Triumph San Diego is one of the best motorcycle dealerships I've ever been to. They also sell Royal Enfield and they always have a tempting selection of used bikes. What makes them the best is their attentive staff. Jeff, their primary sales person, always greets everyone he sees with sincerity and a smile making all whom enter feel welcome without being overbearing. Todd at parts seems to have eyes behind his head and is quick to acknowledge you if you're hovering around the parts counter, ready to assist. Dan at service has a knowledge and experience that comes through as he listens to your needs and he expresses his thanks with a firm handshake, for your business. I believe Issac is the general manager and he will give you his honest opinion even if it may discourage the sale of a bike, part or service. All of the staff are passionate about motorcycles and they all ride if not race the brands they represent. The shop isn't as large as other motorcycle dealerships, but it's clean, bright and usually has all the models of Triumphs and Royal Enfields offered. They have a good selection of accessories, clothing and usually seem to have the parts I need in stock and when I do need to order a part, it's there within a week. If not busy, some of the staff will chat bikes and track with you all day, but they usually keep pretty busy. Nicest most sincere dealership I've ever been to. read more

Triumph - San Diego - T2025 Triumph Daytona along with other new British beauties in the background - Motorcycle Dealers Near Me - San Diego, California

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I just want to take a moment to give a huge shoutout and thank you to Jeff and the entire team at Triumph San Diego. I popped into the shop a couple of times back in 2023 and 2024, mostly just window shopping and romanticizing the idea of owning my dream Triumph one day. During those visits, I was blown away by the level of customer service Jeff gave me, even though it was clear I wasn't ready to buy yet. I remember telling him, "Mark my words -- the next time I buy a motorcycle, I'm going out of my way to support you guys and I'll only do business with Triumph San Diego." Fast forward nearly three years later, I was randomly browsing the website and saw my budget-friendly dream bike -- a Street Twin in Matte Ironstone -- had just come into the shop. I knew I had to impulsively buy it right away. Jeff, Todd, and Holland were absolutely amazing throughout the entire purchasing process. They were incredibly knowledgeable, helpful, and made everything smooth and stress-free. I really can't emphasize enough how good Jeff is at his job -- he treats every customer like it's his first time helping them and genuinely cares about the experience. If you're reading this and you've made it this far, stop contemplating buying that motorcycle and just do it. Trust the process and let the Triumph San Diego crew take care of you. You won't regret it. read more

Came in here and had a very good experience. Sold my previous motorcycle and currently looking to get back in to riding and stopped by here to look around. Very small warm kind of dealer. They offered to ride their demo bike. I didn't have my gear and will be coming back. Nice people and good customer service. Good experience overall stopping by. Don't have experience dealing purchasing or trying their service departments read more

Triumph - San Diego - 2025 Speed Twin Demo bike - Motorcycle Dealers Near Me - San Diego, California

First time Triumph and naked bike owner here. Incredible experience with Isaac and Jeff on my brand new purchase. They carry most, if not all, of Triumphs recent lineup. I called Isaac about the trident 660. Unbeknownst to me... he had the tribute. He kindly let me know a customer had one and I got to see it, went first world problems tryna figure out which color I wanted. He let me know there was another in the warehouse. Following day I called about it. Seamless financing, kinda helps when you got good credit, seamless buying experience. Awesome guys that been in the business for DECADES. First time buyer, returning customer, looking for a secondhand bike. Come to Triumph. read more

I discovered Triumph San Diego last year when I was searching for a 350 Classic Royal Enfield. I found their website and saw one they were selling that I instantly fell in love with. It was a beautiful halcyon grey color! I sent a message to them asking if it was still in stock and I got a response right away from Jeff. He was super nice and answered all of my questions. My husband and I went to the dealership the same day and were greeted by Jeff. We saw my bike and I knew I had to have it. Jeff did the paperwork and financing for us and we were literally done and out the door within an hour. He made everything super simple and gave us a great rate and price! I love my bike and I love this dealership. Everyone from Jeff to everyone in the parts department were so nice and so helpful. They made everything super stress free and it was just a very positive experience. I highly recommend this dealership! read more

