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    Primo's

    3.7 (27 reviews)
    Closed 4:00 pm - 2:00 am (Next day)

    Primo's Photos

    PRIMO'S ATMOSPHERE

    What's the vibe?
    Hipster
    Casual
    Good for groups

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    Samantha L.

    I went to Primo's for a few drinks with a friend. We sat at the bar and tried some of their special drinks along with Martini's. The drinks were made well and very reasonably priced for the area. I would definitely come back and would like to try the appetizers. The location is good, and the ambiance is nice.

    people sitting at tables in a dimly lit restaurant
    Roger G.

    Loved the atmosphere and great selection of cocktails! Service was great and will be back again soon

    Storefront
    Mike C.

    A new bar just opened in the Frederick Hotel, and while I don't drink, they are serving an excellent Muffuletta ($12) on Arcade Bakery bread. Also very important, they serve Morgenstern's Ice Cream, including a great exclusive Pistachio Pernod flavor. I tried the Spumoni ($12), which has 3 great scoops and is an excellent dessert. They also have a "Midnight Pasta" ($15) that I will never try because it's only available after midnight.

    Orecchiette with pesto (not many mushrooms) $18
    Gina R.

    Definitely an under the radar spot. Though admittedly our group of 3 grabbed the last table on a Tuesday night so more of an insider's spot. I'm a fan. Service was kind and helpful but slow. We ordered the antipasti platter with pickled veg + marinated red peppers and wow! I'd come back just for this. Pasta on the other hand was just okay. I think I'd be better off buying a box of pasta and pesto at my home. I would have much preferred a smaller portion and better quality. Drinks - enjoyable. Friend has the humble pie and she liked it. Myself and other friend tried the non-alcoholic Italian sodas and loved them. It's nice to see some thoughtful libations without booze. More of these, please! Rhubarb berry was the best one we all agreed. Ambiance - so Italian resort. Here for it alllll the way. All the hanging fixtures reminded me of shells and provided a soft beautiful light. Wooden sliding doors and glass block did a lot for me also. The other room had a cool primary color theme. I'd def have an event here. Final thoughts - cute, very stylish hotel bar. Primo's you are a new favorite spot of mine in TriBeCa.

    Interior
    Sabrina P.

    Really lowkey spot located inside of The Frederick Hotel behind some curtains past the front desk. I got a glass of red wine, Gamay, and it was pretty good. I really liked this place for the atmosphere and cool, old-school vibes. We sat in the corner circle booth and it was nice to be able to have great conversation without having to scream over each other because of the music. The two other guests I was with got multiple cocktails and they were satisfied. I would come back again, it's a great find in TriBeCa!

    two martinis on a table

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    7 years ago

    Stunning design, friendly bartenders and the best anti past around!!!!!

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    7 years ago

    Great food and great service from my server Gabe! 10/10 experience! I would highly recommend Primo's!

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    8 years ago

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    Valerie

    Valerie

    4.3
    (1.4k reviews)
    3.2 mi
    $$

    Came for Brunch on a Sunday . Great food (try the shrimp &…read moreGrits- different but really good). Live music is fabulous (Danny Lipsitz) and the drinks are perfect. Of all the places to go In New York, Glad we stopped here . The attentive service (Bar and Restaurant) made the experience even better. Great job Valerie's !!

    Came here for a slightly early dinner after a Broadway show with a party of 4 on a Sunday evening…read more We had a reservation, but it didn't seem like we would have needed one, but I suppose better safe than sorry. The ambiance feels straight of the golden age, which is an aesthetic I'm certainly a sucker for. Even their robust cocktail menu fits the bill and is one of the prettiest menus I've ever had the joy of perusing. Staff was able to sit us a little bit ahead of our reservation which was also much appreciated. Wait staff was also very helpful and attentive, I don't think I've ever had my water glass so topped off! Starting off with cocktails, this place is a gin bar through and through and you'd be making a mistake if you didn't try one of their many options. I went with the 10,000 words, which you simply just give a spirit of your choice (I picked gin of course) and whether you antes) wanted your drink shaken or stirred and the bartender does the rest, so a bit of a surprise! I wound up with their version of The Last Word which was delightfully citrusy but I was hoping I'd wind up with something a little more adventurous app things considered. My girlfriend got the blackberry G&T, which was not only very pleasing to look at but delicious to boot. For food, we started with splitting some zucchini blossoms and beef cheek bao buns (both come in portions of 3). Both were tasty, but I love a good bao bun and these were so light and pillowy, I could have just went for an order of those for my main course. For the entree I went for the roasted half chicken, perhaps the most unassuming choice on the menu but this was maybe the best roast chicken I've ever had. Prepared perfectly, cooked to perfection, excellent portion size, and the kicker of it all was the stunning gravy that I was tempted to lick my plate for. Chicken is very easy to screw up, and they nailed it on all fronts here. My girlfriend went for the Valerie Signature burger with white cheddar and this thing did not mess around! A very rich patty, cooked to her temperature of choice served alongside some garlic truffle fries that made an American classic feel just a little more elevated. Our experience was delightful and I'd love to comeback here again, especially to check out more of the cocktail menu and soak in more of that golden age aura the place gives.

