brooklyn joint. We had 3 different pies: Pizza Mary, Mushroom Fontina and the Prima. WE. LOVED. (not like, LOVED). ALL. THREE. Can't wait to go back. Why 4 stars? The place is small, wait was long. We tried to go 2 times before we actually got in and didn't have to wait that long (it was a 30 min wait) read more

WOW WOW WOW! This has been one of the best pizza places I've had in the Volusia county area. My friend and I ordered one pizza and split half with different toppings. We also tried the garlic knots and they were phenomenal! We wanted to order even more! As busy as it was this night, the service was fantastic. Our server stayed on top of anything we needed and was very accommodating. Definitely will be back here with the whole family! read more

Prima Pizza Cucina - Pizza - Pizza Near Me - New Smyrna Beach, Florida

See all

We sat at the bar and had the Bee Line and Margherita pizzas. They were both tasty, but we were expecting a thinner crust for individual pizzas. So, we probably over ordered. Our server was Kali and she was excellent even though it was very busy. Would definitely go back. read more

Place is amazing. Pizza is so good and there Lemon Caesar is excellent, the staff are great

Overview: 5/5 A dear friend recommended this place so I took the ride from Ponce Inlet to New Smyrna to try it. Well worth the 25 minute drive! Ambiance : 4/5 It's a small place so very limited seating and not accommodating for large groups. Mostly a long bar top with a couple (2) tables inside and two tables outside. Food/Drink 5/5 Excellent, excellent and more excellent. The Imerpo Cabernet by the glass was the perfect pairing with my Margarita pizza. The pizza was done to perfection, thin crust, sauce was not too sweet and had fresh tomatoes, mozzarella and finely cut basil. Service : 5/5 My waitress (Erin) was polite, pleasant and got the order right. She was working the whole place during a busy lunch hour. Conclusion : All the staff got along great, were joking and worked as a team. The pizza maker (Steven) the brother of the owner was conscientious and asked how I liked everything. Lots off locals came and went. The place had a "Cheers" feel to it. I will recommend and take the ride again! read more

Prima Pizza Cucina - Margarita pizza - Pizza Near Me - New Smyrna Beach, Florida

Nice little pizza shop with good service. We had the Pizza Carne 12" which was enough to split for my husband and I as a lunch meal. It was very cheesy and they didn't skimp on any toppings. Super good. Glad we found it. read more

Prima Pizza Cucina - Small Pizza Carne - Pizza Near Me - New Smyrna Beach, Florida

Really authentic pizza kitchen with a local exclusive feel. It's incredibly tiny so you've gotta be lucky to get a table, but they do have a wait list. They truly have the BEST salad with the freshest ingredients I've had in a long time and they pair perfect with their pizzas. And of course a delicious wine selection to go with. The garlic knots were to die! The food is setup perfectly to share with a small group I don't think anyone there were getting their own entrees. It's a total local beach gem and a must try! read more

See all

Absolutely delicious food! We ordered to go food on valentines night. It was packed and food was still ready within 25 minutes! The flavor was so good, inside the staff was quick and efficient. Will def be back! read more

Excellent pizza. Friendly staff pizza is outstanding. We had an order of garlic knots and The Flying Pig pizza. Both were great. We look forward to returning for some of the Italian fare. read more

We were looking up spots for dinner in NSB and saw that Prima had 5 stars and a TON of reviews, so *obviously* we had to check it out. MAN. THIS PLACE. It's a classic homestyle type spot that is always busy and feels very family-oriented right out of the gate. We had to wait about 30 minutes to be seated at the bar but it was worth every second of the wait. Service was great and everyone was super nice and running around - it was a well-oiled machine. We got a bottle of wine and relaxed while we stuffed our faces with the burrata (holy cow, please order this dish - it's not only beautiful but delicious). Our bartender recommended getting a pizza and doing half and half - since we couldn't decide which one we wanted to order. We got the special of the day and the Bee Line half/half pizza. That hot honey was literally to die for - I can't get over the flavor. It was truly unlike any other pizza I'd ever had before. Everything was super fresh and you could feel the love in every bite. I was really impressed with the quality and the originality. Obviously we HAD to order dessert (when in Rome...) so we got the affogato to share and it was pretty good. Wish we had a little more espresso to go with the ice cream but it still had good flavor. All in all: this is a 10/10. read more

