This one seemed smaller than the other locations but I could be wrong. It's along the main drag of…read morethird street promenade. Not the same as it used to be. This place is pretty run down now and empty. Loads of empty spaces. Anyways, I stopped by to see if they had what I was looking for. There was a good amount of people working when I walked in and had to flag someone down to ask for help. If you haven't been inside a Sephora or heard of one you must be living under a rock. A Mecca for pretty much all things beauty. I needed some bodywash and lotion but couldn't find where the products were placed. Walked around a bit and finally had to ask someone where they were. I don't know if she was new but she too didn't know where it was located. We both walked around for a bit until she asked someone else where it could have been. Found it but they only had a small selections on what was there. It's a great concept of having pretty much everything in one place but sucks that what you want they didn't have...lol... But whatever else they had. If you want perfume, makeup, hair products, shampoos and so on. It's a one stop shop here. Plenty of things to check out and they have samples you can try.

So 100% I do not consider myself to be a make up girly. I wear makeup maybe a couple times a week…read more But I had run out of my Fenty foundation and wanted to come by here to see about a replacement. As a dark skinned, chocolate woman, my skin color can fluctuate a little bit throughout the year based on sun exposure, so I wasn't exactly sure of what shade I should get. One of the clerks said that someone could help me with color matching. Enter Grace, literally the best beauty consultant I have worked with an over a decade. I literally have never had anyone care or question what I was doing and I've been to multiple Sephora's throughout Southern California. Apparently, the Fenty comes on my skin a bit orange and she recommended a totally different brand that I've never heard of. It was literally my skin color without a weird tone. I had no idea that makeup could look so good and so natural. I have pretty clear skin, but shade matching is always been a challenge and she nailed it. Best experience at a beauty store ever! I don't live anywhere near Santa Monica, but I come around this area maybe once a month and when I need make up again, I will definitely swing by this store, but if Grace isn't working, I will probably leave.

I've been to plenty of beauty supply places all over the world. And some are spectacular, but…read moreNumber One Beauty Center is the greatest small business beauty supply I've ever encountered! I've been going there for decades now, and it only gets bigger and better!!! Here's why: They carry the largest selections of beauty brands ever! Owners and staff are always willing to go above and beyond in customer service! Very helpful and knowledgeable!!! Looking for a hard to find skincare brand, color or fragrance?? Chances are, you'll find it there! Exclusive brands with huge selection! The store is always clean and well stocked! Endless supply of brands that are too long to list here! Let's face it, this place is so dangerous for me, to shop. You'll walk away with something, I guarantee it!!! I'm so happy that they're still around, decades later. This beauty center is a mecca! If you're a first time visitor, please give yourself a good 2 hours to browse. Yep, this is my favorite store on Montana Avenue! The street parking might be an issue, especially on the weekends. Stay on top of your parking meter or you'll get a hefty ticket!!! Besides beauty, they carry cute hair accessories, and other merch, you'll go nuts!!! Trust me, Number One Beauty Center is the best place on earth!!! Highly recommended!! It's Number One for a reason!! LOVE this small business!! Always have and always will! I know what I'm talking about, when it comes to the beauty industry! This is my happy place!!! You'll thank me later.....

This place is everything a woman wants from their beauty store. Mercedes carries everything from…read morethe high end brands your celeb derm carries to the hair spray your mom used on you as a child. Not only that but both owners are extremely helpful in answering questions about their products and can give you recommendations based upon your needs and their extensive knowledge. Number one beauty is an absolute gem and I hope to be still shopping at this beauty store for many years to come!

I love this store!!! I love natural beauty, makeup, and…read moreskincare and am delighted in every corner here. Always something new to discover- and I learn so much from the girls that work here. I am a huge fan of the nail polish options that they carry and they just suggested a new moisturizer from Pai that I really liked. Everyone who works here has been super sweet and helpful with me.

I appreciate that Camila, the manager of the Santa Monica Detox Market, contacted me regarding my…read moreconcerns. Looking forward to having a different experience the next time I'm there.

This week I went in for their promo sales and needed help and I was impressed with Scarlett and…read moreOzzy for their time to answer my questions and help! Download the Ulta app to know when the sales are happening and take advantage of these sales! The staff and manager here, always greet me upon arrival. They are kind and respectful too. I really enjoy coming to this Ulta.

Bait and switch! They promoted an event for today promising swag giveaways for a new hair product!…read moreWhat they actually had was a sales person in the front of the store giving away a tiny sample of juice poured into a cup. I'm attaching a screenshot of the false advertising. I would never trust anything they post. I do not plan on attending any promo events , if they can be called that, or buying product from this location. When I asked the rep about the fake promo I was met with gaslighting and a shrug. Wasting the customer's time and gas is not ok! They should be held accountable. I do not recommend this location for anything.

