"Jenny Jenny you're the girl for me Oh, you don't know me But you make me so happy" (Tommy Tutone) Pastel prettiness will be your first reaction when you cross the threshold and enter Jenna's sweet world. Pastel colored macarons, pastel colored cupcake icings, and a pastel pink greeting of "Sweet Life" on the wall. The showcases and counters are filled with beautiful baked goods - cakes, cookies, cupcakes, cakesicles, macarons, bars, custom chocolate dipped treats, and cannolis. We had a tough time deciding what to buy, and after much deliberation chose a Brookie ($4.75) - a Blondie-ish half brownie and half cookie, and a mini blueberry cheesecake cupcake (also $4.75). They were both very good, but that Brookie was in a class of its own! It was amazing, and if you like dense, chewy, sweet, chocolatey treats, well you really need to get your sweet self over to Sweets By Jenna! read more

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Cookies, cakes and more. Almost too beautiful to eat! Stopped in here while I was in the area and wished I had this type of bakery near me. Staff greeted us and gave us suggestions of things that she enjoys. Their designer cookies look so beautiful with so many different options. I highly recommend purchasing from here, especially if you're going to be having a party. The cookie sandwich was delicious and my husband enjoyed the cheesecake tart. read more

Sweets By Jenna - Deliciousness!!! - Bakeries Near Me - Rocky Hill, Connecticut

I don't often get to Rocky Hill, but when I am I always make sure to stop and get some sweets!! I was in the area recently, so I knew I had to stop by. I was here a couple years ago to pick up a cake I had made and remember everything being so delicious! I got a little variety of everything including cupcakes, cookies, and chocolate covered pretzels! I always love the variety that they offer. Lots of different flavors too. The work that is done on the cakes and cookies is beautiful. It got busy when I was there, but the girl working handled it great and someone from the back came out to help, so I didn't wait long at all. Once you try a bite you will be hooked! read more

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This baker is awesome! Her treats are delicious and the designs are so cute! She is great at creating themed desserts, pictured below are "Life of a Showgirl" Taylor Swift album cookies from a release party I went to. Any idea you have, she can turn it into a fabulous goodie! read more

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If you need a bakery for a custom cake, definitely try Sweets By Jenna. They were able to take my custom order with just one week ahead of the event. They made a gorgeous two tier cake for a baby shower that fit the theme perfectly. Even the little pumpkins that were decoration were made of fondant! Their storefront has a lot of other treats available too, so definitely check them out. read more

Sweets By Jenna - Bakeries Near Me - Rocky Hill, Connecticut

I've seen Jenna's beautiful cupcakes and royal icing cookies on social media and finally made the effort to visit her shop. She's located in Rocky Hill and her treats/flavors change weekly. I highly recommend following Sweets By Jenna on Instagram to stay up to date. We decided to try a little bit of everything. We got two royal icing cookies, two cupcakes, two macarons, a cookie croissant, and a Gold Oreo chunkie. I loved the royal icing cookies--we got a lemon and orange slice shaped. It was a yummy buttery, shortbread-like cookie, with the prefect thin layer of sweet royal icing. Plus, the designs were very cute and had a lot of detail. The Espresso Martini cupcake was a big hit. It was a coffee flavored cupcake filled with kahlua mousse and topped with baileys buttercream, WOW! The Lemon Cream cupcake was filled with lemon mousse and topped with lemon buttercream. I loved that she offers cupcakes with fillings and that the buttercream wasn't too sugary. My mom's macarons didn't make it out of the store, instantly were eaten. They were soft and had a lot of flavor. They might had been the best macarons she's had around Connecticut. The cookie croissant and the Golden Oreo chunkie were also big hits. The chunkie was a loaded cookie with a handful of white chocolate chip cookies and crushed up golden Oreos. Sweets By Jenna is the perfect spot to treat yourself. The shop wasn't busy for a Saturday morning and had a great selection of all the treats. I highly recommend giving her a try! read more

