Outstanding experience. I highly recommend. We were greeted and seated by the delightful head chef, and as we took our time, struggling to pick from the delicious array, he graciously explained his specialties. We chose the temaki hand rolls, and savored each bite. The quality of the various fish, the precision and perfection of the balanced and unique flavors of each distinct roll, and his passion for his craft were palpable and truly blew us away. This felt less like going out for sushi, less like the tired old California roll and gobs of cream cheese, and more like a refined, inspired dining experience that was still soulful, approachable, and well priced. A warm, refined industrial aesthetic--modern architecture softened by washed wood, ambient lighting, and understated luxury. read more

Came in for a quick dinner. Service was fast and the staff was attentive and polite. The ambiance was ok. Pretty casual decor nothing really fancy. The stone bench seating were only ok for comfortable. The arm rest and back support were not there I was hoping the food would've really carry the meal seeing it had really high reviews but can say the food was very salty. After the first bite with a very lil bit of soy sauce I could not. The rest of the pieces were either only ok or I the saltier side. Please reduce the sodium. read more

The Roll - Japanese Near Me - San Francisco, California

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New owners are amazing and quite lovely very accommodating with very fresh and delicious food. We decided to order some late night bites after a game for some nigiri and it was so fresh and fast couldn't ask for a better meal. Ambiance is cozy and relaxing would definitely come back again read more

Absolutely amazing I cannot say much else other than the food quality and service was extraordinary. Tony took care of us, it was a great experience. The ambiance was nice and romantic I would definitely come back here! Oh and he gave us a delicious dessert!! read more

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First time at roll to celebrate a birthday, and it was an absolute hit! The quality and freshness of the fish was incredible. The service was exceptional-- the server checked in multiple times and made sure our waters were always filled. I've always opted for salmon at restaurants but this place has converted my tastebuds to try other types of fish. The sashimi flight had bluefin tuba kami, bluefin tuna chu-toro, hamachi and salmon. Each bite was better than the last and absolutely melted in my mouth. Each slice was a thick cut. The hand roll set and sushi rolls were also incredible with a good rice to seafood ratio. Beautiful ambiance with a lofi vibe-- perfect to catch up with friends or have date night read more

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I've gone to The Roll several times now and it's always a hit. I've tried their kaisen dons and individual rolls previously (both dine-in and takeout) and they're all stellar. Their fish is always fresh and high quality. This time, we were there at happy hour (between 5-6 pm) and ordered their $5 temaki hand rolls. I got one of each: spicy tuna, kombu-jime salmon, snow crab, and hamachi. I recommend them all -- they're all unique and mix between savory, sweet, indulgent, and light. I will definitely visit again. Service is always fast and attentive. Typically, there is no wait as the restaurant has a lot of tables/seating. The Roll is a great place to catch-up with someone over some amazing food. read more

The Roll - temaki - Japanese Near Me - San Francisco, California

Went by for a quick dinner after we dropped off our luggage at the nearby hotel. For its price and quality, 5 stars. Service was very quick and it was a very casual, relaxed vibe. I liked that the karate didn't have a thick batter like most places and you didn't feel oily and gross afterwards. Nigiri pieces were not stingy and I could t get over the fact that this $9 uni tasted better than the average $20 uni at most places!! read more

The Roll - House-made Karaage - Japanese Near Me - San Francisco, California

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Update: I ordered a chirashi bowl and this is absolutely sensational. Probably one of the top 10 best bites I've had in the city, perhaps ever. read more

They have their own ordering app. I used a $10 off coupon I found on this Yelp page. Had it delivered and they use Uber. Ordered the The Moriawase Kaisen Don which came with: Dry-Aged Bluefin Tuna(2pc), Konbu-Jime Aged Salmon(2pc), Hamachi(2pc), Fresh Scallop, Ama-Ebi, Snow Crab, Unagi, Tobiko, Veggies and an order of the Hokkaido Hotate nigiri all for about $60. I like the variety of the sushi in the bowl. It was enough to share for 2. For delivered sushi it was not bad. It also came with some nori sheets. read more

