Brutal service. Anything but quick. Took 5+ hours to put on a tire, singular, and replace a battery. Everyone in the waiting area has been waiting since before noon. No cars have been serviced. Oh and the coffee machine only dispenses hot water. GO SOMEWHERE ELSE, ANYWHERE read more

Service manager finally called back two months later. Gave me an inaccurate explanation for why an exhaust line was disconnected. Informed him that what he was saying was incorrect. He went silent and just repeated himself before saying that perhaps someone else who worked on the car had disconnected it (at the time they were the only ones who had ever touched it). I contended that it's hard to resolve the issue two months later, at which point he said he'd called but I never answered. I have 0 missed calls from him. Just another example of bold faces lies. read more

I was extremely lucky in my car buying experience here. I worked with Tien who was the most patient sales manager with me. I would hound him with questions all hours of the day even when he wasn't at work. He answered all of my questions honestly to the best of his ability. I ended up coming in on his day off. He set me up with his co-worker Robert. It was fate that I waited to buy a certified pre-owned vehicle through them. It is exactly what I'm looking for within my price range. Michael, who did my paperwork did not make the process feel rushed or pushy. While they do have a large selection of brand new vehicles, they have a great pre-owned inventory, too! I've had some pretty terrible experiences at dealerships previously. Today's process has been a walk in the park. I will definitely recommend any of my family and friends to come see these gentlemen. read more

Giving them an extra star since the primary salesman was otherwise a pleasure to work with and they were nice enough to send me a one way Lyft. Where to start? So, they conveniently lost my file with the 1k deposit on my maverick. After they magically found it they tried marking it up 10k from the price I reserved it at. A year later when I go to pick it up they tack on $500 minus the $20 credit for the 4G LTE for $480 total (unitemized and just hidden baked into their new price). I called them out on it and they still did not want to rectify matters. They wouldn't even provide me an explicit line item credit of $20 for the 4G LTE removal (LOL!!!). The new pricing took effect months AFTER I placed my order in Sept of 22. The problem I have is that this is not the original agreed upon price. Priority Ford will be claiming the rebate and not passing it onto me. Ultimately it's up to the dealer to do so. This review should not be a surprise since I did tell my salesman I would raise a fuss after giving him the chance to make right of the situation. I also refused to sign the $0 market adjustment document since their new base price is in fact a market adjustment after the original agreed upon price in Sept of 22. I waited a full trip around the sun for a vehicle only to pay more? Doesn't make sense. For the reasons listed above I do not recommend Priority Ford. read more

So I go for my free oil change and state inspection and they say can't do it today but can do something that cost me money. This has happened 3 times now read more

I hope you have better experiences. * On one of my visits, the Priority Quick Lane Norfolk damaged my F150 HD Edition front end, spilled oil all over the motor. The dealer fixed it, but I was hesitant to return. * I eventual started going back and then the same Quick Lane didn't install the hub caps on properly when rotating the tires and I had to repurchase two very expensive HD hub caps. T * he most recent visit the Priority Quick Lane Norfolk refused to flush transmission saying it had been too long since the last flush, but it was previously performed by the dealer and the transmission has been replaced by ford. This dealership was great as Freedom Ford, but has been a very poor experience since the transition to Priority Ford. I won't return and I purchased several vehicles from this dealer and other priority dealerships. I feel the dealership needs new service management. The service manager called and suggested I take my vehicle to the dealership for service. read more

Service advisor kept me updated with the status of repairs while the truck was getting warranty work done. Great service. .

The service department of this Priority Ford comes across as exceptionally disorganized, they're uncommunicative, hard to get a hold of, and lacking in basic customer service. Our first experience with them was less than stellar, however we gave them the benefit of the of the doubt with covid. We are now experiencing similar issues with our service experience yet again, lack of organization and communication, and overall poor customer service. read more

My salesman was Clyde, who was awesome. Bought a vehicle from him 6 months ago, and because of the outstanding service came back and bought 4 more for our company. Highly professional and went above and beyond. Will be back next time as well read more

It was a great unique experience. I was able to get a brand new 2021 Ford Mustang and the payments are even less than my used vehicle! If you want to buy the car of your dreams with a reasonable price go to this store and ask for Thomas Stallings. Very professional and knowledgeable and will make you feel comfortable and satisfied with your decision. read more

All Smoke and Mirrors. Zero transparency. First and Last visit. Scheduled a transmission flush and oil change for my 2006 Ford Expedition, dropped it off at 0930 with no issue. The attendant was super professional, and seemed very nice. I asked about turn around time she replied a few hours, which is typical. Was quoted 68.99 for a full synthetic oil change, and charged $88.13. Was quoted 200.00 for the transmission flush and charged $208.15. Also charged by the dealership for a "Customer pay shop charge for repair charge" $19.35 Delivery of the vehicle was "promised" at 12:00pm. However the dealership did not call until 15 minutes prior to closing that the vehicle was ready at 2:45pm. Also no window sticker was supplied to document the oil change. Any dealership that can't get the basics correct, and then charges patrons extra for bogus administrative charges does not deserve to be in service. I'll continue to get my vehicle serviced at RK Auto in Virginia Beach and drive the extra 30 minutes for exponentially better service. read more

Nick Stallings is caring and honest. The only reason I bought s car at Priority. He took his time and answered all my questions.

