My fiancé began his ring search knowing almost nothing about diamonds but was willing to explore…read moreand learn. He visited several jewelers across OC, from large retailers to family owned stores and even some that were recommended by other friends/family but none compared to the genuine care and honest customer service he received from Kathy and Jenny here! I came with my fiancé on his first visit here to get sized and choose some shapes that I preferred. Kathy patiently walked us through sizing and explored different shapes with zero pressure and so much patience. We loved how relatable she was and how natural and genuine our convos went! When he returned on his own, Jenny took her time to educate him fully and showcased her expertise (being in the business for 30+ years) and made sure he truly understood every detail, not just the 4 C's, but things other stores never even mentioned so he could feel confident making such an important decision. They actually encouraged him to even take his time and check out other places to make sure he was confident in his decision. This kind of customer care made all the difference! I didn't see the ring until the proposal, and it was absolutely perfect! But what makes it even more meaningful is knowing how much thought, care, and intention went into choosing it and how much of that came from the guidance he received there. I really can't thank both Jenny and Kathy enough for making his experience so smooth and seamless! If you're starting your ring journey and feel overwhelmed, go to South Coast Jewelers. They don't just sell you a ring, they make you feel confident, excited, and taken care of which makes this kind of experience so much more priceless.

Stopped by because my boyfriend and I were ring shopping! Didn't need to book an appointment and…read moreeveryone was super sweet and helpful. Gave us the entire breakdown regarding ring quality, cut, etc! They have both lab and mined diamonds! They are also custom jewelers so you can tell them what customizations you like!

Thank you Maria!! Great service..... beautiful ring!! Anxious to get it after it's sized.read more

Awesome staff, friendly service and sooooo many selection of diamond and fine jewelry!…read moreI came to resize my bubble (left) and they did an amazing job keeping the shape perfect and came back beautifully Highly recommend the Jewelry Exchange in Tustin, CA if you're in the Orange County area and need a trusted jeweler. I can't wait to come back and try on some diamond tennis bracelets next time! Price is super reasonable as well!

Excellent service! Patient, friendly, and knowledgeable. Will be a frequent buyer!…read more Huge selection of beautiful high quality jewelry.

I have been coming here for many years. Harry and his wife are so friendly and nice and extremely…read moretrustworthy. This is the plane you need to go for jewelry, watches and watch repair.

My fiancé and I visited HJ a few years back and had a decent experience. It felt a bit rushed and…read morechaotic considering how crowded the establishment can get so we were unsure if we wanted to return and give it another go to search for our dream rings. We went back recently and Jacquelyn was such an amazing help! She's very knowledgeable and makes the appointment feel personal and comfortable. She allowed us to take our time going over different options and helped us through the whole process without any judgment. I also brought in my parents to look at upgrade rings and they had a very enjoyable time with Jacquelyn as well. She was able to introduce some new diamond shapes that she felt my mom would like and she was right on the money! My mom loved everything that presented to us. We can't recommend Jacquelyn enough! If you want a thorough, seamless, and personal experience at HJ, definitely book your consult with Jacquelyn. We'll forever be going to her for all of our jewelry needs.

I had Marcella help me pick out my engagement ring a few months ago and she got it done and ready…read moreto go in less than an hour instead of waiting weeks! She was super nice and super friendly and had amazing customer service! I'd definitely recommend asking for her whenever you come to visit or are interested in getting your ring!

Have been going there for years! Family business, service centric, knowledgeable and current in…read moredesign. Great for repairs as well. I've recommended several people and they've been equally satisfied. Have fun!

My husband has purchased two rings from Sam's Jewelry and we couldn't be happier. Lin and her staff…read moretruly went above and beyond to make sure my ring was absolutely perfect. Everyone is so kind and patient. I really recommend them and cannot thank them enough.

This is the absolute best jeweler in OC! Ask for Nasrin! It's family owned for decades. The service…read moreis personal and authentic. You get incredible pieces for incredible prices. The value is second to none. Check them out! You won't regret it!!! Obsessed!

Nasrin is a complete joy to work with when I come in to get repairs on my gold necklaces. I've come…read morein about three times now. Alan works quickly, and my pieces can be ready by the very next day, and their prices are also very reasonable The kindness and attentive listening every time I see Nasrin brings me back whenever something goes wrong with my delicate jewelry. Can't recommend this place enough. Alan and Nasrin are both incredible.

Such great service, she helped balance out my ears and gave great maintenance and cleaning advice…read more Will go back again to her! I would trust them with my future piercings.

Great Service! Tina was very accommodating even though I did not have an appointment.read more

Good service in Irvine location They are profesional & they…read morehelp you Excellent customer service

I recently visited AAA Family Gems to sell some jewelry inherited from my mother-in-law. Not only…read moredid Trey and Tony give me a better offer than another jeweler, but they were tremendously more professional as well. Their attention to detail and transparency in the process were especially impressive. I will be returning to this true family business!