The Roll - Hokkaido Hotate Nigiri - Japanese Near Me - San Francisco, California

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We had an errand to run in the downtown area, so we checked out The Roll for lunch. It was around 12:30 pm on a Friday and there was only one other table occupied. Interior decor is modern and minimalistic. The service was friendly, yet professional. Background music playing was relaxing. It felt a bit high-end though the menu had a good range of affordable offerings. ***OUR PICKS*** CHIRASHI BOWL ~ Tuna, salmon, hamachi, snow crab, vegetables, ponzu aioli sauce. ~ $24. I enjoyed this assortment of fish though it was more like a poke bowl than a chirashi. The fish were diced up and not in slices. Other than fish, there was avocado, edamame beans, shredded carrots, seaweed salad, sliced ginger, and freshly grated wasabi. Ponzu sauce was a bit salty for me, so I only sprinkled it on the plain shredded carrots. I actually felt it wasn't necessary to further season my bowl. It was a decent amount for lunch to fill me until dinner time. 4/5 CURRY N KAARAGE CHICKEN ~ Japanese Fried Chicken and Beef Curry Rice Bowl with Salad. ~ $22. Fried chicken and curry were flavorful, but nothing spectacular to write home about. The curry reminded me of the cubed curry sauce you can get from Asian markets. Something you can do yourself. However, it was a filling meal. 3.5/5 5 PC SET TEMAKI (FLIGHT HAND-ROLLS) ~ Spicy Tuna, Snow Crab, Salmon, Hamachi, Scallop + Seaweed Salad. ~ $32. Tasty hand rolls! Every bite tasted fresh and yummy. 5/5 Chill spot to have lunch. Though there wasn't a lunch rush even on a Friday at noon. Maybe you can unwind with some sake, wine or beer after work. But if you'd like a peaceful place to grab a bite during lunch, the roll could be it too! read more

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Came here for lunch with some friends and so we all ordered different things and honestly, everything was really good. Usual street parking for SF. Bathroom is shared with the other businesses but kept clean and no line. Single bathroom. Small inside but brightly lit with large window exterior. More modern than traditional feel. Not much to say but that you can't go wrong with anything honestly. Good fresh fish, rice was perfectly seasoned (DIDN'T EVEN HAVE TO DIP ANYTHING IN SOYSAUCE!). food came out in a beautiful presentation. read more

The Roll - Japanese Near Me - San Francisco, California

I came here for happy hour with an old co worker and it did not disappoint. The 5 dollar hand rolls were really good and the 9 dollar high balls complimented the hand rolls really well. The server was also really nice and it's very comforting and welcoming in here. I can't wait to come back for lunch or dinner! read more

The Roll - Japanese Near Me - San Francisco, California

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I'm really into temaki so when I came across pictures of this spot I gotta visit. Walk in about 10 minutes after they open and was surprised with a happy hour menu. All $5 for a couple of options for temaki, inari and some appetizers. Decided to get all of the $5 temaki and one inari plus a special temaki. The service was quick and very attentive. She kinda read my mind The snow crab inari came out first. It was good and a decent size. Each of the HH TEMAKI was pretty nice. Maybe the nice is a tad bit more vinegary than I preferred but it still was a pretty good deal. Though the size of these can't compare to my favorite temaki place in the world: Kazunori The amaebi and uni hand roll was also pretty good. I can't say no to uni Salmon skin salad was ok. Crunchy but maybe too much dressing They got a decent amount of seating and it was pretty quiet so definitely would recommend coming for an early dinner during happy hour 5-6pm for some good deals read more