Triumph - San Diego - Motorcycle Dealers Near Me - San Diego, California

Be very careful when taking your bike here, make sure you give the service department as much information on what you want done. I would not trust them for accurate diagnostics. You basically have to do that yourself. I took my bike here based on the 4.8 rating, but didn't really research any of the reviews beforehand. My '20 Triumph Scrambler 1200 was not idling at a stop, needed to be rev'd at stops and when taking off but otherwise runs fine at speed. Quick google or reddit searches says this is a known issue for the 1200 Triumph, most sources saying a computer tune or booster plug resolves the issue. I take my bike in, 4 hours later I get a call that they couldn't find any issues, no computer issues, and they would need to spend more time trying to figure out. They wanted to start ripping parts off the engine and who knows what. On top of that they wanted to charge me $300 for 2 hours of diagnostic work that diagnosed nothing. Do not let them do this to you. I took my bike back without authorizing any more work. To add insult to injury, they drained my nearly full tank I had when I dropped it off, and gave maybe 1/5 of a tank back (for diagnostics lol). read more

Got into an accident, wanted to take my bike to the shop for repairs. They wanted to charge a $300 inspection fee plus my $500 deductible. I had an approved insurance claim from USAA but they still wanted to charge me $300 Additional fee. Recommended you shop around for a different shop. I even had purchased my Bike from them 1 year ago. Not good customer service. read more

Giant thank you to Triumph San Diego for the excellent repair work and customer support. Danny and the entire service crew went out of their way to accommodate me. My bike is looking and running amazing! read more

I had a really good sales experience. Everything was handled efficiently and with no surprises, no games. I got a full pricing document, and with a short phone call had my purchase booked. I think I was out in 30-45 minutes with exactly what I wanted at the price quoted. Probably my best vehicle purchase ever. read more

Brought my street scrambler in for service tires. They were able to get me in timely, contacted me when it was ready, and took great care of the bike. Love the knobby tires for that scrambler look. Parts team is very knowledgeable and a great help to get the right items to complete the look and comfort with the shield, headlight guard, and other trim pieces. Where else would I want to go to setup and take care of the bike. read more

Triumph - San Diego - Motorcycle Dealers Near Me - San Diego, California

Thank you all at Triumph San Diego for doing what you do. I bought my 1st bike ever, at the young ripe age of 54. I shopped several dealers last year looking for a Bobber, and none of them can compare to the courtesy and professionalism of Triumph SD. Issac and Jeff are not SALESMEN,  they're just great Motorcycle guys that happen to have five-star bikes you can buy. I never felt pressured at anytime. Service dept. is great also, thank you Danny and Dan for fantastic work on my bike. Recommend to everyone looking to buy a motorcycle, try Triumph San Diego first. -Dante read more

Triumph - San Diego - Motorcycle Dealers Near Me - San Diego, California

Started my bike hunt last year and my father in law and I went to a numerous dealerships to find the bike that most suits me. Issac was very kind and knew a lot about the bikes and I did not feel like he was just blowing smoke up my rear to make a sale. A month later, I came back and saw a bike that I liked and was well fitted for what I'll use it for. Jeff let me test drive it and we talked a bit and again no pressure on me and no gimmicks. Bought the bike and they give you 15% on parts for 30days if you buy from them. Rob and Danny helped me customize my bike to make it one of a kind. Moral of the story, go buy your motorcycle here. Very knowledgeable crew and pretty chill guys. Hurry!! Do it now!! read more

Triumph - San Diego - Motorcycle Dealers Near Me - San Diego, California

I have a Triumph motorcycle that had the battery keep dying after every ride. I was so frustrated. I went and saw Danny at service and he took my motorcycle in for repair. He fixed the wiring that was constantly drawing power from the battery. He fixed the bike and charged me 75.00. Highly recommend. Mark sawyer read more

Their service department put on what I believe is a defective front tire (periodic bumps that increases with speed) based on 30 years of riding experience . They were nice to check the balance for free but that didn't fix the problem. When I bought another new tire and paid to put it on, that fixed the problem. But they didn't offer to refund the price of the previous tire or the installation. I'm out ~$300, but at least my motorcycle is safe to ride again. read more

