I walked into H‑E‑B expecting to buy some snacks and beverages to have at work, not to confront an existential crisis about grocery‑store barbecue. Yet there I stood, questioning every culinary assumption I've ever held. How dare I underestimate H‑E‑B? I opted for the two-meat plate with sausage and brisket. The brisket was very tasty and moist, with a hint of smokiness. The sausage I would give 3.5 stars. Lacked a certain kick that I have had with other BBQ joints I have been to. However, it was not bad. The sides I selected were the cornbread and the potato salad. The cornbread was served fresh and the potato salad was the perfect addition to this fine meal H‑E‑B BBQ is fast‑food barbecue with main‑character energy. read more

True Texas BBQ - 2 meat BBQ Plate with Brisket and Sausage. Sides of Potato Salad and Cornbread - Barbeque Near Me - Austin, Texas

2.5 stars. I'm a fan of HEB, but the True Texas BBQ experience is definitely a mixed bag. The recipes are solid - the meats and the sides are pretty tasty. To-go orders can be risky - order lean brisket and you might get home and find your meat is still full of fat - not great if you're paying by the pound. Sides are definitely overpriced - a medium size order of beans, more liquid than beans, $8. Quality control definitely needs work. And the self serve kiosks are awful. Navigation is mediocre; touchscreen is often unresponsive. I want to add True Texas BBQ to the rotation, but other than convenience there are better options... read more

I keep going back! I'm finally eating it!! This moist brisket is the best for the price! And the staff is friendly and accommodating. There is also a full service bar and tables to eat in and outside. Under $20 for 1/2lb!! (Closer to $15)... with pickles, onions, and bread. Two kinds of BBQ sauce spicy and sweet. It had several tv screens for sports and news. And for keto the collard greens is nice and salty! read more

True Texas BBQ - 1/4 dark meat chicken & 1/4lb moist brisket with a side of collard greens. Yummy!! - Barbeque Near Me - Austin, Texas

Delicious! Delicious! Delicious!!!! Brisket is mouth watering good!!! Owned by HEB in Lake Austin, this place really surprised me in an amazing way. Brisket is very moist and tasty. I love the fatty brisket, but the lean brisket is also moist without being dry. Pickles are made fresh in store, so they aren't super tangy. Pickles are crunchy with a nice balance of salt and tanginess, and you can taste the freshness of it from the crunch. I'm typically not a fan of pickles but I can eat a bucket of them here. Price is much cheaper than other BBQ restaurants - brisket is $27.99 per lb. I love that they post prices per lb instead of per 1/2 lb. Strawberry cobbler is their seasonal dessert. With $3.49, you will get yourself a nice warm bowl of delicious cobbler. Drinks: There're sodas, sweet and unsweet tea, strawberry lemonade, and regular lemonade. Their sweet tea is so good, not too sweet, just enough to pair well with Texas BBQ. They have sweet peach tea at this location and it's my favorite!!! I can sit here and sip this all day. Bring your own mug for $0.99 refill. The restaurant is sparkling clean. Staff clean all tables and chairs as soon as people are done. The staff is very friendly and nice - they will show you the true Southern hospitality. HEB is so good at everything they do. Keep up the amazing work, HEB! read more

Worst bbq I've ever had in my life...I am completely dumbfounded by such a let down. I thought because this was an HEB brand this would be great or at least decent but man was I wrong! For starters the place itself is nice and new, plenty of seating. Prices are cheap for bbq but maybe that's where I should have realized this would be subpar to all other bbq spots. I got a 1 meat plate with chopped and sauced brisket, Mac and cheese and brisket beans. All the food came in container cups. The brisket was the fattiest meat I've ever had. Every bite was fat and barely meat. The bbq sauce was not good. The Mac and cheese was overcooked pasta with what I think was cheese? Wasn't cheesy, wasn't good, very plain. The brisket beans were probably the only thing I liked. My friend ordered a baked potato but it wasn't hot enough so the butter that was added was just a cold chunk of butter that sat there room temperature never melting! The actual brisket cuts looked ok but the bbq sauce that comes in a prepackaged container isn't good. Definitely regret thinking this place would be good. I thought HEB could do no wrong but here we are. read more

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I didn't really have expectations, nor did I think I'd be checking out a BBQ fast food restaurant inside of HEB. How dare I doubt or think so little of HEB. That's right, folks, HEB does it again. Do yourselves a favor and order La Jefa. Oftentimes, in TX, we're compelled to order the brisket. The turkey and sausage combo sandwich (La Jefa) was undeniably appetizing. The textures and flavors matched well, and the added coleslaw was a pleasant surprise. Next time, I hope to try the creamed corn. The Mac and cheese seems to be the same as the side of Mac and cheese you'd get in store. It's alright. Note: El Jefe is the Brisket combo sandwich. Service is wonderful, as all people are in HEB. And the portion sizes...well..."Here Everything is Bigger". read more