    Photos
    Valerie
    Valerie
    Valerie

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    Paradise Lost

    Paradise Lost

    4.4
    (171 reviews)
    1.3 mi

    Thank goodness we FOUND paradise LOST. You ring the doorbell, and are buzzed in to be put on the…read morelist. For my group of 2, it was approximately a 25 minute wait on a Saturday at 7. We jumped over to the bar right beside and drank some girly drinks before getting the notification our table was ready. As with nearly every establishment in NYC, it is very close quarters in paradise lost. We stood at a table while waiting for seats at the bar to become available. Which, we didn't mind. I could see how this might be a little harder to get a seat for a bigger group if you aren't there before 6. It seemed that once a group got a big table, they camped out. The drinks were strong and creative. Friendly bartenders, good music, and yummy options for bar snacks. Also, the bathroom is a nice touch. Given the hell theming for the bar, the bathroom is a 180 and while using the Lou, you can listen to the bible being recited. Theres also a spooky surprise if you press the button in the bathroom. Speaking of the bathroom, it is at the bottom of some decently narrow stairs. So, try and stay sober enough for stairs or you may fall. Go to this bar. You will have fun.

    The vibe is cute, and the ambiance is cute, but everything is overpriced, although most tiki bars…read moreare. I don't know if I've ever had such a bad pina colada in my life at a tiki bar. I mean, I've had bad pina coladas at dive bars, but I expected more from this place. I would say it was very strong, though, so you know what? That's a good thing to be very strong for that price I'm paying. The spam musubi was also a rip-off. You see two here, but each one costs its own $10, so save your money. Eat somewhere else. Eat a pizza across the street.

    Photos
    Amazing atmosphere!
    Amazing atmosphere!
    Beware the shark!
    Beware the shark!
    Damned Dumplings ($10) and Kappa Krab Roll ($15)

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    Damned Dumplings ($10) and Kappa Krab Roll ($15)
    Lillie's Victorian Establishment

    Lillie's Victorian Establishment

    3.9
    (2.1k reviews)
    3.4 mi
    $$
    Locally owned & operated
    Free WiFi

    The food was wonderful. It took them about 36 minutes to come and take our order which would be…read morefine if they hadn't started to bus our table while we were eating because they had another reservation to fill. If you need a good turnaround time I would encourage you to service your customers faster. The service overall was very nice and the food was good. Just did not make me want to return.

    I almost missed it at first, it's a bit tucked away, but finding Lillie's feels like discovering a…read morehidden gem. The moment you step inside, you're transported to the Victorian era, with ornate details and charming décor that make the entire space feel like an experience in itself. We stopped in before a show without a reservation and, while the dining room was full, we were able to grab seats at the bar. Honestly, I think it worked out for the best--the bar felt more spacious than the table seating and had a relaxed, unhurried atmosphere for a Wednesday afternoon. The mocktails were as creative as they were delicious, and the cocktail menu offered plenty of tempting options as well. The bartenders were attentive, friendly, and impressively efficient, striking that perfect balance of great service without constantly interrupting your conversation. We shared the sliders and the summer salad, and both were generously portioned and perfect for splitting. Between the beautiful setting, excellent drinks, and seamless service, this is definitely a place I'll be returning to.

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    Lillie's Victorian Establishment
    Lillie's Victorian Establishment
    Lillie's Victorian Establishment

