Five stars for the food, two stars for the order accuracy. Ordered four sandwiches from here, and they got one order right, one minor mistake on another, and two badly wrong (one of which was fixed in store, the other was delivered, so I was out of luck). Look forward to them getting the bugs out of the system, because the five stars for the food is for real. These are the best Italian sandwiches in Houston. Best bread, best ingredients, ingredients not available at other sandwich shops. Might be the best cheesesteaks, too, but I ordered with onions and whiz, and got neither (despite paying extra). I fear the problem is that with over four dozen different sandwiches, each of which has hundreds of possible combos from dozens of ingredients, plus design-your-own-sandwich, this is much more cognitively complex than the typical fast-casual, and you need to screen and train employees more carefully than they're doing. Don't know what they're paying, they might be losing the good employees to Chik-fil-A. Ambiance a bit lacking. Only three tables, and they serve Pepsi bottles, no Coke, and the subpar Herr's potato chips. Have to squeeze past tables to get to garbage can. Parking a bit annoying when next door Cookshack is hopping. Doordash delivery drivers kept waiting for sandwiches to be finished being made. The regular Italian sandwiches are very heavy on capicola. Wish I liked capicola more; I like it as an accent, but here it overwhelms everything else on the sandwich. So I special order now. Don't take my complaints wrong: I will be getting my salami and prosciutto and provolone and sweet peppers for as long as they're open, though less often than I'd like if I can't rely on delivery orders to be correct and have to shlep to physically pick up the sandwich. Again, best sandwiches in Houston, and not much worse than the best sandwich shops on the East Coast. Hope I can upgrade to five stars soon. read more

Searching out the best cheesesteak in Houston, look no further. Serves authentic east-coast style sandwiches built on the foundation of an incredible hoagie roll. In addition to the cheesesteak, highly recommend the sharp Italian w/ oil and vinegar. Owner is a great guy and who really enjoys connecting with customers. read more

So glad Primos is finally in Texas. Same quality, awesome sandwiches. Best hoagies in Texas hands down. read more

This is the real deal. I am a NJ native and have been to the original Primo's (Pal Joey's) multiple times. The quality of the food and authenticity is unbelievable. If you know what these sandwiches are supposed to taste like you won't be disappointed. If you are new to true Italian sandwiches , you will be a life long customer! I had the Pork Rapini( Roast Pork) with sharp provolone and roasted peppers. It was amazing. My daughter had the chicken Parm and loved it. Thank you Vincent. We will be back! read more

As a native Philadelphian I'm always searching for a good Philly Cheesesteak. This came as close as I've gotten. Standard beef steak sandwich was very good, but a little salty. What raised the level was the authentic sesame seed roll. It was fresh and soft on the inside with a crispy, seeded crust. Another excellent surprise was the veggie hoagie. It was very authentic and tasty with breaded eggplant, roasted red peppers, sautéed broccoli rabe, and sharp provolone - yum! Ambience was in a new looking strip mall. The store was clean with a small sitting area. They appeared to be doing a brisk takeout business. The ladies behind the counter answered all of our questions and the sandwiches were delivered promptly. Managers checked in with us to inquire if we needed anything else. I would only love to see a larger and more comfortable place to sit. But such is the nature of a hoagie shop! read more

This is the best spot for a hoagie (cold sandwich). I have been a few times and the sandwiches are always great and so is the service. I had the Audie (Turkey and beef) and it was super good. We will be coming back when our hoagie cravings hit. read more

This place sucks. Sandwich was soggy and falling apart. Jersey Mikes blows this place out of the water!

This place is a MUST. Staff is insanely friendly and food is extremely authentic and fresh. Don't miss this local gem!