True Texas BBQ - La Jefa Sandwich - Barbeque Near Me - Austin, Texas

For $9.00 I wished for more than 5 slices of meat. Did not glet the sauçe,.. I forgot to check the bag Lesson: Always check out the contents of the bag. To see if bun was right size. If I pay $3.49 for a side then top it off to give me the most fo my money! Ambiance is good. Electric plugs for charging devices is nice! Food, prices need improvement. I don't mind paying to get 100%, pay full price for 3/4 of the meal, No. Bun was torn off yet used for me anyhow. I take issue. read more

True Texas BBQ - Barbeque Near Me - Austin, Texas

Okay so like here's the deal.. I went to this HEB yesterday for HAAM. No not the kind of ham that you put between two slices of bread with cheese. The kind that benefits Austin musicians. The store held a 13-hour musical showcase with as many bands doing 45 minute gigs with 15 minute gear swaps. I was only there for seven and a half hours of it. But you might imagine at some point that I got thirsty. And hungry. That's where True Texas BBQ came in. They had a special going for lunch called Enchilada Brisket. It came with two sides for $11.99. (Now don't go off on them or me when you go there and the special ended yesterday. It did.) Of course now, you tell this boy he can have two sides, and he doesn't particularly notice that it comes with sides of beans and rice. So I ordered what I wanted to off the sides menu. And they gave to me. Same price. I got the serrano cornbread and the potato salad. Now that may sound weird for enchilada brisket. But I would get those two sides within the other brisket so why not here? There's where I went a bit wrong. I should have stuck with beans and rice. The serrano cornbread was certainly generous in size, but it was also generous in calories. And be quite honest I didn't taste any serrano and the bread was kind of dry. Similar experience with the potato salad. It wasn't like the potato salad you'd find inside the HEB store. Potatoes were hard, and I didn't quite cotton to the taste of the salad itself. I'm going to shock this up to my making mistakes in pairing the sides for this dish. But let's talk about that entree. So it says that it's an enchilada but it presents far more like lasagna. Now hold on a second. No there is no pasta here. It's what you'd expect for enchiladas. But it stacks and looks like lasagna. And the flavor is incredible. Now I guess I could downrate them for the sides but that was one time mistake that I'll live and learn over. And the entree more than made up for that miscalculation. Now here's the real gem of this place. There's a bar in this restaurant and it's not the bar BQ. They don't have a lot of taps and they don't have a lot of selections on the liquor but what they have is some hard working bartenders. And good drink specials on Tuesdays. Like $2 off draft beers. Like a Pint House Electric Jellyfish for five bucks. And that jellyfish was fresh. And tasty. And I've had it at the Pint House on Ben White where it was brand spanking new. And I've also had it at Sam's Town Point where it was skunky. I guess they don't sell a lot of $9 beers at a dive bar where Bud Light specials abound. But I digress. So here's my recommendation: stay close to to the true barbecue selections here, come on a Tuesday, and enjoy their selection of beers on tap. They may be small but they are mighty. Yeehaw. Recommended. P.S. Don't tell the girlfriend I drank beer. read more

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Solid BBQ. We tried the creamed corn, mac n' cheese, baked potato with everything, banana pudding, and the limited-time brisket cheesesteak. They were all quite good for grocery store BBQ. The bread on the sandwich was out of this world fresh. The best white toast ever! It was easy to place our order at the counter and the employees were very friendly. read more

True Texas BBQ - creamed corn, macaroni and cheese and limited time brisket cheesesteak sandwich - Barbeque Near Me - Austin, Texas

I know this isn't exactly a 'local' restaurant, but felt the need to leave a review since the food is absolutely amazing! Definitely beat my expectations by a long shot. The brisket was moist and smokey, as were the burnt ends, with a crisp and flavorful exterior. The collard greens were the perfect level of salty and meaty flavored, and the coleslaw was crisp and refreshing. Definitely worth a try next time you're at the Lake Austin H-E-B. read more

True Texas BBQ - Barbeque Near Me - Austin, Texas

Very disappointed. They charge you 19.00$ and all you get is one slice of beef and a little bit of sausage for that price it's ridiculous. I will not be going back there and im letting everyone know how they do people there. And for 19.00$ doesn't include a drink. What are we paying for? Its ridiculous. read more

True Texas BBQ - This plate for 19.00$ it's ridiculous. - Barbeque Near Me - Austin, Texas

The taste of the bbq wasn't what I was looking for. The guy who took my order was very polite he went over the menu recommending plates. I will not be eating at this franchise again The first I thought it was a fluke by not tasting. Second time was confirmed it isn't good. read more

Favor delivered fast and hot. Huge amount of meat and I got three meals out of it. Burnt ends were amazing and filling. Pulled pork was awesome and I've been most unimpressed by others because I grew up on Delta BBQ. The turkey was tasty and sliced for sandwich bread which came with the plate. The peach cobbler was yummy and extra sweet just like I like it. Wish I'd ordered two more desserts to go with those two extra meals. read more

True Texas BBQ - 3 meat plate - Barbeque Near Me - Austin, Texas

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A BBQ spot within one of the best HEBs? Yep this place truly has it all. Nothing works up an appetite than shopping for groceries and fortunately True Texas BBQ is right there for hunger needs. Atmosphere: Located right at the HEBs entrance, but still maintaining a cleaner BBQ quick service place, complete with a big BAR sign in Texas lights. Food: BBQ and all kinds too, I ended up going with a simple Brisket sandwich with one of their signature BBQ sauces. Exactly as I wanted a tasty meaty sandwich with great flavor and freshly made. Service: Friendly countertop service, I didn't much chance to chat but service seemed polite and helping everyone they could. If along your way you happen to get hungry while shopping at this HEB, this is a solid place to try if you crave BBQ. read more