I wanted to venture out and shop at a beauty store that sells French brands and visited this…read morelocation whilst exploring Montana Ave. The ladies working here are so lovely and attentive! They helped me find whatever I needed quickly, and honestly the store had a laid back atmosphere. Would definitely come back or try a different location as well!

Everybody that's comes in gets royal treatment ! love coming to all of their locations.read more

I went into Benefit to pick up my usual brow pencil and left with so much helpful knowledge,…read morethoughtful recommendations, and superb customer service. From the moment I walked in, a staff member who was helping another customer made sure to greet me right away, and another team member was already coming from the back to assist me. I really appreciated that level of care. Team member Amanda was very friendly, and took the time to understand my preferences, and needs before making recommendations. She talked me through what would work best for me in a way that felt knowledgeable, genuine, and not pushy. I did end up buying an additional item, but only because it felt like the right fit. I love Benefit Cosmetics, and this location truly has a boutique feel with professionals who understand beauty, care, and customer service. Five stars all the way! *****

I would give negative stars if I can. DO NOT COME HERE. GO ELSEWHERE…read more I was coming all the way from Central LA to see Brianna who is good, but she called out a lot. The final straw -- no one called me to tell me Brianna was calling out so I showed up Sunday when they first opened to an appointment that could not be fulfilled. The team in store who I talked to about it was super disrespectful and didn't care. The guy who did my eyebrow wax did a bad job and asked me if I wanted the area in the middle of my eyebrows waxed (isn't that standard?). Waste of time.

One of my favorite stores! Their products are amazing, and I am hooked from now on. The store owner…read moreuses only the best ingredients, which sets her store far apart from others! The natural herbs and organic ingredients are wonderful! The store decor makes you feel like you walked into a french province shop. Just an all around great energy through the store, and the products are the best!

It's de-lovely! It's delightful!…read more Love, love, love this beautiful bath and body boutique and apothecary. I am in love with the intoxicating scent of rose, lavender and mint. The products are organic and are locally crafted by herbalist Shalimar Luciano. If you love Provence, herbs and natural healing you must come here. I firmly believe essential oils, in particular the combinations that Shalimar has carefully formulated can lift the spirit and improve your life and health. We begin our day with Shalimar's rose petal mist, energize and refresh midday with mint- then relax with a calming lavender pillow and essential oils. I am forever changed and so grateful for the knowledge Shalimar has so generously shared with my family.

Madison was so warm and attentive! She was so helpful in…read morefinding the right scent for me, and took the time to massage the lotion and spray the fragrances on my hands! The Eidesis was such a universally good smell, fresh with an alluring sweet musk!

Smack I. Middle of mall on ground level. Nice staff. Happy to let you try a sample and wash hands…read moreI got the hand wash- $43.

This place is better labeled as a toy store with a meager selection of makeup/skincare products…read moretucked away in the back. I remember when it used to actually be a store for beauty products but I was so confused as to whether I had come to the right place when I recently stepped in to find that about 75% of the store was lined with stuffed animals, toys, even a toy claw machine type thing. Even Marukai the grocery store not far from here has a better skincare product selection than Make Asobi now does. ____

Do not buy from here as they have defective products. My family had bought 1 nail file set months…read moreago and came back and bought 2 more two nights ago. But I opened mine and the case had a full stabbed crack on the front. We came back tonight to ask to exchange for another nail file set and worker refused, called her manager Jasmine and the manager rudely told us she won't exchange something from 2 weeks ago and that we had bought it at half price, neither of which were true since we paid in full and in cash and didn't get a receipt! I came back and asked for the manager's name and the girl at the register was back on her work phone talking and laughing rudely as well still. We are so disgusted with their nasty customer service and urge everyone to never buy and never support this store to get them out of our neighborhood!!!

I love that it's a family owned business for one. Everyone in here is very helpful and kind. They…read morehave whatever you may need or want in their ample stock. The fact that they carry Schwarzkopf hair products is a big plus. Parking can be iffy and they are a touch on the spendy side, but the value is fair and they have good operating hours.

Blondes only, au natural or otherwise; listen up! (Guys…read moremove on now unless your feminine side is curious, or you're blonde.) Don't let your ash turn to brass; you know what I mean, that funky, sun-induced, yellowy, oxidation that leads to hats. Well, it seems ol' soleil is not the sole culprit. My color genius, Reba, at Studio E in Santa Monica says the "organic" shampoos I've been using wreck havoc on color treated hair. Who knew? Solution: Clairol Shimmer Lights ™ Blonde & Silver shampoo several times in between color appointments. Caution: everyday use can cause blue hair; think Avatar blue. (I really want to see if she's right but my professional life is so nixing it.) Not a salon item, mission to tone down tresses under way, I squeezed into the metered lot behind Misty Beauty Supply & Salon. Money on the meter, I was good to go! Product in hand in less than five minutes, I longed for more time to browse the aisles of all things essential and pretty. Not my first visit and it won't be my last.