Triumph San Diego is absolutely phenomenal. The customer service, knowledge, and know-how are unmatched. Isaac and Jeff will take care of you, they made the financing and purchase process easy. They're truly passionate about bikes and riding. The store also has lots of gear, accessories, and aftermarket products for your British twin. If you're interested in purchasing a motorcycle in San Diego, you have to check out Triumph San Diego. read more

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My T100 was only running on one cylinder so I had it towed to SD Triumph. They fixed it in a few days. The bill was for $300, which was their standard quote for diagnosis. They cleaned a non-functioning injector and replaced the plugs. I was impressed that they only charged $3 for each plug, which is no markup. It was a good experience read more

As my son and I planned our two sons and dad trip through Baja California, we found a true ally. Jeff from Triumph San Diego is a pro with decades of experience and knowledge. We gladly purchased two bikes on the same day !!! We couldn't be happier and we highly recommend Jeff and his team. read more

Danny in service went out of his way and helped me out with a very unusual service issue. Everyone here is always friendly and willing to help! read more

It takes a lot to get me to write a Yelp review for anything. But what can I say? I was impressed. Seriously, one of the best customer service experiences ever. Jeff is the man, and he's a heckuva sales manager. I came in looking for a new Triumph Street Scrambler after a horrible experience at a bigger shop, and Triumph SD was everything I was hoping it would be. Jeff always gave good, honest answers, never hard sold anything, and was just an all-around awesome guy to work with. I didn't need to haggle anything because I already knew he was giving me a good deal on whatever it was -- my trade-in, the bike I was buying, whatever. Jeff was so honest, when he had the opportunity to talk me into a brand new bike (and I definitely would have bought it), he steered me toward a used bike at a fraction of the cost because it was a better fit. He is a consultant in the truest sense. I will buy everything from here. I will send all my friends here. And I will send every stranger with a passing interest in motorcycles here. It's just always so great to find a local business that understands how to talk to people like they're people. Great job, guys. read more

Triumph - San Diego - My new whip. - Motorcycle Dealers Near Me - San Diego, California

I bought a triumph bobber bike in 2022 and the sales staff was great. Then worked with the parts department to order new tires last week. He was knowledgeable and extremely helpful. I had to schedule a time with service separately to have the tires mounted. The service department had a major disconnect from parts - 20 feet away. I had several conversations with parts and was confident that parts communicated to service (parts said they did) When speaking to service, Danny is rude but also has a major disconnect from parts - or is atleast unwilling to bridge the gap between the two in any meaningful way. I took a day off of work to drive the bike from riverside to san diego (and back) to have the tires mounted - today I'm taking the bike to chaparral motorsports to have a new tube put in as the tire was flat the day following the installation. The tire is not damaged. I think if you are rude and poor in dealing with your customers - make it up with good work - I got the attitude, poor workmanship and a bill to get it done right. Basically same experience as BL's review. 5 stars parts 5 stars sales 1-2 stars service read more

I use Triumph for parts. Always have good inventory. Parts counter helpful and knowledgeable. Always friendly and well stocked

Helpful, honest, and transparent. These guys want you on bike that you want to get on. I felt no ill-intended pressure while I looked around the showroom. Jeff in particular answered all of my many questions and highlighted the few points that he wasn't familiar with. Specific things that I read online, but he used his wealth of knowledge/experience to craft answers that left me confident in my choices. I visited a few "big box" dealers prior to Triumph SD, no comparison. read more

Great shop. I bought a Tiger here and can only say good things about the bike and store. Every time I service it, it comes back with nice thoughtful touches, cleaned and lubricated kick stand, filled in mirror mounts, etc. Five stars. But I just gotta get this off my chest. You gotta stop the pandering and misdirected lectures. I know what a hex wrench is. I know where the little oil window is. Uhhh, dude. The service dept overfilled the oil on an oil change. No big deal. I brought it back and got a lecture on keeping the bike balanced when checking the oil. The guy didn't listen, didn't take my word for it, and took 10 minutes of my captured audience to finally figure out they overfilled the oil. Um, not sure how a tech makes this mistake, but whatever. Another time I got lectured on the rear tire alignment. The tech took about 10 minutes to explain tire alignment to me, what a hex wrench is, marks, OMG stop. Hey guys, I don't know how to tell you this without doing the same thing you guys are doing to me ... namely being all patronizing and stuff. Your shop is the only one who has serviced this bike. If the rear wheel is so ridiculously out of alignment, you need to kind of figure that out between yourselves in a team building meeting. (Sorry, really, like I said, just had to get that off my chest.) read more

