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    Tacos Rojas

    4.5 (174 reviews)
    InexpensiveMexican, Burgers
    Closed 10:00 am - 9:00 pm

    Tacos Rojas Photos

    Business Info

    TACOS ROJAS ATMOSPHERE

    What's the vibe?
    Casual
    Moderate noise
    Good for kids
    Outdoor seating

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    Recommended Reviews - Tacos Rojas

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    Then I saw the Tacos Rojas sign and this definitely made me stop, park, and walk in the restaurant.
    Manuel M.

    Tacos Rojas is one of the major family-owned chain Mexican Restaurants here in Roanoke, Virginia. I have visited several of them, and they have gotten mixed reviews. Today while I was driving down 13th Street looking for a place to have lunch, I drove by this tiny Mexican restaurant that at first seemed like a run down shack, or a hole in the wall eatery, with only two cars parked in its small parking lot. I missed seeing the restaurant's sign with its name. But for one reason or another, I decided I had to turn back to try it out. After being awarded the NC Triad Yelp Squad Yelper of the Year 2024 Award at the Yelpies Award Ceremony last year, an event that honored the highest-performing Yelp Elites, celebrating their contributions and accomplishments throughout the year, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants and businesses, and bring them to the attention of the public, but also to uncover those found in hidden paths that for one reason or another have not reached the public in its totality. And this what I first thought was a no name Mexican Restaurant in Roanoke, Virginia, is a perfect example. When I turned around and drove back, as I got closer and closer to the restaurant's sign, I saw it was pretty new, and had a Mexican Hat, a Guitar, and some maracas, and read: "Tacos Rojas Mexican Grill Authentic Mexican Cuisine." Little did I imagine that this place was where it all started. Afterwards, after doing my research I found out the whole story about this place. Primary, that it was that it was the first Taco Rojas Restaurant, and where it all started. How appropriate that to conclude Hispanic Heritage Month, I ended up eating and reviewing this Hispanic Historic Restaurant in the history of Taco Rojas. Tacos Rojas was founded by Octavio Rojas, who moved to America from Pueblo, Mexico, 20 years ago. He opened this first restaurant on 13th Street, 12 years ago which had been a convenience store, and has since then expanded to six locations in the Roanoke Valley, including a location in Salem, which features a party room.The family-run business serves authentic Mexican food and has seen growth, including during the pandemic, partly due to its popularity for takeout. The business is family operated, with Octavio's wife, daughter, brother, and other relatives all involved in the restaurants. As I went inside, even though you can tell the place was once a convenience store because it still contained a wide display refrigerator with bottles of bottled drinks, it was clean and well-maintained, painted with lively colors, and different posters on the wall.The small dining area contained a combination of tables and chairs and some booths.The ambiance was warm and relaxed. One that made you feel at home. A young lady came out to greet me and gave me a warm welcome. I took a seat in the first booth and she handed me the menu and took my drink order. I ordered an Horchata. Afterwards I ordered a Carnitas Burrito as my main entrée. While I waited my server brought a basket of Chips and Salsa. Even though in the menu it was listed as an appetizer, it seemed like the first one was complementary. When the food arrived it was amazingly delicious. The shredded pork inside the burrito was seasoned and cooked to perfection, it was nice and hot, and the sauces on top were very tasty without being too spicy. Now I better understood how the humble beginning of Taco Rojas in this place had taken off and grown so quickly. Octavio's mother's recipes for the food were not only authentic Mexican food but delicious. They gave the cuisine here that special magical touch of satisfaction the first time you came, that made you want to come back and tell your family and friends about it. Sometimes it is in places like these that one can have the most extraordinary dining experiences.

    Loaded nachos
    Reagan T.

    Our party of 10 went here for Lunch on a Saturday in mid June. While it is a very small dining area, they were able to pull the tables together for us. Overall, the wide selection of Mexican dishes met with our approval. And, the food was hot, good, and tasty. The negative was the service, as they were slow in bringing out the initial supply of chips and salsa. And, while serving the salsa, the server poured an entire bowl of salsa on one person in our party and onto another in our party. The clothes were ruined and soaked with salsa from head to toe. While the server did help us clean up the huge mess, there was no offer of apologies or any offer of making up for the malady.

    Horchata
    John B.