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My first time trying anything from this bakery was a custom order for my baby shower! I'm not a huge cake person, but turns out i just haven't had this good quality of a cake before. I will ONLY be getting my cakes from Jenna and her team now. We also bought a few treats when we were waiting to pick up the cake and those were amazing too. The store is very clean and the vibes are great. read more

I've been enjoying treats maybe a little too frequently from Sweets by Jenna so I figured it's time to give them a review. The shop is decorated in a really cute way and they always have a large assortment of different treats such as cupcakes, full cakes, macarons, cookies with royal icing and buttercream and more. Service has always been friendly. I love that cupcake flavors change weekly and they always have a great crumb, moist and nice flavor. One of my favorite tries recently was their rendition of the hostess. Also tried their blueberry lemon cake straight from the case where they were quickly able to customize a message to write on it. Overall the cake was really good. I wish they used a little less frosting as sometimes it overpowered the cake. I also could be wrong but it seems their recipes have evolved a bit over the years to use slightly less sugar which is actually a good thing. I love when desserts aren't cloyingly sweet but just right. Definitely recommend checking them out. read more

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The amount of times I'll find an excuse to get myself to Sweets by Jenna speaks to how good their treats are. My husband and I are obsessed with their sugar cookies, with him sometimes sitting there and thinking about them. His favorite is the buttercream cookie while I like royal icing. Walking in is like being in a wonderland of goodies to choose from when you pick from the case. Meanwhile if you need a preorder, Sweets by Jenna got you. We also love the Italian rainbow cookie and the different cupcake flavors each week. Heard funfetti you can't skip and I absolutely agree. From the different cakes and cookies flavors I've tried from events over the years too who got them from Sweets by Jenna, everything has hit the mark! Can't wait to see what event I pre order with Sweets by Jenna next. (Or find my next excuse to grab sweets from the bakery) read more

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They did an amazing job on short notice! They made the vision come to life. Would definitely order again! read more

Sweets By Jenna - Bakeries Near Me - Rocky Hill, Connecticut

I have used this company on more than one occasion and I have all great things to say! The work is always completed on time, exactly as planned and with no issues. The staff is pleasant and easy to work with, the baked goods are delicious and no "crazy" request has been deemed to crazy or impossible! Love working with a small female owned business who treats clients like friends! read more

Used sweets by Jenna twice so far. Once for my daughter's birthday, once for my sons. Both times people raved about how delicious the cakes were. Not to mention they were made with care and quality ingredients. Both the cakes held up well on summer days and thru 20-45 minutes of transportation. Customer service is quick and friendly. And the cakes were made accurately and looked as good as they tasted. This place makes you want to find a reason to need a cake! They will be our go to for birthdays and events to come! read more

Sweets By Jenna - My sons cookie and cream(top layer) and strawberry vanilla cake - Bakeries Near Me - Rocky Hill, Connecticut

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Service was great, was greeted by the girls behind the counter as i looked at the cupcakes. decided on a red velvet cupcake and a funfetti. they were ok read more

Not only are these cookies delicious, they are absolutely breathtaking! The attention to detail and level of skill to make these designs is so impressive. In terms of flavor, this was one of the best cookies I've ever tried! We had a custom order for a friends 28th birthday. She loves rosé and skiing - and Jenna executed these so perfectly. The service was good. We ordered via phone, then picked up in store day of. We didn't interact much but everything went smoothly! Would recommend for your next birthday, bridal party, bachelorette, or other event. read more

Sweets By Jenna - Bakeries Near Me - Rocky Hill, Connecticut

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Cute little shop. We tried the cupcakes and cookies and enjoyed both. Definitely will go back if we are in the area again.