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There are few places in the city that offer great sushi for lunch. Sometimes you just have a craving for good sushi at 11:30AM, ya know. The Roll offers several weekday lunch specials. The sushi here has a good balance of fish, rice, and seasoning. They season their own sushi so you do not need to use soy sauce, which is how it's supposed to be. They also use brown rice for their sushi, which I like...but feels too healthy or "very SF" to others. Here is a list of what we got and enjoyed: * Snow crab temaki * Bluefine tuna toro temaki * Hamachi temaki * Chirashi bowl lunch special * 4-piece nigiri lunch special * Kombu-jime salmon roll * Bluefin tuna roll Everything tasted fresh and clean. I was not super full, but was super satisfied with my lunch. read more

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Really liked this restaurant. It is in a funny part of town, but well worth the travel and I would happily come back. High quality, delicious fish and wonderful industrial-modern ambiance. The only downside is that it is a bit expensive. However I am sold and would love to come back! read more

Incredible surprise in SF! BF wanted to have kaisendon and I have never had it! We the owners who told us they just took over, very nice couple. Everything was fresh, authentic Japanese cuisine. Excellent service, Totally recommend this place if you like Real Sushi. It's a 5 out of 5 for me def. read more

The Roll - Bara Kaisen Don - Japanese Near Me - San Francisco, California

I've ordered delivery from the restaurant and the food was delicious. I ordered the crab roll, ikura and salmon. Everything arrived deliciously. Highly recommend read more

Found this gem on Yelp as the restaurant is fairly close to our hotel. Had the lunch special along with another sushi roll. The flavors are excellent, the serving portions are generous considering the prices, and the service was impeccable!! So happy to have found "The Roll"!! read more

The Roll - Lunch Special - Japanese Near Me - San Francisco, California

Cute, intimate, and ambient restaurant! The service was great (owner Tony was very accommodating, nice, and informative). The food was delicious and their sushi rice is a unique blend of grains from Sacramento and Japan. They also use a blend of black and red vinegar that makes a great umami flavor. Definitely recommend and definitely will be coming back! read more

The Roll - Nigiri Assortment - Japanese Near Me - San Francisco, California

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My friends and I grabbed a quick bite before heading out for a show. the restaurant is kinda small but very dimly lit and intimate. Staff were very attentive and polite. He gave us a heads up that the kitchen was closing in 25 minutes so we quickly browsed to place our order. I ordered 3 pcs inari + bluefin tuna toro inari. Omg so freaking good!! Fish quality tasted fresh and was sooo yum! Also, ordered myself a spicy tuna temaki (hand roll) which was perfection!! I wish I ordered more. Server made a new spicy tuna temaki for my friend because she forgot to mention no masago egg on hers (on the house). So sweet and thoughtful!! To end the meal, we weren't set on dessert but when my friend said she never had basque cheesecake. The staff came back and surprised us with a small slice of complimentary basque cheesecake. Wow so wonderful!! Thank you. It was like a creme brûlée cheesecake. So smooth. Overall, we all had a lovely meal. Highly recommend! read more

The Roll - Inari - Japanese Near Me - San Francisco, California

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Wow, what an incredible dinner! Amazing customer service and the food is incredibly fresh and delicious!! The chef is so passionate about his restaurant and the food. So much care goes into everything, from delicate yuzu sauces to house made fermented soy sauce. It was my partners birthday and the he made a surprise birthday treat that was so good!! We will definitely be back! read more

The Roll - Strawberry mochi, rice pancake dessert - Japanese Near Me - San Francisco, California

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I had my doubts when I first heard about this place but it was absolutely delicious. I got the lunch special (which I think is a great deal). We got The Moriawase Kaisen Don and Kombujime Salmon Don. Everything about it was so delicious. The fish was fresh, there was a good variety, the rice was flavorful, and the seaweed as nice and crispy. The service was also very good. They were very attentive but not overbearing. They gave us extra miso soup that was hot. The place is also clean and there's a good amount of seating. We went on a Saturday afternoon with a reservation but there were still a lot of tables left when we were there. read more

The Roll - Konbu-Jime Salmon Roll Lunch Special - Japanese Near Me - San Francisco, California

