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    Proudly Serving

    4.3 (309 reviews)
    Closed 11:00 am - 10:00 pm

    Order Proudly Serving Takeout or Delivery

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    PROUDLY SERVING ATMOSPHERE

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    Reviews With Photos

    Take out bag
    Angelica S.

    Haven't even tried the place yet but all I have to say is the service is actually terrible. When you walk in don't expect to be greeted or acknowledge. The lady helping us looked bothered asf for no reason and kept talking to a guy outside when we were trying to order. Then when our order is ready she was just like "order is on the counter". Like hello? You couldn't pass me the bag or say thank you or anything? I'm not saying to bend over backwards to customers but damn a "hi welcome in" would've been nice. Def not coming back.

    Tony T.

    Drove all the way from OC due to a friend's rec for this smash burger. I have to say I am not disappointed as their smash burgers are one of the best I've tried. My friend also got their chili style burger and that also tasted fantastic and their duck fat fries were amazing. This is a must for any smash burger enjoyers. 5/5!

    Front of the restaurant
    Jay M.

    I visit Hermosa fairly often, but hadn't eaten at "proudly serving." It is off the Strand on a little side street, so I never noticed it before. I was hankering for a Smash-burger, saw it on Maps, and I read positive reviews. This place was awesome! Smashburger excellent and the fries are cooked in duck fat so they were super flavorful! The service was great too! Claudia was a joy! She held the entire Restaurant down single-handedly with ease, and she still had time to be friendly and conversational. I also met Matt the owner, who grew up in New Jersey, where I am from, and I immediately knew why this place was a winner! And... They have local beer on tap. Try the Japanese rice lager. It is so much like Asahi super dry. Please check it out!

    Jesus M.

    After hearing a lot of their famous smash burgers I wanted to try it out and I was not disappointed. I haven't had many smash burgers but this one set the standards in my opinion! It was a perfect combination of pickle, patty and bun. The chili cheese fries were also great! Only a few places have it all and this one is definitely worth the try! This location is in the neighborhood with limited parking but has plenty of seating. The service was great and food came out with no delay. The staff is friendly and great to talk to. The location has tables inside and outdoor, with a nice patio area in the back and bar seating. If I'm ever in the area I would definitely be coming back.

    literally is fabulous as it looks
    Kathryn F.

    I like to consider myself a cheeseburger connoisseur I really take this seriously this was hands-down. One of the best media delicious smash burgers I have ever had. The fries were absolutely delicious. My mouth is watering writing this review thinking about how good it was lol you can definitely tell they were cooked and duck fat I got a triple smash with the loaded french fries and a Diet Coke and I cannot wait to experience this again...:) thank you you guys!!

    PS Burger Ranch Malt Vinegar Aioli PS Fries
    Miten P.

    Whoa. To be honest, we (my inner warrior + the stomach) are still processing this Doordash order from Proudly Serving because... ...guys, this one is REALLY GOOD. Still processing this order because... ...guys, this one made our achy, breaky, carnivorous heart cry, salivate or something in between. We like this burger guys. We like it a lot. Somehow, we think we might like their fries EVEN MORE. Those fries somehow parted the skies to reveal a choir of angels singing "Hallelujah" and telling us we deserve this. However, because of the duality of human nature of course, we were concurrently left pissed off while experiencing a 9th level burger high. It all boiled down to this moment of seeking existential clarity, asking ourself: "How come nobody else we have ever encountered in our 38 years on this planet has thought us worthy enough to serve us triple or quadruple fried fries of this caliber?" Also, "Who, in fact, is the real Burger King?! Does he actually reside in Hermosa Beach, California??" Our only complaint isn't actually a complaint at all. If anything, it is a personal failure on our part that we will rectify on my next order. For US, that juicy, perfectly cooked burger just needed a little something to cut through all of that butteriness and unctiousness. It needed jalapeños and, dammit, we will absolutely order those jalapeños next time! Finally, last but not least, we NEED to discuss this malt vinegar aioli because of 2 deep personal thoughts we had upon tasting it: "wtf?!" and "goddamn"... We honestly wish we could meet whichever fine iconoclast spawned this aioli. This thing is a culinary work of art...a truly paradigm shifting contribution to modern society that will inevitably be taught in culinary schools alongside the likes of Coq Au Van and Pate. We won't reveal anymore about that malt vinegar aioli. We could never do it the justice it deserves. Just go eat it and walk away as amazed and reflective as we were. Finally, to Proudly Serving, thank you forever ruining all other fries for us going forward.

    PS Burger Duck Fat Fries
    Heather M.