My first time visiting for one of Jenna's many theme weeks. This one...Barbie. It's all the rage right now with the movie and this is most definitely the spot for all your party needs. She's got these cupcake flavors... MALIBU BARBIE - orange cake with Malibu rum buttercream and maraschino cherry FUNFETTI BARBIE - Funfetti cake with vanilla buttercream DOUBLE CHOCOLATE - chocolate cake with chocolate buttercream STRAWBERRY COOLADA - Strawberry cake with coconut pudding filling and vanilla buttercream with toasted coconut LEMON - Lemon cake with vanilla buttercream crushed graham and chocolate shell I had the Strawberry one and is was delicious! Barbie hours are only this week.. Sunday 9-2 Monday 9-6 There's even a photo booth too! I can't wait to see what Halloween looks like here! read more

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We used Sweets by Jenna to create cookies of our dog for our wedding. We used them before and enjoyed our products so we felt confident to send them what we wanted along with a photo of our dog. They said they can definitely do it and it would be a cartoon version we said perfect! When we received them they truly looked like a non professionals work. All cookies were different, the ears looked like they were smudged in with a finger, the eyes were decorated very poorly and no cookie resembled our dog. This was so upsetting since it was a wedding favor planned for guests. When I called and very kindly expressed my sadness the response was that they thought they were cute and they tasted good. They also said the photo I sent them was not the same breed (which shouldn't matter when it comes to overall execution). They then offered a 30% refund and for the cookies back. This was such an upsetting experience. We were really excited when we first became customers I even used them for my company events. We will not be returning because of the quality and the lack of care for their returning customers. read more

Sweets By Jenna - What we asked for vs what we receive - Bakeries Near Me - Rocky Hill, Connecticut

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This will be the place I will order all the cakes I need from now on! I placed an order for an anniversary cake on the website and they called to confirm the details and payment the next day which was very convenient. I submitted some inspiration photos but Sweets by Jenna completely blew my expectations out of the water! The cake was so beautiful I did not even want to eat it! The almond cake itself was very delicious and had a delicate crumb. The strawberry and vanilla buttercreams were just the right amount of buttery and sweet. The bakery itself is also adorable and of course I had to grab a pumpkin chocolate chip cookie not pictured but was one of the best cookies I have ever had! I will definitely be stopping in again to get more! read more

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Sweets by Jenna is a great dessert and specialty cake shop in Rocky Hill. I don't know when it opened in the same shopping plaza shared by businesses such as Michel Angelo's and Elizabeth's, but I'm in that plaza every couple months and I just saw it for the first time today. From their Facebook page, it looks like Jenna Is an experienced area dessert and cake maker who has been in business for a while, but this Rocky Hill brick and mortar is new. Upon entering, I first noticed a decent size line. I'm not the most patient person, and I almost left. But then I thought, "This place is new and they already have enough of a following to have a line." I stuck it out and I'm very glad I did. I started to observe other things as I waited. The two women working (I believe one was an owner) were very happy and friendly and provided great customer service. In addition, the store was cute. Black witch hats hung from the ceiling. The minimalistic white decor provided a great backdrop for the stars of the show - the desserts. Sweets by Jenna had gorgeous desserts such as cupcakes, cookies, cake, brownies, blondies and macarons. Some souped-up classics and some highly stylish modern stuff too. I posted a pic of an awesome abstract strawberry-looking cake. I also posted a pic of cool Halloween themed cake pops. I bought a few things for the family. I tried the amazing salted caramel pretzel cookie. Sweet, salty and crunchy. The blondie I sampled was good as well. My wife liked the brownie, but thought it could have been a bit softer. 4.5 Stars, with a round up to 5 Stars. It may be a straight 5 Stars as I try more things. Sweets by Jenna is off to a great start. You should look them up if you're getting lunch at Michelangelo's, Elizabeth's or Carbone's Prime, or even if you just need dessert for home, or need to order a specialty cake.! read more

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Jenna assured us she could make a carrot cake for our daughter's 25th Anniversary. What she made was a spice cake with a few pieces of shredded carrot thrown in. The cake was delicious, but it was NOT what we ordered. Very disappointed. "You get what you paid for" certainly doesn't apply her. read more

Bought a birthday cake for my daughter, carrot cake flavor. The carrot cake was basic box cake with carrot shavings. Not good at all