My husband and I both loved our sandwiches. I feel like they were really generous with the prosciutto portions on mine (I think it was called the suprima?) and the perfect amount of roasted red pepper. My husband got the chicken parm one and is already asking when we'll go back. Had never had Herr's brand chips before but they were really yummy too. Definitely worth checking out, a league above so many of the other Houston sandwich options. read more

Long hots are now reliably in stock at this location. And this is now the best place to get an Italian sandwich anywhere outside of Philly. Highest quality meats, cheeses, veggies, oils, spices, and their flipping bread is completely addictive. There is no better sandwich on the planet. Nonna's Veggie Diablo and the Sharp Italian cannot be beat. Service is always so friendly and accommodating, and the space is small and busy but the line moves quickly. There's a few small tables to eat inside. The very best sandwich in the universe. read more

Nice staff, seems like it could be good, but I had the cheesesteak... go to papa genos for that. This cheesesteak is not hot and has too much bread that is not as soft as it should be as a good Philly has. Unfortunate because a sandwich and water cost $20... read more

This is one of the best hoagie /sub sandwich deli in HoU. It reminds me of delis in Chicago and NY. The veggie sub is delicious, flavorful and good quality. Make sure you eat it hot if not warm in the oven to have the spices, spread and veggies to merry. The Philly cheese steak w/grilled onions, add peppers is the best hoagie going. They even have a great potato chip selection to pair well with any sandwich you get. However I would not recommend the tuna read more

Yaaaassss!!! I have been stalking this place since I saw in The Chronicle it was opening . Just tried it tonight and am not disappointed. Really fresh ingredients and super generous portions. I couldn't finish a small Turkey, but my husband put the smack down on the Italian Diablo. Highly recommend! read more

It was soggy, hard to eat because it kept falling apart and the bread was not fresh. Some items requested were not included. Won't return.

I got the whacked chicken cutlet on a low carb wrap . It was great , the wrap did not ruin it ! Will be going back , not many places like this in Houston that genuinely taste like something you'd find up in the northeast or Chicago . read more

Primos is the real deal! I was PUMPED to see a New England style deli in the area, especially because they have a chicken cutlet option. I've now been here a few times and only have great things to say. The staff is friendly and everything I've tried is fresh and tasty. My favorite is definitely the Buffalo chicken cutlet sandwich on non-seeded bread. Definitely give this place a try. read more

The hoagies here are always so delicious and flavorful! The bread is so soft and the oil is great to dip the hoagie in.

Ordered a corned beef and Swiss and they sent me a schwartzie or whatever with Russian dressing and slaw or something. Thanks, primos.

Finally! A super tasty, fresh, and friendly sandwich spot in Houston! I've found it challenging to find a truly good sandwich in this town and Primo checks all the boxes. Sandwiches are made fresh (meat sliced on order), their menu is huge, including yummy sides and a wide variety of chips, and their service is top notch. We met the owner who was very kind, personable, helpful, and knowledgeable. I love the Turkey Diablo. I wasn't sure I'd like the sesame bread, but it is lovely. Highly recommend and we need more locations (West U!!). read more

One of the things I miss the most from home is DiBellas Italian subs. After years of disappointment searching for a decent sandwich in this town that isn't a banh mi, finally a place has opened in Houston that compares to the sub shops in the northeast. The bread could be a tad softer and I'm never mad if they go a little heavier with the oil and vinegar but my first experience was excellent. read more

Italian Diablo is amazing!! I was thoroughly impressed with this place and highly recommend it. Might say best sandwich place in Htown.

I grew up just north of Philadelphia but have been in Houston almost 25 years. I could have wept when I first had an Italian then a few days later , a meatball. The bun alone is a flavor explosion but each hoagie i have had , the interior is pure flavor. All the wonderful flavors mixing with that bread as it hits the tastebuds is a pure delight! The meatballs were really good and really large too. I may have had one or two roll away but I captured them. So good and cannot wait to try more ! Best addition to the area in some time ! read more

This was my first time eating here, the food was amazing! I will definitely eat here again! The customer service from Mr. Ricky is definitely 5 star as well. I really appreciate fabulous customer service.. it means so much to me! read more

Top tier sandwiches and their bread is crunchy yet airy. I tried the Italian and my first visit and can't wait to try other items.

