Absolutely loved my experience here! From the moment I walked in, I could feel that this place is run with a lot of care and pride. The atmosphere is cozy but clean and modern, and you can immediately tell how much attention the owner puts into every little detail. The counter, the cutting boards, the knives, even the plates - everything looks spotless and well-maintained, which already gave me a lot of confidence before I even took a bite. The service is incredibly friendly. The owner and staff are not just polite in a formal way, but genuinely warm and attentive. They check on you at the right times, explain the dishes if you're curious, and you can feel that they really want you to enjoy your meal, not just finish it and leave. There's a sincerity here that's hard to find these days. It doesn't feel like a business only; it feels like you're being welcomed into someone's personal space where they truly care about the food they serve. Now, the highlight: the salmon. I've had salmon sushi and sashimi at many places, but the salmon here honestly stands out. The quality is on another level. The texture is incredibly buttery and soft without being mushy, and it has that natural sweetness and richness that only really fresh, high-quality salmon has. You can tell they're very selective with their ingredients. It doesn't have any fishy smell at all - just a clean, delicate aroma that makes you want to eat more. The way the salmon is cut and presented also shows the chef's skill. The slices are perfectly balanced - not too thin, not too thick - so you get that satisfying bite where the fish almost melts in your mouth. When you eat it with just a touch of soy sauce and wasabi, everything comes together beautifully. It's the kind of salmon that makes you pause for a second and think, "Wow, this is really good." They also offer different styles of salmon - like nigiri, sashimi, and rolls - and each one feels thoughtfully prepared rather than just quickly thrown together. Even the rice is well made: slightly warm, seasoned just right, and not falling apart. That alone shows the level of care in this place, because good sushi rice is not easy to get right. What impressed me the most is how clean and conscientious the owner is. You can actually see them constantly wiping down surfaces, organizing their tools, and checking the freshness of the ingredients. There's this calm but focused energy behind the counter. It gives you the feeling that they would never serve anything to a customer that they wouldn't proudly eat themselves. That kind of sincerity is rare and really adds to the trust you feel as a customer. Overall, this is the kind of sushi restaurant where you don't just come for a quick meal - you come because you know you'll be taken care of. Friendly service, an owner who is extremely clean, honest, and hardworking, and salmon that is truly special and memorable. If you love salmon, this place is a must-visit. I would absolutely come back again and again. read more

I had a horrible experience at Sushi Factory (Azusa). I ordered the Rainbow Roll ($16.50). It tasted old, mud-like, and pungent. I felt my anger boil as I spit this mess into a napkin. After a quiet drive home, I dropped the leftovers into the garbage can. "Disgusting!!" I arrived at Sushi Factory (Azusa) on Sunday (around 6:15PM). This overpriced tourist trap is located across Azusa Pacific University. Parking is easy since the lot is very big. Staff is well-meaning, elderly, and alert. Staff (receipt says Irene) appeared confused when I took photos. Irene had requested I sit closer to the counter in this fairly empty location, so she didn't have to walk much. Irene was cordial. The Rainbow Roll ($16.50) took four minutes and 15 seconds. Extremely fast. As mentioned, the Rainbow Roll ($16.50) tasted so bad that I spit it out. The salmon had the texture of glue and clay. The white fish tasted like lukewarm soap. Then, its California Rolls' filling tasted like microwaved crab juice, dribbled inside. Its rice even carried a wet, clammy, & gloopy texture. I felt furious as I paused eating. With a bright fake smile, I paid & quietly left. Regarding ambiance, Sushi Factory (Azusa) is clean and attractive. The tables are shiny, and the floors are relatively well-swept. I also appreciated the pink blossom decor. In the corner, there's even a television that plays the football game. The music had a cheerful, upbeat bounce. Overall, Sushi Factory (Azusa) is perhaps one of the worst sushi spots that I've tried in 2025. It's budget ingredients with high prices prepared lazily to prey on unsuspecting clientele. At its current state, I do not recommend. 1 out of 5 read more

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My family came here to celebrate my father's birthday and we all loved all the dishes that we ordered. We got some salmon rolls, sashimi plate and some other appetizers. They were all very fresh and delicious. They sang a happy birthday song for my dad and it was such a fun atmosphere with music and singing. All the servers are so friendly and nice. Love coming to this spot! read more

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Swung by for a quick roll and a beer. I have ordered once before Togo. Food is always good and served at the correct temperature. My favorite roll here, especially for my Latino spicy lovers is the Alex roll and I add jalapeño. SOOOOOO GOOD! The server was very attentive and very positive. Loving the Kpop music station also! read more

Sushi Factory - Alex Roll with Jalapeño and Sapporo - Sushi Bars Near Me - Azusa, California

