Shopping at R&A a lot like medicine, if you wanted something name brand without the subsidy you get from your health insurance provider, you first look at it and think " I need it ... but I can't afford it." Then you turn to your doctor and ask: "Can you prescribe the generic form?"
The short answer is NO. Here's why:
THE LOW DOWN:
If you haven't been, R&A should be the go-to place for anyone regardless of their cycling experience to ogle at their inventory or eye candy. Nearly every bike is CARBON and of mostly EUROPEAN (eg. Italian, Swiss, French, Belgian) makes and models. They also stock some North American manufacturers such as Argon 18, Cervelo, Litespeed, and Scott; but like my earlier comparison - no generic Trek, Cannondale, or Specialized bikes here folks.
Of these brands: BMC, Scott, Cervelo, and Pinarello are the most represented road bikes. There isn't a large selection of mountain bikes or single speeds.
SALES:
Be prepared to spend, as a typical mid-tier bike starts in the range of $2500 to $3000.
If you choose to spend more, it's a slightly inverted process. First you describe what you're willing to spend, then you're measured to spec, shown which bikes would fit, you place the order and a down payment, and finally you're able to test ride it.
Find the correct exact make/model/size on their sales floor? Well, it's an unspoken rule that you cannot test ride the carbon stuff unless they're hosting a demo day. Two ways to circumvent this are to either become really familiar with the sales staff or park your expensive bike in the front of the store. Both indicate that you're interested and can afford their offerings. If you're a one-timer and are only interested in purchasing the "entry-level" model, they will not take you seriously.
Felix, R&A's resident bike fitter, is the worst offender. Although he's a nice guy, he often makes outlandish recommendations which are indifferent to your needs. He promotes his own Sunday rides and says he coaches up and coming racers; although by the stories, he knows more about strip bars than handlebars, and many may be he turned off by his loud nature and foul language.
CULTURE/VIBE:
This probably is why most people consider R&A definitive "bike snobbery" as most regulars are well-endowed Park Slope residents with instant access to nearby Prospect Park. As such, they're willing to cope with service that's priced 3-4 times higher than other LBS and recommendations that have to do more with bling than bang-for-your-buck.
SERVICE:
In addition to being expensive, they will regularly misplace an order, ignore a customer, or price an item incorrectly.
Example: When I ordered a set of handlebars, I called R&A two weeks later to see if they'd arrived, R&A said yes, in fact, they had two in stock. When I came to pick up my order, they said I was mistaken and asked who I spoke to; even though there was only one person working the phone/register. This run-around happened twice more. The second time, they said they ordered the right part but the wrong one was inventoried. The last time (6 weeks later), they said they ordered the right part but they were still waiting on the manufacturer for shipment. I asked for a refund, which they obliged, but nothing complimentary for my troubles.
RECOMMENDATION:
If you're looking for a more personalized experience with the sales staff, I would recommend Signature Cycles on the UWS. If you're looking solely for an expensive bike but at a more affordable price point, then browse www.competitivecyclist.com; the site offers free shipping, a lifetime satisfaction guarantee, and are delivered ready to ride. However, it inevitably lacks a sales staff to help with adjustments or fittings.
LAST THOUGHTS:
R&A really SHOULD be the go-to place that brings out that cycling enthusiasm of our youth. However, the pricing, less than accommodating service, and relative indifference to your business may prove to be true deterrents for the masses; who already marvel at the fact that a place that sells uber high-end bicycles can exist next to a hardware store and a Key Foods.
However, the appeal of R&A, lies in the fact that it's showroom is the holy grail of everything ridden or worn by the pro peloton. Regardless of whether they give you the time of day or you give them any business, it's definitely worth a look ... although best in small doses. read more