See all

I can not rave about this place enough. If you're in NSB on canal street this is the only place to go. On a weekend you will have to wait a little bit as it's a small establishment with only a handful of tables, but it's worth it. The food is phenomenally fresh, cooked to perfection, and floral. you HAVE to get the garlic knots, for some a half order is enough. Pizza top choices: beeline and prima! read more

Prima Pizza Cucina - Pizza Near Me - New Smyrna Beach, Florida

It may be better for those wishing to eat in the establishment, rather than a to-go order. Ordered a Large Pie BYO Pizza with Pepperoni at $18.00 on 1/31/26. Upon arrival on a busy Saturday night, there was no room to easily pick up the pie. Everywhere I stood seemed to be the wrong place to stand as I was impeding upon the waitstaff. I opted to wait outside the restaurant and settle the bill there as well. Upon getting the pie home and eating it, we found the pie was very thin, far too much sauce for the thinness of dough causing each slice to droop. We ended up using a fork and knife to eat each slice. We may try again if we opt to eat in. read more

Takeout 2/6/26 word of caution, picking up your takeout order, pizza or calzone open the box and check the bottom of your pizza or calzone. Mine were burnt, black and color, unable to eat and try to inform the owner of the problem. He was not interested or available at any time for me to discuss it with him we'll never go back again. read more

See all

Ordered take out for 4 large pizzas. Definitely over ordered for only 4 adults, but we had pizza for days and the food was good! Also ordered the garlic knots which were good as well. read more

Nice at home feeling establishment! Friendly greeters, limited seating inside and out except for long bar! Pizza was excellent with quality use of food grades! Very impressed with hand tossed dough! Great experience all the way around Recommended highly read more

Food was top notch. Tasty salads and awesome pizza. Service great. Great setting eating street side.

Great food great service ! This place is always busy and the food is always great. If you go to New Smyrna Beach and you want a good pizza, this is a must. read more

See all

Incredible pizza and sandwich. Had the white pizza and it was a perfect pizza, great texture/crisp and amazing flavor! I have been dreaming about going back, I need another pizza from here. And holy cow, the Italian sub is insane! Amazing bread and not your "average" sub for the area. Just overall such a wonderful and quant local spot! EDIT: went back for just a plain cheese pizza and it was amazing. My husband and I ate the whole thing driving home ... read more

Prima Pizza Cucina - White pizza and Italian sandwich - Pizza Near Me - New Smyrna Beach, Florida

See all

Pizza was very good. Place is small so you may have to wait. Garlic knots are huge and very good as other reviews have said

Decided to try out Prima Pizza Cucina Friday evening. The line was out the door and the was an hour wait. They only have a few tables inside some more outside. We didn't want to wait an hour to be seated so we ordered takeout. The aroma inside smelled so good. We ordered a MARGARITA PIZZA, garlic knots and Greek salad. Every bit of it was delicious. We will definitely return on a less busy night so we can enjoy it right out of the oven! read more

We came here For our Valentine's Day dinner and we walked in immediately pressured to sit at the bar, we said we would like a table and the entire time waiting for our drinks we were stared at with angry faces and whispering from all the servers cause we wanted to sit at a table. I understand they probably wanted a 4 top there but it was our v-day dinner and wanted it to be intimate. We got our drink tab and left immediately from the uncomfortable vibes the two girl servers laughed and giggled. I will say the Guy server was nice and sufficient. Maybe it was an off night? read more

As soon as I walked in - saw the pizza display area, the atmosphere, open kitchen & staff behind the counter , I knew it was going to be good pizza. I had two slices - one cheese and one red peppers and sausage, ate cheese slice first and it did not disappoint, good crisp and balanced flavor, you can tell the quality of the ingredients. The second slice I could have eaten three of them, yes that tasty. Definitely in the 8's if your a one bite Dave Portnoy fan. All around good experience - I will be back read more

Prima Pizza Cucina - Pizza Near Me - New Smyrna Beach, Florida

Phenomenal. OMG. I do think this may be the best pizza I've ever had. Steer away from the sexy, weird pizzas with honey and stuff on them and go for something more traditional like a supreme. OMG. Did I say that already? I didn't even want to write a review lest the secret of this place get out. And the cannolis? uuuhhhhhhhhh........be still my heart. read more

This is a don't miss! Everything was on point - service, food, and charm! We had a large party and they graciously accommodated us on the patio. They were very quick to get drinks and food out and even provide separate checks. Nice wine selection at reasonable prices. The icing on the cake was the gluten free pizza! Finally gluten free pizza that was delicious and didn't taste or look sad. My only regret was that I couldn't keep my leftovers as we were traveling. I can't recommend this place enough. read more

Was suggested last year by a ARBNB host. Fantastic food and service. Now on our list every time we are back in town from California. Dough and sauce are perfection here. We had the meatball appetizer and Cesar salad to start and they did not disappoint. Fast & friendly service tops the meal off and keeps us coming back. read more

Great pizza. You won't be disappointed. This is my favorite type of pizza and exceeded my expectations.