    Okay sooo this is like my fourth or fifth visit to this location (I started when they were inside Project Barley ) All of my visits have been good , the food is consistent and good quality , always very lively and full of locals , which I love to see. Today however was just a little more pleasant , we walked in and were greeted by Leah( or Lia not sure how they spell it ) And honesty the whole experience just felt soo welcoming because of her. She was sooo nice and personable with us and every customer that walked in after and I feel like that's the kind of neighborhood vibe the South Bay is known for Will definitely be back again sooon!! I know the picture doesn't look like much but I can assure you the foood was BOMB!!

    $7 Grilled Cheese
    Brenda L.

    The good: I tried a hamburger, the PS burger and a grilled cheese. The flavors were good and the menu is simple and straight forward. My toddler enjoyed his grilled cheese. I tried all 3 items. My husband's burger had jalapeños and double the meat. He liked that the burger had both ketchup and mustard. The bad: Texturally, the burgers were mushy and needed more structural integrity. I would've liked more lettuce, raw tomato and onion. The bun can get soggy if you don't eat it immediately. It's good for folks who love soft things. The interesting: They sell gift cards online and offer catering. They have 2 locations.

    Milkshakes
    Michael S.

    If all they served were their Tots (tossed in duck fat), I would recommend this place without hesitation! But along with the Tots they have several hamburger options, terrific French fries (also tossed in duck fat), milkshakes, and a decent assortment of beers on tap. They've got a couple tables out front and several dining rooms with various table-size options. They've even got a couple of pinball machines. The food is great, they're a very short walk to the beach, and their crew is incredibly helpful and pleasant. If you're anywhere near Hermosa Beach, check them out.

    I'm stuck in a square, becoming one too  Birthday/Anniversary Dinner  Chili Burger w/ Tots from #ProudlyServing
    Mojo S.

    What an overwhelmingly great place to get a burger. My chili cheese burger was made exactly how I like it, with enough chili to make it taste wonderful without turning it into a knife and fork meal. And those smashed patties were super delicious, like a gateway to taste heaven. About the only things I could complain about is the smashed in lack of space in the dining area. Why have two pinball machines when people are lining up for table space? Make it make sense. As well as try to speed up the time it takes to go from the kitchen to hitting the table. Our meal came super late and it kind of killed the excitement. The staff were nice enough but nobody really catered to assisting with us getting our food in a timely manner. It was kind of disappointing.. But otherwise it was a fun time.

    PS Tots
    Ariana S.

    Little hole in the wall! We all liked the burgers. The tots were good and crunchy. The only thing was my son did not like the chili cheese fries, it's his expertise so I figured they really weren't to his liking. We ordered for pickup seeing the reviews about the dining space and dine in experiences. This place looks like a little hole in the wall, maybe as they get bigger and get more clientele they will invest in something bigger and accommodating. Either way, not sure I will be back.

    outdoor seating
    Matthew K.

    Summary: Decent burgers, Good tots, friendly service, good seating. This place is a good try, personally for me I've had something super similar (little bit better for me). So this kinda just gives me cravings for a little more flavor. Plenty of seating (indoor & outdoor) and cool spot as a whole. Pastrami Burger: Good amount of protein, I'm always glad when a spot makes doubles as standards. The pastrami itself doesn't really add much to the profile though. 6.5/10 PS Burger: This is kind of your standard smash burger, nothing really special but it's not bad. 5.5/10 PS Tots: Honestly maybe the highlight from here, tots were really crispy but not overdone, the sauce here was honestly the best and the patty also threw in a texture change. 8/10 Note: The sauce is honestly, kinda mid. It's not strong enough to cut through the oil and fat of the burger so you don't get much from it.

    Ty D.

    I finally made it to Proudly Serving after hearing so much about it from friends. Came here for lunch after getting a great massage and early enough to beat the crowd on a Friday. I went with the PS burger after asking the guy at the counter what he recommended as a first timer. Also got the fries and a Diet Coke. The PS burger comes with double patties, grilled onions, American cheese, pickles and PS sauce on a toasted bun. I'm salivating writing this review, it was that good. I'm a French fry fiend, and these fries are the best. They're thicker cut but what takes it over the top is that they're fried in duck fat. They have three different dipping sauces for the fries (PS sauce which is a house made thousand island type sauce, a spicy sauce, which was my favorite, and I don't recall the 3rd sauce which I also liked). Sauces are $1 each, but I was compd since it was my first visit to PS. Thanks PS! David, the cool guy who took my order, and I believe is one of the managers was telling me about how good the PS chili is, and I mentioned that I'll need to try it on my next visit. While as I was enjoying my PS burger, he comes out with a little sample cup of chili with onions. The chili is all beef, and so flavorful and has a nice kick to it on the finish. I loved it. On my next visit, I'll get the chili fries. PS also offers craft beers. David mentioned that they make a beer float, not a root beer float, but a float made with dark ale. I told him that sounded strange, and I was surprised with a sample of the dark ale float. As strange this combo sounds, it surprisingly works! If you're looking for one of the best smash burgers around and best fries, look no further. Proudly Serving is my new neighborhood burger joint. Service is friendly and attentive. There's a couple of old school pinball machines. And also a small patio for al fresco dining and a few table out front. Metered parking in front and limited free parking during the day or permit parking.