This is one of the worst service centers I gave ever dealt with. I have on three priority car over the last 12 years two Honda and one Ford Honda dealership was great Ford service center was the worst I've ever seen. It is always a hassle when you go in for service very slow and very unsupportive. This is taking place over the last three years on a new Ford F-150 there are more option to buy cars than this location and I will use them next time. The truck has been a great vehicle but the service hasn't lived up to what it should be on a car of this type. My last experience was with a priority employee Kelli Preston in the Quick Lane Service in this will be my last experience at this location. If it wasn't for a young man by the name of Jonathan the Quick Lane Service Manager I would have left without service at all. read more

James Simmons made this purchase my favorite. He is personable, responsive, and works to get the right vehicle for each individual. This was my 3rd F-150 purchase and the best customer care out of all my 9 auto purchases to date. Thank you James and the Priority Team. read more

Great deals and great service!! We had a great experience buying our first Ford with all Of the year end discounts. We will be back!

I took my Ford F350 in for full service lane. Amanda is the Super Duty service and she did a great job. Service was done on time with quality work. I'm glad I gave them a second shot! Well done! read more

I have the pleasure of working with Lauren from Ford's Quick Lane. She was AMAZING! The staff was extremely professional and speedy. She continued to follow up with me letting me know every step my car was at! Thank you Lauren! read more

If you are looking for a car at Priority Ford ask for Shamar Godfrey as the salesman (stay away from DeGuzman...bad vibes). Everyone is cordial but Shamar goes out of the way to help you out! There are many incentives available to you at this time! Take the time to check them out! read more

Update: another free oil change and paid for tire rotation. This time the upsell was for brake pads / rotor. They made it sound as if my brakes could fail on the way home. Actually the measurements were "fair." They will need service in a bit. Not yet. Read this before you go. https://www.edmunds.com/car-reviews/top-10/top-10-ways-youre-overcharged-for-service.html Went in for my free oil change - priority oil changes for life - and to pay for a tire rotation. They came out and said I needed to have my air filter replaced and that I really needed to have their premium fuel service - to clean the injector, etc. I was dumb enough to get it. It's totally on me that they charged me $35 to your basic air filter in. The fuel service was around $137. Been doing oil changes there for a long time - the car is a 2010. Had never felt that they were pushing unused services on me before. After I approved the work, I sat down to read a book. After maybe 20 minutes I started paying attention to the people around me. They recommended extra services to everybody there. Every customer got told they needed the fuel service and other things. They are clearly pushing products now. That's too bad. I'll keep getting my free oil changes, but I'll pay for the other services somewhere else. If they tell you you need extra work done, verify it somewhere else. read more

Did my oil change and state inspection for my Ford Fusion 2019 at the new quick lane service. Was pretty quick and good. :) And I really like the idea that you can actually watch through the window how they are working on your car. 5 stars! If everything will be in the same way will always do my services here. read more

My visit started in a very frustrating way because they could not find my appointment but they were able to accommodate my needs after a bit of conversation, so I greatly appreciate that. I would have given more stars but was very disappointed in their lack of COVID preparations. I only saw 3 employees with masks on and their waiting room was not adjusted to meet social distancing orders. As a business that was able to stay open during this time they should have more consideration for their employees and customers safety. read more

Bought a Chevy cruise 2018 at this dealer ship and paid it off in one year it's 3 years old I have low miles went in for a oil change 6 months ago Kendall tried to cheat said I needed wiper blades and a bulb for my passenger light I agreed but I wanted the old parts then he came in waiting area and said you don't need but one blade but you have to bring your car back the bulb we put in don't work and we need to do a diagnostic test they keep saying leave it it will be a week before we look at it and longer if you need a part I knew something wasn't right and I wouldn't do it it was under bumper to bumper warranty he said I had to pay for the diagnostic test around 200.00 I was like he crazy so I wouldn't leave it long story short I contacted a Chevrolet dealer made appointment went at 10 am he checked my car said everything is good then did the diagnostic test fix the bulb on the passenger side said it was just a little electrical and it was all covered under my warranty work since the pandemic people are doing a lot of cheating lieing this is so sad and I have priority for life don't deal with them if you don't have to they keep trying to get me to trade in my car every time I went in for oil change won't be going back there for nothing my oil change and inspection were free well I will pay for them now some where else can't trust then at all and they need better mechanics because my issue was very very minor I took my car at 10 AM and I got my car back at 4 PM read more