My Two Littles absolutely love Sweets by Jenna! The owner and staff are always nice and greet you with a hello and their cases are always stocked with all kinds of tasty treats. Anything to put a smile on your face or your littles and to cure that craving for something sweet. I am a fan of her cakes, nice and light cake not heavy at all and perfect sweetness. read more

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I had a slice of the most delicious cake I've ever had in my life a few weeks back at a baby shower. I asked where they got it from and was told Sweets by Jenna. Then she told me it was gluten free! I decided to stop in for a quick coffee and check it out. My cappuccino was piping hot and delicious, just the right amount of foam. I will certainly be back! read more

First off, I want to start off by saying I had very high expectations for these custom cookies because I had heard excellent things about their decorating. For that reason, I didn't mind the cost. However, when I received my three dozen cookies I was very disappointed with the quality some of my cookies were given. I had given picture examples of ALL the cookies I wanted. You can tell in the photo that for the "Masters" cookie it was editable paper that was thrown on to a rectangle cookie, I paid $3 for that. That blows my mind. I was so embarrassed I presented these at a party I was throwing. Oh, also other than the design the cookies had no flavor. read more

Sweets By Jenna - Custom cookies - Bakeries Near Me - Rocky Hill, Connecticut

I recently tried a cupcake from Sweets by Jenna, and it was amazing! Moist cake, creamy frosting, and beautiful presentation. Highly recommend! read more

Sweets By Jenna - One of the best cupcakes ever!!!! - Bakeries Near Me - Rocky Hill, Connecticut

Sweets is such a cute shop. I love their cake pops and cupcake option. Always delicious treats and helpful staff. read more

Amazing job on my wife's birthday cake. It was a two tiered hombre rosette cake with vanilla and cream filling. Looked great and was so good. Thank you! read more

Adorable place! I think a lot of people when they hear about sugar cookies they assume that are hard and have too much frosting.I'm here to tell you that these cookies are different!This time I tried the purple flower cookies made specifically to raise awareness against domestic violence and these cookies are soft with just enough frosting! I got to try the Halloween themed pop cakes that were the perfect size and not overly sweet!Very impressed! read more

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I love Sweets by Jenna! Always excited to see their new products. My favorite are the cake pops! read more

Sweets By Jenna - Bakeries Near Me - Rocky Hill, Connecticut

I really wanted to treat myself for my birthday and decided to Check out Sweets in Rocky Hill. Everything looked fantastic, I wanted to box the entire place up and take it home. First off, I loved the modern/chic look of the bakery. Your focus walking in immediately goes towards the sweets. And boy, are these desserts amazing!!! The peanut butter bar was hands down the best Birthday treat I could ask for. Not to mention the prices, extremely cheap for the area and the quality. Will definitely visit more often! read more

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To say the cookies came out great is an understatement! These were phenomenal! I was shocked how detailed and yummy these cookies came out. I mean from the reviews and pictures I knew she was good but hands down the best thus far! So glad I've found this hidden gem! read more

Sweets By Jenna - Bakeries Near Me - Rocky Hill, Connecticut

UPDATE::: I ordered by strawberry champagne cake through here with birthday cake macaroons on the side. It was excellent! The talk of the party. I'm glad she added a little more pizzazz than I asked for bc I honestly didn't know what I wanted but she knew how to make it memorable! This was my first custom cake so I was nervous and honestly had no idea. I did make a couple attempts to talk to her face to face which I waited in the store for a while. She's been so busy she came out to say she forgot I was waiting and asked me to wait again. So I left. With cakes that good I can see how she can get overwhelmed. Thank you again Jenna. I'm sure you will continue to see me for my weekly treat. read more