Really enjoy the atmosphere, food is affordable after a good day on the water, and on top of that food quality has improved, although I have had my issues with ordering regarding one employee, it doesn't disappoint my expectations for a HEB partner. Will come here again and again for the endless specials! read more

I have to say I'm a bbq snob. I live in Houston, but we're in Austin visiting family and they mentioned BBQ inside an H‑E‑B. I love H‑E‑B, we go there several times a week, but ours doesn't have any "extras" ( well, If you don't count sushi, but I think that's rented space) - just good meat &fish, fresh produce, friendly people and occasionally, a cooking sample person. Granted, expectations for BBQ in Austin are very high. Franklin, mickelthwaite, terry blacks. Now H‑E‑B. Curiosity overcame skepticism - you can't make decisions on only three Yelp reviews - and we went for lunch today. It's a very clean bar/restaurant type area. Strangely, you can't see the prep area that's typical in BBQ places, everything is closed off and the only person you see is the cashier. There's a menu overhead, self serve soft drinks and tea, and a full bar for adult beverages. Polished concrete floor, standard four top tables and booths. Very welcoming and comfortable. There are monitors everywhere and this, no baseball games were in, and they were showing HGTV and other random channels. Out the window, you overlook the produce department and the self checkout lanes. Finally for the food. The girls ordered sliced beef sandwiches - they prefer chopped beef, but cashier said it's pre-chopped and soaked in sauce, and crockpot chopped beef is a definite no. I had brisket, ribs, and sausage. Sausage was H‑E‑B black pepper, just heated and sliced. Nothing special. The moist brisket had very nice bark, but was somehow a little bland and dry, slightly better than your local Rudys, but definitely not Terry blacks. The ribs had a great flavor, not fall off the bone, but a nice "bite" - I prefer a little more "doness", these were pulled at about 197 degrees, 5 or 6 degrees more, they would have been 5/5. Sides and bread were hill country brands, nothing special there. Sauces also hill country brand, not terrible, but not excellent either. Would I go back? Yes. If I needed groceries and a quick lunch, I'd grab a rib or two. But I wouldn't make a special trip. It's pretty good for what it is, actually, if you compare to other In-store food at grocery stores, it's quite good. 3 stars out of 5. read more

True Texas BBQ - Counter and overhead menu - Barbeque Near Me - Austin, Texas

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True Texas BBQ on Pflugerville Parkway is a disappointment. The BBQ, beans and coleslaw contain too much black pepper. the black pepper is over powering that you can't enjoy the natural flavor of the food. the brisket chili contains lots of grizzle instead of meat that is saturated in black pepper, not savory at all. The cornbread is like cake instead of corn bread and it costs $3.49 for one piece and the butter for the cornbread has sugar in it. Cornbread like cake with sugar laden butter. Very disappointing. I was so glad cz its so close to my neighborhood but now I'd rather drive 25 minutes to Blacks BBQ. The BBQ Nachos are served with a pile of tortilla chips and a small amount of brisket, sour cream, cheese and jalapenos on top. It's more like pig slop. Don't waste your money or your time going to Pflugerville Parkway HEB. read more

friday night. hungry. want brisket. no brisket. other things are good.... but if you're gonna have a bbq joint in texas, you can't run out of brisket! :( read more

It's delicious. I wanna try their margaritas but I am scared. The service is super great. I've never eaten there. I always get it to go.

Sauce now in small plastic containers and it's terrible! It used to be good when it was a self serve pump.

We made it into H-E-B on its second day open! First in line for BBQ at 11 am and were told right before going in we had to take our baby out of the shopping cart. Took us a second to get our things together but it was okay. Ordering was a breeze, we got some free banana pudding when we signed up for their texts. They don't have a kids menu, in our little group we had a 13 month old and a 14 month old, there was no way they could eat an entire adult meal. We ended up just letting them eat from our food. This was unfortunate because at places like Blacks BBQ we are able to order a couple of slices of brisket for them and call it a day. The chopped brisket sandwich was about the size of a kids menu burger from Mcd's. Meat was phenomenally good but the portion was not making sense for the price. I personally ordered the brisket baked potato- it was perfect! Nice big potato with all the fixings. Really good. We were the first people in but still could only snag one of the high chairs. They only have two for the entire restaurant. This isn't great for the amount of small children we saw coming in. read more

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We had a fantastic BBQ at an affordable price here. I highly recommend trying it out.

Great service, delicious barbeque. Date night was a success. Definitely will be coming back again.

Love this place! The brisket sandwiches are excellent. I'm always amazed you can get such perfect, tender barbecue right at the grocery store. This is a great place to meet up for lunch, dinner, or happy hour. (Yes, they have a happy hour too!) What a great barbecue spot overlooking Lake Austin Blvd. read more