I'd like to preface this review by first saying its long winded..and I have never given a review for anything because for the most part, the standard of business in today's world doesn't warrant extra effort, especially given costs. However, Triumph San Diego surprised me with unexpected character today. I recently picked up a 2017 Thruxton R on private market, had them do my first service, and ran the parts guys through the ringer with that "what would it cost" "what could I do" line of annoying questions. Had a solid first experience, service team is great, albeit expensive, so I ended up deciding to buy parts locally through them rather than online and wanted them to do the install. While dropping her off, I reluctantly asked if they would be able to dispose of the old wheels as I was lacking space and they offered free of charge. Long story short, while checking out, the service manager handed me a $100 on behalf of the GM. While I understand I probably could have sold them for the same or lot more, the point is I offered to pay them to dispose of the wheels. They had zero reasons to hand me $100, I would have been stoked they found a home outside of the recycler regardless. This is the kind of gesture that creates long term loyalty dividends. Definitely keeping my business with them. read more

I purchased a brand new 2022 Triumph Bonneville Speedmaster from these guys and the experience could not have been more pleasant. Everyone was extremely courteous and accommodating. I wanted to switch out the Speedmaster's handlebars and they got it done very quickly and did a fantastic job. Highly recommend! read more

Triumph - San Diego - Motorcycle Dealers Near Me - San Diego, California

Best motorcycle dealership in San Diego!! No.. in California! My bf got his moto here and it rides like a dream. Triumph has the best, most stylish motos. I highly recommend going here if you need one. This place is super cool and all the staff are really knowledgeable and always super friendly :) Shout out to Isaac and Danny!! read more

This place is awesome! I've purchased two Zero motorcycles here (one in 2015 and one in 2019). Each time, they've been great on customer service and price! And their service department knows their stuff to take care of maintenance and repairs. I highly recommend them! read more

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Purchased my first motorcycle here and from the get go Jeff was incredibly courteous, knowledgeable and just plain nice - the employees here are all good people. Isaac was also great, I wanted to get a phone mount installed (on my royal enfield continental gt) but the way the handle bars are it was not possible to put on a traditional phone mount. However, Isaac resolved this no problem and installed one with a bolt and it works perfectly. Another employee, I believe his name was Rob, took his time explaining all the details of their Bluetooth helmet as well. When I went to pick up the bike, Jeff explained all the details of the bike thoroughly and made sure I was comfortable with all the information. Overall, had a great experience here. I will for sure be coming back for any motorcycle needs and maintenance in the future. read more

Triumph - San Diego - Royal Enfield Continental GT "Ventura Blue" - Motorcycle Dealers Near Me - San Diego, California

Amazing service on my Tiger! Bike was clean and ready as promised.

Had a great buying experience with Triumph San Diego! Purchases a 2019 Royal Enfield from them. The communication was excellent through the whole pleasant buying process. They were very knowledgeable and patient with all my questions as I'm new to street motorcycles. Also when you purchase a bike from them they offer some very generous discounts. I will definitely be recommending Triumph San Diego to anyone I come across looking for the brands of bikes they carry! read more

Triumph - San Diego - Motorcycle Dealers Near Me - San Diego, California

Had a great experience purchasing a new motorcycle at Triumph San Diego. The entire team is amazing and provide wonderful customer service. They are very knowledgeable and helped me find the right model and gear that fit my lifestyle and riding preference. Thank you Jeff and Isaac for the awesome experience! read more