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One day at work, a box of assorted mini cupcakes was dropped off at our front desk. Inside was a mixed selection of strawberry,chocolate, and vanilla minis with a card that read, Sweets by Jenna. First of all, they were all absolutely gorgeous, that i didn't even want to eat them because they were so pretty! The minis sparkled with glitter, and they were topped with beautiful red, white, and pink sprinkles. I couldn't decide which one to have, so I literally tried one of each. Every single one was as delicious as the next. After this experience, I had to go find out who Jenna was because I wanted more! So today, I went and visited her cute little bakery boutique in Rockyhill. What a treat! With the superbowl tomorrow and Valentines Day right around the corner, it was the perfect sweet spot to stop and pick up some stuff. The cases were filled with beautiful cookies, macaroons, croissants, cupcakes, brownies, blondies, cakesicles, and cakes. I loved all the themed goodies, and I was able to make a create your own Valentines Day treat box for my daughter. I was so happy because it was just so cute! I also took a personal treat for myself to go. I chose the funfetti jumbo cake slice, which was not only eye-catching, but it was absolutely amazing, too. While I was purchasing my items, I was lucky enough to meet the Sweet Jenna herself! I'm so happy I took the trip and will definitely be back! read more

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Jenna's treats were so tasty!! I met the owner inquiring about a cake order, she was so accommodating and friendly! Not only was the treats I bought that day delicious but not too sweet (I hate that fake icing flavor) the prices are very affordable. I will recommend all my friends to sweets by Jenna! Ps I'm very excited for my cake order in June read more

Sweets By Jenna - Strawberry cupcake - Bakeries Near Me - Rocky Hill, Connecticut

Sweets by Jenna is a welcomed addition to Rocky Hill, CT -- my hometown! For an area that's highly populated with amazing Italian bakeries near and far, an unique bakery like what Jenna offers is so exicitng. I love my Italian bakeries but it's great to know there's a spot nearby to get fun treats like cakesicles, cookies, bars, brownies, and more. read more

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Not sure what all the hype was about I decided to pay them a visit. I wasn't greeted when walking in but the customer after me was (found it strange) then they proceeded to assist the customer after me and she was nice enough to inform them I was there first.. first impression wasn't a good one. Short stocky lady with tray in hand was a bit snotty asking what i wanted. I chose a few pastries. Price is OVERPRICED for a tiny dessert. Cookies still had flour taste to it. Cake pop was mooshy. Not a fan! Will not come again. read more

This place is a good place to go to for small desserts and fancy cakes. Cake was very sweet but it looked amazing same with the cookies. Service is fine. read more

I've ordered personalized cookies from SBJ several times now and every time they've been absolutely perfect. Great customer service - quick to call you back once you enter an order request. They've also been super helpful prior to pick-up when I've called with questions. All in all, worth every penny! read more

The cupcakes are insanely good. They change the flavors with the seasons, holiday, or just in themes and it's so fun to see all the ways they switch it up. If I could I'd try every single cupcake Jenna makes because they have all been incredible. That's by far my favorite thing from here. Her iced cookies are always beautifully done, and the cake pops too. The macarons are ITALIAN macarons not French, so the shell is a little crunchier than if your expecting French, which are more chewy. Just something to keep in mind when you try them. They are delish! Her buttercream is honestly the real star though. She uses real butter - no vegetable oil. It's what sets her leagues apart from grocery store crisco frosting. My most recommended thing would be any cupcake that has either almond, or lemon in the flavor description. This have always been 10/10 for me personally. Best way to see what she has is through her Instagram which will make you crave a sweet from Jenna every single day. read more

So good that I want to give one star just so that I can have these adorable, tasty treats all to myself. These baked goods aren't just pretty, they taste phenomenal! I'm a 90s baby who grew up with oatmeal cream pies as my after school treat, and Jenna's interpretation did not disappoint. The macarons were the perfect consistency- and so many fun flavors! I think the price point is just right for the quality you are getting. My dentist is located in Rocky Hill, so unfortunately (or fortunately?) for them I will definitely be stopping here each time I'm in town. read more

Sweets By Jenna - Cosmic brownie, oatmeal cream pie, black raspberry macarons, rainbow cake, and unicorn cake pop - Bakeries Near Me - Rocky Hill, Connecticut