Came for the first time with my boyfriend the sushi was very good very fresh. Our favorite was the popcorn shrimp. I definitely will be coming back here. The service was amazing and the music they played was actually pretty good. read more

Sushi Factory - Dragon Roll Gyoza Popcorn Roll - Sushi Bars Near Me - Azusa, California

Sushi was good but nothing special. The sushi did taste really fresh and did not take long to come out. Customer service was really good, the lady that attended us was checking in on us constantly and was so friendly. The spicy garlic was good but tasted more like chili oil and sweet. read more

Sushi Factory - Sushi Bars Near Me - Azusa, California

Best place to go to. It's quick and easy. The vibes is beautiful and everyone is so welcoming especially the boss. Food ... delicious and tempura rolls all the way read more

I don't rate sushi too high because it's personally not my favorite type of food. Anyway, I got myself a baked California roll and some tempura roll I think it was along with some shrimp fried rice. The tempura roll was very good, haven't had anything like it yet. The baked California was your average roll just baked. The shrimp fried rice was decent, could have had more flavor but nothing bad. Baked Cali Roll: 7.2 Tempura Roll: 7.8 Shrimp Fried Rice: 6.8 read more

Sushi Factory - Sushi Bars Near Me - Azusa, California

First timer here and the Mexican roll is my favorite so fresh and delicious such kind people love it ! I would definitely come back. read more

Sushi Factory - Mexican roll - Sushi Bars Near Me - Azusa, California

The service is really good and the prices are even better the quality of the food is amazing and it tastes amazing I really enjoy going here. The place is clean yes maybe a bit worn down from age like the couches but honestly they keep the place very clean so it does not bother me that they're a little torn. read more

ok wow they make their rolls BIG (yay!!!) i got spicy tuna with crispy rice, classic eel roll, super philadelphia roll and a rainbow roll and they were nottttt stingy with their portions. the crispy rice was more like a baked rice roll with spicy tuna so it was okay. the eel roll had a seaweed smell that i don't really like BUT the taste was delicious. the stars of the show were the super philly roll and the rainbow roll. so so good !!! after losing Aloha Sushi just down the street, i think this place will be my new go-to. and it's a small business so please go support !!!! read more

Food was good but the service was terrible. Younger looking guy was very rude. Felt very rushed. No smile no thank you, nothing from him. Felt like he didn't want to give me time of day, wanted me to leave. Lady in the back was nice though. Much nicer sushi places that will at least give you a smile. Never coming back. Worst service of my life. read more

It was our first time to be in this restaurant and didn't fail us... food is great, service is superb and ambiance is cozy. read more

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Just moved to the area and had to try it out. Very good service and food! Will be back! Got the Red Bull roll and Crunch roll. Fresh and tasty! read more

Have been getting sushi from here for over a year now and the food is consistently great! Best rolls to get: Mexican Roll, Mango Tango Roll, Spicy Tuna Roll All of the sushi is amazing! Staff is very friendly and easy to make conversation with! Very appreciative of their buy one get one 50% off (rolls)!!! read more

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Great find in Azusa strip mall Clean and fresh Food was served hot Wait staff incredibly friendly Accommodated party of 7 Great for large groups Plenty of parking All dishes were fresh and very tasty! Will return! read more

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We got their Roly Poly and Baja Yellowtail rolls and both were huuge. The Roly Poly has no rice and I loved the thick salmon pieces wrapped around the outside I especially liked this one because there's no rice! The yellowtail roll was a classic- super good with the spicy sauce! Definitely gave a bit of a kick in adidditon to the spicy tuna already in the roll The chefs were so kind and gave us 2 specials that weren't on the menu! One was cucumber and cilantro wrapped with a seared albacore & green onion- this was super unique and I've never had anything like this before! The seared fish gave a slightly smokey flavor to the dish and was overall a really yummy combo (when you eat it all in 1 bite) The other special was similar to a poke salad- basically a combo of salmon sashimi cubes, cucumbers, onions, cilantro, masago, and a sweet tangy sauce. Honestly the sauce was the game changer!! It tied the dish together so well- I wanted to take the remaining sauce home for round 2! featured: roly poly roll $13.99 《 salmon, crabmeat, avo, masago, special sauce 》 baja yellowtail roll $13.99 《 spicy tuna roll topped w yellowtail & spicy sauce 》 chef specials (2) 《 not on the menu!! 》 they have a buy 1 get 1 50% deal for special rolls! read more

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Food is amazing, delicious with lots of flavor. Would definitely recommend eating here. Owners are very kind and customer service was excellent. We came for a second time to support this restaurant as we found out that lived in Maui Hawaii which we are visiting from Honolulu Hawaii. I can't wait to come back and eat the crazy girl sushi and Las Vegas sushi. The shrimp tempura is so fresh and the Tuna sushi is fresh. Thank you Sushi Factory for an amazing experience Until we see you guys again ALOHA read more