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    Monkey Bar

    Monkey Bar

    4.3
    (499 reviews)
    3.6 mi

    The truffle monkey bread while a total carb and calorie bomb was delicious and left a lasting…read moreimpression. It featured a crispy, sugar-glazed exterior and a soft, chewy interior, topped with truffle cheese and served with a truffle butter dip; the pairing was superb, and it tasted great both on its own and with the dip. For the main course, I ordered the miso-glazed black cod. The flavor was flawless, and while the portion was small (which was acceptable), the pool of broth accompanying it was completely unnecessary; it was inedibly salty, so what was the point of serving it? After finishing the fish, I was left with a plate full of broth, rendering the plate unusable. Plus, it was overpriced; for this dish, you're better off going to Strip House Strip House remains the undisputed king of this dish in New York. A friend ordered the chicken parmesan. It was just average. Another friend ordered the short rib stroganoff. The flavor was decent, but it was far too rich and heavy. As someone whose palate is split 50/50 between Western and Chinese cuisine, I could manage only five bites at most. If you have a palate that prefers 100% Chinese food, proceed with caution on this dish. Friends ordered sides of mac & cheese and mashed potatoes. These are dishes originally meant for low-income Americans to fill up on cheaply; there's no limit to how good they can be, but also no floor to how bad they can get. Both were on par with the average quality found in upscale restaurants. Honestly, these are two dishes I would never order myself. To sum up: the atmosphere was great. It's also hard to get a reservation; the place was packed when we had lunch at 2 PM. Aside from that monkey bread, I didn't feel like anything else justified the price or offered something you couldn't find elsewhere. I don't quite get the hype. Perhaps I just didn't order the right dishes; maybe next time I'll try the burger and the steak.

    The Truffle Monkey Bread (9/10) was easily the best thing we ordered. It had a crispy honey-glazed…read morecrust, plenty of truffle, and an amazing truffle butter on the side. The Thick Cut Bacon (8.5/10) was sweet, crunchy, and cooked perfectly. The Wagyu Cheeseburger (7.5/10) tasted good, but the bun was too dry, dense, and oversized for the burger. The King Crab Rangoon (8/10) was packed with crab, almost too much for my taste, but the sweet chili and hot mustard sauces balanced it out nicely. The Espresso Martini (6/10) was a pretty standard espresso martini. The Long Island Cold Brew (3/10) tasted like cold brew mixed with vodka, which just wasn't for me. Service was fine overall (7/10). The highlight was the complimentary sorbet they brought out for my friend's birthday. The vibes were classic Hogsalt with dim lighting, old-school jazz, and a cozy atmosphere (7/10).

    Photos
    Spicy Shrimp scampi
    Spicy Shrimp scampi
    Truffle Monkey Bread (~$35)
    Truffle Monkey Bread (~$35)
    Truffle Monkey Bread

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    Truffle Monkey Bread
    The Woo Woo

    The Woo Woo

    4.4
    (346 reviews)
    3.3 mi
    $$

    If you love great cocktails, this hidden speakeasy is an absolute must-visit! From entering with a…read moresecret passcode to the very last sip, the entire experience is incredible. It has easily earned a spot as one of my favorite bars of all time. The underground space flawlessly captures a raw, seedy, 1980s rock 'n' roll vibe, with eclectic decor that extends beautifully to the themed menus and custom glassware. Sitting at the bar was a highlight--the bartenders were fantastic, clearly proud of their craft, and they even humorously indulged my game of trying to guess the ingredients of each drink they mixed. The cocktail lineup is phenomenal. A few absolute highlights: the Purple Rain with its purple ice and peppercorn, the flambéed Dirty Dancing, a brilliant espresso martini riff called Flick The Bean, and Pure Temptation--which has glassware you just have to see for yourself. Don't miss this place if you're in NYC!

    The Woo Woo is loud and touristy--and honestly, that kind of sums it up…read more They market it as a speakeasy, which... technically yes. You need a password (easy to find online), and you go through a hidden door down a staircase. But it feels more like a novelty than anything else. NYC has way more iconic speakeasies, so this isn't somewhere I'd go out of my way for more than once. Nothing wrong with the vibe--it's Times Square, so you already know what you're getting--but it's definitely a one-and-done kind of spot. The drinks are good and super fun, but they're very extra (smoke, presentation, all that), so between that and how packed it gets, it can take a while just to get one cocktail. Didn't try the food. Overall, go for the pics and TikToks--it's perfect for that. I'd recommend checking it out once, but I don't really see it being a repeat spot.

    Photos
    Buffalo Chicken Spring Rolls
    Buffalo Chicken Spring Rolls
    A speakeasy bar in the basement
    A speakeasy bar in the basement
    The end of the bar. Pay no attention to that small TV.

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    The end of the bar. Pay no attention to that small TV.
    Attaboy

    Attaboy

    4.1
    (875 reviews)
    0.9 mi
    $$

    Attaboy absolutely lives up to the hype…read more From the moment we sat down, we knew we were in for something special. Our bartender, Zack, was phenomenal. Calling him a bartender almost feels like an understatement--he's a true cocktail craftsman. I was amazed watching him create drinks based simply on a few words or flavors we mentioned. It felt less like ordering a cocktail and more like collaborating on one. Of course, he also nailed the classics. The Clover Club and Gimlet were both perfectly executed, and my husband tried three different whiskey cocktails throughout the evening and loved every single one. The atmosphere is exactly what you hope for from a speakeasy: dark, intimate, and unassuming. The space is small, which adds to the experience, although the bar stools are definitely not designed for settling in for a three-hour hang (my only minor complaint). But honestly, that probably helps keep the experience moving and allows more people to enjoy this special spot. Attaboy is a great example of why NYC has such a legendary cocktail scene. The drinks, the craftsmanship, and the personal attention make it clear why this place gets so much attention. We'll absolutely be back.

