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    SEPHORA

    3.3 (193 reviews)
    Open 9:00 am - 11:00 pm
    Updated 3 weeks ago

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    Taylor N.

    I actually like the location. Upon entry, there is always a friendly employee waiting with some sort of sample. You then have to take the escalator down. I don't know if they have an elevator. This was the 3rd Sephora that i visited gor the day. Id been looking for my favorite Lancome face wash. But they didn't have it. The employees were friendly. Pretty busy. I'm sure its because its right in times square.

    Andrea T.

    I ordered (order #639323004107) something from their website for the first (and LAST) time, the experience was unpleasant from start to finish, I had a problem with the shipping address, no one helped me. I left it at that. Then 1 of the items I ordered came incomplete, I PAID FOR 1 SET of 2 and only 1 item arrived (the box was open and looked battered). I write to them for help and they told me that they couldn't do anything to help me or give me a refund because I sent my order to a mailbox/P.O. box (because I'm an international customer). What a disappointment, I thought Sephora was better and not just thieves.

    Angela YJ B.

    Dropped by the new (for me) Sephora in the Times Square area with stairs leading to the basement. I spent most of my time browsing & trying on the Dior products - my favorite ones !!!! The major reason for giving 2 stars is the attitude & behavior of the employee at the check out. I try to be neither subjective nor too generous unreasonably, but this time, I am giving 2 stars. This was during the Coronavirus, but before the state had issued the state of emergency nor the curfew of 3/16/2020. The employee at the checkout charged me for the 2 Dior lipsticks I had purchased, and did not bother to put them in the bag nor did she ask whether I wanted them bagged. She dumped the products in front of me. No greeting whatsoever. I did not want to make a fuss, but was on the verge of returning the 2 lipsticks right then. Will never be buying from this store.

    Michelle F.

    This Sephora is pretty new. They relocated from across the way. I cannot remember if it says this is the largest Sephora in America or the world. Either way, it did not seem like the largest one I have been in. The store feels choppy. The layout is sort of boxy and made it hard for me to find what I was looking for. No employee greeted me as they do in their Florida stores relentlessly. I couldn't find anyone to ask a question since they were already working with a customer. They did seem to have some different products I had never seen before. It is fun to browse but seems like a headache to try and get assistance if you need it. I don't love this location but it is okay. It sure is convenient right on Broadway in Times Square.

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    13 years ago

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    11 years ago

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    3 years ago

    Can always count on this location to have everything in-stock, good help, and a fast check out!

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    16 years ago

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    10 years ago

    Staff is awesome! Wish they had a better selection of lashes though. Their display had quite a few empties and not enough choices. :(

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    Page 2 of 5

    SEPHORA Reviews in Other Languages

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    Review Highlights - SEPHORA

    She was knowledgeable, kind, helpful, and made me feel like I was the only customer in the store the whole time!

    Mentioned in 7 reviews

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    Olfactory NYC - Date with my girls!

    Olfactory NYC

    4.7(241 reviews)
    2.4 miNolita
    $$

    I dropped in without an appointment and although they were busy still found a way to see me. Miles…read morewas wonderful, extremely knowledgeable about scents and fragrances, friendly and kind. I'll definitely be back with my friends! Great experience and I got a new perfume custom to me.

    My best friend and I were looking for things to do in the city and I came across Olfactory as an…read moreoption. The idea of creating your own custom perfume was so cute to me, and it seemed like a great useful keepsake from the trip! You're able to make reservations online I believe, but since we were going on a Monday, we decided to keep our schedule flexible and do a walk-in when we were ready to stop by. REALLY strong scents when you go inside, almost the entire time actually! The staff greeted us immediately to see if we had a reservation and since we didn't, they walked us through what the process would be like. You first pick out your base scent - there are quite a few to choose from, and I had to eventually step outside to distinguish between the smells a little bit better. After you pick your base scent, you let your staff know what you liked about it, and also scents you generally are adverse to. They then mix together a few combinations and have you once again pick your top 3-4. They then put those combinations onto your skin so you can smell how your own scent mixes with the perfumes. It was definitely hard for me and my bestie to decide, maybe we took a bit longer than most people would! I do wish they had something to help cleanse our noses from all the different scents. I also wish they gave us wipes at the end because we had 4 different perfumes on our arms from the tests! At the end, you get to pick your color for your bottle as well as name it! You only get 9 letters so definitely think ahead!

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    Olfactory NYC
    Olfactory NYC
    Olfactory NYC - Mixing and bottling

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    Mixing and bottling

    LE LABO NEW YORK CITY - NOLITA

    LE LABO NEW YORK CITY - NOLITA

    3.6(108 reviews)
    2.5 miNolita
    $$$

    Stopped by to buy a sample size of The Noir 29 (my top two favorite) and was greeted warmly by the…read morestore associate. He was helping other customers but still took the time to say hello and made me felt welcomed. I didn't realize Le Labo expanded into skincare and he gave me samples to try. Overall, a super pleasant experience. The sample is $7 and totally worth it. It's a good size to keep in your bag or for travel.

    I first discovered and fell in love with Le Labo a few years ago during one of my many yearly…read morevisits NYC (I was in the Big Apple 4-5 times a year to hang with friends living there). Their product, belief system, and impeccable fragrances made me a fan at first sniff! They've been around since 2006 and have taken the fragrance industry by storm with innovation, creativity, passion, and love for all things perfume. The smells are out-of-this-world, unique & original. I highly recommend the City Collection as well as the Home Collection (candles to die for). There are a few locations throughout Manhattan...however, this flagship/original location remains my favorite. It is after all where I fell in love with their product. Highly-skilled and caring folks who aren't just after a sale but really want you to be your happiest. True artistry. The idea (or brand if you will) was first developed in France by two friends and this location in Nolita was actually their first lab. Their products are an investment in yourself and we all deserve to smell our best! So glad to know they'll be there for me. Visit this store. Splurge. You'll be glad you did!

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    LE LABO NEW YORK CITY - NOLITA
    LE LABO NEW YORK CITY - NOLITA
    LE LABO NEW YORK CITY - NOLITA

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    SEPHORA - cosmetics - Updated September 2026

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