Robert Rosser was our salesman at Priority Ford. 2 weeks ago we purchased a 2018 Focus. The entire process was made easy by Mr. Rosser. I recommend Priority Ford and Robert Rosser. Exceptional customer service. read more

I couldn't of asked for a better experience! Denzuel was absolutely wonderful! Was so helpful! Didn't put pressure on me. Was literally so sweet and patient with me! The manager is so awesome and professional as well! The whole entire staff was so sweet! Could not recommend this dealership more!!!! read more

what's the point in making a service appointment and say waiting on the vehicle when after two hours the vehicle still hasn't been touched. you might as well state it's drop off only or be prepared to waste your entire day! read more

Had a service recall. Made an appt and dropped my car off the night before. Received text next morning stating they have my car and are working the issue. Received text when complete. When I picked up the vehicle, hardly any waiting due to having the paperwork done in advance. Thanks Katlyn! read more

I can't give less stars. Took my car in and they are charging me 200 for a couple parts cool no big even though I found the exact oem parts at orielys for 97 and then on top of that bull crap labor prices of 800 to 900 dollars. This is why I do my own work on my car but can't since I don't have access to a lift. This is the last time I'll ever bring my car to get serviced at a dealership who rapes peoples pockets. I even said I could get the parts they said no because they won't trust putting parts from an unknown source. If you want your wallet raped and overpriced parts sure take it here. Never again. read more

Sales is excellent. However, service is a complete nightmare; especially regarding service. Called for appt. thru the central operator for list of items (oil, safety, radio door gasket and upholstery). Operator assigned my (unbeknownst to me) work to the quick/express sevice center. When I arrived, sevice redirected my to the other quick/express branch. Upon pickup, only two of five items complete. I was told to reschedule next door for other three items. Weeks later, dropped car off for next round with service agent/consultant. Next day, different consultant called wife with adjusted bill. Wife stated we would call her back. After numerous attempts via central call center miss directs to the consultant's voicemail, I had to drive there after work the next day to address...never received a return calls. After visit and venting frustration with service manager, was assured all would be done and he was sorry for the issue. After a few days, we were called car was ready for pick-up. We picked up the car, and noticed upholstery issue was not fixed. Additional, as my wife drove off the lot, the radio malfunctioned. Back to the dealer after work the next night to reschedule another appointment and discuss with my sales rep; whom was superb when we purchased the car new 40 some odd months earlier. Sales rep set me up with new service manager who explained the rest the radio and tech tested, then assured they would replace it and fix the seat. Upon completion of the next visit, radio fix, upholstery never touched. Thru the whole process, dealt with too many service consultants, felt extreme frustration over lack of returned communications which required in person visits the check status. Because of dealership's customer communication issues, I will wave my priorities for life. It just isn't worth the frustration. Hopefully, the dealer will fix the communications by ditching the central call center and replace with customers calling the service rep/consultant directly. The central call center hurts the dealership. read more

Amanda fitted my emergent problem which made my F 250 not roadworthy into her already busy schedule. I have for many years been able to rely on Priority Ford service to keep my truck on the road! read more

I scheduled a follow-up appointment February 2021 specifically for an issue I asked them to look at during my State Inspection/Oil change visit, January 2021, with my 2019 F250SD. They completed the State Inspection and oil change quickly but I felt it was too fast to look at my issue (a noise occurring at 37mph) and it came back no issue found. I hear the noise every time I drive and I know its not "Tire Noise" as was verbally expressed to me the first time. This is my 3rd F250 2016, 2017, 2019, one with the same tires, engine etc, and it had no such noise. When I scheduled the second appointment I clearly expressed this and that I've owned/purchased new Ford Trucks since 1986, probably at least 12 or more I would not like to be given probably "Tire noise" again. I called Ford Customer week before the appointment and expressed this as well stating that I would not keep a vehicle that Ford wouldn't support. The Ford Customer Serviced Rep that I talked was the best 'Anything but a Ford Salesman" that I have encountered in 36 years. Long Story short, The Priority Ford Technician took a ride with me and I pointed out the noise where it occurred and returned to the dealership for him to take a look and asked if he founds a F250 with the same setup, engine, tires, etc. and let me drive it and if it exhibited similar noises then I would just contribute it to inherent vehicle noise. I sat waiting for 6 hours and finally went to the Service Advisor to inquire as to the status of my truck when the Tech walks in and sees me he had the Deer in Headlight look saying he was looking for a similiar equipped F250 to drive. Oh well, I no longer own, or will own a Ford after 35 years. These issues are just with Priority Ford and the Ford Motor Company, I have purchased 4 other vehicles from Priority Dealership's, 2 Corvettes and 2 Toyota's and continue to receive excellent service from their respective dealerships. I have never received a Customer Satisfaction Survey Request from Priority or Ford Customer Service to date. I called Ford Customer Service today and informed them that I was going to post a dissatisfaction article on them. If the Dealership or Car manufacturer won't support loyal customers then move on to one that returns your loyalty. read more