    Have I found a new favorite bar?! I've heard nothing but good things about this place, and it still…read moreexceeded my expectations. The vibe is super chill, fun, and welcoming. The concept is simple: tell the bartenders what type of liquor and flavors you enjoy, and they create a custom cocktail just for you. I think it helps to go in with a few ideas, but if you give them some creative freedom, they can really surprise you. I honestly cannot remember all the ingredients in my drinks, but I do remember loving every sip. Such a unique spot and a fun experience. Definitely small inside so you may have to wait awhile. I only wish I lived closer!

    Photos
    Small space but good vibes
    Small space but good vibes
    Paper plane
    Paper plane
    Interior bar seat

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    Interior bar seat
    The Press Room

    The Press Room

    4.7
    (15 reviews)
    0.5 mi

    I usually go to Alamo Drafthouse in Brooklyn to watch movies but I got an invitation to a Soirée…read morehere for the movie, Wicked. I didn't know what to expect but I loved the Broadway show and I'm always down for immersive events. So I arrived at the Press Room and saw that there was a bar with a couple of tables surrounding it. It seems to be where the kitchen is for all the wonderful food that Alamo provides during the in-dining movie experience. I had to approach the bartender to find out where exactly this party was and he instructed me to look beyond the large curtain to the side just as if I were searching for the Wizard of Oz. As I tugged myself behind the curtain, I walked into a decent-sized room and with balloons and the words, "Welcome to Emerald City" in the front of the room with a DJ playing today's hits and of course, songs from the Wizard Broadway show. At first, I thought this was going to be a dance party but soon realized that it was going to be a craft party instead. There was a station for making your own broom, one to make a friendship bracelet, and another one for letter writing along with sealed wax to use on the envelope with different stamps. I sipped away an Old-Fashioned in my souvenir Wicked cup while singing along to the Wicked soundtrack and making a friendship bracelet for my daughter. This experience was relaxing and joyful so now I know my type of party consists of a craft night. Close to the end of the night, I participated in a Wicked costume contest. I lost but nevertheless, I had a good time. Ended the night with an order of burger before heading home to show off my creations. I can't wait to check out their other events and come here again!

    It's an enjoyable bar. It's slightly hidden away inside of an office building two flights down via…read morethe escalator next to the Alamo Drafthouse. Nice selection of alcohol, friendly bartenders and attentive service. Since it was tucked away it wasn't as crowded and I was able to spend an hour catching up with my friend and it wasn't overly crowded or loud.

    Photos
    The Press Room
    Menu 8/17/23
    Menu 8/17/23
    Menu 8/17/23

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    Menu 8/17/23
    Apotheke

    Apotheke

    3.8
    (1.6k reviews)
    0.6 mi
    $$$

    Apotheke was one of my first experiences with a hidden speakeasy a number of years ago, and it…read morestill remains the OG in my vast encyclopedia of experiences. :) Strolling down Chinatown's busy and gritty Doyers Street, looking for any sign of Apotheke is a fond memory, then finally figuring out where it was, and entering through the mysterious and otherworldly threshold resulted a transformative experience that made me feel like I time traveled. Mood lighting, comfortable seating, great drinks in a cozy and Victorian-inspired space are the perfect blend of unique and. I always felt like I was part of something special the few times enjoyed creative, delicious, and strong libations from the pros at the bar. While it has always been pricey, I do feel like the excellent service ambiance, and drink quality warrant this, but may prevent more folks from becoming regulars so to speak. I love the clever and compact bathroom design, too. IYKYK Long live Apotheke!

    Fifteen years later and Apotheke is still one of my favorites!…read more You will walk past this hidden speakeasy several times before finding it. I could tell you to look for the blue beaker sign that says "Chemist" but the better tell is the random guy sitting on a stool outside. He'll be the only person on the street, so no worries about missing him! The menu has changed over the years, but the quality has not. The bartenders are social and personable. And the prices are in line for the area. My bestie and I loved the vibe. One of the best speakeasies she's had the pleasure of experiencing. Don't miss out on this place!

    Photos
    The bar
    The bar
    Live Band
    Live Band
    Beautiful bar

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    Beautiful bar

    Primo's - bars - Updated July 2026

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