    This is a small place, without a ton of ambiance (unless you like Central American music as much as the people who work here do). It did have something to offer, though. Notably, the vegetarian menu is significant. Upon ordering a diablo veggie burrito, I saw them freshly cooking some vegetables and wondered if it was for someone else because it looked like so much. But when I actually received my order, it was a gigantic burrito that I had zero chance of finishing and took as leftovers. There was a bit of refried beans and rice in there, but there was a ton of actual vegetables, which is good, and this was dairy-free as far as I could tell. The diablo sauce was for real, and that is, as they say, one spicy burrito. A horchata was texturally on the thinner side and had a bubblegum-like flavor and a strange aftertaste that I assume is some distinctive seed or herb. It was interesting. It was clear that this place uses some quality ingredients and produces fresh flavors.

    Marley C.

    The food was great but the price was outrageous, especially for being a small mom n pop, hole in the wall, type of restaurant. My girlfriend and I didn't eat anything crazy and our total was $55. She had a coke and the chimichanga dinner, and I had a bottled water and 3 chicken tacos (no rice or beans). We did have chips, salsa and cheese dip, but that's it. After leaving a tip, my total was over $60! No complaints on the food, the service was good, the bathroom was skank, and the prices were insane.

    horchata
    VyVy V.

    Authentic tacos in Roanoke! This place is a bit hard to find at first because it's actually located inside a convenience store. They have weekday lunch specials that last until 3pm. We got two different orders of tacos at 3/$10.99. The hot sauces that are provided are definitely spicy! I liked the al pastor tacos more because they tasted more flavorful. The asada was good but it was a bit dry and chewy. The horchata comes in a huge glass!

    Shrimp Taco (left) and Fish Taco (right)

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    4 years ago

    Hands down, the most authentic tacos we have found in Roanoke. Flavor profiles were perfection!

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    7 years ago

    Some of the best and fresh made to order authentic Mexican food in Roanoke!

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    6 years ago

    A little slice of Mexico. Fantastic tacos and a little bit rustic like you would expect in Mexico but here is Roanoke.

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    5 years ago

    Delicious little hole in the wall. Huge California burrito. Love everything we've ordered here!

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    6 years ago

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    7 years ago

    Best tacos in town! My favorite for for authentic Mexican food. Family owned and operated. We love it there!

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    7 years ago

    Don't let appearances fool you. This is the best Mexican in town. Can't recommend this place enough.

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    7 years ago

    So authentic. Fantastic find. I'd give it 6 stars if I could. Great service. Came with no expectations. Love the music and ambiance.

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    9 years ago

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    Page 2 of 5

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    Beamer's 25

    Beamer's 25

    3.9
    (291 reviews)
    1.0 mi
    $$

    After being awarded the Triad Yelper of the Year 2024 Award at the Yelpies Award Ceremony last…read moreyear, an event that honored the highest-performing Yelp Elites, I decided that it would be appropriate this year to go back to this restaurant and write a follow-up review, since my initial review was one of my reviews that contributed to me obtaining this highly esteemed Award. Consistency in the dining experience of a restaurant is something very important. It is something that the restaurant has to earn every time a customer enters through its door. As easily as a restaurant can win a customer over, it can also lose him and his loyalty to the restaurant. Sadly, this is what happened to me during this visit. I had missed having lunch, that day, so I arrived at around 4:30pm to have an early dinner. A gentleman greeted me and had me take a seat at a table of my choice. I went and sat at a booth facing the kitchen. I think it was the same place I sat the first time I ate here with a friend. The same gentleman performed as my server. He came by and asked me what I wanted to drink. I asked him if they had any Mocktails. He answered me that Mocktails are not the drinks that people usually drink there, but that he can have them make one for me at the bar. I described the one I would like to have and right after give him my food order. I ordered a Hunter's Burger, with a fried egg, smoked bacon, and American cheese, among other ingredients. And tater tots to accompany it. After putting in my food order he goes to the bar and comes back with my Mocktail, which was extremely acidic, but he had already walked away before I could tell him. So I stirred it hoping that this would fix it. But as the acidic liquid reached my throat it made me caught and gave me an unpleasant sensation. The server brings me the Hunter's Burger, my main course, with the tater tots. The tater tots are not cooked well. When I try to hook one up with my fork, it just splits in half. The Hunter's Burger bun was not big at all, and the patty was extremely small that you could hardly see it without opening the buns up, and that is what I did and discovered that the egg was not fried evenly but the yolk had been broken while being fried and was not soft. I tried to make the best of the situation and ate the burger with a fork. If all this wasn't enough, the server approached me with something in his hand that I think was my bill and asked me if I wanted something else. I told him that I wanted the Fried Oreo Cookies with the Vanilla Ice-cream. He brings me them with so little ice-cream that it had melted in the middle of the Fried Oreo Cookies. What an awful dining experience this has been compared to last time, which I still remember today. And today's experience, I just want to forget. I hope the owner of this restaurant reads this review and takes a look at my photographs that accompany it, and takes action to remedy it so that this doesn't happen again and tarnish the Image of what I once thought was a great restaurant.