The skid plate that needs to be removed to do an oil change became worn and needed replacement. My 2019F150 Lariet is still under warranty (31,000 miles) When I went to the dealer I was told it would be a week to have it installed. It literally takes 4 bolts and can be done in 10 minutes. I asked if they would give me the skid plate at no cost and I would install it myself. I was told no by Amanda, the service writer. Since I was taking a trip in a few days I paid the $125.00 and took the part with me put it on in ten minutes. If you need service steer clear from this dealership. read more

Prior to Owning my new F-150. I've never driven or own a Ford product. Natalia Budd you're wonderful and very helpful. From the Bunton family I would like to thank you for making the process smooth. read more

Outstanding service! Every time I take my truck for Service at Priority Ford , I always leave very satisfied with their professionalism and services. Lauren, my service advisor was very concern with my needs and answer every question. She is the best service manager have dealt with so far. She took care of my truck in a time fashion and dieters to me clean and ready to Go. I will definitely looking fort to my next visit. Thanks, Lauren and the Priority Infinity staff. read more

Had an appointment for an oil change but I decided Ed to cancel my appointment and do a walk in and the lady said it will be an hour wait time, but it ended up being 2 hours then I left and I was going back on the road my cover underneath my car started to drag as I was 5 min away from the dealer and I had to drive back to get it fix it was missing a few screws, but why aren't they doing there job? I waited 2 hours and they couldn't even do one thing right. Took 20 min to fix. But I recommend to go to a different priority. read more

The service at Priority Ford for my visit was Excellent. Under promise over deliver is the best way to describe it.

Great dealership! Was able to search for vehicles fitting my needs and wants. Found the perfect truck and they did not pressure, always putting the customer first! read more

This was my first time at this service shop. I called the main service desk on Monday and was able to make an appointment the following day in the early afternoon. Upon arrival my vehicle was taken into a service bay very quickly after reviewing minor paperwork. The young lady at the desk informed me of a service option which saved me time and money. About thirty minutes later my vehicle was ready to go. The waiting area was clean, WIFI available, snack machines, a little back ground TV, over all great service. read more

Overall good service. I purchased my vehicle at this location and I had my old Ford serviced here as well. Exceptional customer service and good value for services. read more

I brought my 2013 Ford Focus 2.0L in Thursday due to inability of transmission to shift out of 1st gear and MIL illumination. This model is covered under CUSTOMER SATISFACTION PROGRAM 14M02-S2 which governs the faulty TCM that was put into Focus's and Fiesta's at that time. Your service team charged me a diagnostic fee of $150 to perform PCM evaluation. Under 14M02-S2 I am allowed to bring my vehicle in for free of charge to determine if TCM is the issue of transmission problems. In the Ford TCM diagnostic procedure decision tree as referenced on the National Highway Traffic and Safety Administration Website: https://static.nhtsa.gov/odi/tsbs/2016/SB-10091154-5448.pdf You service department is to: 1. Review the TCM Customer Symptom list. Does one of the symptoms match the customer concern? (Answer: Yes) 2.Connect IDS and retrieve DTCs Is a DTC P0606, U0100, U0101 or U1013 retrieved? (Answer: No but note that DTC retrieval would be conducted regardless) Based on this you would already have to run diagnostics on the PCM and retrieve DTC's regardless. You are essentially charging me to run PCM diagnostics when you would have been legally obligated to do so anyways. Under the terms of the recall I am only supposed to be charged for further diagnostics and repair if you find the issue to be unrelated to the TCM. Ford's reputation has already suffered as they turned a blind eye to transmission issues. They knew lives were at risk but failed to act until litigation was pursued. The least they could do now is not charge customers diagnostics fees when they arrive with transmission issues. I request a full refund of $149.95. Thanks, Dan Bentley read more

Why do I drive past so many closer dealerships on the way to Priority Ford Norfolk! Because - sale to service - Priority is the best for me. Purchasing a new vehicle can be a stressful experience. Thru his personal demeanor, his knowledge of the inventory, and his patience, Toly Korik removes all the stress. Shopping for a new vehicle is actually fun with this gentleman. The same can be said of Tammy Bowers in the Service Department. She has outstanding customer service skills and a very pleasant demeanor. She and the entire Priority Service Team act like they know time is money. They get my vehicle and me in and out very quickly, and the work is always thorough and reliable. The Priority Ford team in Norfolk has been together a long time, and it is evident that the business stands on a firm foundation of customer service and fairness. I would always put these folks in the mix when deciding where to shop for a truck or car. read more