I ordered takeout for myself and another person, we had chicken enchiladas and a chicken quesadilla. The chicken was like a salt lick, it was not even edible, it was horrible, a total waste of money. It was ordered from their location in Hollins. read more

Food is delicious. Ambiance is nice as you can sit inside or out. Weather was great so we choose outside. Service was great and food came out quick and hot. read more

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This was the first time coming here but oh my! The service was awesome and the portions were huge. One complaint and that's why not 5 stars. Most Mexican restaurants you get chips, here you have to ask for them and they are not included. I would still return. read more

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Tacos Rojas is one of the major family-owned chain Mexican Restaurants here in Roanoke, Virginia. I have visited several of them, and they have gotten mixed reviews. Today while I was driving down 13th Street looking for a place to have lunch, I drove by this tiny Mexican restaurant that at first seemed like a run down shack, or a hole in the wall eatery, with only two cars parked in its small parking lot. I missed seeing the restaurant's sign with its name. But for one reason or another, I decided I had to turn back to try it out. After being awarded the NC Triad Yelp Squad Yelper of the Year 2024 Award at the Yelpies Award Ceremony last year, an event that honored the highest-performing Yelp Elites, celebrating their contributions and accomplishments throughout the year, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants and businesses, and bring them to the attention of the public, but also to uncover those found in hidden paths that for one reason or another have not reached the public in its totality. And this what I first thought was a no name Mexican Restaurant in Roanoke, Virginia, is a perfect example. When I turned around and drove back, as I got closer and closer to the restaurant's sign, I saw it was pretty new, and had a Mexican Hat, a Guitar, and some maracas, and read: "Tacos Rojas Mexican Grill Authentic Mexican Cuisine." Little did I imagine that this place was where it all started. Afterwards, after doing my research I found out the whole story about this place. Primary, that it was that it was the first Taco Rojas Restaurant, and where it all started. How appropriate that to conclude Hispanic Heritage Month, I ended up eating and reviewing this Hispanic Historic Restaurant in the history of Taco Rojas. Tacos Rojas was founded by Octavio Rojas, who moved to America from Pueblo, Mexico, 20 years ago. He opened this first restaurant on 13th Street, 12 years ago which had been a convenience store, and has since then expanded to six locations in the Roanoke Valley, including a location in Salem, which features a party room.The family-run business serves authentic Mexican food and has seen growth, including during the pandemic, partly due to its popularity for takeout. The business is family operated, with Octavio's wife, daughter, brother, and other relatives all involved in the restaurants. As I went inside, even though you can tell the place was once a convenience store because it still contained a wide display refrigerator with bottles of bottled drinks, it was clean and well-maintained, painted with lively colors, and different posters on the wall.The small dining area contained a combination of tables and chairs and some booths.The ambiance was warm and relaxed. One that made you feel at home. A young lady came out to greet me and gave me a warm welcome. I took a seat in the first booth and she handed me the menu and took my drink order. I ordered an Horchata. Afterwards I ordered a Carnitas Burrito as my main entrée. While I waited my server brought a basket of Chips and Salsa. Even though in the menu it was listed as an appetizer, it seemed like the first one was complementary. When the food arrived it was amazingly delicious. The shredded pork inside the burrito was seasoned and cooked to perfection, it was nice and hot, and the sauces on top were very tasty without being too spicy. Now I better understood how the humble beginning of Taco Rojas in this place had taken off and grown so quickly. Octavio's mother's recipes for the food were not only authentic Mexican food but delicious. They gave the cuisine here that special magical touch of satisfaction the first time you came, that made you want to come back and tell your family and friends about it. Sometimes it is in places like these that one can have the most extraordinary dining experiences. read more

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Our party of 10 went here for Lunch on a Saturday in mid June. While it is a very small dining area, they were able to pull the tables together for us. Overall, the wide selection of Mexican dishes met with our approval. And, the food was hot, good, and tasty. The negative was the service, as they were slow in bringing out the initial supply of chips and salsa. And, while serving the salsa, the server poured an entire bowl of salsa on one person in our party and onto another in our party. The clothes were ruined and soaked with salsa from head to toe. While the server did help us clean up the huge mess, there was no offer of apologies or any offer of making up for the malady. read more

