I can't think of any way to improve this place. Regular items include a wide assortment of yeast…read moreand cake donuts -- filled, coated, and sprinkled with wonderful flavors. Then there are the seasonal specials -- creative, adorable images and flavor combinations beyond anything I've found elsewhere. Their apple fritters are huge, tender, and overflowing with apple chunks. I've had a good experience with their online ordering, always finding my order accurate and ready on time. As if delectable, creative doughnuts weren't enough of a draw, Emily's Donuts & Cafe adds on friendly personnel and an upbeat environment. I'm getting hungry just typing about it.

Delicious ! Absolutely delicious donuts. Kind staff as well . I like supporting a small local…read more business.

Celli's cookies are tasty! These small-batch and organic yummies is a great find in W-burg, and…read moreoffers the following flavors: Cappuccino, Chocolate Sugar Cookie, Classic Chocolate Chip, Dark Chocolate Coconut, Dark Chocolate Walnut, Italian Wedding, Lemon Glazed, Milk Chocolate Caramel Sea Salt, Semisweet Chocolate and Pecan, Snickerdoodle, White Chocolate Cranberry Sea Salt, and White, Dark, and Semisweet Chocolate. We ordered the Classic Chocolate Chip, the Dark Chocolate Walnut, the Milk Chocolate Caramel Sea Salt, the Semisweet Chocolate and Pecan, and the White Chocolate Cranberry Sea Salt - they were all so tasty! Slightly soft and a little chewy, I can see how if they were warmed up in the oven for a few would make this super gooey and decadent. My favorite was the Dark Chocolate Walnut and the Semisweet Chocolate and Pecan - can't get enough of them nuts! The store is small, and there is literally just a round table with various selections of the cookies; in and out you go! Note that these are very limited and when they're sold out, they're sold out! I recommend in getting there super early to get the best selection! The staff is friendly, and there's plenty of parking in the (tight) plaza lot. +Dark Chocolate Walnut cookies +Semisweet Chocolate and Pecan cookies +limited availability & selection of cookies +parking in small plaza lot

I love delicious chocolate chips and this are on the top. Heavy but soft and chocolate chucks are…read moremouth watering. Thank you.

Just about every time we come out to Williamsburg we have to visit this place. It's close to where…read morewe camp and the flavors are just amazing. Note - the special flavors that they are really are special. We came in and I had something purple with Nutella in it. Holy smokes it was so delicious. The family was jealous that I had it. I said we'll come back tomorrow and get some. Came in the next day - poof.. all gone.. new special. HOWEVER - make sure you take a moment to inspect what's in the fridge. We ended up finding a quart of the stuff and it was the very last container of that flavor. You can bet we scooped that one up. =) Hands-down a winner to satisfy that sweet tooth. Food Taste: 5 Overall Service: 5 Value of service to cost: 5 Facility: 5 Ambiance: Small place but the decor is very on brand and meets the mark for some delicious custard. Repeat customer: yes Dog Friendly: no

A cute custard shop!…read more It was our first time here, and we loved the options! According to their sign, they have a new custard daily. The topping choices were plentiful and the sizes were very reasonable in price! Very busy this Saturday evening, lots of tourists and locals hanging out! It was a great vibe!

Dealing with Maple Pig was easy and pleasant from beginning to end. The owner is very friendly and…read morepromptly responded to all of my (many) questions. Pickup was very easy, straight-forward, and punctual. The cake itself was delicious and beautiful!

Ordering through her website was super easy and well organized! Communication was great!…read more I ordered a Southern Caramel Cake for my wife's 49th birthday. This cake was delicious!! It reminded her of her childhood. She makes the caramel the morning of for her caramel cakes and you can taste the freshness! So so good! Pick up was simple and the location was easy to find as well. We can't wait to order another cake from here!

my favorite donut shop in the 757! I love the taste of these donuts, it's something about them that…read morejust taste so different from other local and franchise donut shops. you could truly eat the donut plain & it would still be absolutely delicious! I like that you can watch them make your donuts & they are always served so fresh & wash! I will forever be a maple bacon girl, the sweet & savory combo is to die for! if you're not getting the maple bacon donuts what are ya doing?

Got there when they first opened. The man behind the register was still setting up was very polite…read moreand said he'd be with me shortly. Got a dozen donuts to go to take back to the family at the condo. Wonderful selection and very fresh My family has been to the Hershey location before. They caught this location in a strip mall while picking up the previous nights dinner Bonus for how cool the Williamsburg logo was with the duck donut logo !

Very pleasurable experience 9/10 soft but cold just how scooter likes. I also like the root beer…read morefloat but it sank also don't get swicey option if you can't handle the heat

Sooo happy Rita's has opened. Truly have enjoyed this place for years. Never a bad experience…read more Unfortunately, tonight's visit was surprisingly unwelcoming. The food quality and taste is great. The young ladies serving us could do better with professionalism and less aggressiveness. The young lady taking our order did not have a smile, no welcome, not interested. The young lady making and giving us our order was dismissive and purely rude. We asked for a correction/addition to our order and the window was shut in our face. Not one word was spoken by her. We asked for more sprinkles as we paid for sprinkles. That's all. My rating is for the service. This place generally has always presented an excellent service crew. Tonight was the exception. Maybe my next visit will be better.

Huge doughnuts served in a cheery, colorful restaurant with ample seating inside and a single table…read moreoutside. Friendly staff. Clean restaurant. Today there were at least a dozen offerings- glazed old fashioned, Boston cream, lemon filled, cookies and cream, maple bacon...and more. I had the maple bacon doughnut. It's a traditional doughnut, not a cake doughnut. Topping was delicious, but the doughnut part was thick, and could easily be cut open to make a sandwich. I need to try a filled doughnut to see if the ratio of dough to filling is better than dough to topping. Maple bacon might work better on a cake doughnut this size or cut it open and and make a sandwich out of it.

These donuts are huge and delicious! I ate one and was done, but I'm glad I got another for later…read more The inside is cute and the workers were very nice and patient (it was so hard to pick from the delicious looking donuts). They are pricey, but huge... so possible to share. I definitely want to return when I travel that way again!

Kilwins had pretty awesome ice cream. (Name a bad ice cream place). But the price on their…read morecandy...go to the candy shop on Merchant Square. A significant $ amount less expensive. These same chocolate covered peanuts were $14.99/lb. Anyway...I had Rum Raisin ice cream and New Orleans Praline Pecan. 1/2 scoop of each! Delicious. A friend got a chocolate malt. Claimed it was the best ever had. Ice cream was priced similar to other ice cream places The servers/ice cream scoopers were very friendly and attentive.

Went for the ice cream and stayed for the vibes. Great fudge. Great ice cream. The people working…read morewere fantastic. We ended up here 3 days in a row. The praline ice cream was amazing. The turtle cheese cake was amazing. The fudge. It's all good! Def recommend to anyone in the area.