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    Primer Auto Body

    5.0 (92 reviews)
    Open 8:00 am - 4:30 pm
    Updated 2 months ago

    Services - Primer Auto Body

    Auto body restoration

    Bumper repair

    Collision repair

    11 More Services

    Auto customization

    Dent removal

    Auto exterior customization

    Auto frame straightening

    Auto frame testing

    Auto hail damage repair

    Paint and scratches

    Vehicle painting

    Auto steering and suspension repair

    Rust damage repair

    Rear-end damage

    Primer Auto Body Photos

    Recommended Reviews - Primer Auto Body

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    Reviews With Photos

    After
    Steven S.

    Was in need of some bodywork repair after an accident. James and his team did an amazing job in repairing and restoring my car to its original condition. James is accommodating and will make sure you and your car are well taken care of. Value is well worth for the quality of work you receive. Highly recommend Primer Auto Body and will definitely be back if I am in need of body/paint work in the future!

    Koral R.

    James and his team did an amazing job with my car! Requested a cosmetic repaint job due to sun damage on the back spoiler and garnish of the hatch door. Matched the color SPOT ON, looks smooth and fit back in place so you can't even tell it was taken apart! Very responsive with texting and overall the work was done promptly and with great communication! Great price too~

    Hood cracked when repaired and painted

    Had some work done through insurance and on my own. After a few months, paint and Bondo ended up cracking. Emailed them stating this and didn't get no response.

    M3
    Carlo P.

    I have known James for 7 years now and each time I do business with him he always accommodates my car and my needs! He is a master at his craft so I am always rest assured he'll take care of my fleet of m3 bimmers! Value is great for the quality you get. The pictures attached is from the front end respray he did on my e90 m3

    Post repair being blended with new coat.
    Earl P.

    Thank you James for accommodating everything I needed repaired on my vehicle. Went above and beyond expectations , from the initial accident repair to other things I've been wanting to get done. I've been following Primer Auto Body for awhile and I can definitely vouch for these guys. James thank you for your time, I'll definitely bring more business in the future. Definitely one of the hidden gems in SD. Support local and small business

    Kelly N.

    A couple of months ago both my son and I was involved in an accident a month apart. We trusted Jaymer at Primer Auto Body to fix our cars. He did an amazing job. We are extremely thankful for his work and attention to detail to get our cars back to normal if not even better than what it was before. Thank you Primer Auto Body

    Before Front

    This company will always be my #1 auto body shop. James was so responsive and helpful. He did such amazing work on my vehicle and in a very reasonable time. I'm so grateful everything worked out so well! I highly recommend Primer Auto Body for any of your car auto body needs!

    John A.

    Best Customer Service and high standards. Ive been bringing my cars here for years. Primer Auto Body can do it all. Very honest and reasonable prices. I'll continue bringing all of my vehicles here for repair.

    Matt C.

    Someone was parked on the street and they pulled into traffic right into my car. The entire passenger side was damaged, the front fender, both doors, and both wheels. My brother-in-law works for the dealership and he recommended this place to me. I'm super happy with the results. James and his team do excellent work and I have recommended this shop to everyone I know. If you need body work done you should bring your car to these guys, they will take care of you.

    BEFORE dropping off to Primer Auto Body
    Jey T.

    James from P.A.B. is probably the easiest person to talk to. I have never met the man, but I got his contact because my wife was involved in an accident in our 2012 Prius C. I was actually shocked when he sent us photos of the work and how in-depth the repairs were. The damage seemed "moderate" but not severe but they really tore down the car front and rear because our Prius was the sandwich of the triple accident. James went above and beyond I'm repairing by providing us OEM parts direct from TOYOTA, and even had the headlamps bilaterally replaced instead of just one. The car looks brand new. They literally tore the front end down to search for deep structural damage, thankfully there wasn't any. So they replaced the radiator and coolant, also the AC system had to be dismantled, they recharged the system accordingly. We got our car back a day ago. But then we had a hiccup. Some issue arose mechanically and I reached out to James. James took asked me to tow back to his shop, and he took full responsibility, full accountability of the issue. Even reimbursed me for my Lyft ride. James was very easy to talk to, and he deserves this 5 star positive review. Taking time out of your daily routine to address an emergent issue says a lot about his character. Way to go James, I wish your business great success, you do great work. I will come in the future when I need to repaint my Subaru STI. Thanks for your support. PEACE OF MIND

    Paint matched kit and covered roof sunspots
    Poges C.