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    Photo of Liz A.
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    2 years ago

    Came with some friends to get some burgers, fries, and beer. We had excellent service from Lea.

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    2 years ago

    Smashed Cheese Yummm.. and the beer from local source is a must. They do have some arcade style games as well.

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    2 years ago

    Good place for burgers and I liked the service. Friendly environment . Seating available outside too.

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    2 years ago

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    3 years ago

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    3 years ago

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    3 years ago

    Amazing food. The burger was awesome. The fries were great. Finally, we have a burger joint in the South Bay.

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    1 year ago

    Food was good not for what was paid very overpriced. Family friendly establishment would recommend if by the beach

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    2 years ago

    The service was excellent. The burger and pastrami burger tasted excellent. Very clean nice atmosphere

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    2 years ago

    The burgers were amazing. Definitely a good too in the South Bay. Service was great everyone was so nice.

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    2 years ago

    PS is a hidden gem for sure! Small space but the burgers and tots fried in duck fat is worth waiting in line.

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    2 years ago

    The best smash burger around! Check out their website for the story behind the restaurant. Made with love. Burgers and tots are unmatched!

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    2 years ago

    Great smash burger. Great! Duck fries were delicious although heavily salted. I will be making this place my favorite burger joint.

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    3 years ago

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    3 years ago

    Finally a burger spot keeping an OG beach vibe with killer burgers. Love the laid back retro ambiance, reggae music, and simple menu.

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    3 years ago

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    3 years ago

    Best burgers ever !!! Panicked when they left the pier but relieved to see the restaurant!! Leveled up!!

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    2 years ago

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    2 years ago

    The burger is worth it!! Fries were good. The service was excellent. The store was busy, but it is because the food is sooo good.

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    3 years ago

    Best smash burger at the best price you'll fine!! People are great and chill vibes all around. God bless you all

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    2 years ago

    The food is yucky and the workers are rude and don't wash their hands! The burgers they sell are thinner than a piece of paper!

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    3 years ago

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    Page 6 of 8

    Proudly Serving Reviews in Other Languages

    Ask the Community - Proudly Serving

    Howz it? What's parking like here? Street parking only ? Or so they have a private lot for customers to park at with no charge? Mahalos In advanced

    Hi, If you are referring to the Hermosa Beach location, there is only metered street parking. A few… 

    Are there any vegan options?

    Is it a long wait on weekdays?

    No wait on a Wednesday for a party of four. Super fast service and the burgers were tremendous!

    Do your fries have gluten in/on them?

    Yes they are coated in flour

    Gluten free fries? Bun option?

    Hi Dana, Our only bun option at the moment is a potato bun.… 

    Do you have cheddar cheese or is it only American cheese?

    Just American

    Is the veggie burger vegan?

    No the patty has egg in it

    Can I order a single-patty burger? Sometimes I don't want THAT much beef.

    Yes you can.

    Do they allow small dogs?

    Yes we allow dogs of all sizes

    When will a veggie burger be on the menu?

    It’s available now. We just haven’t officially added it to the physical menu yet.

    View All 13 Questions

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    Lobster Guys Rolls & Fries

    4.6(485 reviews)
    2.0 mi
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    This place was FIRE! it was a top notch lobster roll. The food was good, it was fresh, tasty, and…read morethey had quality ingredients. Loved the service, and the ambiance was a nice vintage vibe. Definitely would go back. A little pricey, but for seafood, its expected.