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I have taken people from out of town here twice now and both times, eveyone has had such a pleasant experience! I appreciate that the menu is on the smaller side - there are only select few quality items to choose from which makes the decision easy. I have tried the moriawase bowl, snow crab roll, and inari and all were great. This is specific but the small serving of seaweed salad that comes with certain dishes is SO good; like the best seaweed salad I have ever had. I would come back just for that. The ozeki sake (hot) was a nice accompaniment to the food. It is quite dry as the description states. Service is very kind and attentive and our waters were never not full. I will definitely continue to take people from out of town here. Location wise, it's on 5th street in Soma so not the greatest area but it is a very cute space inside with nice ambiance. read more

The Roll - Japanese Near Me - San Francisco, California

Roll in the taste of Japan straight to you! SF, you need to give this place some love! Stumbled upon this local spot through Yelp. The ambiance is very clean and modern. Loved the simple and elegant atmosphere. The Roll should easily be on the list of top sushi restaurants in the Bay. They have a little bit of everything on the menu but is mainly focused on quality of the fish. The nigiri reminds me the level of quality I would expect from an omakase experience! I went with the set lunch special which offered a little bit of everything and is perfect if you want a light lunch. The rice is perfectly seasoned, cooked to the right consistency, portioned correctly to the ratio of the fish, and was served at the right temperature to not over power or off set the fish. I really appreciate the attention to detail from the chef and quality control staff. The miso soup had fresh shitake mushrooms which elevated it. The side of seaweed salad taste like it was homemade, there was just a certain freshness to it, not overly salty, and seasoned with sesame oil which gave it a lovely fragrance. Love that they serve Uni from Santa Barbara! I appreciated their handrolls and their inari items as well! The sukiyaki beef inari did not miss! Justin's take on the basque cheesecake was an amazing creation and perfect way the end the meal. The cheesecake is not too sweet, has a soft fluffy texture and you'll want to enjoy the whole slice yourself. Can't wait to be back to SF just to hit up The Roll again! read more

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Fresh nigiri with seasoned rice was the highlight for me. Hamachi and sake were amazing with plenty of other choices. Sake highballs in yuzu and peach were refreshing and light. Prompt and friendly service. Quiet and calm on opening. Will return! read more

The Roll - Salmon and Hamachi nigiri - Japanese Near Me - San Francisco, California

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generally good quality though the tail end of my salmon roll was unpleasantly fishy. other components were tasty and worked well together, especially the shiso. ordered pickup on their website, food was ready in about 15 minutes. manager was very nice and poured me water while i waited. restaurant was very busy on a saturday night. read more

The Roll - Dry-Aged Tuna Roll, Konbu-Jime Salmon Roll - Japanese Near Me - San Francisco, California

I found The Roll while I was on a work trip in SF. My colleagues and I were looking for a place to get dinner and this place has great reviews and was walking distance. It was a Sunday evening and not crowded so we were seated immediately. Everyone started with waters and some of us got drinks. I ordered a Sapporo because that always pairs well with sushi, in my opinion. We did order our own rolls (The Roll, Konbu-Jime roll, Snow Crab roll, and Yakiniku Inari), but traded one for one so we could each try some of everything. The Roll is their signature six-piece roll with bluefin tuna, salmon, Amberjack, deep fried kanikama, avocado, cucumber, takuan, shiso, and tamago. I understand why it's the signature because it has a bit of everything that makes a delicious roll. With three type of fresh fish AND deep fried kanikama, you can't go wrong. The ratio of filling to rice is also really good. Just enough rice to hold everything in place, but not too much that you feel like there's more rice than fish. They're very generous with their fillings. 8.5/10. The Konbu-jime Salmon Roll is a six piece roll with konbu-jime aged salmon, avocado, cucumber, takuan, shiso, and tamago. I believe konbu-jime is when the fish is aged by wrapping it in kelp to supposedly bring out the umami flavor of the fish. I can't say for sure if it was super different than if they just used regular salmon because of all the other flavors and ingredients, but I can say that it's a really delicious roll. 8/10. The Snow Crab Roll is a six piece roll with snow crab, deep fried kanikama, mayo, avocado, cucumber, takuan, and tamago. I used to not like snow crab very much because I get sushi for the raw fish, but it's grown on me. The mayo gives it great taste and texture. A really good roll as well. 8/10. The yakiniku Inari is a rice stuffed tofu pouch with Japanese marinated BBQ beef with a quail egg on top. This one I tried one small bite of, but you can tell that the marinated beef is good quality. It was moist and the touch of sweetness in the Japanese BBQ was lovely. 8/10. I would definitely recommend this place to anyone in the area looking for some sushi / Japanese food that's not going to break the bank. They don't skimp on the portions and there are a lot of different options to try. If I'm ever in the area, I would come back to try some more inaris and the kaise-don! read more