    Jaymer has always been able to take care of my auto body needs since day one. We've both looked over the car on multiple visits to make sure that the work he's producing and that I'm receiving are one in the same. Any concerns we both have are laid out on the table to make sure there's no miscommunications. So far I've had nothing but great experiences with him. He's addressed all my concerns and he's even gone above and beyond my expectations. I'd definitely recommend coming to him for your auto body needs.

    I had a minor accident and my cousin referred me to James. James was very nice and he explained everything to me. I got my car on time and my car looks sooooo good!!!! I recommend this place and James. He is really a nice guy.

    See all

    11 days ago

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    James M.

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    5 months ago

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    James M.

    Thank you Danny. Appreciate the kind words.

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    7 months ago

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    2 years ago

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    6 months ago

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    James M.

    Thanks Phillip. Im glad i could help.

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    11 months ago

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    2 years ago

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    2 years ago

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    James M.

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    2 years ago

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    2 years ago

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    3 years ago

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    James M.

    Thank for trusting me with your cars!!

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    1 year ago

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    James M.

    I appreciate the business. Thanks for letting me help you out!

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    2 years ago

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    5 years ago

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    7 years ago

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    James M.

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    6 years ago

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    James M.

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    3 years ago

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    James M.

    I appreciate the kind words. Im glad i could help you out!

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    4 years ago

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    8 years ago

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    9 years ago

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    7 years ago

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    4 years ago

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    James M.

    Always a pleasure johnny. Appreciate the kind words!

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    4 years ago

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    7 years ago

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    3 years ago

    The best in SD! His price, transparency and quality of work is literally the best!!!!

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    James M.

    Thanks for the kind words!

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    4 years ago

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    James M.

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    5 years ago

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    7 years ago

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    6 years ago

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    3 years ago

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    James M.

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    4 years ago

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    James M.

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    2 years ago

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    5 years ago

    The best place to get your auto body done. James has repaired 4 of my cars and has done an a one job every time.

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    James M.

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    9 years ago

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    7 years ago

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    6 years ago

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    Page 1 of 3

    Ask the Community - Primer Auto Body

    Can you do a paint job on the top of my hatchback door on a 2015 Acura RDX?

    Yea i can. I need some information from the car. Call or text 6198617005

    Hi James, are you back to offering full paint jobs again yet? I've got a 2013 Lexus ct200h. Thanks :)

    No full body paint. Im sorry

    How much would you typically charge to paint a 2009 bmw 328i sedan?

    Hello Melanie. Currently not taking any complete paint jobs. Im not sure when i will start them again also. I appreciate the inquiry.

    How much would it cost to lower a 2015 honda civic si, plus new rims/tires?

    Call my boys down at autofashion. Talk to freddie. He can take care of all that for you. 6193424643

    How much to repaint a door?

    It all depends. Make, model, damage. Send some pictures to 6198617005

    What is the cost to paint a pickup?

    Start at about $3500 small pickup.

    View All 17 Questions

    Review Highlights - Primer Auto Body

    I was very pleased with James' fine work & his attention to my car

    Mentioned in 66 reviews

    Read more highlights

    Caliber Collision - Before the repair

    Caliber Collision

    (142 reviews)

    Extremely upset with my experience at Caliber Collision on Center Drive…read more I brought my truck in for a minor rear bumper repair. The repair itself was fine, and the service advisor was professional--but everything else about this experience was unacceptable. While my vehicle was in their possession for several days, someone went through my truck and money I had hidden in a secure, non-obvious location went missing. This was not visible or easy to find--you would have to deliberately search through the vehicle to locate it. When I brought this to management's attention, they did nothing. No accountability, no effort to investigate, and no concern shown. When I asked to speak with the owner, I was told no. That response is just as concerning as the incident itself. If a business is unwilling to even address a situation like this, that says everything you need to know. You are required to leave your keys with them, which gives full access to your entire vehicle. Based on my experience, I would strongly recommend removing ALL valuables before leaving your car here--or better yet, consider going somewhere else entirely. I will not be returning.

    If you want your car fixed properly do not take it here. The person handling the claim was great…read morebut I noticed that there is a disconnect between them and the techs. I happened to be present when the handler brought up my concerns to one of the techs and he basically told him he wasn't going to fix it. I took the car back a second time and the panel alignment was off, color and finish of the paint was off. To top it off they lost my floor jack. I gave up and to my car as is.

    Primer Auto Body - bodyshops - Updated May 2026

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