Penny has a really great approach to designing wedding cakes! During our consultation, we didn't have a very clear idea of what we wanted. Luckily, Penny was full of great ideas! She asked us questions about what vibe we were going for, what our venue was like, and what was important to us both aesthetically and sentimentally for the cake to reflect. We were already feeling pretty good about Penny after one phone call with her. THEN we tasted the cake. It was MUCH higher quality then the two other bakers we tasted cakes from. After that we were sold. We hired her to a design a wedding cake that reflected the venue (a rooftop farm in Brooklyn). She came up with the really cool idea of designing a cake that reflected the distinctive bluestone pathways and wildflower groves that distinguish the venue. I felt like I had a unique, meaningful work of art at my wedding! She handled all the logistics of getting the cake to the venue with our coordinators so we did not need to deal with any of that ourselves. Penny is a true pro! read more

Sugar Couture - a blue wedding cake with flowers - Bakeries Near Me

See all

It took one bite for me to fall for Sugar Couture. Really, I mean that. One lil' bite of that Gooey Butter Cake and I'm in love. The name illustrates its flavors and consistency exactly - the bar has this chewy cake base serving as a platform for the smooth, sweet, gooey, buttery amazingness that sits atop. The very top is golden brown perfection with its subtle caramelization adding a little extra something to the bar. Each bite taken melts in your mouth. Ohmygosh - its so good! The Gooey Butter Cake is $3.75 a slice - so it's not a 'purchase everyday' treat - but if you're out exploring East Williamsburg this weekend be sure to pick up a slice! read more

See all

I don't really know how to say this other than the gooey butter cake smelled really good. I took a few bites and just didn't quite get the hype. It was way to sweet for me and even though I love sweets, there just was not something special about it. I also got a macaroon which was flavored chocolate espresso...nice. I do like the ambiance in here, nice to get some coffee and get some work done. Also, $5.00 minimum on cards. read more

Yummmmmy! Lémon cupcakes, cortados, mini cakes and that confounding bacon jam croissant are all worthy of my ****200th review****!!! Recently, had a friend recommend this place and Im so glad I obliged. If it werent for thé fact that my hands were full of goods, I think I could have taken a million pictures of this cozy space and all thé goods it holds. Worth mentioning that it is wheelchair accessible as well. Clean, organized and well spaced out are all great descriptors of this venue. The décor is modern, yet quaint, with mini chandelier lights, Blue paint and marble tables which are strangely reminiscent of a large home kitchen. Chef-owner, Penny, is Sweet as pie (see what I did there) but dont let that sweetness fool you as she makes savory treats appear with a slight of hand. Clearly, I could gush on and on but your best bet is to go try it for yourself. I highly doubt you will leave disappointed. read more

See all

It's really difficult to decide what to order here, unless you have issues being disciplined when it comes to sugar consumption... Like me, and order a bit of this and a lot of that... There will be enough that captures your eye from a salt and pepper croissant to peanut butter cookies or Macarons or even macaroons. I think the baker is pretty accomplished to pull off all of this while ensuring creative tweaks here and there: like raisins in the fudgy dark chocolate pecan brownie or the chocolate croissant bread pudding. If you have issues with delayed gratification - like me - it would be advisable to skip the goods in the refrigerated case and stick with room temperature goods for I could barely sink my teeth into the cupcake 15 minute after purchase without escaping the feeling of having eaten a stick of butter... That said, I'm really impressed by the room temperature baked goods with my favorite being the breakfast cookie - it's almost like cookie dough with almonds and chocolate and made me think of it as a quality marzipan product. All in all, a pretty impressive addition to a neighborhood that has Blue Stove as well. read more

See all

Never leave without a cake pop, praline or a cupcake on the side of your coffee. Without dizzying display of multicolor batches of confectionery, place is a lesson in warm Brooklyn modernism. read more

Sugar Couture - Bakeries Near Me

Gosh I love Graham from Blue Stove to La Locanda and of course, Mothers so when ambling up the Ave to Blue Stove, there's this new joint- more great sweets. While I saved the pie for Blue Stove, I took some housemade chocolates home. Amazing- top of the line, definitely couture quality. Graham always surprises! read more

I can't lie...when this place first opened I kinda wanted to hate on it for no reason but then I gave it a shot and became addicted. I've tried attending a few Baked Treats Anonymous meeting but to avail. I just keep coming back to this place, I accept that I'm powerless over their specialty brownies (currently dulce de leche brownies ) and the salt & pepper croissant. Best croissant in Brooklyn, hands down. I really need to make amends to all the people I've hurt in my tireless efforts to get more of their chocolate croissant bread pudding. The owner is an absolute delight (enabler) and the interior is very cute (trigger). My name is Joshua and I'm addicted to baked treats. My last treat was 5 minutes ago. Thanks for listening. read more

Nailed it for my sisters baby shower. Amazing tasting cake combined with creative design. Smooth pickup and exactly as promised.