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Takeout service was good last night, but the California burritos were a huge let-down. They gave me regular chicken instead of the shredded chicken that I'd asked for, and the burritos were missing pico de gallo. It was just plain unflavored beans/rice/chicken/lettuce. Also, these burritos used to come with cheese and sour cream. I checked their menu online and those ingredients aren't listed any more, so obviously they've changed the "formula" for a California burrito, and it was lacking in flavor and boring. Not a great value for approx. $20 each plus tip. read more

Friendly people! You can tell it's a mom & aunt space which brings home cooking! Our original lunch plans were a bust and happy to have that! Bc it brought us here. We had the carnitas burrito, HUGE and FILLED! Yesley's gordita, OMG!!! I could have that every day. Their red spicy sauce is AMAZING so flavorful. I loved this place Thanks yall :) read more

This is a small place, without a ton of ambiance (unless you like Central American music as much as the people who work here do). It did have something to offer, though. Notably, the vegetarian menu is significant. Upon ordering a diablo veggie burrito, I saw them freshly cooking some vegetables and wondered if it was for someone else because it looked like so much. But when I actually received my order, it was a gigantic burrito that I had zero chance of finishing and took as leftovers. There was a bit of refried beans and rice in there, but there was a ton of actual vegetables, which is good, and this was dairy-free as far as I could tell. The diablo sauce was for real, and that is, as they say, one spicy burrito. A horchata was texturally on the thinner side and had a bubblegum-like flavor and a strange aftertaste that I assume is some distinctive seed or herb. It was interesting. It was clear that this place uses some quality ingredients and produces fresh flavors. read more

Tacos Rojas - Horchata - Mexican Near Me - Roanoke, Virginia

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Oder shrimp tacos and beef quesadilla for takeout and they were both medicated at best. The ground beef was tasteless and swimming in oil; I couldn't eat most of it. If they had grilled steak quesadilla that would have been much better. Shrimp was good size and had good flavor. Don't care for corn tortillas for shrimp, but they were ok. I'll stick to other tried and reliable Mexican restaurants. Not a fan and can't recommend. read more

Wife I went for dinner with our granddaughter Saturday night. What a peach she is, we are so lucky to have her. For dinner my wife had beef and chicken enchiladas with rice and beans. Very good. I had the beef enchilada, pork and chorizo taco, and the best Lengua taco I may have ever had anywhere. Don't let the look of this place give you pause, very friendly staff and comfortable dining experience. read more

Amazing. Authentic. Homemade everything. The birria tacos and tacos el pastor were among some of the best we have had. Their salsa is on point. Yum yum. Some of the best salsa we have had. Definately a must read more

I just stopped in to pick up rice. I didn't want to make it. The rice was just okay, to me. The ladies in there were very friendly and nice! I might try them again, sometime in the near future. I'm a believer though, if the rice is just okay, then it's not really for me. Just my opinion! read more

I want so bad to love Taco Rojas again. But ever since they have raised their prices (4.99 for one taco -- which is absurd) I can't bring myself to pay for that! Even on days I feel like I can shell out extra cash! Who can afford to pay $20 for 4 tacos with no drink, no rice and beans!? The prices you all are paying for taco Rojas... you should really feel swindled. Way too expensive. Haven't been back in years just because of it. The prices are a literal slap in the face to Roanoke residents. Lupitas on Williamson is the only place you can get authentic tacos for a decent price!! (4 for $8.99) so don't pay an arm and a leg for 4 tacos here. read more

A cool hole in the wall with dive vibes and decent food. Burritos are BIG so you can split one.

The service Is great and the food is delicious. It's close to To my house which is very convenient. read more

Love this place!! Definitely recommend! The food is great, the staff are friendly and attentive, and the restaurant has a great vibe. I like sitting outside with a cold beer and watching the traffic and pedestrians go by . read more

The food was great but the price was outrageous, especially for being a small mom n pop, hole in the wall, type of restaurant. My girlfriend and I didn't eat anything crazy and our total was $55. She had a coke and the chimichanga dinner, and I had a bottled water and 3 chicken tacos (no rice or beans). We did have chips, salsa and cheese dip, but that's it. After leaving a tip, my total was over $60! No complaints on the food, the service was good, the bathroom was skank, and the prices were insane. read more