Stopped here for lunch and it was like I was back in Philly! Roll was perfect. Italian hoagie was awesome with vinegar and oil and banana peppers. Sure hope they keep growing, maybe out west in Katy??? read more

Philly Cheesesteak was spot on tonight. Warm cheesy steak deliciousness! Highly recommend this sandwich shop. Great staff very knowledgeable and attentive. read more

The hoagies were pretty good, but not great, maybe 3 - 4 stars. So why the one star review? When I went to pay it had the standard payment screen lots of places use these days. I was prompted to give a tip. Usually I am a pretty good tipper 20%+ for full service and 10%+ for counter service depending on the complexity of my order and how the service was. In this case the default tip for counter service was 20%, with an option for 25% and 30%. I left a custom tip of about 10%. In my opinion a 20% tip for counter service is not reasonable. read more

If you are from the Northeast, and you are looking for a good Italian hoagie, stop looking, you've found it!

This place is inconsistent. Just got a cheesesteak delivered and was completely over cooked and was horrible . I had a cheesesteak last week in the store and it was delicious. Best I ever had in Houston . The bread is great Italian bread . I don't understand why anyone would complain about the bread read more

The sandwiches were outstanding! Philly Cheesesteak is the one to try for sure, that toasted sesame bun is just great. The staff was great, too. Very nice and attentive. Overall a great experience! read more

Bread was like eating a brick. Expected better with a sandwich costing $13. The person taking our order did not seem to know the menu too well either. read more

This is a must for anyone who loves a good sandwhich!! My whole family loved it and we will definitely be back!! If I cooks give 10 stars I would! read more

I know this place is somewhat new but it shouldn't take over 30 minutes to get my hoagie. Also they messed up my order in so many ways. Asked for oil and vinegar on side to go but and no cheese. They were out of long hot peppers too. When I got home with my $15.00 hoagie the bread was so mushy I had to throw parts of it away since they put the oil and vinegar on. Also had to peel off the cheese sticking to everything. Love the Primos brand but this place needs to get its act together already. read more

Great hoagies! Friendly staff with good recommendations. Need more locations in Houston.

These sandwiches make me dream about my next visit, 10/10. The owner made my husband and I feel right at home, we'll be back!

By a mile!! The Best Italian Sandwich I have ever had in my life!!! Owner and business is on point for quality and service. I just found my new favorite Sandwich spot. read more

Service was very kind and the ambiance was like most sandwich shops! I feel like the sandwiches were just lacking in terms of flavor - might go back and try something else but not sold after trying the Italian. read more

Ugh. I was looking forward to this new sandwich shop but was unbelievably disappointed. I had the Philly Cheesesteak and it was absolutely terrible. The meat had no seasoning, the cheese was gelatinous, and the bread wasn't soft. A classic Philly Cheesesteak comes loaded with grilled onions--not here. I had to pay extra and the onions were diced so thinly I couldn't event taste. They feature a Philly-based chip and they were equally awful--stale tasting. It's too bad I had such a bad experience. read more

I have hardly ever rated anything but I couldn't let this go. I recently went again (2nd visit) and ordered a primo hoagie there was an employee who finally got around to making my meal...there were no other orders up. I saw the employee get two gloves and placed one on their hand and dropped the other on the floor, they proceeded to pick up the glove and put it on their hand. Ummm not. I asked the employee if they were making my meal and they said yes...I said no you are not you dropped that glove on the floor and they said I just got them out of the box...I said yes and then you dropped one and put it back on and started to prepare my sandwich I asked for a refund and he did so without hesitation...Thanks won't be going here again. read more

Killer sandwiches. Only reason it's not 5-star is there is no fountain drinks. Paying $3 for bottled water sucks. Also needs more seating. read more