Sweet or savory. I can't decide what's best. This little shop is quickly becoming a favorite spot of mine for a Sunday afternoon treat. Macaroons, scones, cupcakes and egg bake dishes - all superb. I'm waiting for a special occasion to buy on of the small sized cakes they have. They seem to be the perfect size for 2. Folks have commented about the prices, however, I think the costs are fair. You can tell everything is made with love and attention. Plus there are some good deals - a scone for $1.75 (ish). Give them a try & let know - sweet or savory? read more

I'm giving 4 stars because until recently I thought this place was a little expensive for my tastes, but I recently bought a birthday cake here and had an amazing experience with Penny, the owner. She went above and beyond on making me a beautiful cake. I ordered a large red velvet cake with cream cheese dressing. I didn't specify decorations or anything, so imagine my surprise when this BEAUTIFUL cake was made. There were multiple comments at my roommate's birthday party -- "This is literally the best cake I've EVER had" "This is crazy good" "This is the most beautiful cake I've ever seen" etc etc Of course everyone had second helpings...and then third helpings... read more

Sugar Couture - Red Velvet Birthday cake for my roommate - Bakeries Near Me

See all

Delicious new bakery I'm thankful for. Been dreaming of the day a bakery would open up in the area. Thank you a million. Granted the decor, unfortunately must say, needs to be taken up a notch (a wee bit cheesy) but very clean. Update: TRY THE GOOEY BUTTER CAKE!!! OMG. Best thing ever. It's like a sugar cookie on steroids. The kind of gooey crispy sugar cookie I'm always searching for and can't find. The chocolate croissant pudding bar thing is goood too. Thumbs up read more

Sugar Couture - Dairy free, SOY free! Gluten free!! Zucchini chocolate chip muffin. The. Most. Decadent. Healthy (?) Muffin. I have -ever- had!! - Bakeries Near Me

Penny created our wedding cake for 80 guests and I'm STILL dreaming of it! We went with the Lemon Ginger/Passion Fruit flavor, which among all of the tastings we had we never had anything like it: light, refreshing, fresh and on top of that consulting with us and designing it just the way we imaged it to look. Something overwhelmingly joyous about seeing something on paper come to life and Penny could not have been more professional throughout every step. Penny's cakes are worth every penny (no pun intended) in our book and we are looking forward to stopping by the storefront again to grab a treat! Don't hesitate, reach out to Penny to create your wedding or special occasion cake, you won't regret it! read more

She makes cookies and cupcakes customized with anything that your imagination or event can come up with! read more

See all

Highly recommend the macarons and chocolate bread pudding. The macarons were some of the best ones I've had. I had the plum cardamom which looked exquisite and was firm upon bite. Super sweet, would go well with a cup of tea. The chocolate bread pudding was delightful and lasted me two days with its chocolatey goodness. I also tried a hazelnut chocolate cupcake and it did not disappoint. The pastries here are definitely top notch, and I can't wait to return to try some of the other goodies. read more

Sugar Couture - Plum cardamom macaron - Bakeries Near Me

See all

Penny was great! I asked and she delivered. I wanted a cake made the same model as my fathers 1958 MG and that is exactly what she gave me. Everyone loved the cake it was beautiful. Not only was it beautiful it tasted great. Penny is very confident about her work and helps you every step of the way making your cake vision come to life. Loved it! read more

Sugar Couture - Cake of a 1958 MG model - Bakeries Near Me

Delicious. The selection was surprising good given how small the shop is. Way more stuff than I expected. Very unique flavors too. I had the croissant which was flaky and buttery. Took a cupcake to go which was also very good. Will for sure go back. Read a couple of the other reviews. I found the service very friendly. Prices seemed reasonable for the stuff being handmade. read more

I'm posting on behalf of my dog. Every time I pull out one of their peanut butter bone-shaped fresh baked treats he does this insane elaborate dance that involves jumping up and down, spinning around, and generally freaking out. I've never seen him so happy eating anything, I mean damn. The first several times I thought it just meant he wanted the baked treat but now I realize he also wanted me to post a review on Yelp. PS also I love the lunch food. I mean the people lunch food. read more

I came for a quick coffee and pastry. They brew Toby's Estate and I have no complaints about my cold brew. But the pastry I ordered - the baked french toast - was just not good. It was served cold and looked almost raw on the inside. Although there seemed to be a lot of attempted flavor complexity, the best bites were just those covered in powder sugar. It's really disappointing, especially because their cakes look gorgeous. Also, I'll mention that the service was distinctly unfriendly even though the place was empty. read more