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Good was good. Sushi was probably the best for a quick eatery. Surprised of the location frankly, but a gem in the hiding. Definitely a little hot spot for the APU students, especially for a lot of fast food locations around this. Frankly, a nice fresh alternative for the area. Service was good. Timely and food arrived as made, so freshly cut and delivered. Many items are duplicated in many places, but they did have some newer flavors on their menu. Clean little spot. Give them a try. read more

It's a good sushi spot with part of the menu dedicated to buy one roll get one half off. I had a few rolls and I have to say they're pretty solid. I had a rainbow roll and tempura roll - both with pretty fresh fish. They do love their sauces which I'm ok to go without on my sushi, but overall good. The service is great, the restaurant is very clean and there's a ton of free parking on the shopping center. I would recommend this place if you are looking for a sushi fix! read more

Sushi Factory - Rainbow roll and tempura roll. - Sushi Bars Near Me - Azusa, California

I can't believe we never came to this place before. We were in here for the first time and had a really great meal. We had a variety of dishes from donkatsu and ramen to sushi and everything was excellent. The service was great and the restaurant was really clean and welcoming. I'm so happy to have found a great sushi sport right down the street from us! read more

Close to APU but not fast food. Lovely place to spoil my college student and relax. Food was great - we had 4 types of rolls. I recommend the Azusa roll and the tempura salmon. The sauces on top were especially good - don't let them go to waste. read more

Vince has been a pleasure. Extremely respectful and friendly, I thoroughly enjoyed my night. Thanks you sushi factory and Vince he is a stud to be just now starting. Great night coming back for sure! Thanks! read more

Ordered a spicy tuna roll & it did not taste like a spicy tuna roll. I also ordered the salmon plate & it had 0 flavor I don't even think there was any type of seasoning. It was expensive & it was not good. With tip 90$ for two people. It was cute in there but i'm sorry food was not good at all & it was pricey. read more

the fish is very fresh and the rolls are huge but the lady who owns the restaurant is very rude. i love their sushi but their service does not make me want to go again. i usually go once a week but will be finding a new spot. prices are a little high as well but it makes sense for the fresh fish. read more

Sushi Factory - Rainbow Roll with chef's pick - Sushi Bars Near Me - Azusa, California

This place always has good food, but it used to look like a regular mom-and-pop shop. They had new management seven months ago, and the total restaurant ambiance feels so different. It's getting so much better. I love the fancy, clean and simple interior design. The food was so delicious and fresh! The service was excellent too. Parking is abundant in the plaza. read more

Sushi Factory - Lunch menu, it comes with Gyoza - Sushi Bars Near Me - Azusa, California

Overall experience is wonderful, the hospitality is outstanding and warming to customers they always show a high level of hospitality, enthusiasm, and professionalism which I enjoy very much. I come almost everyday and to be honest im glad ti say im a regular customer at the Sushi Factory. read more

I have been going to this place for four years and it is my favorite place ever. The lady who works at the cash register has always been so sweet and kind to me and has even included a couple free items in my orders. The sushi is fresh and yummy and you can't be buy one get 1/2 off. Whether it's dining in or taking out this sushi factory hold a special place in my heart and always will. read more

Service here is solid, however compared to other rolls from other sushi places, it alright. At the very least there is deals to get money worth. read more

Came here to try a local sushi spot, from the outside it doesn't look like much but the vibe inside was great. Very clean and neat. For food we ordered Stuffed Jalapeño Poppers, Roly Poly, Jessica Roll, and the Baked Salmon Roll. The food was good, none of the rolls felt too heavy compared to other local places. Drinks came a bit late, almost more than halfway through the meal. Other than that, service was nice, the servers were kind and welcoming. Definitely recommend for anyone looking for a new sushi place to try. read more

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Been our go-to since the new owner, Irene, took over! Her and her staff provide such warm and welcoming service, as well as yummy sushi and other delicious dishes. My nieces and nephews always opt for their teriyaki chicken since they're not too big on fish, but we haven't been disappointed with Sushi Factory. The vibes inside are so cute, as it is typically decorated with seasonal theme alongside the traditional Japanese interior touches. Definitely a must-try/go-to if you're a student at the surrounding schools. read more

Really delicious sushi! Went here for date night. I recommend the Canadian roll and (I forgot the name but it was a shrimp tempura and eel roll). Super delicious! Service was solid. We came craving sushi and left feeling satisfied :) will come back read more