My favorite pizza in the New Smyrna Beach area. Having relocated here from the Northeast I know good pizza and this is good pizza! The service is great and the staff are friendly. read more

The ambience was nice, the service was good, the garlic knots were great but the pizza just really wasn't for me, but that's just my opinion

Awesome cafe atmosphere -nice outside seating with excellent service -tried the meatball appetizer and a poi sandwich huge serving - delicious fillings -sauce was unique - read more

Here from out of town for the weekend. Ordered two pizzas for takeout. One pepperoni and one custom order pizza. This is a MUST try pizza. It was AMAZING!!! Should really be on the menu as a special. Roasted red peppers, caramelized onions and black olives. WOW, so good!! Great Pizza and I highly recommend it. read more

Prima Pizza Cucina - Pepperoni pizza - Pizza Near Me - New Smyrna Beach, Florida

See all

Definitely one of the better local spots in the NSB area .One thing to note is DONT underestimate those garlic knots. They will send u into a butter coma! In terms of the pizza, I have found opting for the smaller size yields a better pizza in terms of the dough. Just comes out a little crispier and thinner. That goes for most pizzerias however. Whichever you choose though, your still going to get a good pizza. The lemon Caesar salad was not my was refreshing and light, but not my cup of tea. I prefer a more traditional Caesar salad in comparison to this lemon based one, but if lemon is your thing go right on and order it you will love it. Overall this little joint is great for for most occasions. Just keep in mind it's a small place with limited seating so get there early. read more

See all

Out grand daughter was hungry and too small for pizza! So our waiter brought her some berries! How are thoughtful! read more

Prima Pizza Cucina - Kind waiter - Pizza Near Me - New Smyrna Beach, Florida

See all

Best garlic knots bar none. Only complain is it's too small. The pizza is incredible.

Food: the garlic rolls are amazing, and the pizza was so delicious. The dough & pizza were perfectly cooked. Service: Excellent service!!! The restaurant was busy, but they had plenty of staff cleaning tables, and assisting with service. We saw a lot of customers picking up takeout as well. Ambiance: Small restaurants with limited seating inside, but outside, they have 5 or so tables. We had to wait about 5 minutes. Free parking across the street. Located in a quiet street, but around the corner other businesses and shops. I would definitely return. Loved it!!! read more

This was hands down the best pizza I have had in my 62 years. Got the Supreme and had them hit with a light drizzle of hot honey! The Greek salad was also a hit. I'll be back soon! read more

We had a pizza supreme today around 4:30. The pizza was not their usual quality'. Mediocre at best. The crust was hard and difficult to bite into. We also had garlic rolls which I've always loved. They were not cooked all the way through with uncooked dough inside. Don't know what is going on as this is our go to place. This pizza was worse than dominoes. Did they sell the business? Very disappointed read more

Great pizza wine staff maybe hard to get a seat but worth the wait which I normally will not do

The 4.7 you see on the yelp average is based on these things IMO. Service, location, variety, trendiness, demographics Things to consider: salads were good but food in general is a northeast 5 and a Florida 7. Pizza was undercooked and floppy. Margarita came with cherry tomatoes on top and it weighted the whole thing down with water. I couldn't get through a second piece. Kids stuff was ok. This place thrives in an environment and geography in which food is not taken too seriously. Just keep that in mind and you won't be disappointed. read more

Prima Pizza Cucina - Rav bolg. Not a taco so ok. - Pizza Near Me - New Smyrna Beach, Florida

See all

We arrived at about 6:45 on the Wednesday night and sat outside. our server introduced himself and promptly brought us our first beverage at which point we placed our orders and my wife got the Greek salad and we both shared the white clam pizza. did Rome was coming out of the restaurant were very good, and the pizzas that were showing up at tables next to us were even better! wasn't much longer when that pizza arrived and I can tell you that it was a very good pizza. We we'll definitely be back to try others as this was one of probably 16 different pies that they have not to mention you can build your own. The crust was crisp it never got soggy, and I'm really looking forward to my next visit! read more

Prima Pizza Cucina - White clam pizza - Pizza Near Me - New Smyrna Beach, Florida

See all