    I walked in about 15 minutes after they opened, and the restaurant was pretty empty. I had to use…read morethe restroom, and unfortunately, it was completely dirty. The trash was overflowing, the toilet seat covers were smashed into the inserts, and there was paper all over the floor. Bathroom: 1/5. I sat down, and the menus were already on the table. I wasn't quite sure what I wanted to order, so we started with a lemonade and a tea. We ordered the Clobster roll with fries, and I ordered the Connecticut Style lobster roll with no fries and a side salad. The side salad with ranch dressing definitely hit the spot! Unfortunately, the Cajun shrimp roll didn't do it for me. It needed more flavor and mostly tasted like mayo. After two bites, I decided not to eat it and gave it to my son. He enjoyed his meal, though! I also ordered another lobster roll to go, along with a soda and fries, for a friend of mine who works down the street at the barbershop. I was also gifted a juice and a huge cookie, which was a nice touch! If there's one thing I'd change, it would definitely be the bathroom. Other than that, I enjoyed the TVs, the overall look and feel of the place, the area, and especially the guitars and décor. Those details really gave the restaurant some character. Would I come back? Yes -- but I'd definitely try something different next time. Thank you, Rudy! Overall rating: 3.8/5

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    Wall Decor

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    Connecticut Style Lobster Roll

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    Project Barley Taps & Grill - Pancakes & Breakfast Burrito for Brunch

    Project Barley Taps & Grill

    4.3(60 reviews)
    1.0 mi
    $$

    Got pulled in from social media campaign, of which there are too many. There are specials all the…read moretime, if this is your cup of tea. For us, not going to be our go-to spot: - Beer was ok. - Ambiance isn't very nice. Sticky tables, wobbly tables, chipped paint. - Food was kid meal sizes We like Naja's too much.

    The best local spot for good vibes, food and drinks any time of day on the International Boardwalk…read moreof the Redondo Beach Pier. Known for their famous Smash Burgers ($5 Monday Nights!) they have a large menu with offerings you might not have guessed like salad wraps and tacos... also Brunch on Weekends till 1 pm w/ $5 mimosas. They are a taproom, but if beer isn't your thing they have a full bar that includes seasonal boozey slushies. Happy Hour Monday - Thursday @ 3 - 5 pm & Fridays $1 Jello Shots! Activities you'll find throughout the week: Monday: Trivia @ 7 pm Thursday: Karaoke @ 8 - 11 pm Friday - Sun: Live Music ranging from solo artists to full rock n roll bands day and night (check their instagram for music info) They support local artists of all capacities also hosting private shows, singer songwriter nights, and comedy! Hang for a watch party at the Next Door Bar for any game on their giant projector screen. Sharing the kitchen so you can still order your favorite food with different drink offerings like all day $5 domestic bottles. One of my fav hangouts all year round, you'll find me there a few times a week catching the sunset. Friendly staff and fun guests, a South Bay must go!

    Photos
    Project Barley Taps & Grill
    Project Barley Taps & Grill - Lunch special Burger, fries and drink. This was the portion that I received for $11.99. Not worth the price.

    Lunch special Burger, fries and drink. This was the portion that I received for $11.99. Not worth the price.

    Project Barley Taps & Grill - Sunset on the Boardwalk

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    HopSaint Brewing - Hopsaint Killer Shrimp

    HopSaint Brewing

    4.2(1.1k reviews)
    1.7 mi
    $$

    It might seem strange to some people (like my husband) that a brewery is my favorite place to eat…read morein all of the South Bay. But hot damn, this place fills my cup. HopSaint has this relaxed, completely unpretentious vibe where conversation just lingers in the air and somehow every day feels like a Saturday. It's the kind of place I just want to melt into. And HELLO, they have the best mac and cheese, in my humble opinion. (The only competition is the old Koo Koo Roo mac and cheese with those burnt edges... omg. ) How does a brewery do food AND vibes this well? I don't know, but they've nailed it. The bacon, the meats ... everything is juicy, hearty, perfectly cooked. It's what you imagine good, hearty eating should taste like, without those inconsistencies you might find elsewhere or where some dishes are meh, or the patrons or servers somehow make you feel like you don't belong. None of that here. Everyone gets to sit back, have a drink (which you can literally see being brewed through the glass), eat food that makes you happy, with a mood that simultaneously melts worries away. I love love love love love HopSaint Brewing. Please be here forever. Thank you for nourishing stomach + soul. And a special thank you to the lovely, patient, uplifting team who work here. You make this place the gem it is.

    Pro tip ; they have specials all the time. Before you decide on an entree listen to the specials…read more Pro tip 2: if you ask, they'll give you a bottle of the water. Saves on asking for refills 1- service Always good 2- ambiance Sort of a stark chic. They do like the volume on their music, so expect it to be a bit loud 3- food Best bbq in the South Bay. But try their other items. Today I tried the catfish. It's always fun to try need foods even if you may not love them. Just understand that the food is always good , but your taste may vary And it's nice to see that they have beers OTHER than IPAs Try their kolsch.

    Photos
    HopSaint Brewing - Nice open bar feel

    Nice open bar feel

    HopSaint Brewing
    HopSaint Brewing - Beer lunch and beer bites so Sharon can have a kitchen break! Dark Side Stout, we went there.

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    Proudly Serving - burgers - Updated September 2026

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