    Attentive service and pretty good food. Nothing to write home about but I enjoyed the burger and…read morefries. Good spot for some typical American food.

    Photos
    Open-faced oyster sandwich. One of the specials on Sunday.
    Open-faced oyster sandwich. One of the specials on Sunday.
    Beamer's 25
    Beamer's 25

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    The Laughing Bull

    The Laughing Bull

    4.5
    (11 reviews)
    1.4 mi

    Tucked away inside the historic city market building the Laughing Bull has a variety of menu…read moreoptions and the staff was friendly and the food came out hot and quick. There are tables inside a spacious hall decorated with greenery and interesting architecture. I'm not sure I ordered the best thing on the menu, the Teriyaki chicken panini was lightly sauced teriyaki chicken and Swiss cheese on thick Texas toast type bread. It could have been better honestly, it had a weak flavor and was pretty messy and hard to eat. The French fries were good, maybe a little overly salted but good. I would give it another try.

    In a word, OK. In the Market Building food court in downtown Roanoke, Va. comfortable common-area…read moreseating, staff brought the food to us after ordering at the window. Very nice staff, answered our questions, and were quite friendly. Ordered two gourmet burgers and a 'cheese steak' panini. All three came with fries and were visually appealing. The burgers were stacked, had nice veggies but the meat was rather tasteless, a real disappointment. The panini was inedible. The "steak" was strips of very tough and chewy meat that pulled right out of the bread, and the peppers overrode all other tastes. A real disappointment. The staff came and checked on us twice, very attentive. I would try it again, just to try another of their very creative dishes, but I am not running back. Good for a stop if you are downtown.

    Photos
    The Hangry Bulldog and the Laughing Bull Restaurant's.
    The Hangry Bulldog and the Laughing Bull Restaurant's.
    The Ramen Burger with extra bacon and egg, and fries.
    The Ramen Burger with extra bacon and egg, and fries.
    Kids Little Bull Hot Dog

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    Kids Little Bull Hot Dog
    Texas Tavern

    Texas Tavern

    3.9
    (255 reviews)
    1.2 mi
    $

    Now a days it's very hard to find a restaurant that's open 24 hours a day, 7 days a week, and…read morethat's only closed on Christmas Eve and Christmas Day. A family-owned restaurant that has been serving locals, travelers, and late-night crowds from its classic 10-stool lunch counter since 1930, and continues to be strictly cash-only. A restaurant that not only has survived, but strived for 96 years, owned by the same local family, and is currently owned by fourth-generation owner Matt Bullington. Who has said that the key to its longevity has been sticking to what has made them successful since they opened. A restaurant that has never been remodeled and whose menu has never been expanded, but that in this lies its real charm. A restaurant that despite economic hardship, tries never to raise prices and remain affordable. A restaurant that many people go to it because of their food, others because of their prices, and others like me this morning, because of the experience to sit at its counter and appreciate its character and charm while enjoying a classic breakfast of three fried eggs over easy with bacon and white toast basted with butter. That restaurant was and continues to be the iconic Texas Tavern, located in the heart of Downtown Roanoke. This morning I drove my pearl white Lexus up to it and parked in front of the sidewalk at the parallel parking with a one-hour limit. There is so much history behind this place that the excitement of the moment made the breakfast experience more momentous. Once inside, a young gentleman who has been working there for over two years now greeted me and immediately made me feel at home. He took my order and almost at the same time started making my toast and frying my eggs. In no time at all I had my order in front of me. I noticed and made him aware that one egg was missing. He made it right by frying me another egg over easy and I didn't mind because of his positive attitude and very unique personality. He also asked me how I'd like my coffee and prepared it just as requested with two creams and three sugars. Every one of the three eggs were perfectly fried over easy and I sprinkled a salt and pepper mixture over them. The bread of the toast was so fresh and tasty braised in butter. I invite you to view my photographs accompanying this review to get a better sense of the place and the high-quality of their food. I'm looking forward to returning one day at lunch time to taste some of their menu items of which they are known for. Starting with their Cheesy Western, the tavern legendary trademark burger served with a fried egg, cheese, pickles, and a sweet-and-tangy homemade cabbage relish. Or maybe a bowl of their secret-recipe chili served with onions. Or their trademark hot dog served Coney Island-style with chili, relish, mustard, and unions. All comfort food that make you feel good and bring a sense of nostalgia, warmth, and satisfaction. I highly recommend this small, historic, eatery for a one-of-a-kind, memorable, dining experience. One that you'll cherish and hold dear forever.