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I seldom come to this area so it was my first time here. First of all, this is in soma so parking is always going to be hard, but you might be able to find metered parking. Also, there's a few parking garages 2-3 blocks away. The place isn't too big but still spacious and clean. The service was great. I felt it did take a little bit to get our rolls though. We ordered 2x tuna, unagi, snow crab, and salmon rolls. It was someone's birthday in our group and this place allows the bday person to choose a small dish for free, which they ended up getting the karaage. The rolls were pretty big in size and 8 rolls was plenty for 6 people! I think my favorite was between the snow crab and salmon. They all were good though. Also, each roll came with a very small dish of seaweed. The rolls were fresh and good. The karaage was so tender and tasty. I recommend getting that as a starter. The seaweed was good too. I know it's not for everyone as I think I was the only one who actually touched it. Lol Overall, I would come back here again. If you're going with a big group, it's probably best to make a reservation as the place isn't that big. read more

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My partner and I have been on the search for our new favorites sushi place since our go to spot made us sick twice. I think this place might be the new spot for our sushi cravings. The sushi rice is seasoned and the menu has more than just sushi so it feels more traditional Japanese here. My favorite was the mushroom appetizer and the Japanese potato salad appetizer. The ambiance is classy and sleek. There was only one girl working here as hostess and waitress and she did a great job being attentive with us. Can't wait to come back here! read more

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This is a very unassuming place located right next door to dragon horse. (Gotta try them soon!) I love yubus! Checked out their menu and saw all these different yubus. The freshness and quality of the fish/meats/seafood was delicious. The sauces were not overwhelming and was used sparingly. You can taste every flavor profile of meat, rice, seaweed and/or tofu pocket blend together perfectly. I was in a rush and the waiter handled my time restraint professionally. Got our order perfect and everything came out efficiently and timely. Check them out read more

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The Roll is hands-down the best hidden gem in SOMA. The fish is unbelievably fresh--every bite melts in your mouth. The rolls are perfectly balanced and the otoro nigiri and aged blue fin tuna is next level. Huge shoutout to Justin--he's the best. Super friendly, knows his stuff, and makes you feel right at home. On top of that, prices are surprisingly reasonable for this quality. If you love sushi, don't sleep on this spot. The Roll is the real deal! read more

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Reservations recommended! It's a small restaurant so seating is limited. We had to wait a little even after we had reservations. Once sat we were greeted by a friendly server! He got our drinks in right away. We got the yuzu saki and peach saki cocktails and they were pretty good! We put in our orders with another server. Our appetizers came out fairly quickly. We were done with apps and drinks and saw other tables that sat after us got their entrees already so we were a bit confused. The same lady server checked on our table once so you would think she'd realize we haven't gotten our entrees yet. Over 30 mins of waiting, we asked the guy server to put in a new order of drink and check on our handrolls. Come to find out, they were never entered... so he quickly added it in and brought us miso soup on the house which was a great gesture. We finally got our handrolls and they were so good!! Every single one of them. I couldn't pick which one was my favorite. Overall, the service really brought down the rating for me but the food quality is good! read more