I had to come here a few times before I could write this long over due review. Also I apologize for the typos I have a new phone and my auto correct is trash. The food quality and preperation is amazing. The first time I came here I ordered the combo plate where you could choose your items. At most places this is known as a bento box but I digress. I got the teriyaki salmon and spicy tuna roll. Everything from the salade to the miso was amazing. My only real two complaints about this place is the service is suspect. It has never been great. One time I came and my server left without saying a word. Then when she came back she was freaking out that the kitchen gave us a free bowl of miso soup and tried to charge us extra for it. My other issue was that you have to ask for ginger and wasabi. They will not give it without a request and the wasabi is sweet. Very odd. I also tried their set combo plate for $10 that comes with your choice of roll, which I recommend the salmon avocado roll, plus gyoza and edamame and it is delicious and filling. When I want to spoil myself it is a great lunch choice. I also tried their tacoyaki, which are fried octopus balls for those not in the know. They were good but far from my best experience with it. The octopus chunks where very small in this experience. Also in most other places they put two to three octopus chunks. I would recommend trying tacoyaki at the 626 night market or at Grand Central Market in LA at the center stand that sells sushi. Both were my best experiences by far. If you are ever in the region and craving sushi give this location a shot. I would give them. 4.5 but of course there is no half stars on yelp. read more

Sushi Factory - Combo 1: Salmon avocado roll with gyoza and edamamae - Sushi Bars Near Me - Azusa, California

We were driving around looking for a place to eat. Then we saw this restaurant & decide to give a try. The ramen was okay, too salty. The 2 sushi rolls were good. read more

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Wonderful place ! Clean and friendly service. I came here to lunch with co workers and we all shared 3 rolls and shrimp noodles! The rolls were good size with perfect rice to fish ratio. Not too much and not too little rice. We went during happy hour at 1pm which was a plus. The fish tasted fresh with not fishy odor. The noodles were ok but the star was definitely the sushi. I would definitely come back for that and during happy hour! read more

Sushi Factory - Sushi Bars Near Me - Azusa, California

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I planned on cooking at home for Valentine's Day but became too tired after a long day at work. So I looked up a sushi spot (I'm fairly new to Covina area). The wait for a table was only about five minutes (which was great being Valentine's Day!) The service was great. However, there was only one waitress for the whole restaurant so it was a little slow up efficient and the waitress was super friendly. So it wasn't a problem for me! The sushi was AMAZING! SO FRESH! we ordered the spicy tuna, the Philly roll (x2), sushi- salmon, yellowtail and albacore tuna! All was SO good! We also had the miso soup and the ginger house salad. All delicious!! The place was small and quiet. Definitely recommend for a chill night out or some order for home sushi read more

Everything was great. The rolls were delicious and so fresh! The sashimi salad was so yummy, and the fish was so fresh! We really haven't had sushi of this quality in a while! Thank you for the delicious food and great service. This will definitely be our go to spot when driving to LA. read more

Absolutely delicious food! Sushi is fresh, service is top notch and ambiance is great! I love coming to eat here. I spent about 10 years without a sushi place that I crave going back to as much as I now crave Sushi Facotry. The staff is super friendly and cordial. read more

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I stopped by here randomly to get something quick. I was greeted quickly by a younger gentleman who was very prompt and professional. They sat me immediately and the server was excellent and very helpful. I ordered a 911 roll and a Mexican roll to go along with a tall Asahi beer. The sushi rolls were EXCELLENT and extremely delicious. I didn't even need to use soy sauce because the food was so fresh and clean. I'm blown away by the amazing staff and their attention to detail. The sushi rolls looked exactly like the pictures in the menus and tasted even better. I think the best part about this place is that it's local, high quality, and tastes great. The server also let me know they do takeout as well. They have a traditional style Japanese theme and it is very cozy and welcoming. I can't wait to come back here or maybe even order some food to go. I highly recommend Sushi Factory to anyone looking for a very simple, clean, and heathy sushi experience. I only wish I found out about this place much much sooner. Thank you to the entire staff for being friendly and inviting. I'll be back very soon! read more

I will definitely be coming back! We've been to this location several times in the past, it has been a handful of sushi spots with different owners. I am definitely impressed by this place, the customer service was fantastic! A young man was helping us and he was so nice and attentive, the gentleman making the sushi was skillful and quick. The quality of fish was great, and the rolls were large. Not too much rice which was nice. The menu was really big, so we are eager to come back and try more of the menu as well. They have happy hour from 1pm - 5 pm and they had a special buy 1 get 1 50% off on specialty rolls which was great! Restroom was clean and the whole place was very well kept. It is located at the citrus crossing, so plenty of parking and it's in a very high traffic area. My only note would be the spicy tuna, it had an interesting flavor. My husband said it reminded him of grocery store sushi. Which isn't terrible but just different. read more

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