Please do not use San Diego Triumph without making sure you do all your research on the cost of a motorcycle. I was "baited and switched" by San Diego Triumph by Jeff. I looked up a motorcycle online and saw that it a DEMO bike and on sale. I go down to San Diego Triumph to purchase the bike after doing a lot of review and research. When I get there I am greeted by Jeff. Amazingly nice and personable. I told him I saw the bike online and it was at a discount. He said oh great I can get you an even better deal on the bike! Ok great! So then I go for a test ride. Wonderful the bike is great. Seriously Triumph Kudos your bikes are amazing. So Jeff then wants me to "go sit in the hot seat." Ok cool lets see what deal he is able to get me since this whole time he's been telling me how he is going to give me such a great deal. Once we go to sit down and run the numbers Jeff slides to me a piece of paper $1500 higher than the price that was both ON THE HANDLEBARS of the bike and all of their website and on craigslist they had the add up for the last 18 days... So he knows what the price of the bike is and I refused to believe other wise. He told me countless times about how all they do is sell bikes and no sea doos or atvs. So he inspires you with all this confidence and tries to slip you a higher price. This is the definition of a bait and switch. Get someone to come in under the guise of the price being one option and then switching it to the higher price. Its hard to believe it was a mistake since this is indeed what they do all day long so you think you would be able to at least look at the tag hanging off the handlebars.... So I left on the spot as I don't accept an attempt at being taken advantage of. PLEASE DO YOU RESEARCH AND DO NOT LET THEM TAKE ADVANTAGE OF YOU. Then to add insult to injury they needed to respond to my google add I guess they attempted to tell me I am poor with this line " If you as a buyer for new vehicle are unaware of costs associated with a new vehicle, such as sales tax, freight, setup, DMV and registration fees, then that is another discussion and you may want to do your own research on that." Really Triumph I am so well aware of the prices I called you out on your bait and switch. If this is the best customer service for Triumph in San Diego I would hate to see the bad ones. "11/8/2022 The price on the bottom of our hangtags do not include tax or license, we can't assume a customers tax rate as they vary by zipcode. The extra $1500 you saw was tax and license" The dishonesty here is simply amazing. I just don't understand why you are doubling down on the fact you tried to bait and switch me and were wrong. The price online for the motorcycle, was also on the handle bars, craigslist, and on your website states the bike was $15,388. Jeff tried to get me to pay $16,800 for the bike after promising me it was a good deal. You then tell me he accidentally charged me msrp which is wrong and also dishonest the MSRP is $18,500. We are not talking about tax or license fees yet. That hasn't even been applied yet. Or the $895 freight or your ~$500 Dealer set up fee. Please keep trying to blame it on me not understand the price. I'll be happy to stand outside san diego triumph with a sign that says JEFF LIES if I can save people from your lies. read more

Only speaking about the service department. Really had a bad experience with Daniel Hernandez specifically. Definitely needs a lesson on customer service and speaking to people. Tremendously impolite, unhelpful and condescending. Basically a prick. Enough to turn me off from this location and almost from Triumph in general. And look, he rated his own dealership 5 stars. Which could be the case but he should've rated himself as well if it were possible to give negative stars. Will not be going back to this location read more

I'll start by saying I do not write reviews! That said, I had to for SDT, Danny, Rob and Kevin (parts and service) are always so helpful and on point when it comes to taking care of my parts and service needs. Above and beyond with a great attitude and very helpful which is not always the case in moto parts and service culture. Thank you! Paul read more

After being garaged for over a year, my Street Triple R was in need of some general service and a check-up. The guys here at Triumph SD were all very professional and very helpfull. Danny (in Service) was the main person w/whom I interacted. He recommended some new tires (to replace my still original tires of 5-6 years) as well as talked through the details of the other items I was looking to get done (overall check-up, oil/filter and brake fluid change). He and Dan (Technician) also helped get the suspension adjusted to better suit my weight (rides MUCH better now). While I did not interact w/Dan all that much (outside of the supension adjustments), he did a great job on the overall service of my bike. On a previous day, Lance (in Parts) hooked me up w/a new battery.. and on a previous previous day (my first visit), Jeff (in Sales) helped show me the Zero bikes. Overall, my first, second, and third visits were all great. Thanks guys! :-) read more