Tacos Rojas - Mexican Near Me - Roanoke, Virginia

This is true authentic Mexican food!! Fresh made salsa, the only place I've found in the greater Roanoke area with fresh salsa Verde made at that location. This is a must visit if you are searching for authentic tastes. read more

Authentic tacos in Roanoke! This place is a bit hard to find at first because it's actually located inside a convenience store. They have weekday lunch specials that last until 3pm. We got two different orders of tacos at 3/$10.99. The hot sauces that are provided are definitely spicy! I liked the al pastor tacos more because they tasted more flavorful. The asada was good but it was a bit dry and chewy. The horchata comes in a huge glass! read more

Tacos Rojas - horchata - Mexican Near Me - Roanoke, Virginia

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Tacos Rojas - one of the best Mexican foods I've ever had. The restaurant is located in the market building, so no frills. But, what you don't get in frills, you get in flavor. The veggie burrito was to die for. The Diablo burrito was so good and so big that it can feed two people! Highly recommended. read more

Tacos Rojas is definitely the type of taco joint I like to go to, a hole-in-the wall with authentic food. The place is small, but has a cool south-of-the border vibe. The service was great and they take pride in the presentation of the food. I looked at alot of the food going to other tables and it all looked delicious. I had a fish taco and a shrimp taco - both were flavorful, but I guess I was expecting a Baja-style fish taco - where the fish is fried. Both the red and green salsas were delicious. If I were in the area again, I would probably try Rojas again. I think everything was good, but nothing blew me away. Notes: There is plenty of parking in front of the building. The restroom is outside and around the corner - and definitely looks like an old gas station restroom. Be prepared. read more

Tacos Rojas - Shrimp Taco (left) and Fish Taco (right) - Mexican Near Me - Roanoke, Virginia

As close to real Mexican food as you can get this side of the Mississippi River! The Burritos are huge, everything is very fresh and authentic read more

Over rated, authentic middle of the road Mexican fare. =. Ambiance is a hole in the wall gas station turned into a make do cafe? You order at the counter and they'll bring the food out to your table. You help your self to ordered beverage from the coolers. =. Food iwas authentic but on the greasy side. We tried al pastor and asada tacos. They came out on 2 corn tortillas (off the shelf) dressed with cilantro, chopped onions, 1 red and 1 tomatillos salsas. NO salsa bar or typical condiments. Al pastor was flavorful but very greasy! Asada was very tough and gave my jaws a workout. Tortillas were thick and not exactly soft. Both salsas were on the spicy side. For me, the tacos were middle of the road at best. We did see huge burritos that we considered. Other guests we spoke with, definitely enjoyed their food. Maybe quantity over quality? +. Service was friendly and informative by Mexican staff. Fluent English spoken and plenty of pictures of the menu. =. Price was high for meh food...low value. Our 6 tacos were $22+. +. ~6 spots in front of the resto and free street parking MY RATINGS - - - Inhumane - - Disgusted - Don't bother = Missed the Mark + Good ++ Better +++ Edible...where have you been all my life! read more

Tacos Rojas - Mexican Near Me - Roanoke, Virginia

Excellent Mexican food! All Day Breakfast is what I was looking for. Chilaquiles, green chilies, chorizo and eggs with Beens over "nacho" chips. I was not aware of the nacho chips when I ordered but it was great. A little messy to pick up because they became perfectly soft from the green chilies sauce. All the other food I saw looked just as good. I would highly recommend. As if a white guy from New England would have any idea, but I would say this is pretty authentic. read more

Tacos Rojas - Chilaquiles, Green Chile with chorizo and eggs over chips and beens - Mexican Near Me - Roanoke, Virginia

This is really good I would recommend it and the Casadias are really good and it's for kids also

This is a family-owned business that I would be happy to support whenever I visit the area again. Food was fairly priced and the tacos were flavorful. I would not rate these as the best tacos ever but it's definitely worth a trip if you happen to be staying nearby. Finding the building was pretty easy and I didn't have any trouble finding parking. The bathroom is located outside of the restaurant on the backside of the building. I'm only knocking off one star (if I could then I would only knock off 0.5 star) because there were 2-3 roaches right next to the urinal. Not a huge deal which is why I would only knock off 0.5 star but I figured I should state that since there are other patrons that do care about cleanliness. Overall, the food was good enough that I would come back if I were to visit Roanoke again. read more