Came to this bakery after doing a google search for nearby bakeries. My family and I were dining nearby and I wanted to get my brother a birthday cake. Upon walking in, the bakery smelled amazing. I saw a sign that said "ask about what's being sampled" so I asked. I was given a sample of the gooey butter cake and immediately bought 3 of them to share. It was sweet, with a slight crunch on the outside and a delightfully gooey center. I also left with a chocolate mini cake for my brother's birthday. Can't wait to slice into it when we get home! The bakery was very clean with really great service. I'll be stopping by whenever I am in the area. read more

Great little spot! Came here on a Wednesday, middle of the day with some family. My step sis was in from Chicago and it was a beautiful day and the sweets were callin' us! Got a cupcake and a ice chai - couldn't ask for more. Lovely vibe. Great butter cream and a wonderful counter lass. I will definitely return. Just come in to take a look at the cakes ...amazing. Clearly they're baker is skilled. read more

Sugar Couture - Jasmine icing. Yum. - Bakeries Near Me

Just came back for the umpteenth time. The gooey butter cake is so good. It gives Momofuku's crack pie a serious run for its money. If you want a birthday cake or wedding cake in Williamsburg, this boutique shop is the only place to order from. Also try the cold brew iced coffee. Delicious. No long line, no hipsters on laptops! read more

Coffee was decent the service was great everybody were :-) and nice The smell of a fresh bakery is like no other! (I was a little disappointed to hear that there is a a five dollar minimum on credit cards but I can live with that and they don't except anything above $20 cash which is problematic) So it was a little challenging on the way out but regardless it was a fun good experience. I wish them the best of luck! Good service is the foundation of any successful business and they definitely have that! So in my book it's A+ for effort! read more

Holy cow, so pumped that Sugar Couture is in the neighborhood! So far I've tried a few items and they have each been delicious. The raisin brownie is perfection as is their kouign-amann. Also tried a fudgey-croissant pudding that was just ridiculous in the best of ways. Have yet to sample the savory items, but they look promising. However, as others have noted it is pricey. But for an occasional treat I think it's worth it. read more

Their gooey butter cake is phenomenally indulgent and far better than the spot specializing in it at Berg'n and it's a ridiculous size for a great price, plus super friendly staff (who commended me on my choice). Tad worried about the lack of other customers there though, but they seem new. read more

Sugar Couture - Bakeries Near Me

Penny, can you open another shop next door to me? Please and thank you! :-D Penny's talents, professionalism, and Sugar Couture as a whole are as amazing as it comes! Penny created and made my wedding cake for our October wedding and it was delicious in a way that has made me wonder how many special occasions I can possibly have so I can order more cake from Sugar Couture! Cake tasting with Penny was one of our favorite parts of the planning process--Penny is an amazing listener and artfully intuitive. She knows her stuff, is organized, and made the cake planning process amazing and seamless. We had dreams of a tiramisu wedding cake, knowing it wouldn't be possible for the amount of our guests (we wouldn't want something so yummy collapsing under the weight of all that espresso!). But, she worked with us to create a cake that made our dreams come true--an espresso dipped cake with alternating flavors of espresso and vanilla buttercream. It was so good that even typing that description makes me sad I can't run to Williamsburg as we speak for another cake. Know how most people keep a portion of their wedding cake for their first anniversary? Wellllllll....we took the top tier home, yes. But, we ate it all within a few days after our wedding. It was just far too good to imagine it with freezer burn a year later--but if we're being honest here, it was too good not to eat it all then and there. Alas though! I have already contacted Penny about making us a mini cake for our first year anniversary! Sugar Couture is where it's at--go with Penny and trust me, you will not be disappointed! read more

I've never been so disappointed in a cupcake in my whole entire life. I understand that you have to pay your rent so you charge $3.50 but if I'm getting something that came out of your freezer that is rock hard and not moist please don't call yourself couture. Nothing worse than spending money on something that has no quality to it. Shame. read more

I should have written this review 2 years ago when I first visited the Sugar Couture bake shop. Every year before Christmas, I go back to my old stomping grounds to visit friends before heading home to upstate NY or back to LA. 2 years ago I purchased a mini matcha cake for my friend I was staying with and few cupcakes to bring back to LA. 4 days and a 6 hour flight later, the said cupcakes were still amazing. I also had a gluten free cupcake while I was in the shop, which btw is ADORABLE. Last year I purchased another mini cake for my friend's parents for their Christmas Eve dinner and got rave reviews about it. I brought some croissants and cupcakes back to upstate for my family which also got rave reviews. I bought some truffles to bring back as well but ended up hoarding them all to myself because they were just too good to share. I'm going back to the city again this year before Christmas and plan on stocking up again to bring some goodies back home. Genuinely love this place. read more