    Love the classic feel of this place. But I've been here a half dozen times and still haven't found…read morethat signature taste or order. I think the nostalgia and charm are great, I just wish the food was worthy of the history and profile of this place. The food is cheap, but you do get what you pay for.

    Photos
    The cooking area of the Texas Tavern.
    The cooking area of the Texas Tavern.
    Wonderfully delicious breakfast.
    Wonderfully delicious breakfast.
    The Texas Tavern outside building sign.

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    The Texas Tavern outside building sign.
    The Front Row

    The Front Row

    4.2
    (9 reviews)
    1.0 mi

    I've oftentimes have driven by this establishment and wondered what's inside. So today I decided to…read morego and explore it. After all, I've often liked to sit in the front row when attending live events. What I found was a bit disappointing. More than a restaurant this is a place to drink beer and cocktails while watching a game on a large screen TV. It has a very limited food menu and when I went the place seemed deserted. While I was there only one other customer came in, drank two beers while watching the big screen TV, talked.over the phone, and left. My server was very nice and friendly, but the food left much to be desired. I ordered a BBQ Burger that was listed on the menu as a 1/3 lb Angus burger with onion rings, bacon, cheddar cheese, and BBQ sauce. Sounded great but I invite you to view my photographs accompanying this review. The beef patty was small and dry and the one onion ring looked beaten. Even though it has a pool table in the back and signs up that seemed to have activities going on throughout the week, this is not a place that I would like to be in the front row, especially for the poor quality of their food and questionable ambiance.

    I don't get the positive reviews. We went for lunch on a weekday and the place was dead. The…read morewaitress was inside watching TV and the cook was outside smoking. The ambience of the place left much to be desired. I won't eat at a restaurant that is empty at a time it should be full. I figure others know what I don't. Not recommended.

    Photos
    The bar.
    The bar.
    My Coke.
    My Coke.
    Nothing fancy from the outside.

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    Nothing fancy from the outside.
    Lazy Bulldog

    Lazy Bulldog

    4.7
    (26 reviews)
    3.9 mi

    Food truck had a limited menu. Selected the steak sandwich…read more Ready in about 7 minutes; came with Ruffled potato chips. Sandwich was delicious. Will absolutely eat here again. Initially I thought it was a little pricy, but it was loaded with meat, and very tender.

    The Lazy Bulldog Bistro is what I'd like to refer to as (what Bob Ross would say) a "happy…read moreaccident." I was traveling with a friend up to Blacksburg so we could watch our alma mater, Virginia Tech, play North Carolina in a big early college football matchup. While driving up from Hampton Roads, we kind of settled on grabbing lunch at Sticks & Spoons Ramen Bar in Roanoke before checking into our hotel and then finally heading out for the game. We made good time and, wouldn't you know it, Sticks & Spoons was closed for renovations. S&S was located at small strip mall - so after seeing they were closed, we noticed Lazy Bulldog across the way. We figured, "Why not?" and headed over. Upon entering, we were warmly greeted by Lazy Bulldog's co-owners, Brandon & Erika. They were quick to answer any questions about their menu, and Erika was kind enough to provide their establishment's history. The menu looked incredible as LB offered all kinds of burgers and sandwiches. We ordered the What the Ale Shrooms for an appetizer, which were fried button mushrooms in beer batter. It came with a homemade lemon aioli - both the shrooms & the aioli were delicious. I had the Surf 'N Turf Burger (1/3 lb beef patty, Old Bay fried shrimp, thick cut hickory bacon, lettuce, tomato, Sriracha aioli), while Neal ordered the Garlic Bomb (1/3 lb beef patty, cheddar, lettuce, sauteed garlic, red onion, homemade garlic aioli). Both of us enjoyed our choices and appreciated the excellent service from Erika and Brandon. Our entire experience was fantastic, which came with extra effort when Erika gave us free water while we chatted outside with one of Neal's former professors. LB closes for a couple of hours between lunch & dinner service, so Erika, as she was closing up and leaving, gladly provided the water and some extra produce she had grown herself. Thank you, Lazy Bulldog, for everything! I cannot wait to visit again when I return to Blacksburg! JV

    Photos
    Exterior
    Exterior
    Lazy Bulldog
    Surf 'N Turf

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    Surf 'N Turf

    Tacos Rojas - mexican - Updated June 2026

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