Tacos Rojas - Al Pastor (left) & Asada (right) - Mexican Near Me - Roanoke, Virginia

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Best tacos in Roanoke! Period! Small restaurant near Black Dog Salvage. Couldn't ask for a better lunch stop! I've never eaten anything here that wasn't good! read more

Tacos Rojas - Carnitas Tacos and Asada Tacos. - Mexican Near Me - Roanoke, Virginia

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Surprisingly good tacos and food for how strange the location is. It definitely feels a little strange going into what looks like a gas station for dinner but once you're inside, it is mostly seating and an order counter. The food was a little overpriced in my opinion - for such as casual, take-out place I was expecting the options to be a little cheaper but they definitely add up fast. I thought the food was pretty good, though. The taste was good - a good balance of seasonings and good portions, but overall nothing that super stood out. I think the novelty comes from the fact that pretty good food comes from such an unassuming place. Staff was quick and to the point - not especially friendly but not unwelcoming, either. I'd like to try their horchata, sometime. read more

Tacos Rojas - Veggie Tacos - Mexican Near Me - Roanoke, Virginia

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The food was good, but service was slow I wad sitting outside and had to call the restaurant to get my check after sitting, not being checked on for 20 min. read more

My classmate and I picked up a huge order from here as a parting lunch for our IM resident team. We hadn't placed the order in advance, so the service was relatively prompt given the circumstances! I ordered shrimp tacos which came with a little lime and great sauces. The food tasted authentic and fresh, and our entire team was really happy with their orders. I would absolutely love to dine-in next time! read more

Cheesy Burria Tacos were legitimately the most delicious bite I've had so far this year! Homemade Horchata was delightful. Burrito was huge. 10/10 read more

10/10 Highly recommended love the food and the service is great. Been going for a few years now and it has been consistently great.

Best Mexican in town! And one of the only restaurants I know of that has grown and successfully expanded solely via word of mouth. read more

Stopped here to grab some lunch while traveling. My boyfriend was craving tacos and after reading the good reviews, we agreed on this place. It was my first time in Roanoke, but this place was located in a sketchy part of town. It's a small hole in the wall, so keep your eyes peeled so you don't miss it. Half of the store is a convenience shop while the other half is a restaurant. They have a broad menu ranging from authentic Mexican to some more Americanized dishes. I saw that the al pastor tacos were featured for the daily lunch special so we both ordered that. We also ordered chips and salsa. I was looking forward to my tacos until I noticed that it was made with ground pork instead. It was not what I was expecting. I tried the tacos anyways. They were flavorful and good, but just still not the taste I was hoping for. They were also a tad on the greasy side. I did enjoy Thor chips and salsa. Both had generous portions and were very fresh. We ordered 'aguas frescas' to drink with our meal. I honestly wasn't a fan of my horchata nor my boyfriend's hibiscus drink. They tasted premade and were overly sweet. The service here was friendly and quick. Unfortunately I was disappointed in most of the food during my visit. It's decent, but I guess I had too high of expectations. read more

Great tacos! They had a nice cactus drink that was yummy if you like smoothies! Lots of different options and the menu is a little confusing. The shop itself is tiny but there is seating inside the larger building read more

Delicious and authentic. And vegetarian friendly! :) The most fresh, tasty salsa. They're so friendly and caring, and you can tell it's just a cute little family run place. Pretty sure I saw grandma in the kitchen just cooking away! :) absolutely loved it. (Referring to the Grandin location which is their original spot) read more

Best authentic Latino cuisine you will find locally, hands down. I dislike restaurants that claim to be authentic and come nowhere near on any level. TR does not fall into that category at all! read more

Delicious, authentic Mexican food in Roanoke, Virginia. Served quickly and with a smile.

Food was amazing! The birria tacos were good (we asked for flour tortillas). They give a lot of meat but some parts were a little dry. The tacos come with two sauces, one of which was spicy but both were very tasty! read more

Tacos Rojas - Birria tacos (soup not pictured) - Mexican Near Me - Roanoke, Virginia

Delicious! Ordered several types of tacos and they were all good. Carnitas and tacos Rojas outstanding. Better than any nice sit down meal we've had while traveling through Roanoke. read more