Definitely some pros and cons about this place. The space is nice, although there are only two tables. The sweets all look delicious, but they're pretty pricey. $3.75 for a brownie... with raisins. Who puts raisins in brownies? Also, for tiny chocolates it's $1.75. In regards to customer service, one word: TERRIBLE. The young lad in the front did not know how to manage several customers at a time and when I had a question about the chocolates, the owner, Penny, responded in such a rude manner. I'm sorry but I don't like my chocolates served with sides of bitterness and condescendence. Today, I thank my lucky stars that Blue Stove is down the block; it's a place where brownies don't contain raisins and the employees value their customers. read more

My favorite place ! The best goodies I've ever tasted are made in Sugar Couture! Yum yum yum ! The croissants are made so perfectly and everything there is literally made in house , what more can you ask for ! read more

Closed 90 minutes early tonight, so I wasn't able to pick up a cake for a party I had planned, no explanation as to why they were closed - just a locked door with staff inside who would not open it. read more

Everything is great but my favorite the pumpkin pie!!! Orgasmic not too sweet not too plant and the perfect balance of flavors you can taste... read more

The food gets 5 stars. But everything, no matter what you come in for, it takes forever. You can't just pop in to grab a quick croissant or coffee. You will be here for 10 minutes. I can't quite put my finger on the problem. I appreciate the attention to detail but I rarely have that much time to spend grabbing a croissant. read more

We got desserts from Sugar Couture/Penny for our baby shower, and they were such a hit! We ordered gooey butter cake bites, salted caramel brownie bites, mini chocolate chip cookies, mini peanut butter cookies, mini macarons, and vanilla and chocolate cupcakes. The macarons and gooey butter cake bites were gone almost immediately! (Everyone loved everything, but those were the favorites) Penny had great advice and ideas for our order, and picking up our dessert was super easy! Would definitely use Sugar Couture again!! read more

This is as good as it gets. Their cakes are phenomenal. But, their breakfast dishes are unreal. The Strata is so good; they use touches of jam for sweetness with the savory. Salt and Pepper Croissants. I could live here. I would be 700 pounds, but it may be my calling! read more

We had Sugar Couture do our wedding cake. Our wedding was a fusion of Sri Lankan, with Jamaican and Tanzanian cultures, and essentially it was a Bollywood wedding. ONe thing I really admire about Penny is that she is extremely diligent in what she does and craves originality and creation. Our cake tasting was one of the best things about wedding planning. It was delicious, amazing, mouth-watering, I wanted everything! She sat with the both of us, listened to what our wedding venue was, colors, ideas, and created this beautiful, elegant masterpiece. She created this gold stencil on every other layer, and incorporated our wedding colors into the hand-made sugar flowers that looked SO REAL. It was so beautiful I didn't want to cut into it, but so glad we did because the taste was amazing. In fact, we ended up eating the top layer of the whole cake 2 days after the wedding. If you need any cake, Sugar Couture is your go to, I will definatley be going back for all my bakery needs! Thanks Penny and the Sugar Couture family! read more

Sugar Couture - Penny did our Wedding cake and it was AMAZING! Our guests could not stop raving about the Lemon Ginger and Passion Fruit filling. THANK YOU - Bakeries Near Me

Holy moly just stopped in for some treats and and am floating in a salted caramel heaven. I did have to wait a little bit too long for my order but I didn't even mind because I was enjoying an eyeful of the pastry porn that is their display case. Seriously had a hard time deciding what to get because I want to try everything. Can't wait to come back! read more

I was curious as what this store had to offer as I was on my home so I decided to stop in and see for myself. I was the last customer tonight so I didn't know what to choose from as the selection was vast; I finally decided to buy two cupcakes. I forgot for the life of me what the were, but they were tasty and moist for the most part. The service was good as well especially being the last buyer in the store. I'm pretty sure I'll return at some point to try out more of those sweet treats and to give a more in-depth review. read more

These are some expertly crafted cakes. Looks and tastes exquisite. Tried some of the cupcakes - perfect balance of moist and dense cake with delicious creamy frosting. I tried the lemon, chocolate and carrot spice- my favorite base was the lemon - sweet and tart yum! read more

The chocolate babka muffin blew my mind this morning. It's so good. Their coffee, from Toby's Estate, was the perfect companion. No wireless in here---you actually talk to the people around you, because they aren't zoned-out zombies. The chef and owner, Penny, creates unique and gorgeous wedding cakes, along with a wide variety of creative sweets and savories from smoked granola to chocolate truffles to baked egg & basil breakfast pastries. A welcome addition to this quickly-morphing neighborhood. read more