Great location, great inventory and the staff is awesome. Sales and service is top notch, there's always that feeling you got taken care of when you leave this shop. A+ highly recommended. Thank you Triumph San Diego. read more

Short story: Very courteous & professional staff. No pressure sales, excellent service. Highly recommended if you're shopping for a bike, need parts or maintenance. Long story: I've been riding motorcycles off & on for the last 20 years. In that time, I've owned 3 other Triumphs. I bought all 3 of those bikes at North County Yamaha in San Marcos. Unfortunately, NCY no longer carries Triumph. If you're looking for a Yamaha or a KTM, go to NCY....they are also excellent in all aspects. But if you're looking for a Triumph (or a Zero or Royal Enfield) go see Triumph San Diego. I walked in there a few weeks ago and already knew what I wanted. Talked to Jeff in Sales and he gave me no headaches, no pressure, no rushing. We worked out a very fair deal and told him I would be back in a few days as I was leaving the State. On a handshake, we sealed the sale. There was no demanding me of a deposit or a signature. Four days later I came back in and we finished the transaction as agreed, with no surprises or changes. I immediately started drooling over some cool parts & accessories and Isaac in the Parts Department helped me figure out what worked and what didn't. He had most of everything I wanted already in stock. Anything he had to order arrived on time, if not before the promised date. He was super helpful in person, on the phone or over email. Any requests were always promptly responded to. Came back to get the bike a few days later and everything was beautifully installed by Tim in the Service Dept. He did an awesome job. The electrical wiring was done very clean and looks totally factory finished. Came back a week later to arrange for a service appointment with Danny to install some more go fast/look cool stuff. I had lots of questions and Danny took his time explaining everything to me. Even called him a couple more times with more questions.....and again, he was super helpful. Just an awesome all around experience. If car dealerships worked this way, life would be great. read more

This place is super awesome! The service has been professional, and the prices they charge are at market (and if you happen to ride a bike they specialize in, you'd be an idiot to take it elsewhere). Please don't view them as dealership (and all the negative feelings associated with that word), view them as a local shop that happens to sell super cool motorcycles (I'm a little triumph biased :P)! Seriously, this is the first time I've ever engaged with a dealership, and left happy. Thanks again! read more

This is how a motorcycle shop should be. Not a super store, as so many shops have taken on a Wal-Matt approach, but a place where you can get amazing advice and service. A place where you feel at home and can talk motorcycles. A place where you can feel the passion and energy of riding when you walk in the door. Downside: Parking. Still, go there. Support these guys and they will take great care of you. read more

I have owned several motorcycles over the years with the latest being a Honda CBR650F. I really wanted something special, with character, style, performance, etc. that would last 6-7 years, and have more power ;) The usual Honda/Suzuki/Yamaha/etc. offerings all seemed routine and dull. So, I planned to visit all the large motorbike dealerships in San Diego until I found something 'inspiring'. Ha! Fortunately, the first dealership I visited was Triumph San Diego. I've never owned a Triumph but I really liked their latest offerings. Anyway, what I treat I was in for! Jeff was very courteous and respectful, and spent 30-45 minutes answering all my questions, explaining the various models, features, technical aspects, very clearly. However, what impressed me the most was his honesty (no 'sales pitch', upselling, usual stuff), and that he valued me as a person (not just an 'opportunity' for a commission, etc.). When Jeff had to deal with another customer, I met the General Manager Isaac who was also incredibly helpful. I said that I really wanted to hear how the bike sounded, so he wheeled it outside, warmed it up, etc. Nothing was too much trouble. In the end, I purchased a 2021 Street Triple RS (765cc, 125hp). Fantastic bike (but that's another story). I felt I got a really good trade-in for my old bike, and the entire purchase process was painless and completed very quickly. In these days of avarice, mischief and cynical sales practices, I was delighted to discover that there are still dealerships out there that value honesty, integrity, respect and customer service. My ultimate regret is that I didn't hear about the dealership earlier or experience a Triumph sooner. Anyway, a huge 'thank you' to Jeff, Isaac and the family at Triumph SD for restoring my faith in the existence of quality local dealerships and great motorcycles. Thank you! read more