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Came here on a Thursday evening with some friends for dinner. We were lucky enough to walk in and get seats at the bar. They are quite popular so recommend making reservations ahead of time if you want to sit at a table. We ordered a ton of food, from curry to nigiri to rolls to sashimi. The Moriawase was super fresh and filling; highly recommend that entree if you like raw fish! The rolls and nigiris were also delicious, light, and fresh. Service was quick and attentive. Prices were acceptable for the portion size and quality of food. If you're craving Japanese food and in the area, definitely come check out this restaurant! I really enjoyed our dinner there. read more

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The Roll is a modern and casual Japanese restaurant located on fifth and Folsom. Parking can be challenging on Folsom due to the never ending construction. Service is good. We ordered the Moriawase (premium kaisen don) that came with a bowl of miso soup and seaweed salad. It was SO fresh and tasty that we returned the next day for lunch. I ordered the same Moriawase kaisen don for lunch at a lower price point as it did not include the uni and unagi. This will become a go-to spot for us! read more

The Roll - The Moriawase - Japanese Near Me - San Francisco, California

In the city for the nite and decided to try this place. Reviews were decent so took a shot. The spicy tuna roll was very mushy & mayo forward, not spicy at all. The temaki trio & premium inari toro set were just ok. Nothing to write home about. Also got the house made Japanese pickles which are listed on the menu as takuan, cucumber & gobo. However, it is definitely NOT gobo, they are using carrots & saying it's gobo (burdock root). I was very excited to see gobo on the menu as it's not a common menu item, then was thoroughly disappointed to see carrots. They are not at all the same. Service tho was very good, they only had 1chef tonight and wait for food wasn't outrageously long at all. read more

The Roll - pickled veg...menu says takuan, cucumber & gobo. This is definitely not gobo, it's carrot which has a different taste that threw me off. - Japanese Near Me - San Francisco, California

I ordered lunch to-go from the Roll website and my food was ready and freshly prepared when I arrived. While it was a Sunday lunch time, the restaurant was completely empty. The lunch comes with a seaweed salad and miso soup. My main dishes was a premium selection sashimi over sushi rice. The rice bowl was artfully decorated by nice variety of salmon, tuna, sweet shrimp, salmon roll, a small piece of uni, unagi, a few pieces or edamame, pickles, and fresh wasabi! As a side, I also ordered a truffle mushroom that was full of umami flavor. This really hit the spot for my sushi cravings. Do ask for silverware, napkins as it was not already in my bag. Also, they didn't have soy sauce packets, they have temari. read more

The Roll - Japanese Near Me - San Francisco, California

Ate here twice, a month in-between, just to make sure my first incredible dinner wasn't random. This place is a gem. Have walked by it so many times and finally decided to try with my friend. Not ordering the Truffle Hamachi Carpaccio would be a fatal mistake. Absolutely incredible. The 5 piece Handroll/Temaki flight was amazing, added a BBQ Unagi handroll on top of that which was the correct decision. Also had The Roll which was delicious. On the second visit (brought my friend for her Birthday) I swapped the roll with the 8 piece sashimi flight and it was awesome. Their Cheesecake dessert was a must-order as well. I will be back many, many times to come. read more

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Warm not hot miso soup, small portion. Sushi was TERRIBLE, the rice was chewy and tasted off. The hand ropls were served deconstructed with the same terrible mushy rice. The House salad also was not tossed in the dressing so it just tasted a bit off. The tea was served lukewarm, they only had decaffeinated green tea. Just overall it felt like a subpar restaurant. The prices did not justify the quality of the food. Go elsewhere. Save yourself. Server was nice, only saving grace. read more

My wife and I ate here and loved it. This isn't your average sushi spot with fried rolls or baked rolls- it is incredible and different. It felt more traditional (not an expert) and the focus was on the ingredients. The fish is fresh, the options are unique and delicious. This was truly an experience. The service was incredible and the ambiance is very calming. read more

The Roll - Snow Crab Inari - Japanese Near Me - San Francisco, California

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Great little sushi spot. very nice staff always checking up and polite. sushi is fantastic definitely come back here again read more

The Roll - spicy tuna roll. only available upon request. - Japanese Near Me - San Francisco, California

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